MEN S TREND DIRECTION FW 19/20

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Roxanne Waters
5 years ago
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1 MEN S TREND DIRECTION FW 19/20

2 UPCOMING MARKETS J A N U A R Y , Jacob Javits Center, NYC PROJECT MRKET F E BR U A R Y 5-7, Mandalay Bay Convention Center, LV PROJECT THE TENTS MAGIC MENS

0 PURSUIT OF HAPPINESS All In is about the

Inclusion is what brings systemic change, and

reaction of a growing portion of our lives

Our visually driven culture has led us to the

The impact of robotics in all forms will

People are redefining what success means by

3 CULTURAL MACRO MAP MACRO TRENDS ALL IN SELFISHLY AWARE LIFE 3.0 PURSUIT OF HAPPINESS All In is about the coming together of humankind. Inclusion is what brings systemic change, and we are hardwired to want connection and belonging. Selfishly Aware looks at the cause and reaction of a growing portion of our lives being lived on social media. Our visually driven culture has led us to the Instagrammable design movement. The impact of robotics in all forms will likely be the most important agent of change in the 21st century, transforming our economy, culture, politics, and the self. People are redefining what success means by challenging the traditional routes taken to get there. The flexibility of freelance culture and the idea of access over ownership contribute to the romance of a nomadic life. FORECAST FW 19/20

MACRO TRENDS ALL IN MACRO TREND All In is about

NEW LOCAL ALL IN There is a renewed longing for

to try to understand each other as diversity

There s a push for more progressive societies to

orientation, gender, cultural background, and

Inclusion is what brings systemic change, and we

4 MACRO TRENDS ALL IN MACRO TREND All In is about the coming together of humankind. NEW LOCAL ALL IN There is a renewed longing for communities to feel close and a need for humans to try to understand each other as diversity rises. There s a push for more progressive societies to embrace the differences in ability, sexual orientation, gender, cultural background, and religious beliefs. Inclusion is what brings systemic change, and we are hardwired to want connection and belonging. FORECAST KINDRED TAKEAWAYS Gender Blur Inclusive design New Classics Denim Emphasis Local Shopping Centers

MACRO TRENDS SELFISHLY AWARE MACRO TREND Selfishly

portion of our lives being lived on social media

platforms, while 30% of all time spent online is

SELFISHLY AWARE Our dependency on likes and

The Instagrammable design movement is where

photographic appeal to be captured and shared on

Snapchat, and Apple are considering glanceability

distractions FORECAST COMPOSITE TAKEAWAYS

5 MACRO TRENDS SELFISHLY AWARE MACRO TREND Selfishly aware looks at the cause and reaction of a growing portion of our lives being lived on social media Teens now spend up to nine hours a day on social platforms, while 30% of all time spent online is now allocated to social media interaction NEW LOCAL SELFISHLY AWARE Our dependency on likes and followers is turning into a form of social currency The Instagrammable design movement is where products and spaces are created with instant photographic appeal to be captured and shared on social media Technology companies like Google, Snapchat, and Apple are considering glanceability form and function as a means to limit our distractions FORECAST COMPOSITE TAKEAWAYS Brockhampton x Converse Shock Value Design Flexible Living Artistic Collectives Surge Bold Statements

MACRO TRENDS LIFE 3.0 MACRO TREND NEW LOCAL LIFE 3.0 Life 3.

today The impact of robotics in all forms will likely be the most

economy, culture, politics, and the self Early adopters of IoT

companions improve our daily lives, anticipating our needs by

growing with the massive volumes of data we share online and in

Rice University Art Gallery Performance Correcting Wearables

6 MACRO TRENDS LIFE 3.0 MACRO TREND NEW LOCAL LIFE 3.0 Life 3.0 is not a science fiction conversation, it is the conversation of today The impact of robotics in all forms will likely be the most important agent of change in the 21st century, transforming our economy, culture, politics, and the self Early adopters of IoT have already demonstrated how smart homes, vehicles, and AI companions improve our daily lives, anticipating our needs by learning our habits Concern for online privacy/ protection is growing with the massive volumes of data we share online and in the cloud FORECAST ARCADIA TAKEAWAYS WearableX NASA/JPL - Caltech Rice University Art Gallery Performance Correcting Wearables Otherworldly Silhouettes Auto Cooling/Heating Textiles Planetary Graphics Ancient & Modern Worlds Combine

MACRO TRENDS PURSUIT OF HAPPINESS MACRO TREND The global

challenging the traditional routes taken to get there

freelance culture and the idea of access over ownership

seeking rest and deeper life meaning during our

experiences are in demand There s a dawning of

TAKEAWAYS Assemblage Deplar Farm, Iceland Botanist

7 MACRO TRENDS PURSUIT OF HAPPINESS MACRO TREND The global community is redefining what success means by challenging the traditional routes taken to get there NEW LOCAL PURSUIT OF HAPPINESS The flexibility of freelance culture and the idea of access over ownership contribute to the romance of a nomadic life We are seeking rest and deeper life meaning during our vacations Off the grid travel, retreats, and shared experiences are in demand There s a dawning of consciousness emerging in the workforce FORECAST LAIR TAKEAWAYS Assemblage Deplar Farm, Iceland Botanist Restaurant Astrology Interests Rise Romantic Drama Workplace Sanctuaries Transformative Travel Self Health Care

8 MEN S TREND DIRECTION FW 19/20

9 MEN S KINDRED

applications of tweed SEASONAL NARRATIVE KINDRED Imperfect harmony General

10 MEN NARRATIVE KINDRED TAKEAWAYS MACRO TREND ALL IN Focus on community Time-honored classics Fabrics get better with time Surban living New applications of tweed SEASONAL NARRATIVE KINDRED Imperfect harmony General store merchandising Year-round layering Celebrate brand s heritage Denim that s not precious

11 MEN NARRATIVE KINDRED MOOD

12 MEN NARRATIVE KINDRED WORD BANK

13 MEN NARRATIVE KINDRED COLOR

14 MEN NARRATIVE KINDRED MATERIALS

15 MEN NARRATIVE KINDRED PATTERN + GRAPHICS

16 MEN NARRATIVE KINDRED KEY-ITEMS

17 MEN NARRATIVE KINDRED KEY-ITEMS

18 MEN NARRATIVE KINDRED ACCESSORIES + FOOTWEAR

19 MEN NARRATIVE KINDRED ACCESSORIES + FOOTWEAR

20 MEN NARRATIVE KINDRED DENIM

21 MEN NARRATIVE KINDRED DENIM

22 MEN NARRATIVE KINDRED BRAND ALIGNMENT HISO MRKET NYC GOORIN BROS PROJECT LV KINROSS CASHMERE THE TENTS NYC FRAME THE TENTS NYC

23 MEN NARRATIVE KINDRED BRAND ALIGNMENT BENSON THE TENTS NYC AGAVE DENIM PROJECT LV REDEFINED REBEL PROJECT LV MAYSER HEADWEAR PROJECT LV

24 MEN S COMPOSITE

MEN NARRATIVE COMPOSITE TAKEAWAYS MACRO TREND SELFISHLY AWARE Democratic luxury Sporty meets handsome Personalization is king Modular style New

25 MEN NARRATIVE COMPOSITE TAKEAWAYS MACRO TREND SELFISHLY AWARE Democratic luxury Sporty meets handsome Personalization is king Modular style New evolution of streetwear SEASONAL NARRATIVE COMPOSITE Sophisticated shine Masculine fancy Expressive color Continuation of casual Rethink classic silhouettes

26 MEN NARRATIVE COMPOSITE MOOD

27 MEN NARRATIVE COMPOSITE WORD BANK

28 MEN NARRATIVE COMPOSITE COLOR

29 MEN NARRATIVE COMPOSITE MATERIALS

30 MEN NARRATIVE COMPOSITE PATTERN + GRAPHICS

31 MEN NARRATIVE COMPOSITE KEY-ITEMS

32 MEN NARRATIVE COMPOSITE KEY-ITEMS

33 MEN NARRATIVE COMPOSITE ACCESSORIES + FOOTWEAR

34 MEN NARRATIVE COMPOSITE ACCESSORIES + FOOTWEAR

35 MEN NARRATIVE COMPOSITE DENIM

36 MEN NARRATIVE COMPOSITE DENIM

37 MEN NARRATIVE COMPOSITE BRAND ALIGNMENT EYEBOBS MRKET NYC ORIGINAL PAPERBACKS PROJECT NY STRAPPED MFG PROJECT NY WILDE VERTIGGA THE TENTS NY

38 MEN NARRATIVE COMPOSITE BRAND ALIGNMENT ICER BRANDS PROJECT LV KUWALLA PROJECT LV ELBOW GREASE PROJECT LV

39 MEN S ARCADIA

40 MEN NARRATIVE ARCADIA TAKEAWAYS MACRO TREND LIFE 3.0 Aesthetifacts Take the past into the future Sophisticated wearable tech Cozy techno New space age SEASONAL NARRATIVE ARCADIA Lightweight heavyweight Fabrics that move Workwear trim Unbelievable colors Good looking utility

41 MEN NARRATIVE SUMMIT MOOD

42 MEN NARRATIVE ARCADIA WORD BANK

43 MEN NARRATIVE ARCADIA COLOR

44 MEN NARRATIVE ARCADIA MATERIALS

45 MEN NARRATIVE ARCADIA PATTERN + GRAPHICS

46 MEN NARRATIVE ARCADIA KEY-ITEMS

47 MEN NARRATIVE ARCADIA KEY-ITEMS

48 MEN NARRATIVE ARCADIA ACCESSORIES + FOOTWEAR

49 MEN NARRATIVE ARCADIA ACCESSORIES + FOOTWEAR

50 MEN NARRATIVE ARCADIA DENIM

51 MEN NARRATIVE ARCADIA DENIM

52 MEN NARRATIVE ARCADIA BRAND ALIGNMENT DIPLOMACY PROJECT NYC COAT OF ARMS PROJECT NYC PARAJUMPERS THE TENTS NY CODE 22 PROJECT LV

53 MEN S LAIR

expressions of leather SEASONAL NARRATIVE Dark + dreamy florals Super

54 MEN NARRATIVE LAIR TAKEAWAYS MACRO TREND PURSUIT OF HAPPINESS Cool formal Focus on winter cottons All about the senses Clothing for experiences New expressions of leather SEASONAL NARRATIVE Dark + dreamy florals Super sophisticated accessories LAIR Dramatic outerwear Tailored denim A gent & his club

55 MEN NARRATIVE LAIR MOOD

56 MEN NARRATIVE LAIR WORD BANK

57 MEN NARRATIVE LAIR COLOR

58 MEN NARRATIVE LAIR MATERIALS

59 MEN NARRATIVE LAIR PATTERN + GRAPHICS

60 MEN NARRATIVE LAIR KEY-ITEMS

61 MEN NARRATIVE LAIR KEY-ITEMS

62 MEN NARRATIVE LAIR ACCESSORIES + FOOTWEAR

63 MEN NARRATIVE LAIR ACCESSORIES + FOOTWEAR

64 MEN NARRATIVE LAIR DENIM

65 MEN NARRATIVE LAIR DENIM

66 MEN NARRATIVE LAIR BRAND ALIGNMENT HISO MRKET NYC KYNOSHO PROJECT NYC CARDUCCI MAGIC MENS NY PAISLEY AND GRAY PROJECT LV RUDSAK PROJECT LV

WOMEN S TREND DIRECTION SS 19

WOMEN S TREND DIRECTION SS 19 MACRO TRENDS New Creatives are leading disruptive innovation across all markets focusing on collaboration, hyperculture, and blending data technology with the creative industry.