Titelbild. Uwe Neuhold. Developing Visitor Centres.

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Titelbild Uwe Neuhold Developing Visitor Centres uwe.neuhold@verdandi.

1 Titelbild Uwe Neuhold Developing Visitor Centres Ausstellungs- und Museumsplanungs GmbH Eschenbachgasse 11, 1010 Wien, AUSTRIA T: F: Kranzlmarkt 5 / 4-5, 5020 Salzburg, AUSTRIA T: Firmenbuchnr: FN p UID: ATU

2 Some of our projects 2

3 Cathedrals of Religion 3

4 Cathedrals of Nature Moorland National Park Visitor Centre, UK 4

5 Cathedrals of Nature Yellowstone National Park Centre, USA 5

6 Cathedrals of Nature Aqua Prad National Park Centre, South Tyrol, Italy 6

7 Cathedrals of Nature Hohe Tauern National Park Centre, Mittersill, Austria 7

8 Step 1: General Idea Main Theme: THE DANUBE Related Topics: Geography, Geology, Hydrology, Biology, Culture, History, Economy, Ecology, Endangerment & Protection, Future Main goal of visitor centre (and co-operating centres) Didactic goal, Ecological goal, Communication goal 8

9 Step 2: Find The Best Place Would you locate the visitor centre in a place that needs more visitors? Or in a place where there are a lot of visitors already? A VISITOR CENTRE IS TO HANDLE EXISTING VISITORS NOT TO WAIT FOR VISITORS IN A PLACE OF NO INTEREST! Locate it close to well-visited areas (village centre, entry to trail, river promenade, touristic area) Locate additional offers in less-visited areas and lead your visitors there (partner network, museums ) Care for infrastructure around the visitor centre: outdoor area, cafés, restaurants, hotels, banks, shops Connect to traffic infrastructure: main roads, parking space, public transport (local & international), trails 9

10 Step 3: Build A Core Team The Walt Disney team for planning a project: The dreamer, the planner, the critic 1. The dreamer: What would be great? 2. The planner: How could we do it / What do we need? 3. The critic: Can we do it? 4. The dreamer: Solves the critical points by expanding the idea 5. The planner: What would be necessary? 6. The critic: Which problems arise? 7. Etc. until the critic has no more argumens 10

11 Step 4: Get Supporters Politicians: why is it so necessary? Scientists: why is it so meaningful? Inhabitants: why is it so helpful? Ground owners: why is it no harm? Companies: why is it so future oriented? Hotels: why is it so touristical? Newspapers: why is it so unusual? 11

12 Step 5: Make A Basic Concept Get a start budget (5.000 to ,- EUR) Get a conceptioner (local or recommended) Content of basic concept: vision main goals rough market analysis & visitor estimation topics & didactics rough ideas & sketches time plan rough costs building: 2 to 10 mio EUR exhibition: to 3.000,- EUR / m 2 12

13 Step 6: Start Looking For Money Get a financial & funding advisor Use basic concept in the search for financiation: own capital of organization / community public funding (province, state, EU) sponsoring bank loans 13

14 Step 7: Define The Building Get an architect (professional fee guidelines) Evaluation: new or existing building? Architectural draft based on concept or in co-operation with conceptioner open for later changes Definition of management & building functions exhibition touristical information offices / organizations event location café & shop public toilets outdoor area ATM, bus station, E-bikes etc. 14

15 Step 8: Get Feedback I Presentation of concept at local government & for citizens Show a solid basis and support for the project Explain the meaning & what sense it makes Present the goals & expected benefits Ask for feedback & take it serious, be open for changes Ask for support in planning, production and operation 15

16 Step 9: Get Into Details Expand the team & work on detailed concept Project manager Scientists Architect Exhibition planner Interior designer Planners for electricity, light, heating, ventilation, network Merchandising & Shop planner Outdoor planner Marketing & PR conceptioner Use quality management Contracts, documentation, status reports Review & approval of documents by team & project partners Projekt communication platform 16

17 Step 10: Define The Real Costs Part 1: Pre Phase (ca. 1% of project costs) Market analysis, juridical aspects, location evaluation, lobbying Part 2: Planning (ca. 10 to 20%) Architect, interior & exhibition planner, scientists etc. Part 3: Production (ca. 60 to 80%) Outdoor & indoor architecture, exhibition, technology, media Part 4: PR & Marketing (ca. 10 to 15%) Concept, media (print & online), opening event, merchandising Part 5: Operation Personnel, electricity & heating, technical support & maintenance, events, special exhibitions, cleaning, gardening, tour guides etc. 17

18 Step 11: Make a business plan Expected costs Construction Operation Financiation Market analysis Catchment area, target groups, trends, comparable institutions Return on investment: Ticket sales Merchandising / Shop sales (on-site & online) Café & restaurant sales Entry fees (events, special exhibitions) Guided tours (indoor & outdoor) Rents (office, shop, café, outdoor areas) Sponsoring at runtime 18

19 Step 12: Get Feedback II Presentation of concept at local government & for citizens Show a solid basis and support for the project Explain what s been done and what s to follow Compare the costs to expected return on investment Ask for feedback & take it serious, be open for changes 19

20 Step 13: Get Into Production Document 1: Basic Concept Document 2: Business Plan Document 3: Location Concept Document 4+n: Planner Contracts Document 5: Architectural Concept Document 6: Interior Concept Document 7: Exhibition Concept Document 8: Operational Concept Document 9: Marketing & Communication Concept Document 10: Project & Time Plan Document 11: Budget Plan (financial offers) START OF PRODUCTION = POINT OF NO RETURN! Document 12+n: Status Reports (production) Finals: Test & Technical Documentation, Protocol of Finalization, PR Texts etc. 3 months 3 months 1 month 1 months 6 months 3 months 6 months 2 months 4 months 1 month 2 months 1 year 1 month PARALLEL 20

21 Step 14: Operation Defined handling of exhibition Education of personnel and guides Budget & responsibility for maintenance Budget & responsibility for marketing, special exhibitions, events 21

22 What Will It Look Like? Eye catcher (building, outdoor area, communication elements) 22

23 What Will It Look Like? Efficient entry situation (attractive, friendly, making curious) 23

24 What Will It Look Like? Interior concept (floor plan, public areas, visual guiding system) Preferred way of visitor through the building 24

25 What Will It Look Like? Approach to interior design: description or inscenation 25

26 How Will You Tell? Some simple facts Most visitors read from left to right Our society becomes older About 50% of the visitors are female Children are not as tall as adults An increasing number of people live in cities A visitor needs 1,5 m 2 for a pleasant feeling 26

27 How Will You Tell? 215 pt (non-serif) HEADING Sub headline 54 pt (serif or non-serif) Main information 36 pt (serif or non-serif) CAPTION 18 pt (serif or non-serif) 27

28 What Will It Look Like? 28

29 What Will It Look Like? 29

30 What Will It Look Like? 30

31 What Will It Look Like? 31

32 What Will It Look Like? 32

33 What Will It Look Like? VERDANDI Project: Danube on Tour (travelling exhibition on a vessel),

34 What Will It Look Like? VERDANDI Project: Danube on Tour (travelling exhibition on a vessel),

35 What Will It Look Like? Copying nature Good in urban environment, bad in rural environment 35

36 What Will It Look Like? Stuffed animals Old fashioned or being arranged impressively 36

37 What Will It Look Like? Stuffed animals Trend to reduced, inscenatoric presentation 37

38 What Will It Look Like? Simulating nature Static and old fashioned, but nostalgic revival 38

39 What Will It Look Like? Simulating nature virtually Supported by sound and brilliant video 39

40 What Will It Look Like? Living nature Real animals, aquariums etc. Lets visitors return frequently, but high maintenance effort Trend to inscenated environments and giant sized design 40

41 What Will It Look Like? Models Trend to giant sized realistic models 41

visitors, intellectual & artistic aspect Mediates emotions, uses senses,

42 What Will It Look Like? Abstracting nature (pictures, objects) Appeals to broad range of visitors, intellectual & artistic aspect Mediates emotions, uses senses, shows the core of nature Use subtle mediation (audio, colours, materials, scent, light) Trend to stage design and theme park design 42

43 What Will It Look Like? Getting inside nature Surprising experience, change of perspective 43

44 Interactive Media Use it for dynamic processes Geology, hydrology, growth etc...\verdandi Referenzen Ausstellungsplanung 44

45 Interactive Media Retro trend..\verdandi Recherche Ausstellungen\Klassische Optische Geraete 45

46 Interactive Media Virtual Reality 46

47 What Will You Tell? Storytelling Audioguides Visual information Auditive information 47

48 Which Media Will You Use? Fixed content Print on wood, paper, glass, acrylic glass 2D and 3D Variable content Audio Video Computer animation Computer interaction Virtual reality Augmented reality 48

49 Need Support? Contact us for Consulting in planning, project management, design, technology (payment is on daily basis, including travel fees) How to prepare a new visitor centre project How to optimize an existing visitor centre How to produce a temporary resp. travelling exhibition Marketing ideas & concepts Project work (from planning and design to complete management) Uwe Neuhold Managing Director VERDANDI GmbH Kranzlmarkt Salzburg, AUSTRIA Phone: Fax: uwe.neuhold@verdandi.at 49

CALL TO ARTISTS DC PUBLIC LIBRARY REQUEST FOR QUALIFICATIONS PUBLIC ART COMMISSION - VESTIBULE OF THE MLK LIBRARY

CALL TO ARTISTS DC PUBLIC LIBRARY REQUEST FOR QUALIFICATIONS PUBLIC ART COMMISSION - VESTIBULE OF THE MLK LIBRARY Temporary (Long-Term) Public Art Commission Budget: $10,000 (Artist Fee inclusive of Design