REALLY, REALLY RAPID PROTOTYPING: FLASH BUILDS & USER-DRIVEN INNOVATION

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1 NFAIS Annual Conference 2015 REALLY, REALLY RAPID PROTOTYPING: FLASH BUILDS & USER-DRIVEN INNOVATION Alex Humphreys, JSTOR February 23, 2015

Ithaka S+R is a not-for-profit research and consulting service that helps academic, cultural, and publishing communities thrive in the digital

2 ITHAKA is a not-for-profit organization that helps the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways. JSTOR is a not-for-profit digital library of academic journals, books, and primary sources. Ithaka S+R is a not-for-profit research and consulting service that helps academic, cultural, and publishing communities thrive in the digital environment. Portico is a not-for-profit preservation service for digital publications, including electronic journals, books, and historical collections.

3 A new-ish team at ITHAKA Mission: to seek out new concepts and opportunities, to refine and to validate them through research and experimentation. Among our methods: Flash Builds* (or a version of them) * We first heard of Flash Builds from Marty Cagan, describing the work of the Nordstrom Innovation Lab.

4 CASE STUDY #1: JSTOR SNAP

5 ONE WEEK IN ANN ARBOR

6 THE FINISHED PROTOTYPE

7 CASE STUDY #2: UNDERSTANDING SHAKESPEARE

8 PARTNERSHIP W/ FOLGER Folger Shakespeare Library Folger Digital Texts Shakespeare Quarterly Scholars and students JSTOR The full archive run of SQ other journals A newly-formed Labs team Objective: demonstrate the value of Folger Digital Texts to scholars and students and demonstrate how it can be cross-referenced with Shakespeare Quarterly. Objective: validate the value of using a primary text as a portal into secondary literature.

9 THE FINISHED PROTOTYPE

10 THE INGREDIENTS

11 INGREDIENTS A TEAM A diverse team with technical, design and business skills The best products combine technical, design and business innovations toward a single goal Barest expression of that goal = Minimum Viable Product (MVP) Biz Image source:

INGREDIENTS A SPACE TO INNOVATE Cultural Technical Flexible technology that allows for componentization, and continuous deployment Ability to produce, present, augment and query content in a variety

12 INGREDIENTS A SPACE TO INNOVATE Cultural Technical Flexible technology that allows for componentization, and continuous deployment Ability to produce, present, augment and query content in a variety of manners (aka data science) A safe-space to fail, either through a Labs team, an A/B test or in-person testing Comfort with uncertainty The time to dedicate to the work eliminate distractions; timed works

13 INGREDIENTS USERS The ability to show work to users early and often, with the whole team present. User-research skills and experience: - Listening deeply - Having multiple tools, fit for purpose - Knowing what can and can t be learned from a user Hypothesis-creation skills and the discipline to know what you re trying to learn when

14 INGREDIENTS A PARTNER Seeing through a user s eyes, you see the ecosystem in which your product operates That helps show opportunities / challenges that can t easily be met Partners can help to fill those gaps Our best partnerships have been open, exploratory collaborations

15 INGREDIENTS A PENCIL

16 Alex Humphreys AVP, JSTOR Labs ITHAKA THANK YOU Further Reading Lean Startup, Eric Ries Marty Cagan s Blog: UX for Lean Startups, Laura Klein Lean Analytics, Croll & Yoskovitz

17 APPENDIX

Dr. Charles Watt. Educational Advancement & Innovation

Dr. Charles Watt. Educational Advancement & Innovation Dr. Charles Watt Educational Advancement & Innovation 1 21st Century Education What are the critical skills our undergraduate students need? Technical depth in a particular field Creativity and innovation