THINK. CREATE. FREELY.
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2 THINK. CREATE. FREELY.
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4 WHAT WE DO IKHFH <K>:MBO> =BK><MBHG BEENL& MK:MBHG IK ;K:G= BG=NLMKB:E ;K:G= IKH=N<M =>O>EHI& F>GM P>;
5 Established in 2008, Suite Freedom is a full service integrated creative agency with a goal of moving people to action without traditional boundaries Headquartered in Los Angeles 14 employees Client industries: Music, Fashion, Beverage & Food, Lifestyle, Entertainment, Sports, Hospitality, Non-Profit, Interior Design, Marketing & Design Firms, Healthcare, Luxury Real Estate
6 creative team.
7 Alex Harman Creative Director Managing Partner A native of L.A., Alex was raised in a family that engaged and nurtured his creative passion. This artist & entrepreneur blend s his innate and learned knowledge to inspire the imagination. He has over 7 years of experience in creative & design direction, photography, industrial design, brand strategy, consulting, product design and advertising/marketing campaigns. He is set apart from others by not just being an artist, but by having a strong business background which has helped him develop an identity all his own. Always on a journey of discovery and infinitely curious, his work and visionary leadership define this eccentric designer. Alex goes the extra mile to ensure Suite Freedom builds a strong relationship between the studio, its clients and the target audience. Thorough in the design process, his creations communicate messages that have the ability to connect people while having no limits. In 2008 Alex established the creative agency Suite Freedom and in 2010 partnered with acclaimed artist and good friend Brandon Moats. Alex is also the Principal & Design Director of Refinery Nr.5, a Los Angeles based manufacturer of handcrafted artisanal goods. Brandon Moats Design Director Partner Born in the Valley of San Fernando, Brandon grew up in the center of the creative world. Raised not to follow others but lead them in a new direction, 'Bran' has created a new concept of graphic design. His distinct artistic style is quickly progressing into something more than even he could imagine. Proficient in motion, web, illustration, art direction, photography and brand strategy, his graphic mindset came in 2003 and has been slowly molded into a force that breaks down barriers and shapes new ideas. Bran craves and strives to make sure every Suite Freedom project from initial concept to final output is nothing less then perfect. Known for his unconventional methods and approach to projects, Bran is unparalleled and the new paradigm of design. Nicole Yonke Director of Business Development Partner In 2010 Nicole became an integral part and director at Suite Freedom. She has been a leading asset in creating and maintaining client relations, contractual negotiations and business strategy. Nicole was one of Ronin Advertising Group s most experienced account supervisors, tactically guiding her client s brands and applying her advanced communications skills toward building great relationships. Prior to joining Ronin she was honing her marketing skills in the Media Relations department at Darden Restaurants. Nicole became a partner in Suite Freedom in In her free time, she works as a freelance writer for independent record label Munki Music. Bran became a partner in Suite Freedom in He and Alex are also the Cofounders of Rogues Factory, an art gallery/artist coalition in Los Angeles that is a creative platform for accomplished and undiscovered artists to showcase their work. If he is not hard at work, Bran is exploring the surf of California and the streets of downtown LA for inspiration.
8 Stephen Greenberg Studio Manager Stephen has made a career out of design management and is considered one of the best in the business. His experience ranges from being the COO of a prominent studio in LA to owning a custom surfboard company. His ability to communicate his ideas clearly and foster client relationships puts him in a league of his own. He is in charge of the smooth running the studio and the day-to-day operation. His experience helps bring a unique insight and way of thinking to the examination of design projects. Stephen s eye for design and business sensibilities makes him a key asset and a crucial part of the Suite Freedom team. Natalie Augusta Marketing Director Natalie knows how to make art speak to the public. With a gritty yet refined ascetic, she is one of the most versatile marketing directors around. Her spirited ability to conceptualize an idea from beginning to completion makes her an authority in design and marketing strategy. She is responsible for overseeing the operations and planning of the marketing campaigns, both existing and projected. Natalie is making her mark on society by creating work that tells the client s story in a way that is visually stunning and captivates the viewer. Perry Kalmeta Account Supervisor Perry is a communication specialist that excels in the external and internal side of client relations and business strategy. With a degree in PR and marketing, he has a talent for developing uniquely powerful brand experiences. In 2010 he worked for Toms Shoes Inc. as a Marketing Coordinator organizing retail marketing and environmental needs through multiple channels. He joined Suite Freedom in 2011 and handles client services and identifying new marketplace opportunities. His innate ability to interact and form bonds help then translate into strategies that make both the client and Suite Freedom succeed. Chris Thrower Account Supervisor Chris has worked in the marketing and design industry for the last six years with responsibility for pre-press and print production, design, marketing and client services. His passion and drive combined with his knowledge of the business is second to none. Before joining the Suite Freedom team in 2008, he was the Assistant Director of Marketing for an advertising firm in Los Angeles. A true people person, Chris makes it a point to build a close relationship with the client and go the extra mile to ensure the job is the best it can be. With a goal to do the unthinkable, Chris has made life his canvas.
9 Dirk Seib Senior Designer Dirk has been around art his whole life, so naturally his talent developed quickly. The skills he mastered on his own though, are what make him such an exceptional and brilliant part to the success of Suite Freedom. His technical knowledge and attention to detail on projects comes from his background as not just an artist, but as an engineer. A true industrial designer, Dirk possesses a unique combination of creative and analytical talents that gives him the ability to conceptualize new ideas. Seamlessly uniting the technical aspects of each project and a keen understanding of art, Dirk s work is some of the most advanced and forward thinking of any designer. Karma Swanepoel Senior Art Director Karma-Ann Swanepoel is a South African singersongwriter and the former lead singer of platinumselling band Henry Ate, with a few SAMA awards under her belt (the South African equivalent of Grammys). She moved to the United States in 2003, bringing with her an undeniable talent and an uncanny ability to captivate every listener with her addictive songs and mesmerizing performances. Alongside her legendary music career she is also a highly skilled Art Director having operated Munki Music LLC, where she was in charge of the copywriting, production and composing of original works for advertising, online, TV and film. She also was the Senior Copywriter for Zimmerman Advertising, specializing in conceptual copy for print, radio, TV, direct mail, brochures, tag lines, billboards and web content. Jonathan Lewis Art Director Jonathan Lewis began making movies when he was 14 years old, using his father s supper 8 mm camera, and little cousins as actors. His love for film blossomed into an immense passion that is now a sparkling career. Celebrated for his short films, music videos, commercials and documentaries, he is one of the most versatile directors in all areas of film and conception. As a director he feels that his devotion to filmmaking grows everyday because of the ability to construct something in his mind and visually share it with a unique approach. His style and outlook challenges the norm and puts him in his own category. Film has no right or wrong way and Jonathan's aim as a filmmaker is to enrich and engage all the senses of the viewer; sharing the journey of the creative process along the way. Sevan Kouzouian Art Director Inspired by the world around him, Sevan has combined his love of architecture with his love for graphic design and become one of the most skilled professionals in promotional design, web development, illustration, animation, 3d design and motion graphics. His style is ahead of its time; always pushing the envelope to create what others think is impossible. His experimental fusion of digital and analog work makes him a master of the art. Inventive and ingenious, Sevan s style is ground breaking and advancing the artistic direction of Suite Freedom.
10 what s behind the curtain.
11 SA - Vision, Objectives MR - Industry Landscape, Target Profile BP - Create Brand Definition IT - Ideation Session, Media Planning CE - Development, Production, Media Placement ER - Result Measurement, Assessment Reporting
12 A.C.E.S is the process we follow to determine and create a brand story. It is our proprietary, multi-dimensional strategic process that ensures our actions are never arbitrary, but well thought out, researched and professionally implemented. And always with the goal of creating a connection with your target. what you get: An in-depth understanding of your competition Insight into how your target views you and your industry A clearly defined position in the market An integrated communications plan that allows you to execute across all touch points, internal, external, traditional and non traditional
13 suite freedom in a nut shell...
14 The labels design studio and advertising agency hurt our heads. They are restrictive and, quite frankly, not us. We re far more exciting and distinctive. We are free, vibrant, and uniquely client focused. Some might even say we re unconventional. We say: it s brighter here in the future. We are Suite Freedom. Think. Create. Freely.
15 Know the target Know the client Combine an emotional connection (the story) with a high rate of response (the action) Create out of the box concepts that are both strategic and integrated - then execute them flawlessly across all touch points, traditional and non traditional Bring the best talent to bear on every project
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37 OTHER BRANDS WE VE BUILT.
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39 getting the stories told.
40 suitefreedomla.com 2011 ENGINEERED BY SUITE FREEDOM. ALL RIGHTS RESERVED. LIVE FREE
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