SYSTEMS APPROACH TO INNOVATION AND QUALITY

Transcription

1 SYSTEMS APPROACH TO INNOVATION AND QUALITY May 23, 2007 Dr. A. BLANTON GODFREY DEAN & JOSEPH D. MOORE DISTINGUISHED UNIVERSITY PROFESSOR NORTH CAROLINA STATE UNIVERSITY

2 Innovate or die! Jack Welch

3 Bit by bit these tools have taken companies away from viable competitive positions. Paul Mugge, Director, Center for Innovation Management Studies

4 The Innovation Imperative April 24, 2006 edition of BusinessWeek magazine Paul Mugge, Director, Center for Innovation Management Studies

5 The quest for productivity, quality and speed has launched a number of management tools: TQM, Reengineering, Six Sigma, Outsourcing, etc. Senior managers are frustrated by their inability to translate gains into sustainable, profitable growth. Paul Mugge, Director, Center for Innovation Management Studies

6 Innovation Defined Innovation is much broader than invention, it is the commercially successful use of inventions. Innovation is turning ideas into a business success. Innovation must always be user focused. Innovation Management is a multidisciplinary process that involves Strategy, Marketing, Finance, Economics, Logistics, Operations, etc. to create new and valued products, services, and business models. Paul Mugge, Director, Center for Innovation Management Studies

7 Every year 25,000 new products hit the market but 94% crash and burn. Robert McMath is the proprietor of a 65,000-item collection in Ithaca, NY at the New Products Showcase & Learning Center, Inc. or the museum of failed products. Alderman s Eye, CBC News, January 2000

8 HOW TO MANAGE INNOVATION Levels: Firm Industry Macro-environment Competences: Idea Management Market Management Portfolio Management Platform Management Project Management Dimensions: Strategy Organization & Culture Process Techniques & Tools Metrics These elements can be learned, practiced, measured, and improved, i.e., managed. Paul Mugge, Director, Center for Innovation Management Studies

9 TOOLS FOR CREATIVITY & INNOVATION Creativity Tools TRIZ DFSS Tools Analytics Simulation & rapid prototyping Photographs: Judith Godfrey

10 CREATIVITY TOOLS (See The Creativity Tools Memory Jogger ) Brainwriting Brainstorming Imaginary Brainstorming Knowledge mapping Morphological Box Picture Associations Biotechniques Purpose Hierarchy TILMAG Word Associations Problem Reformation Heuristic Redefinition

11 THE PROBLEM Many of our tools are simple means for getting the right people to work better together. Tools help us be creative. Tools help us collect ideas.

12 TRIZ - Patent-based Approach Original work of G. Altshuller beginning in the 1940 s Patent Clerk and Inventor Theory of Inventive Problem Solving Acronym: TRIZ Web Search: TRIZ

13 How We Solve Creative Problems Using the Psychological-based Methods (Trial & Error Method) Personal Solution Space Solution N Solution 3 Solution 2 Solution N-1 Solution 1 P Problem

14 Look in Proven Solution Directions Personal Solution Space Solution N Innovative Solution Solution N-1 Solution 3 Solution 2 Solution 1 P Problem Proven Solution Direction

15 VOC QFD NPD Process FDM FMEA High-level design Concept selection Hypothesis testing Tolerance design Reliability prediction Robust Design Prototyping DFA/DFM Pugh Chart C & E Matrix Simulation DFSS TOOLS

16 Our Research Model Problem-driven Research University Industry Creating Knowledge Adding Value Transferring Knowledge Fundamental Research Product Development Core Research Non-Core Applied Research & Support Extension, Engagement, Economic Development

17 Bico Meltblowing Bico Spunbonding Hydroentangling Calendering Thru Air Bonder/Dryer High speed winder Future Capabilities Pulp airlay Particle Shaker High Speed Card Partners Lab Product Innovation Center NCRC Partners lab is valued at over $14,000,000

18 UNDERSTANDING CUSTOMER NEEDS Last U.S. size study done in 1942 for 19 year-old males entering the military People have grown in 65 years. What does a woman look like, anyway? Photograph: Judith Godfrey

19 SIZEUSA STUDY 6 age groups Two genders 4 ethnic groups Over 10,000 people measured across entire country Each scan creates 200,000 data points These are reduced to 200 specific measurements of each person

20 SIZEUSA FINDINGS Rectangle 23% Hourglass 21% Bottom hourglass 19% Spoon 15% Oval 12% Top hourglass 4% Triangle 3% Inverted triangle 1% Diamond 1%

21 Textile Protection and Comfort Center World s leading academic center for research on protective garments and textile comfort. First major university Homeland Security grant, becoming leader in many areas of protection.

22 Building New Laboratory for Chemical & Biological Research

23 BIOTEXTILES

24 INNOVATION Quill LaamScience

25 GETTING STARTED 1. Add creativity tools to existing training courses throughout the organization. 2. Study innovation and creativity (see reference lists) and add tools best suited for your organization now. 3. Do something! Create new products and processes and then recreate!

26 SOME CREDITS (Stealing Shamelessly) John Seely Brown, Exploring the Edge, Change, September/October 2006 John Seely Brown and Douglas Thomas, The Play of Imagination: Extending the Literary Mind, Working paper, September 16, Boden, Margaret, The Creative Mind, Second Edition, Routledge, London, Paul Mugge, Making Innovation Easier, INDA 2007, April 26, 2007, Miami.

27 INFORMATION Three-page reference list of my favorite books and articles on innovation and creativity