The Creative Economy. Prof. dr. Velimir Srića

Transcription

1 The Creative Economy Prof. dr. Velimir Srića

2 EDUCATION Why me? Gymnasium Classicum, BBA, MS IT Management, MBA - Columbia University, New York, PhD Management Information Systems EXPERIENCE Tenure professor Zagreb University, Visiting associate professor, UCLA, Los Angeles, Slovenia, Austria, China, B&H, Montenegro, Hungary Dubai The Club of Rome member, World Bank expert for Change Management Member of Croatian Government, President - Alps-Adriatic R&D Committee, President Zagreb City Assembly, IT and management consultant INSPIRATION PERSONAL Guitar, foodball, chess, tenis, poetry, film, travelling

3 Books

4 The Creative Economy John Howkins (2001) - economic systems where value is based on creative qualities rather than the traditional resources (land, labor, and capital) Compared to creative industries, which are limited to specific sectors, the term is used to describe creativity throughout a whole economy The narrower, culture-based models concentrate on arts, design and media Creative economy occurs wherever individual creativity becomes the main source of value

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6 UN Creative Economy Report

7 A Few Numbers The creative economy audiovisual products, design, new media, performing arts, publishing and visual arts is one of the most rapidly growing sectors of the world economy World trade of creative goods and services totaled US$ 624 billion in 2011; more than doubled from 2002 to 2011 It is also a highly transformative in terms of income generation, job creation and export earnings Between 2002 and 2011, developing-countries averaged 12.1 % annual growth in exports of creative goods

8 The UN Report Conclusions Recognize that the CE generates non-monetary value that contributes significantly to achieving peoplecentred, inclusive and sustainable development Understand that investing in the CE makes culture a driver and enabler of economic, social and environmental development processes Stress the fact that the CE helps reveal opportunities through mapping local assets of the creative economy. It pays off to invest in local capacity-building to empower creators and cultural entrepreneurs, government officials and private sector companies.

9 UNESCO Creative Cities

10 My British Experience Tech City, Reading Thames Valey Project, Creative Hubs Fabrica: 'an educational institution, research workshop and studio with a desire to positively impact upon social and cultural change Institute of Making: 'a cross-disciplinary research club for those interested in the made world Bethnal Green Ventures: 'is an accelerator program for people who want to change the world using technology' Watershed: 'is a cross-artform venue and producer - sharing, developing and showcasing exemplary cultural ideas and talent Repair Café: is a global network of free meeting places and they re all about repairing things: together'

11 The Creative Society There s a growing need to change everything: Institutions (democracy, market, corporations, universities ) Culture (values, e.g. harmonious instead of disharmonious, cooperation vs. competition) Leadership (win-win, creativity, multiculturality) Infrastructure (crowdsourcing, crowdfunding, bitcoin, social networks, cloud )

12 Change in Institutions The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially yes, but not structurally and economically. Peter Drucker Banking is necesary but banks are not! Tom Peters

13 Why Culture? We cannot solve our problems with the same thinking we used when we created them Albert Einstein FIVE MONKEYS

14 Sorce of Competitive Advantage Small and imature: Resource Management (money, raw material, plant&equipment, people, knowledge ) More mature: Process Management (ISO standards, ERP, best practices ) Sophisticated: Organizational Culture (leadership, creativity, communication, conflict management, teamwork )

15 Creative = Different Workers evaluate their bosses Reversed pyramid Strategy by consensus Organizations based not on fear but on harmony No titles, ranks or positions Employees can say No Each person creates his workplace Self-formed (organic) teams Innovation: 99% technology, 1% organization

16 Internet = CE Paradigm Endless Creativity Full Adaptability Inspirational Environment Ideas compete on equal footing Innovators&hackers are heroes The tasks are chosen, not administred Authority does not depend on position Hierarchies are natural, not imposed Teams are self-organized Leaders serve Resources are attracted by idea quality, not by budget

17 New Values in Hiring Old paradigm FORMAL EDUCATION DILLIGENCE OBEDIENCE INITIATIVE CREATIVITY PASSION New paradigm PASSION CREATIVITY INITIATIVE FORMAL EDUCATION DILLIGENCE OBEDIENCE

18 The Future is Here Googleplex: You have access to everything except what you cannot have access to W. L. Gore no hierarchy, no organizational charts, no titles or rank Butan success is measured not by the GDP (Gross Domestic Product) but by the GDH (Gross Domestic Happiness Firm Yell goal Yearly increase of employee satisfaction by 20% Grameen Bank Societal Company dividends are reinvested in socially relevant projects (Nobel prize winner Muhammad Yunus) 3M 15% of employee time is devoted to development of new ideas In USA 60% of CEOs believe that the main sources of innovation are not scientists, consultants and universities, but the company s own employees Crowdsourcing, Crowdfunding Live-Work-Play Revolution

19 Personal Examples SMS Parking Rimac Concept Car Tetsuya Kaida Split Ultra Festival Teddy the Guardian Startup Croatia 2014

20 Croatia 2020 = Creative Economy An island for Bill Gates Former military outposts along the Adriatic = campuses Croatian Diaspora: strategic partner European partners from the Far East (China) Organic food from the minefields Knowledge islands network Cruisers floating universities Lifestyle tourism Summer software camps

21 Thanks for Your Attention!