BACKGROUND: aribbean (C-PAC)

Transcription

1 BACKGROUND: The creative economy which includes audiovisual products, design, new media, performing arts, publishing and visual arts is not only one of the most rapidly growing sectors of the world economy, it is also a highly transformative one in terms of income generation, job creation and export earnings. Between 2002 and 2011, developing countries averaged 12.1 per cent annual growth in exports of creative goods. In light of the above, CARICOM Member Governments adopted the Creative Industries as one of the nine priority areas identified as best bets for Caribbean development. While creating jobs, the creative economy contributes to the overall well-being of communities, individual self-esteem and quality of life, thus achieving inclusive and sustainable development, thus Governments of developing countries are encouraged to invest in the development of their creative sectors. While the Caribbean boasts a particularly vibrant contemporary arts community, based on available records, a performing arts tradition that stretches back to a genesis of the cultural folk story-telling through song and theatrical community type performances, most creatives still view the sector as a hobby. While they may want to move forward, they are not equipped with the necessary tools for them to compete in today s entertainment world. We believe that once individuals are given the resources i.e. training to compete in the entertainment industry, recipients will be able to market themselves competently in their surrounding communities as well as within the wider world. In recognition of the need to bridge that gap from talented hobbyist to creative performer, C-PAF has commenced plans for the hosting of the inaugural Caribbean Performing Arts Conference (C-PAC), one of its annual flagship events, in Dominica on May 30 th and 31 st, 2017 and a fund raising concert on June 3 rd featuring local, regional and international performing artistes. The inaugural conference will focus on the development of music utilizing the skills of Paris based, Dominican music legend, Gordon Henderson. Other training sessions will focus on the development of the business, management and legal aspects of the creative industry sector. Future conferences will focus on Fashion and Theatre Arts/Film production.

2 CONFERENCE DETAILS: Conference themes: Music Production: o Music Niche Marketing o Revenue Streams of the Music Industry o Music Publishing o Production, Distribution and Promotion o Contracts and Percentages o The Digital Revolution o The Way Forward Finance: o Financial Wellness o Financing of creative projects, using the crowd funding method/ais Legal Aspects: o Intellectual Property Copyright Trademarks o Contract Negotiations Marketing: o Imaging & Branding o Maximizing the use of Digital & Social media

3 SUMMARY OF KEY INTERNATIONAL AND REGIONAL FACILITATORS: Gordon Henderson: This Dominican Paris-based music pioneer with a career spanning over 40 years in the music industry as a songwriter/composer, performer, recording artist and record producer makes him an obvious choice to conduct master classes in preparing artistes for the changing face of today s music industry. This member of the legendary group Exile One, began his professional songwriting career as a writer of Soul music and achieved two significant hits, "Love" and "Pain of Love" both having been on the charts beyond the Caribbean. He is a senior member of SACEM earned by earnings and not longevity has a catalogue of over 200 active songs. Although he has recorded a large percentage of his compositions, his songs have been covered in different languages by major artists around the world: France, Brazil, La Réunion (Indian Ocean), Angola, Cape Verde Islands, Martinique, Guadeloupe... Judy McCutcheon: Judy McCutcheon is an award winning corporate trainer with over 20 years experience working for major organizations working within the Caribbean Region and North and Central America. Judy began her career as an Accountant Assistant for the Prestige Holdings Group in Trinidad, from there, she progressed through a series of senior positions across the Caribbean. During this time, Judy worked for well-known companies such as Belize Tele Media Limited, Guardian Life Limited, Sandals La Source and the GTM Group of Insurance Companies. After developing her interest in the psychology of finance, Judy took the major step of launching her own Company, Go Blue Inc., with her business partner, Aaron Moses. Since launching Go Blue, they ve secured contracts with some of Grenada s most prestigious organizations including GRENLEC and Cooling Tech Limited. Go Blue Inc., has developed several innovative training programs including Financial Wellness and Employee Engagement. As a proponent of behavioral finance, Judy s committed to helping individuals attain financial freedom through developing specialized corporate training programs.

4 Conference program: DAY ONE: AM: PM: Opening Ceremony Music Production Music Production DAY TWO: AM: PM: Finance Legal Aspects Marketing TARGET PARTICIPANTS: Performing artistes: Music: Musicians Vocalists Song writers Music producers Theatre: Playwrights Actors Artistic Directors Storytellers Poets Dance: Choreographers Dancers Other: Spokes Models Runway Models Comedians Support Services: Technical: Studio Engineers Live Sound Engineers Lighting Engineers Set Designers Wardrobe Coordinators Hairdressers Make-up Artists Stage Managers

5 Management: Artiste Managers Booking Agents Talent Agents Visual Arts: Graphic Designers Photographers Videographers Graphic Artists Artists Other: Publicists Promoters Educators Creative Directors (film) Producers (film) Digital/Social Media Legal Representatives / Entertainment Lawyers Producers & Distributors (creative products) OTHER CONFERENCE ACTIVITIES: Fund raising Concert: As a supplementary component to the CPAC 2017 the Live Fund Raiser Concert is engineered to serve As a supplementary component to the CPAC 2017 the Live Fund Raiser Concert is engineered to serve the purpose of drawing large numbers of patrons, thus increasing Fund Raiser proceeds, but to serve the purpose of showcasing some of the C-PAF talent pool and bringing the curtains down on the week s activity of this inaugural C-PAC The Live Concert Fund Raiser is being co-sponsored by our strategic international partner Big Mountain/360 Artiste and Tour Management of Canada who have decided to align with the C-PAF efforts to present effectively a winning concert which would make a definite dynamic contribution to the C-PAF economy. The Live Concert would present an opportunity for local, and participating regional and international artistes to open the show sharing stage with the Headlining Artistes from 360 Management. This inaugural C-PAC 2017 concert is being proposed with a Tour Package organized by Big Mountain/360 Management showcasing Kenny Blake of Canada but subject to country specific Line Ups for best turnout and as a result a profitable venture.