Innovation Boeing s Key to Enabling Engineering for the Future
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1 Innovation Boeing s Key to Enabling Engineering for the Future Jeffrey S. Osterlund Engineering Operations Manager Boeing Space Exploration 29 January 2016
2 Contents Meaning of Innovation Approach Enablers Innovation Value Demonstrated Innovation 1
3 HSF Innovation at Boeing Mercury (1961) Gemini (1965) Apollo (1969) Shuttle (1979) Space Station (1998) 2
4 What does Innovation mean to Boeing? Imagination is the uniquely human capacity to envision that which is not, and is therefore the fount of all invention and innovation. JK Rowling, author Innovation is the act that endows resources with a new capacity to create wealth. Peter F. Drucker, business consultant It was Steve Jobs who said, If your cool new technology doesn t provide a benefit to a customer and generate enough money to cover its development costs and make a profit, it isn t innovation, it s just art. Innovation is creativity and value creation 3
5 The foundation of innovation Business as-usual Find a Need Business innovation Known Need Our Customers wants more they want it faster at lower cost with focus on managing more information Known Solution Find a Solution Creativity and value creation start with the customer need 4
6 The Types, Approaches, and People: the many facets of innovation Business model (differential capability-based) Product development (DDT&E) Technology (roadmaps) Culture & transparency Engaged and diverse workforce Incremental (staying competitive in the game) Disruptive (changing the game) Innovation is complex adaptive, exploratory Innovation is NOT deterministic, goal-oriented, exploitive 5
7 Innovation Creative Process Enablers R&D, IR&D, and R&T Innovative Organizations Centers of Excellence Innovation Cell Inventor s Show-n-Tell Think Tank initiatives 6
8 Innovation Value-Creation Enablers New Product Line Marketplace Strategic Vision Business Model Delivery 7
9 What is the Innovation Value to the Customer and Boeing? Today s speed of innovation is causing a monumental shift not unlike the transition from biplanes to monoplanes; from propellers to jet engines; from air travel to space travel As innovation is driving changes in the way we consider business models, solve design & development challenges, and manage our technology, so does the priority of the innovation value: Differentiation Low Cost Increase in Quality and Quantity of new, innovative projects Long-term Problem Solving 8
10 Innovation at the International Space Station Innovations that Benefit Humanity Innovations to support Exploration neuroarm Where the robot entered my head says 21-year-old Paige Nickason, the first patient to have brain surgery performed by a robot, as she points to an area on her forehead. Now that neuroarm has removed the tumor from my brain, it will go on to help many other people like me around the world. Capability Beyond LEO Photo Credit : Jason Stang Vaccine Development genetic expression of bacteria in microgravity Health Long duration spaceflights Rocky Mountain Laboratories, NIAID Life Support Systems 9
11 Innovation on Commercial Crew Innovative Manufacturing & Operations Approach Innovative Operating & Business Model 10
12 Innovation on the Space Launch System Innovative Manufacturing & Operations Approach 11
13 Innovation on Cis-Lunar & Deep Space Exploration Platforms Innovative Propulsion Systems Innovative ECLS Systems Innovative Power Systems Innovative Landers 12
14 Evolve the core Innovate for the future 13
15
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