Click to edit Master Gtle style

Transcription

1 Click to edit Master Gtle style 1

2 Click to edit Master Gtle style Alice Phung, M.Sc., MBA European Sales Execu/ve of BIOPAC for 10 years Contact: 2

3 Click to edit Master title style Measure Consumer Emo/ons Researchers can: Uncover factors driving consumers attitudes and behavior Study consumer s sensorimotor, cognitive, emotional and affective response

4 Click to edit Master title style Fully Integrated Solu/ons BiopotenGals ECG, EEG, EMG, EOG, EGG Transducers RespiraGon, Temperature, Pulse, etc. Electrodermal AcGvity (GSR) Facial Expressions SGmulus PresentaGon Synchronized Subject Video Virtual Reality Systems fnir OpGcal Brain Imaging Eye Tracking

5 Click No to Doc edit Master Brown Gtle style Mind Games Validated systems Human safe Tested in the lab Published thousands of Gmes 5

6 Click Doc to edit Brown Master Gtle style This used to be state- of- the- art technology Things have moved a long way since these devices were used 6

7 Click To to 2018 edit Master Gtle style This used to be state- of- the- art technology Things have moved a long way since these devices were used 7

8 Click Science to edit Master Gtle style Although these devices are easy to use, we do have to consider their applicagon This used to be state- of- the- art technology Things have moved a long way since these devices were used 8

9 Click Measuring to edit Master Gtle EmoGon style Measure EmoGonal Affect 9

10 Circumplex Click to edit Master Gtle Model style of Affect The Experiment 10

11 Click Circumplex to edit Master Gtle Model style of Affect Indexed physiological measures can be assigned to feelings, such as pleasure, displeasure, sleepiness and surprise. Corrugator and ZygomaGcus are associated with Valence, which is the axis ranging from displeasure to pleasure. Electrodermal acgvity and Heart Rate are associated with Arousal, which is the axis ranging from sleepiness to surprise. 11

12 Click Circumplex to edit Master Gtle Model style of Affect 12

13 Click SGmuli to edit Master Gtle style The controlled presentagon of images, video, and sound Timing of the delivery is crigcal to accurately measure subject response. 13

14 Click Eye to edit Tracking Master Gtle style Synchronizing the gaze data with physiological measures Playing back the video and seeing frame- by- frame changes 14

15 The Location 15

16 BIOCUBE- SYS BIOC- PART- QUAD BIOC- CONT- MOD BIOC- PREP- MOD 16

17 The Signals 17

18 ZygomaGcus Major BIOPAC Systems, Inc BIOPAC Systems, Inc BIOPAC Inspiring BIOPAC Inspiring p people eople a and nd eenabling nabling d discovery iscovery a about bout llife ife 18 18

19 BIOPAC Systems, Inc BIOPAC Systems, Inc

20 Subject Preparation ALCPAD AND/OR GEL100 ELPREP EL- CHECK BIOPAC Systems, Inc BIOPAC Systems, Inc BIOPAC Inspiring BIOPAC Inspiring people people and and enabling enabling discovery discovery about about life life

21 LEAD115 Lighter Lead Series EL654 Ag/AgCl 4mm Electrode EL254S Shielded 4mm Electrode 100C Series Electrodes and Leads BIOPAC Systems, Inc BIOPAC Systems, Inc BIOPAC Inspiring BIOPAC Inspiring people people and and enabling enabling discovery discovery about about life life

22 BioNomadix Leads BIOPAC Systems, Inc BIOPAC Systems, Inc BIOPAC Inspiring BIOPAC Inspiring people people and and enabling enabling discovery discovery about about life life

23 Corrugator EMG Data BIOPAC Systems, Inc BIOPAC Systems, Inc BIOPAC Inspiring BIOPAC Inspiring people people and and enabling enabling discovery discovery about about life life

24 How to get great EDA Data Hardware Components MP150 - wireless MP150 system PPGED- R PPGED- T Components: BN- PPGED + BN- EDA- LEAD2 + EL507 24

25 How to get great EDA Data Participant Setup Ideal placement Non-dominant hand Alternate placement Motion artifacts Ambient temperature BIOPAC Systems, Inc BIOPAC Systems, Inc BIOPAC Inspiring BIOPAC Inspiring people people and and enabling enabling discovery discovery about about life life

26 EDA Data Skin Conductance Level BIOPAC Systems, Inc BIOPAC Systems, Inc BIOPAC Inspiring BIOPAC Inspiring people people and and enabling enabling discovery discovery about about life life

27 Conclusion ObjecGve measures SynchronizaGon with other devices Wide range of signal choices Importance of geing good data BIOPAC Systems, Inc BIOPAC Systems, Inc BIOPAC Inspiring BIOPAC Inspiring people people and and enabling enabling discovery discovery about about life life

28 Click to edit Master Gtle style BIOPAC Major Commercial Customers Include: Google Verizon Apple General Motors Ford Microsoj UPS Johnson & Johnson etc. 28

29 Thank you! 29