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Jocelyn Horton
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2 What does your business gain from a Horizon 2020 project? Experiences from Blue Ocean Robotics

3 Agenda Introduction to Blue Ocean Robotics TRL Examples of our EU Projects Funding Options Overview & Good Advice

4 Introduction to Blue Ocean Robotics

7 RoBi-X RoBi-Roadmap System-/Business analysis RPA/SLC potentials Strategic roadmap - 5 phases RoBi-Design Robot concept Development-/Investment plan Business case and -plan RoBi-Develop Product development Lab and first customer testing Regulatory approvals RoBi-ScaleUp Production, distribution Global sales and marketing Service/Support RoBi-GoToMarket 1-5 first customer projects Marketing, lead generation One-by-one production

8 RoBi-X Strategic Partnership Blue Ocean Robotics: Design/Development RoBi-X & TP-X Nilfisk: Sales/Support/Production World leader in prof. cleaning 100+ countries

9 RoBi-X Strategic Partnership Blue Ocean Robotics: Design/Development RoBi-X & TP-X Multi-Tower Company ApS: Sales/Support/Production Strategic partner for global sales

10 Pyro Drone RoBi-X Strategic Partnership Blue Ocean Robotics: Design/Development RoBi-X & TP-X DESMI, Norwegian Oil industry Pyro Drone Company ApS: Sales/Support/Production Strategic partner for global sales

11 Platform analytics - AI/Big data - Service flow Technology Platform TP-Mobile TP-Drone TP-Interact TP-Data TP-UV TP-Remote TP-ZeroG Products FRESH ReconCell Sund&Bælt Ergo Sling System Nilfisk Lobster robot Walmo ReBotics UV-DR Moogie Education box KUBO Dan Nanorig RCPD Pilot Multi Tower FlexHex Laptics FRESH INHANCER WallMoBot AUTOWARE BabyRobot Mini-Picker National and European Projects

12 TP-Mobile TP-X - a TP-X Technology Platform 2D Laser Scanner, 3D Camera, Bump Sensor, Wheels, Steering, Battery, Safety System, SLAM Multi-Tower: Passive obstacle avoidance and localisation UV-DR: Mobile robot functionality TP-Mobile Autonomous driving, localisation, obstacle avoidance, path finding, navigation

13 TP-RemoteCtrl TP-X - a TP-X Technology Platform Widescreen, Microphone Array, Navigation Camera, Laser Scanner, Internet 4-Band, GUI Pyro Drone: Remote distant Operation Control Room Surgical Robots like Da Vinci Robot TP-RemoteCtrl Semi- or Fully Manual Remote Control of Robots of Various Kinds

Mechanics, Power, Propeller, Wing, Software etc.

14 TP-Drone TP-X - a TP-X Technology Platform Pyro Drone: Oil-spill fire igniting robot TP-Drone Mechatronics, Mechanics, Power, Propeller, Wing, Software etc. to Construct and Automate Flying Robots - Drones - for any Application

15 Platform analytics - AI/Big data - Service flow Technology Platform TP-Mobile TP-Drone TP-Interact TP-Data TP-UV TP-Remote TP-ZeroG Products FRESH ReconCell Sund&Bælt Ergo Sling System Nilfisk Lobster robot Walmo ReBotics UV-DR Moogie Education box KUBO Dan Nanorig RCPD Pilot Multi Tower FlexHex Laptics FRESH INHANCER WallMoBot AUTOWARE BabyRobot Mini-Picker National and European Projects

16 TRL

17 TRL: Technology Readiness Level TRL 9 The system is flight proven in an operating environment TRL 8 The system is qualified through test and demonstration TRL 7 System prototype demonstration in an operating environment TRL 6 Technology demonstrated in a relevant environment TRL 5 Technology validated in a relevant environment TRL 4 Technology validated in a laboratory TRL 3 Experimental proof of established concept TRL 2 Technology concept and/or use-scenario formulated TRL 1 Basic technology research Commercial Deployment Discovery

18 TRL: Technology Readiness Level User Facility Validation

19 TRL: Technology Readiness Level Need for Development (gap in knowledge) Re se ar ch In no va tio Sp ec ial A St dap an te da d rd So S So tand lut ar ion d s 9 n So lut ion s lut ion 1-2 s Complexity

20 TRL: Technology Readiness Level Category 9: Simple Standard Solutions Characteristic Off-the-shelf product solution Handling robot No process Stand-alone robots No external axis Many references

adjusted for the specific task Process robots Opportunity for several

21 TRL: Technology Readiness Level Category 7-8: Adapted Standard Solutions Characteristic Off-the-shelf product solution, though adjusted for the specific task Process robots Opportunity for several robots, though without overlapping area of work No or few external axis Some references

The process is a part of the solutions Simple sensor input Opportunity of having robots with overlapping area of

22 TRL: Technology Readiness Level Category 5-6: Special Solutions Characteristic Solutions which require acquiring new knowledge through practical introductory project sequences, which are intended to crack the technical nuts. The process is a part of the solutions Simple sensor input Opportunity of having robots with overlapping area of work Interoperable robots External axis No equivalent references, but parts of the solution can maybe be found in other facilities

TRL: Technology Readiness Level Category 4-5: Applied Research (Innovation) Characteristic Solutions are so complex that robot suppliers have

This category is often undertaken as development projects partly financed by development funds Complicated process is a part of the solutions

23 TRL: Technology Readiness Level Category 4-5: Applied Research (Innovation) Characteristic Solutions are so complex that robot suppliers have to partner up with specialized knowledge centres, to be able to undertake introductory project sequences. This category is often undertaken as development projects partly financed by development funds Complicated process is a part of the solutions Input from several various sensors Interoperable robots, offline programmed External axis No equivalent references, but parts of the solution can maybe be found in other facilities

the long run Robot solutions which does not resembles anything seen before

24 TRL: Technology Readiness Level Category 1-2: Research Projects Characteristic Research projects which is of interest for the industry in the long run Robot solutions which does not resembles anything seen before Interoperable robots, real time programmed Mobile robots New types of sensors No references

25 Examples of our EU Projects

autonomous robot workcell (see Figure), which will be attractive not only for large

The proposed workcell is based on novel ICT technologies for programming, monitoring and

26 ReconCell Where? EU - FoF Objective ReconCell aims at designing and implementing a new kind of an autonomous robot workcell (see Figure), which will be attractive not only for large production lines but also for few-of-a-kind production, which often takes place in SMEs. The proposed workcell is based on novel ICT technologies for programming, monitoring and executing assembly operations in an autonomous way. Length 36 months (starting 2016) Partners 9 Partners from Slovenia, Germany, Finland, Lithuania, Austria, DK Budget Total: 6,3 mill.

Slovenia, Austria, Italy, Belgium, NL, DE and DK Budget Total: 4

27 AUTOWARE Where? EU - FoF Objective AUTOWARE s consolidated the barriers development processes. Length 36 months (starting 2017) Partners 15 Partners from Spain, Slovenia, Austria, Italy, Belgium, NL, DE and DK Budget Total: 4 mill. high-level objective is to build an open ecosystem and single community that will lower of SMEs for cognitive automation application and application of autonomous manufacturing

BabyRobot Where? EU - ICT-24 Objective We model human-robot communication as a three step process: sharing attention, establishing common ground and forming shared goals.

Our main goal is to create robots that analyze and track human behavior over time in the context of their surroundings (situational) using audio-visual monitoring in order to establish common ground

Our second goal is to define, implement and evaluate child-robot interaction application scenarios for developing specific socio-affective, communication and collaboration skills in typically

28 BabyRobot Where? EU - ICT-24 Objective We model human-robot communication as a three step process: sharing attention, establishing common ground and forming shared goals. Prerequisites for successful communication are being able to decode the cognitive state of people around us (mindreading) and building trust. Our main goal is to create robots that analyze and track human behavior over time in the context of their surroundings (situational) using audio-visual monitoring in order to establish common ground and mind-reading capabilities. On BabyRobot we focus on the typically developing and autistic spectrum children. Our second goal is to define, implement and evaluate child-robot interaction application scenarios for developing specific socio-affective, communication and collaboration skills in typically developing and autistic spectrum children. Our third goal is to push beyond the state-of-the-art in core robotic technologies to support natural human-robot interaction and collaboration for edutainment and healthcare applications. Creating robots that can establish communication protocols and form collaboration plans on the fly will have impact beyond the application scenarios investigated here. Length 36 months (starting 2016) Partners 8 Partners from Greece, UK, Germany, Sweden, France and DK Budget Total: 4 mill.

29 Esmera Where? EU - ICT 27 Objective To support EU SMEs in materializing, testing and promoting robotic technologies through for example: Providing industrial challenges defined by key EU companies, stimulating SMEs to compete by developing and promoting new technologies Engaging a number of Competence Centres (CCs) that can provide an easily accessible environment for developing, evaluating, testing robotic technologies. Offering direct financial support through a cascade funding mechanism to supplement the technical excellence offered by the CCs, allowing prototype/product creation and promotion Offering mentoring and support in developing business cases and managing the complete chain from idea to market product by EU champions in robotics that have successfully undergone the process Length 48 months (starting January 2018) Partners 7 Partners from Greece, France, Germany, Spain, U.K. Italy and DK Budget Total: 8,0 mill.

disburden the staff. Examples for such tasks are the transportation of meals or the measurement of vital parameters, e.g. pulse or oxygen saturation.

30 HealthCAT Where? EU - Interreg Objective The demographic change leads to challenges in Denmark and Germany equally when the current standards for elderly care should be kept or even improved. By introducing robots, an important contribution to this issue can be made, since robots can, initially, assist with time-consuming, repetitive tasks and thereby disburden the staff. Examples for such tasks are the transportation of meals or the measurement of vital parameters, e.g. pulse or oxygen saturation. The project will (1) establish a regional network of relevant protagonists, (2) raise the problems based on demographic change in public discussion and include end-users in the development, (3) investigate the need for robotic solutions and estimate their economic potential, and (4) develop a prototype for such a solution and formulate a commercialization strategy for it. Length 36 months (starting 2017) Partners 8 Partners from Germany and Denmark Budget Total: 2,8 mill.

into a patented single-cage technology for lobster farming in Recirculating Aquaculture System (RAS).

31 DEVAELA Where? Eurostars Objective To develop and demonstrate an automation system for daily tracking, feeding, and handling of European lobster (EL) to be integrated into a patented single-cage technology for lobster farming in Recirculating Aquaculture System (RAS). DEVAELA will facilitate up scaling of a ground-breaking lobster rearing concept to commercial production [+150 MT/year], allowing us to operate the world s first full-scale, land-based lobster production farm supplying high-quality, plate-size EL. Length 24 months (starting 2016) Partners 3 Partners from Norway and Denmark Budget Total: 1,7 mill.

32 Funding Options

33 Horizon 2020 Introduction and Purpose Horizon 2020 is the largest EU research- and innovation programme in the history of EU. Within Horizon 2020 there is a focus of interdisciplinary, international co-operation between researchers, enterprises and end-users. A number of projects therefore require several participants. The Fund grants funding for International research- and development projects. Target Group European organizations (SMEs, public institutions). Budget Size of Grant Other 79 bill. (592 bill. DKK.) (distributed over 7 years: ). Depends on programme, call and topic addressed (the grant typically covers 70%-100% of the budget, and is between 1,3-4 mill. (10-30 mill. DKK)). There are three main pillars: 1) Scientific top quality, 2) Industrial leadership, and 3) Social challenges.

34 Horizon 2020 The Evaluation Criteria Section in the Proposal Evaluation is based on 1. Excellence - 2. Impact - The extent to which the outputs of the project would contribute to each of the expected impacts mentioned in the call. - Exploitation and dissemination - Communication of the project activities 3. Implementation - Clarity of the project objectives Soundness of the concept and methodology Extent the work is beyond state-of-the-art and demonstrates innovation potential Consideration of interdisciplinary approaches Quality and effectiveness of the work plan Management structure and procedure incl. risk and innovation management Complementarity of the partners Appropriateness of the allocation of tasks

35 Eurostars Introduction and Purpose The Eurostars programme focus on research intensive SMEs which develops innovative products, processes and services, for gaining competitive advantages. The Fund grants funding for Market-driven projects where a research intensive SME has a prominent position in the consortium. The project must result in a viable, commercial product. Target Group Budget Aid rate (DK) Every Eurostars country has its own office and rules Other Enterprises, public institutions (can participate as a partner). It is a requirement that a research intensive SME is involved. 1,14 bill. (of which 287 mill. comes from H2020, and 861 mill. comes from Eurostars-countries) Small and medium size enterprises = up to 60 % Large enterprises = up to 50 % Public institutions as partners = between % Every country has its own rules regarding among others aid rates and which organizations they support. E.g. UK does not support universities.

36 Eurostars Project length Maximum of 3 years. Market introduction No later than 2 years after project completion. Project budget (DK) Maximum of ( DKK) for the danish consortium (if one danish partner is involved) Maximum of ( DKK) for the danish consortium (if two danish partners are involved) Number of partners required Requirement for SMEs Average project At least 2 partners from 2 Eurostars-countries Must provide 50% of the collective budget. 3-4 partners 2-3 involved countries 29 months duration 1,4 mill.

37 EUopSTART Introduction and Purpose EUopSTART has a purpose of intensifying Danish research institutions and enterprises participation in European research and innovation. The Fund grants funding for Danish enterprises and knowledge institutions preparatory work related to participating in selected European research- and innovation programmes (salary, travel and consultancy services). Target Group Budget Size of Grant Other Danish enterprises, knowledge institutions. Approx. 1,3 mill. (10 mill. DKK.) per round (2-3 rounds a year). Up to 50% aid rate. (Between and ( DKK. and DKK.)) EUopSTART has a purpose of intensifying danish business institutions and enterprises participation in European research and innovation.

38 Overview 4-5% hit rate

39 Internal Evaluation 1 (poor) 2 (ok) 3 (good) Nice to have Result in a product which has a basis for organic growth High job creation, high earnings, strong added competitiveness Internal Complexity (indicates need for a partner) We do not know how to make it today We are able to sketch a concept for the solution We have a clear concept Need for new development (TRL) (indicates need for a partner) Research project (partner need is big) (Low TRL) Few existing solutions which does not remedy the problem in an optimum manner There exist similar solutions (Partner need is low) (High TRL) Project execution (difficulty in execution) Large budget, many partners, complex reporting Medium budget, few partners, easy/medium reporting Small budget, no partner(s), easy reporting Likelihood of grant Low (long-term R&D, uncertainty of product outcome and business case) Medium High (good business case, close to market) Business Case (internal) We cannot ourselves bring the product to market (e.g. need of development of sales channels) Local customers / sales channels, but limited opportunity for upscaling We are able to bring the product to market through existing sales channels Need for considerable additional capital to bring the product to the market (the enterprise cannot on its own raise capital) A need of capital (but the enterprise is capable of raising capital) The project includes preliminary commercialization Idea & Business Case Capital need (financing aside from what comes from the project)

40 The Process Step 1: Explore funding opportunities and find a specific call Find the right scope for your project which addresses the call. Step 2: Project Layout and Consortium Establishment Prepare a presentation for the project Define purpose: What is your project about, what will the projects yield be, what are the plans after the project completion (investor roadmap)? Define which competences there is a need of (and thereby which partners are needed). Accept that you in projects need to share the benefits, which means you do not own everything yourself conversely you are aided and you do not need to finance everything on your own either. Gather the right consortium based on your competency-mapping in the presentation Step 3: Matching of Expectations Conduct a meeting with the consortium and agree on a vision, which is to be used a foundation for the application Agree on specific to-dos, who does what and deadlines; make sure there is always one coordinator Step 4: Writing Process Everybody must make an effort and deliver well in advance Reviewing is important, including spelling and grammar corrections

41 Good Advice When you don t have a Project Idea Be outgoing! There are national contact points in each country where you can get support in partner search Contact universities and ask if they have some upcoming projects that you could be part of Go to online partner portals, where you can both find partners and add your profile so other companies can find you! (Examples: NCPs CaRE, CORDIS, Enterprise Europe Network cooperation opportunities database, Keep.EU etc.) Go to portals where you can find previous and ongoing projects (Examples: CORDIS, LIFE projects, etc.) Participate at networking workshops and events all over Europe, where you can form consortiums with people who have experience with both writing proposals and executing projects. Join groups on social media, such as LinkedIn Group Environment Projects & Partner Search - EASME ) Be aware that the coordinator role is resource intensive, and is typically undertaken by larger institutions

42 Good Advice When you have a Project Idea Start well in advance! Read the criteria carefully! Make sure your project matches scope Be aware of partnership requirements Think about the impact of your project in a macro perspective How can society benefit from it? Make sure your business case fits the purpose of the fund Search for help! (Universities, Growth Centres, EUopSTART, EuroQuality, etc.)

Example of a To-Do List The easy part is creating a todo list. The difficult part is executing it. Therefore, there must be 1 person that is in charge of coordinating everything.

43 Example of a To-Do List The easy part is creating a todo list. The difficult part is executing it. Therefore, there must be 1 person that is in charge of coordinating everything. Remember if one task has to be completed by more people, then break down the task into smaller specific tasks for each person, so that everyone knows what they must deliver and by when by looking at the to-do list. Link to To-Do list

44 Thank you for your attention

45 Selected Robots - Examples of Robots from our RoBi-X Partnerships Nilfisk, Sund & Bælt, WallMo, UV-DR, PyroDrone, Multi-Tower, Devaela, LapTics, Beam, TUG

46 Strategic RoBi-X Partnership Blue Ocean Robotics: Design/Development RoBi-X & TP-X Sund & Bælt (subsidiary): Sales/Support/Production Owner and operator of Storebælt Bridge, Øresund Bridge (to Sweden) and Femern Tunnel (to Germany) 70+ World s biggest owners

47 RoBi-X Strategic Partnership Blue Ocean Robotics: Design/Development RoBi-X & TP-X DEKO, BOREAN WallMo A/S: Sales/Support/Production Strategic partner for global sales

48 UV-DR (UV Disinfection Robot) RoBi-X Strategic Partnership Blue Ocean Robotics: Design/Development RoBi-X & TP-X OUH UV-DR Company ApS: Sales/Support/Production Strategic partner for global sales

Norwegian Lobster Farm New Lobster Robot Comp.

49 Lobster Farming Robot RoBi-X Strategic Partnership Blue Ocean Robotics: Design/Development RoBi-X & TP-X Norwegian Lobster Farm New Lobster Robot Comp. ApS: Sales/Support/Production Strategic partner for global sales

50 RoBi-X Strategic Partnership Blue Ocean Robotics: Design/Development RoBi-X & TP-X Jens Jørgen Kjer LapTics ApS: Sales/Support/Production Strategic partner for global sales

51 RoBi-X Strategic Partnership Blue Ocean Robotics: GoToMarket RoBi-X & TP-X Beam Co. ApS (pending): Sales/Support Strategic partners for global sales

52 RoBi-X Strategic Partnership Blue Ocean Robotics: GoToMarket RoBi-X & TP-X TUG Co. ApS (pending): Sales/Support Sales partners for regional sales

53 RoBi-X Partnership - 5 process stages & 3 supporting components RoBi-Roadmap, RoBi-Design, RoBi-Develop, RoBi-GoToMarket, RoBi-ScaleUp RoBi-Xperts, RoBi-Invest, RoBi-SharedServices

54 RoBi-X RoBi-Roadmap System-/Business analysis RPA/SLC potentials Strategic roadmap RoBi-Xperts RoBi-Invest RoBi-ScaleUp RoBi-GoToMarket RoBi-Develop RoBi-Design RoBi-Roadmap - 5 phases - 3 supporters RoBi-Design Robot concept Development-/Investment plan Business case and -plan RoBi-SharedServices RoBi-Develop Product development Lab and first customer testing Regulatory approvals RoBi-ScaleUp Production, distribution Global sales and marketing Service/Support RoBi-GoToMarket 1-5 first customer projects Marketing, lead generation One-by-one production

55 RoBi-X RoBi-Roadmap System-/Business analysis RPA/SLC potentials Strategic roadmap - and RoBi-Xperts RoBi-Xperts RoBi-Design Robot concept Development-/Investment plan Business case and -plan RoBi-Develop Product development Lab and first customer testing Regulatory approvals RoBi-ScaleUp Production, distribution Global sales and marketing Service/Support RoBi-GoToMarket 1-5 first customer projects Marketing, lead generation One-by-one production

first customer testing Regulatory approvals RoBi-ScaleUp Production, distribution Global sales and marketing

56 RoBi-X RoBi-Roadmap System-/Business analysis RPA/SLC potentials Strategic roadmap - and RoBi-Invest RoBi-Design Robot concept Development-/Investment plan Business case and -plan RoBi-Develop Product development Lab and first customer testing Regulatory approvals RoBi-ScaleUp Production, distribution Global sales and marketing Service/Support RoBi-Invest RoBi-GoToMarket 1-5 first customer projects Marketing, lead generation One-by-one production

RoBi-X RoBi-Roadmap System-/Business analysis RPA/SLC potentials Strategic roadmap - and RoBi-SharedServices RoBi-SharedServices RoBi-Design Robot concept Development-/Investment plan Business case

57 RoBi-X RoBi-Roadmap System-/Business analysis RPA/SLC potentials Strategic roadmap - and RoBi-SharedServices RoBi-SharedServices RoBi-Design Robot concept Development-/Investment plan Business case and -plan BD, PD, HR, EF, IF, M RoBi-Develop Product development Lab and first customer testing Regulatory approvals RoBi-ScaleUp Production, distribution Global sales and marketing Service/Support RoBi-GoToMarket 1-5 first customer projects Marketing, lead generation One-by-one production

58 RoBi-X RoBi-Roadmap System-/Business analysis RPA/SLC potentials Strategic roadmap - and R&D RoBi-Design Robot concept Development-/Investment plan Business case and -plan RoBi-Develop Product development Lab and first customer testing Regulatory approvals RoBi-ScaleUp Production, distribution Global sales and marketing Service/Support RoBi-GoToMarket 1-5 first customer projects Marketing, lead generation One-by-one production R&D

59 RoBi-X Partnership - 5 ways of formalising EX - WL,SPA - WL,SO - WL,SO,I - 3SO

RoBi-ScaleUp RoBi-Invest (pitching) Partner - Investing in RoBi-Roadmap - Investing in RoBi-Design - Investing

60 RoBi-X - EX model (Exit Model) Investor - RoBi-Roadmap RoBi-Design RoBi-Develop RoBi-GoToMarket RoBi-SharedServices Robot generic IPR Investing in RoBi-Develop Investing in RoBi-GoToMarket Investing in RoBi-ScaleUp RoBi-Invest (pitching) Partner - Investing in RoBi-Roadmap - Investing in RoBi-Design - Investing in RoBi-Develop (partly) Spin-Out - Marketing, New Brand Global Sales, Distribution Production Robot specific IPR Case examples:

RoBi-X - WL,SPA model (White Label Model) Strategic Partnership Agreement Partner - RoBi-Roadmap - RoBi-Design - RoBi-Develop - RoBi-GoToMarket - Robot generic IPR StrategicPartnershipAgreement -

61 RoBi-X - WL,SPA model (White Label Model) Strategic Partnership Agreement Partner - RoBi-Roadmap - RoBi-Design - RoBi-Develop - RoBi-GoToMarket - Robot generic IPR StrategicPartnershipAgreement - Investing in RoBi-Roadmap Investing in RoBi-Design Investing in RoBi-Develop Investing in RoBi-GoToMarket Investing in RoBi-ScaleUp Marketing, Partner Brand Global Sales, Distribution Production Robot specific IPR Case examples:

62 RoBi-X - WL,SO model (White Label Model) Spin-Out Partner - RoBi-Roadmap - RoBi-Design - RoBi-Develop - RoBi-GoToMarket - RoBi-SharedServices - Robot generic IPR - Spin-Out - Marketing, (New Brand) Global Sales, Distribution (partly) Production (partly) Robot specific IPR Investing in RoBi-Roadmap Investing in RoBi-Design Investing in RoBi-Develop Investing in RoBi-GoToMarket Investing in RoBi-ScaleUp Marketing (partly), (Partner Brand) Global Sales, Distribution (partly) Production (partly) License (partly) Case examples:

RoBi-X - WL,SO,I model (White Label Model) Spin-Out Investor Investor - Partner Investing in RoBi-Develop Investing in RoBi-GoToMarket Investing in RoBi-ScaleUp

Sales, Distribution (partly) Production (partly) Robot specific IPR Investing in RoBi-Roadmap Investing in RoBi-Design Investing in RoBi-Develop (partly) Investing in

63 RoBi-X - WL,SO,I model (White Label Model) Spin-Out Investor Investor - Partner Investing in RoBi-Develop Investing in RoBi-GoToMarket Investing in RoBi-ScaleUp RoBi-Invest (pitching) - RoBi-Roadmap - RoBi-Design - RoBi-Develop - RoBi-GoToMarket - RoBi-SharedServices - Robot generic IPR - Spin-Out - Marketing, (New Brand) Global Sales, Distribution (partly) Production (partly) Robot specific IPR Investing in RoBi-Roadmap Investing in RoBi-Design Investing in RoBi-Develop (partly) Investing in RoBi-GoToMarket (partly) Investing in RoBi-ScaleUp (partly) Marketing (partly), (Partner Brand) Global Sales, Distribution (partly) Production (partly) License (partly) Case examples:

RoBi-X - 3SO model (3rd Party Spin-Out) Investor Test Partner -

License (partly) - Testing, Documenting, Promoting - Investing in

64 RoBi-X - 3SO model (3rd Party Spin-Out) Investor Test Partner - Investing in RoBi-ScaleUp - RoBi-Invest (pitching) - RoBi-GoToMarket - License (partly) - Testing, Documenting, Promoting - Investing in RoBi-GoToMarket (partly) - Investing in RoBi-ScaleUp (partly) Sales Spin-Out Robot Supplier - Marketing, Supplier s Brand - Sales, Distribution (given market) - License to sell (partly) Case examples: - Product IPR - Production

65 RoBi-X Partners (selected references)

66 TP-X - Technology Platforms TP-Mobile, TP-RemoteCtrl, TP-CloudWorker, TP-Interact, TP-Manipulator, TP-ObjectHandler, TP-ZeroGravity, TP-UV, TP-SurfaceCtrl, TP-ForceCtrl, TP-Drone, TP-SubSea

PPP InfoDay Brussels, July 2012

PPP InfoDay Brussels, July 2012 PPP InfoDay Brussels, 09-10 July 2012 The Factories of the Future Calls in ICT WP2013. Objectives 7.1 and 7.2 DG CONNECT Scientific Officers: Rolf Riemenschneider, Mariusz Baldyga, Christoph Helmrath,