Duncan Campbell. Beyond Brainstorming: Innovation for Everyone

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2 Duncan Campbell Beyond Brainstorming: Innovation for Everyone

3 Is this your idea of an innovator?

4 Is this your idea of innovation?

5 Is this your idea of innovation? Step 1: Gather people together Step 2:? Step 3: Ideas generated

6 Golden Rules for Brainstorming Quantity not quality Do not criticise Welcome the unusual Combine and improve Alex Osborn, Applied Imagination, Charles Scribner, 1953

7 Is there another way? Genrich Altshuller, 1947

8 50,000 patents 40 inventive principles Millions of patents 40 inventive principles 1/5 of patents are truly inventive 1950 continued working inside the Gulag 1954 released and continued working Matrix for resolving technical and physical contradictions

9 TRIZ Teoriya Resheniya Izobretatelskikh Zadach the Theory of Inventive Problem Solving TRIZ was observed, not invented first training centre established in Azerbaijan school of TRIZ opened in Leningrad International TRIZ Association (MATRIZ) Genrich Altschuller died

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11 How can I use TRIZ? Tools based on patent analysis & scientific journals Tools to help model problems conceptually Thinking tools

12 Reapplying Proven Knowledge 40 inventive principles Ways to solve contradictions Ways to improve existing solutions 8 Trends of Technical Evolution Increasing ideality Increasing segmentation & use of fields Simplicity complexity simplicity Increasing system coordination S-curves Increasing dynamism & controllability Better matching of needs Increasing system automation TRIZ Effects Database Catalogue of all known scientific & engineering effects 76 Standard Solutions for Problem Solving

13 Modelling Problems Conceptually Contradictions Don t compromise Apply existing ways to resolve contradictions Function Analysis Map all current functions (useful & harmful) Uncovers all potential problems Apply TRIZ tools to identified problems The X-Factor Define the function which will solve your problem as an X- factor Find way of providing the function from the Effects Database, Standard Solutions, etc

14 Thinking Tools Ideal Outcome Capture everything you want (all benefits, no solutions) Thinking in Time and Scale stretch your view to include the big picture & detail as well as how they change over time 9 boxes Resource thinking Use available resources Size-Time-Cost Exaggeration thinking tool to challenge perceptions of constraints Smart Little People Imaging the problem is made up of little people

15 More Thinking Tools Bad Solution Park Inventive Principle 13 The Other Way Round The Prism of TRIZ The X-Factor Hybridising Differentiating Between Benefits, Functions and Features Simple Language Idea-Concept Thinking Life and Death Analogies

16 The Prism of TRIZ Conceptual Problem Conceptual Solution Specific Problem Specific Solution Think in the abstract Patterns exist across problems Solutions have already been found to these problems 40 inventive principles

17 Ideality not Value Ideality = Benefits Costs + Harms Benefits - all wanted outputs Costs - all inputs Harms - all unwanted outputs

18 Rank by Ideality Benefits Implement Solve Problems Improve Park for Now Costs + Harms

19 9 Boxes Past Present Future Super-System System Sub-System

20 Idea-Concept Thinking 1. State the problem 2. Everyone thinks of ideas individually 3. Gather the ideas and identify the concepts behind them 4. Use the concepts as triggers for new round of idea generation

21 Problem-solving Stages 1. Understand and scope the problem 2. Uncover all needs and scope the solution 3. Zoom in and define the problem 4. Identify the solution triggers 5. Generate solutions to the problem 6. Rank solutions and implement

22 Conclusions Innovation is not magic Think of problems and solutions in terms of concepts Think in terms of ideality not value What can I do next? Start learning the TRIZ tools Start using the TRIZ tools on small problems Find a teacher Start thinking in TRIZ

23 References Lilly Haines-Gadd TRIZ for Dummies, Wiley, Genrich Altshuller, And Suddenly the Inventor Appeared: TRIZ, the Theory of Inventive Problem Solving, Technical Innovation Center, Genrich Altshuller, The Innovation Algorithm: TRIZ, systematic innovation and technical creativity, Technical Innovation Center,