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1 - We Create and Commercialize Robots

User Centered Design in Robotics Development: The RoBi-X program, experiences and challenges Franziska Kirstein Human-Robot Interaction Expert @ Blue Ocean

2 User Centered Design in Robotics Development: The RoBi-X program, experiences and challenges Franziska Kirstein Human-Robot Interaction Blue Ocean Robotics MA. in Int. Business Communication and Communication Design, University of Southern Denmark fk@blue-ocean-robotics.com 2

3 Agenda 1. About Blue Ocean Robotics 2. ECHORD++ 3. RoBi-X About Step by step example Experiences & Challenges: designing for Human-Robot Interaction

4 Blue Ocean Robotics Key facts Founded February 1st, employees in Denmark 80+ employees in Group 9 Spin-offs 9 Joint Venture Franchises 37 Blue Ocean Robotics Headquarters Niels Bohrs Allé 185, Odense SØ, DK-5220 Sales partners

5 Blue Ocean Robotics Mission statement - We create and commercialize robots: We apply robot technology to create solutions and innovation for end-users and new businesses in partnerships Value proposition - We create robots valuable to humans: We create robots to improve quality-of-life, working environments and productivity

6 Blue Ocean Robotics

7 RA660 Navi Third Element Aviation TUG Mini-Picker Ambrogio Multi Tower Anronaut NAO BEAM WallMoBot MXR UV-Disinfection Robot

8 8

9 ECHORD++ Basics of the project Our mission Date // Speaker 9

10 What is ECHORD++? EU-funded robotics project 7 initial partners Based on the success of ECHORD ( ) Experiment PDTI public bodys PDTI R&D Experiment Call

PDTI Public End-User Driven Technological Innovation Healthcare

PUBLIC CHALLENGES (Networking + surveys) Call for Public Body

Robotic Challenges List of 14 Urban Robotic Challenges Expert

11 PDTI Public End-User Driven Technological Innovation Healthcare Urban Robotics Analyze and select from Public Demand Needs to PUBLIC CHALLENGES (Networking + surveys) Call for Public Body Challenges in Healthcare and Urban Robotics List of 18 Healthcare Robotic Challenges List of 14 Urban Robotic Challenges Expert panel Selection of: One Healthcare Robotic Challenge One Urban Robotic Challenge 11

12 The technology development in three phases 12

13 Comprehensive Geriatric Assessment CLARK ASSESSTRONIC 13 13

14 RoBi-X We partner up with private and public companies to co-create the best robotic solutions

15 From idea to market Idea or problem RoBi-X Market-ready product

16 Cross-functional team

development Prototyping and testing Pre-sales and marketing RoBi-Roadmap RoBi-Design RoBi-Develop RoBi-

17 RoBi-X RoBi-Roadmap Business analysis RPA potentials Strategic roadmap RoBi-ScaleUp Production Sales and marketing Service RoBi-Design Robot concept Proof-of-concept Business case and plan RoBi-Develop Product development Prototyping and testing Pre-sales and marketing RoBi-Roadmap RoBi-Design RoBi-Develop RoBi- GoToMarket RoBi-ScaleUp RoBi-GoToMarket Workshop production Lead generation +20 customers

RoBi-X - and RoBi-Invest RoBi-Roadmap Business analysis RPA potentials

RoBi-Design Robot concept Proof-of-concept Business case and plan

marketing RoBi-Invest RoBi-Roadmap RoBi-Design RoBi-Develop RoBi- GoToMarket

18 RoBi-X - and RoBi-Invest RoBi-Roadmap Business analysis RPA potentials Strategic roadmap RoBi-ScaleUp Production Sales and marketing Service RoBi-Design Robot concept Proof-of-concept Business case and plan RoBi-Develop Product development Prototyping and testing Pre-sales and marketing RoBi-Invest RoBi-Roadmap RoBi-Design RoBi-Develop RoBi- GoToMarket RoBi-ScaleUp RoBi-GoToMarket Workshop production Lead generation +20 customers

19 WallMo CASE 1: Wall mounting co-bot Video link

20 UV-Disinfection Robot CASE 2: Mobile disinfection robot

21 UV-Disinfection Robot 21

22 RCPD & Hotspot Module 22

23 RoBi-Design Process Step by Step Case example: UV-Disinfection- Robot 23

24 RoBi-Design Process

RoBi-Design Process The Market Development Fund (Markedsmodningsfonden) has together with the 5 Danish regions established a partnership of hospitals (Sygehuspartnerskabet).

25 RoBi-Design Process The Market Development Fund (Markedsmodningsfonden) has together with the 5 Danish regions established a partnership of hospitals (Sygehuspartnerskabet). The common goal is to promote development of innovative solutions to generic challenges in the Danish health sector. Blue Ocean Robotics has proposed a disinfection robot for reducing infection rates in patient rooms in hospitals. Blue Ocean Robotics won the PCP tender and funding for R&D. The project was run as a RoBi-Design project. 25

26 RoBi-Design Process A Job-To-Be-Done is a one-line statement of the job that the final solution will perform, without mentioning how or by which means. The JTBD format: (1) verb, (2) object and (3) context. In this case, the JTBD was formulated: Disinfecting bacterials on surfaces in patient rooms and adjacent bathrooms. The JTBD helps to target the project scope and to focus the R&D team. 26

27 RoBi-Design Process 27

28 RoBi-Design Cases 28

29 RoBi-Design Process Data collection and analysis Current scenario and workflow Design guidelines 29

30 RoBi-Design Process A business case needs to be based on relevant parameters, in order to clearly demonstrate the business potential of a product. The following selection of business parameters are from the perspective of the user/customer (hospitals): Amount of required operators Number of operations per day Level of maintenance and service Unit price Total investment Payback time Etc. 30

31 RoBi-Design Process If solutions exist in the market, they will be investigated in depth and rated based on relevant parameters, in order to determine if they can be used. In this case, the parameters included: Level of automation Disinfection time Type of power source Lamp type Disinfection efficiency Unit price Etc. 31

32 RoBi-Design Process The business development (Stage 4) runs parallel with the product concept development (Stage 5). Two different business cases are prepared in this phase: Business case (user) perspective of the user/customer (hospitals) Business case (product) perspective of the derived business The business cases are based on the business case parameters determined earlier in the process (Stage 2). 32

33 RoBi-Design Process Brainstorming activities and tools are used here. The generated ideas are prioritised. The best ideas are presented to users and partner. 1-3 ideas are selected for further development. 33

These concept are ranked and evaluated based on parameters.

34 RoBi-Design Process After the best ideas have been further developed into more complete concepts. These concept are ranked and evaluated based on parameters. A final concept is selected based on input from relevant stakeholders. 34

35 RoBi-Design Process A mock-up is a full-size or scaled model Mock-ups can be used to conduct simple studies, tests and demonstrations. Feedback and insights from mock-up tests can give valuable input to the R&D work. 35

Component suppliers and test sites are contacted.

36 RoBi-Design Process A plan for developing and testing one or more prototypes is prepared here. The needed human resources are found. Component suppliers and test sites are contacted. Finally, a budget and project Gantt chart is made and approved by all stakeholders. Financing options are also investigated. 36

37 UVDR Status Update 37

38 MultiTower CASE 3: Safe patient handling

HRI Challenges Designing for fluent HRI Technology needs to be user friendly (elderly patients & healthcare personnel) Reliable in the wild Development Short development

39 HRI Challenges Designing for fluent HRI Technology needs to be user friendly (elderly patients & healthcare personnel) Reliable in the wild Development Short development time à short user involvement & user testing Technical challenges are priority Short term solution Designing in versions Humans helping robots 39

40 Thank you for your attention. Franziska Kirstein Human-Robot Interaction Expert We Create and Commercialize Robots

Establishing a Digital Innovation Hub

Establishing a Digital Innovation Hub ReconCell, Blue Ocean Robotics John Erland Østergaard, Co-CEO of Blue Ocean Robotics Innovation Ecosystem by I4MS I4MS (ICT Innovation for Manufacturing SMEs) is the