Atholl Reid KTP Adviser Tayside & East of Scotland
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1 Presentation to KT Scotland: Policy & Practice 2009 University of St Andrews Friday 3rd April, 2009 Atholl Reid KTP Adviser Tayside & East of Scotland
2 Europe s most successful Knowledge Transfer Programme
3 Funding Funded by the Technology Strategy Board with 17 other funding organisations (AHRC, BBSRC, Defra, DoH, EMDA, EPSRC, ESF, ESRC, Invest NI, NERC, The Northern Way, One North East, Science & Technology Facilities Council, SEEDA, Scottish Government, SWRDA, WAG) 27m grants committed 68m company contributions 975 live Partnerships 1,057 live projects
4 The Good News Benefits per Associate project: Annual profit up ~ 222k Investment in plant and machinery ~ 163k New jobs created ~ 3 Company staff trained ~ 15 New research projects initiated ~ 3 Commercial benefits from application of IP ~ 32%
5 Company Benefits Benefits per 1m Government spend: One-off increase in profit before tax ~ 68,805 Increase in annual profit before tax ~ 3.08m Investment in plant and machinery > 2.27m Jobs created 54 Company staff trained 395
6 KTP - The Basics KTP FEATURES Project length months Associates recruited by KB and Company partners Employed by KB partner Project located mainly at business premises with company supervisor KB Supervisor spends ~ half day per week mentoring KTP COSTS Approximately 60,000 per annum (FEC) Grant if SME is 67% Grant if large company is 50%
7 The Partners Company Partners Stable companies of all sizes from all industrial sectors Charities and not-for-profit organisations Education institutions (LEAs and schools) Health organisations (hospitals and NHS Trusts) Knowledge Base Partners Higher Education Institutions Further Education Institutions (teaching NVQ Level 4) Research and Technology Organisations Public Sector Research Institutes
8 Academic Departments
9 The Associates Recently qualified with: First degree ~ 76% hold 1 st or 2(i) Higher degree ~ 51% NVQ level 4 Average age 28 years All disciplines
10 Project Criteria Strategic relevance to the business Stimulating and challenging for the academic team Intellectually challenging for Associate Sound business case Clear knowledge transfer Clear additionality Benefits likely to accrue
11 Creative Industries Facts In Scotland, more than 100,000 people are currently employed in the creative industries, generating 5 billion (which includes Scotland's computer games industry with an estimated turnover of 5 million), and contributing 4 per cent to Scottish GDP. ] Up to 6.7 per cent of Scotland's employment is within, or related to, the creative industries, giving it a greater share of creative industries employment than any region in the UK, outwith London and the South East.
12 The Creative Industries Sectors Advertising Architecture Crafts and designer furniture Fashion clothing Film, video and other audiovisual production Graphic design Educational and leisure software Live and recorded music Performing arts and entertainments Television, radio and internet broadcasting Visual arts and antiques Writing and publishing
13 The Creative Industries Sectors Advertising Architecture Crafts and designer furniture Fashion clothing Film, video and other audiovisual production Graphic design Educational and leisure software Live and recorded music Performing arts and entertainments Television, radio and internet broadcasting Visual arts and antiques Writing and publishing Underlying Technologies 3D Virtualisation / Rendering. Tools and technologies to facilitate collaboration and codesign. Location technologies/mobile Artificial Intelligence Digital Networks / Wireless Computer Modelling Data Security Human Machine Interaction Smart materials/textiles and functionality Sensors Flexible / Wearable Electronics Nanotechnology
14 Key Concepts : Creative Industries Creative Industries....are based on individuals with creative arts skills....in alliance with managers and technologists....making marketable products....whose economic value lies in their cultural, or intellectual, properties. Defined by the UK s Department of Culture, Media and Sport as " those activities which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property",
15 The Products [People] are buying and selling words, music, pictures; gadgets, computer software, genes; copyrights, trademarks, patents; proposals, formats, fame, faces, reputation, brands, colours. The goods on sale in this noisy marketplace are the rights to use or, in the lawyer s phrase, to exploit intellectual property. The Creative Economy, John Howkins
16 The Road To Riches Managing creativity involves knowing, first, when to exploit the non-rivalrous nature of ideas and, second, when to assert intellectual property rights and make one s ideas-as-products rivalrous. These two decision points are the crux of the management process. The Creative Economy, John Howkins
17 The Road To Riches Entrepreneurs in the creative economy (often called creative entrepreneurs ) use creativity to unlock the wealth that lies within themselves. Like true capitalists, they believe that this creative wealth, if managed right, will engender more wealth. These entrepreneurs share five characteristics: (i) vision (ii) focus (iii) financial acumen (iv) pride and (v) urgency.
18 The Creative Economy The copyright industries consist of all industries that create copyright or related works as their primary product The patent industries consist of all industries that produce or deal in patents The trademark and design industries are even more widespread, and their sheer size and diversity make them less distinctive. Together, these four industries constitute the creative industries and creative economy. This definition is contentious. While all the definitions so far concur with international practice, there is no consensus on this one. The Creative Economy, John Howkins
19 KTP in Creative Industries Companies OTHER COMPANIES Bunnyfoot Graven Images Southbank (Festival Hall) Press Association Philips. IDC (Industrial Design Company) Clive Chapman Architects Pharos
20 Likely Issues for Creative industries Companies Financial Viability Likelihood of stability for lifetime of the project Time in University Labs 50% is maximum Embedding of KT KTP aims to embed a capability that will be used strategically by the company Is it Near Market Development The Business Case Payback period and risk Providing a commercial environment Supervision arrangements Cost of consumables
21 Possible Company Partners Small and medium sized enterprises (SME s), Local and national arts organisations, Large commercial organisations, Local authorities, Registered charities, A consortium of organisations Creative clusters Community ventures
22 ESRC Capacity Building Grant Economic and Social Research Council 1.5m grant 5-year funding build strong social science research base industry-relevant research to build knowledge base of the sector in Scotland to ensure Scotland has the capacity to grow and sustain vibrant creative industries
23 1.5 Million Funding 15 Case studentships 7 Knowledge transfer partnerships 15 Business Vouchers
24 KTP Programme Office AEA Didcot Oxfordshire OX11 0QJ KTP Helpline:
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