WOMEN S TREND DIRECTION SS 19

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Jonas Barton
5 years ago
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1 WOMEN S TREND DIRECTION SS 19

2 MACRO TRENDS New Creatives are leading disruptive innovation across all markets focusing on collaboration, hyperculture, and blending data technology with the creative industry. Product and places with heart and local charm are becoming more important to us. We seek to support regional artisans and makers whose craft is their livelihood. The rise of sensory design with emotional impact is connecting us to objects and spaces in an experiential sense. We are living in the age of liquid identity. The self is redefined with a strong need for individuality. FORECAST SS19

MACRO TRENDS NEW CREATIVE MACRO TREND NEW LOCAL NEW CREATIVE As we

remix of information, education, and subcultures.

disrupting the industry, hyperculture, and new media.

the mix of high and low brow culture, and fusion of the data and creative

3 MACRO TRENDS NEW CREATIVE MACRO TREND NEW LOCAL NEW CREATIVE As we explore the idea of the New Creative, we think of boundary pushers, a remix of information, education, and subcultures. This trend is about discovery, mixing codes, the new status quo, disrupting the industry, hyperculture, and new media. These new leaders are provocative, daring, free spirited, non-conformist, art and science minded. The young generations of today are bringing new life into music, sport, fashion, travel and art. Hyperculture is a defining trait of the New Creative often seen through the mix of high and low brow culture, and fusion of the data and creative fields. FORECAST LIFESTYLE TRENDS NEO-NERD EVERYDAY UNIFORM NEW PROFESSIONAL P U R P O S E S L E E K ENGINEERED S T Y L E The Rise of Freelance Culture Interactive Entertainment S M A R T E C O E A S E E N E R G Y TECHNOLOGY INFUSED

MACRO TRENDS NEW LOCAL MACRO TREND NEW LOCAL NEW LOCAL The urbanization growth that the

Seoul, and Sao Paolo - it is being felt in a second wave of cities like Nashville, Austin,

These smaller, yet ever-so-trendy urban centers, are emerging as hotspots with surging

Even with the rising populations of these smaller cities, the main attraction is local

A regional shift is occurring where location is becoming more relevant than class, like the

4 MACRO TRENDS NEW LOCAL MACRO TREND NEW LOCAL NEW LOCAL The urbanization growth that the world is feeling is not necessarily population growth in large hubs like New York, London, Seoul, and Sao Paolo - it is being felt in a second wave of cities like Nashville, Austin, Montreal, Medellin, and Berlin. These smaller, yet ever-so-trendy urban centers, are emerging as hotspots with surging household wealth, gentrification, and booming real estate developments. Even with the rising populations of these smaller cities, the main attraction is local charm. A regional shift is occurring where location is becoming more relevant than class, like the shared love of a local coffee shop, movie theatre, or a fourth generation ceramic shop. FORECAST LIFESTYLE TRENDS A R T I S A N S I M P L E L U X U R Y BASICS LOCALLY SOURCED QUALITY B E T T E R P R O D U C T Boutique Discovery New Suburbia AUTHENTIC R A W NATURAL

MACRO TRENDS EMOTIONAL CAPACITY MACRO TREND NEW LOCAL EMOTIONAL CAPACITY As technology continues

Self growth, spiritual practices, and personal exploration of self become a priority as we focus

The rise of design with emotional connects us to objects and spaces on a deeper level than

$We are starting to grasp that what we experience is only a tiny fraction of our emotional$ We have mastered thinking and neglected the realm of feeling.

We have mastered thinking and neglected the realm of feeling.

5 MACRO TRENDS EMOTIONAL CAPACITY MACRO TREND NEW LOCAL EMOTIONAL CAPACITY As technology continues to distract us, we develop an increased need to connect through real human emotions. Self growth, spiritual practices, and personal exploration of self become a priority as we focus on mindfulness and our emotional journey. The rise of design with emotional connects us to objects and spaces on a deeper level than necessity - it is about the experiential sense. We are starting to grasp that what we experience is only a tiny fraction of our emotional capacity. The evolution of self relies on us practicing the capacity of feeling. We have mastered thinking and neglected the realm of feeling. The wide dimensions of experience lives in our learning to think and feel simultaneously. FORECAST LIFESTYLE TRENDS S E N S U A L I T Y E M O T I O N A L L A Y E R E D F E M I N I N E S O U L F U L P A S S I O N Urban Meditation Sensual Women Movement H A R M O N Y FLUID C A L M I N G

MACRO TRENDS IDENTITY MACRO TREND NEW LOCAL IDENTITY We are becoming more

The nuanced concept of identity is influenced by politics, religion,

The appearance of the human race continues to evolve with the increasing

Society is transitioning from an empowerment conversation to one of

Today it s much more common for an individual to belong to a variety of

using DNA testing to look to our heritage for answers about self-identity.

6 MACRO TRENDS IDENTITY MACRO TREND NEW LOCAL IDENTITY We are becoming more fluid with how we define ourselves. The nuanced concept of identity is influenced by politics, religion, gender, race, history, and geography. The appearance of the human race continues to evolve with the increasing trend of interracial partnerships. Society is transitioning from an empowerment conversation to one of authenticity. Today it s much more common for an individual to belong to a variety of ethnic backgrounds, which is one of the reasons we are traveling more and using DNA testing to look to our heritage for answers about self-identity. FORECAST LIFESTYLE TRENDS ENERGY EVOKING R O O T S ANCIENT TRADITIONS J O U R N E Y H E R I T A G E GOODNESS At home DNA kits help us discover our genetic background stories Increase in visual language promoting diversity and inclusivity SYMBOLIC P U R I T Y EARTHLY

7 WOMEN S TREND DIRECTION SS 19

8 WOMEN NARRATIVE SUMMIT

9 WOMEN NARRATIVE SUMMIT TAKEAWAYS VISIONARY Power Tailoring SEASONAL NARRATIVE Clean Lines Updated Plaids Sport Leisure Strong Shoulders Clean Stripes RELATED TREND STORIES Hacked Shirting Matrix-inspired Graphics Twists & Knots Athletic Contrast Trim

10 WOMEN NARRATIVE SUMMIT MOOD

11 WOMEN NARRATIVE SUMMIT WORD BANK

12 WOMEN NARRATIVE SUMMIT COLOR

13 WOMEN NARRATIVE SUMMIT MUST-HAVES

14 WOMEN NARRATIVE SUMMIT MUST-HAVES

15 WOMEN NARRATIVE SUMMIT FOOTWEAR

16 WOMEN NARRATIVE SUMMIT BAGS

17 WOMEN NARRATIVE SUMMIT ACCESSORIES

18 WOMEN NARRATIVE SUMMIT TREND STORY - LUXE LEISURE

19 WOMEN NARRATIVE SUMMIT TREND STORY - NATIONAL ANTHEM

20 WOMEN NARRATIVE SUMMIT BRAND ALIGNMENT Current Air FAME (NY) + WWDMAGIC (LV) Lacoste FN PLATFORM (LV)

21 WOMEN NARRATIVE SUMMIT BRAND ALIGNMENT Melie Bianco ACCESSORIES THE SHOW (NY) + WWDMAGIC (LV) Berg + Betts ACCESSORIES THE SHOW (NY) Sinuous PROJECT WOMENS (LV)

22 WOMEN NARRATIVE THE VALLEY

23 WOMEN NARRATIVE THE VALLEY TAKEAWAYS VISIONARY Suburbia SEASONAL NARRATIVE 50s/60s Silhouettes Cheery Pastels Kitsch Geometrics Athleisure Pleats RELATED TREND STORIES The Midi Sets Role Reversal Graphics Mixed Media

24 WOMEN NARRATIVE THE VALLEY MOOD

25 WOMEN NARRATIVE THE VALLEY WORD BANK

26 WOMEN NARRATIVE THE VALLEY COLOR

27 WOMEN NARRATIVE THE VALLEY MUST-HAVES

28 WOMEN NARRATIVE THE VALLEY MUST-HAVES

29 WOMEN NARRATIVE THE VALLEY MUST-HAVES

30 WOMEN NARRATIVE THE VALLEY FOOTWEAR

31 WOMEN NARRATIVE THE VALLEY BAGS

32 WOMEN NARRATIVE THE VALLEY ACCESSORIES

33 WOMEN NARRATIVE THE VALLEY TREND STORY - COUNTRY CLUB

34 WOMEN NARRATIVE THE VALLEY TREND STORY - CATALINA

35 WOMEN NARRATIVE THE VALLEY BRAND ALIGNMENT Mali + Lili ACCESSORIES THE SHOW (NY) Pia Rossini PROJECT WOMENS (LV) Werner Calcados FN PLATFORM (LV)

36 WOMEN NARRATIVE THE VALLEY BRAND ALIGNMENT Ouigal FN PLATFORM (LV) Black Tape WWDMAGIC (LV)

37 WOMEN NARRATIVE SANTA FE

38 WOMEN NARRATIVE SANTA FE TAKEAWAYS VISIONARY Nomadic SEASONAL NARRATIVE Desert Hues Draped Styling Natural Materials Sensual Details Flowing Dresses + Skirts RELATED TREND STORIES Embroidery Macro Florals Dye Effects Fringe

39 WOMEN NARRATIVE SANTA FE MOOD

40 WOMEN NARRATIVE SANTA FE WORD BANK

41 WOMEN NARRATIVE SANTA FE COLOR

42 WOMEN NARRATIVE SANTA FE MUST-HAVES

43 WOMEN NARRATIVE SANTA FE MUST-HAVES

44 WOMEN NARRATIVE SANTA FE MUST-HAVES

45 WOMEN NARRATIVE SANTA FE FOOTWEAR

46 WOMEN NARRATIVE SANTA FE BAGS

47 WOMEN NARRATIVE SANTA FE ACCESSORIES

48 WOMEN NARRATIVE SANTA FE TREND STORY - SALOON

49 WOMEN NARRATIVE SANTA FE TREND STORY - PUEBLO

50 WOMEN NARRATIVE SANTA FE BRAND ALIGNMENT Avarcas FN PLATFORM (LV) Vocal FAME (NY) + WWDMAGIC (LV) Wild Honey by Honey Punch FAME (NY) + WWDMAGIC (LV) Macondo Belts POOLTRADESHOW (LV)

51 WOMEN NARRATIVE BODHI

52 WOMEN NARRATIVE BODHI TAKEAWAYS VISIONARY Spiritual Connection SEASONAL NARRATIVE Exotic Geometrics Adventure Crafted Embellishment + Beadwork Jacquard Parkas RELATED TREND STORIES Bohemian Roots Mystical Graphics Wrapped + Draped Knots

53 WOMEN NARRATIVE BODHI MOOD

54 WOMEN NARRATIVE BODHI WORD BANK

55 WOMEN NARRATIVE BODHI COLOR

56 WOMEN NARRATIVE BODHI MUST-HAVES

57 WOMEN NARRATIVE BODHI MUST-HAVES

58 WOMEN NARRATIVE BODHI FOOTWEAR

59 WOMEN NARRATIVE BODHI BAGS

60 WOMEN NARRATIVE BODHI ACCESSORIES

61 WOMEN NARRATIVE BODHI TREND STORY - ASHRAM

62 WOMEN NARRATIVE BODHI TREND STORY - PENANG

63 WOMEN NARRATIVE BODHI BRAND ALIGNMENT Grey Theory Mill POOLTRADESHOW (LV) Rails PROJECT WOMENS (NY + LV) Irregular Choice FN PLATFORM (LV)

ESCAPISM UNKNOWN WORLDS VIRTUAL REALITY

ESCAPISM UNKNOWN WORLDS VIRTUAL REALITY OFF THE GRID BIOTECH ECO TOURISM SPIRITUAL PRACTICES MINDFULNESS FRAGILITY + FEAR GENDER BLUR PERSONALIZATION MODERN RELATIONSHIPS WOMEN NARRATIVE - SENSEI WOMEN