Live Vicariously ABOUT US

Transcription

1 THIS IS

2 ABOUT US Vicarious PR was founded on a single premise: to provide the best public relations service in the video game industry. Pretty simple, right? Founded by former game journalists and content creators, Vicarious seeks to provide developers and publishers with the knowledge, skill, and experience to get their projects the attention and success they deserve. Live Vicariously

3 OUR MISSION At Vicarious PR we have one mission: provide better video game PR for game developers and publishers. We have seen how disappointing video game PR can be, that is why we set out to change the way it's done. We understand that each client is unique and we tailor ourselves to meet those individual needs. Our passion for the industry and the creative talent within it pushes us forward to provide the best service around. Our team of talented professionals desire to use our combined experience to help you reach your goals. Ultimately, your success is our success.

4 OUR VISION Strive not to be a success, but rather to be of value We know the stigma PR has gotten over the last decade and have experienced the issues of outdated PR firms firsthand. Vicarious tailors our services to your goals and needs so you don t end up paying for things you don t need. We use modernized PR strategies for the 21st century. (We know. It sounds ridiculous to say that, but some PR firms still use messenger pigeons.) We seek to bring the video game PR industry forward with hard work, passion, creativity, and innovative thinking.

5 ADVANTAGES OF PR WHAT PUBLIC RELATIONS OFFERS BRAND AWARENESS CUSTOMER ACQUISITION MEDIA ARTICLES Media articles about your product and brand can massively influence sales, public perceptions and help long term growth. We have direct access to thousands of media outlets across the world each with millions of readers every month. CUSTOMER CONFIDENCE Being a new company or having a new product can be difficult especially since sometimes you lack customer confidence or the market cannot see the long term stability of your product. PR helps with building confidence allowing customers to believe in your company and product. PR helps with building your companies public profile and making you a household name attracting long term stability and increasing customer acquisition and investor relations. LEAD GENERATION Having media write about you can lead to more customers but also more b2b opportunities. Companies have seen massive b2b growth on the back of successful PR campaigns. Studies have found that public relations can have a more direct impact on customer acquisition and retention than traditional banner advertising. LEGITIMACY & CREDIBILITY Having media write articles about your company and product can add to the profile of your company. Studies show consumers are more likely to make a purchasing decision based on a media article than a traditional advertisement.

6 OUR GUARANTEE We cannot promise a specific amount of coverage, nor can we promise specific placement with select outlets but here is what we do promise: COMMUNICATION Regular communication between us and you. We are not just marketers, we are partners, your success is our success and vice versa, ACCOUNTABILITY Regular updates on all activities, including preparation and execution of deliverables. Weekly reports on coverage along with feedback. PRO-ACTIVITY We don t sit around waiting on you to instruct us, we are pro active and we are always on the look out for opportunities and ideas to help you gain the attention you need. GOING THE EXTRA MILE We endeavor to go the extra mile for our clients from providing feedback and solutions even when the unexpected occurs. To show how much we go above and beyond our media relations includes organic influencer outreach and selected EU regions at no extra cost. INDIVIDUAL PLAN AND STRATEGY The days of cookie cutter PR and marketing are gone, at least, they should be. We create a strategy and plan based on your unique project and tailor our tactics and services to your needs and goals. CUSTOMER SERVICE FIRST Our primary focus is that you come first. We are there for you no matter the time of day. Above all else, regardless of the success of any campaign, our goal is that you walk away only to come back again.

7 GENERAL SERVICES PRICING PR Package Social Media k Influencer Paid Outreach Branding $4000per month $2500per month $2000plus budget $4000one time fee Media relations campaign. Press releases. Strategic planning. Reputation management. Earned influencer outreach. Consultations. Review/Preview cycle. Targeted pitching. Press kits and messaging. Holistic approach on the individual level, not one size fits all PR. Daily posting and content creation. Reputation management. Multiple platforms. Streamlined content approval process direct to . Community building and interaction. Platform utilization and background SEO optimization. Negotiate optimal amount of influencers based on budget to meet target KPI s. Prepare legal contracts and oversee communication between client and influencer. Find, select and target idea influencers across platforms. Brand outline and objectives. Logo design. Brand positioning. Key messaging. Professionally designed and built website. Strategic outline and future plan. 12 month publisher PR retainer package including unlimited projects for $100, month single product PR retainer for $40,000 A N D M O R E

8 OUR MANAGEMENT TEAM MICHAEL BROWN CEO /CO-FOUNDER JORGE GASPER CFO /CO-FOUNDER Michael has years of industry experience as a journalist, reviewer, editor, and freelance writer. He has a solid business and marketing background, as well as having key insight into game development and the industry as a whole. C O N T A C T Jorge has more than seven years of experience in operations, data analytics, and business intelligence. He is a journalist, reviewer, editor, and writer. He holds an MBA from CSUSM, an MD from UABC, and is a Lean Six Sigma Green Belt. C O N T A C T

9 KEY PERSONNEL LIANA MURPHY PR + SOCIAL MEDIA COORDINATOR JOLENE HITT SOCIAL MEDIA SPECIALIST MASON SALES WEB DEVELOPMENT % % Live Vicariously 38 %

10 OUR SERVICES We are proud to work with everyone from indie developers to AAA publishers and we offer services for any budget. We cover multiple regions, specializing in North America and Europe, and work with multiple platforms. Whether you are developing an MMORPG for PC, a hardhitting FPS for console, or an immersive RPG for mobile, Vicarious PR has you covered. One of the benefits of working with Vicarious is that our core team works on your project. Why is this important? So glad you asked! Have you been wined and dined by other PR firms? Have the executives promised to personally handle your account, but then never called? And worse yet, have they handed your account off to an intern and they never called? We know how disillusioned that can make you. At Vicarious PR our core team personally handles your project. MEDIA RELATIONS Get your game out there with Vicarious PR s media relations. Every game, every product has a story to tell and that story should be told. We have the tools and the relationships needed to get it out into the ether, whether that be on the front pages of the gaming media or being played by YouTubers and Streamers. We handle everything: PR strategy, press releases, content writing, review of key distribution, and every job in between. All you need to do is focus on making your games while our pro-active team focuses on getting them seen. CROWD FUNDING Allow Vicarious PR to provide a comprehensive campaign strategy to fund your project. We can either directly manage the campaign for you, or advise your team on how to successfully engage potential backers. Let us help you get media coverage for your campaign, ensuring that it gets the attention it needs. GAME CONSOLULTATION We know game development can sometimes be a bubble and it can be hard to see other viewpoints outside that bubble. We get it. Our team members have been professional video game critics and journalists. We can provide critical analysis and feedback on everything from your chosen art style to the core features. We also have access to external game reviewers who can provide mock reviews and give you an insight into how your game will be critically received. We strive to provide a service that you can look back on and feel so pleased that you'll come back for more. After all, your success is our success and we strive to make your project succeed from press coverage to community engagement. A N D M O R E SOCIAL MEDIA MANAGEMENT Social Media and community building is more important than ever to making sure your games sees the success for day one. From zero followers to millions, we ll create a social media campaign around your project to build and maintain a strong fanbase across multiple platforms. We ll run your entire social media campaign, using the latest strategies and know how, to keep your community informed and engaged.

11 CLIENT TESTIMONIALS WHAT OUR CLIENTS SAY ABOUT US CHRISTIAN MOSBO DAMON SLYE PING WANG OWNER PRESIDENT CO-FOUNDER + VP OF MARKETING FAIR WEATHER STUDIOS Working with Vicarious PR was fantastic! They answered all of our questions and responded to calls or s the same day. They drafted all of our press releases and reached out to influencers for us. They delivered monthly reports showing us where we were being covered and how many views each piece of coverage gained. They really went above and beyond to provide a bespoke, full service marketing experience. We will definitely be using them to market our future games MAD OTTER GAMES Vicarious has greatly boosted our new users on both PC and mobile. Since we started working with them, we've seen our DAU double! They are great to work with. NEW CODE INC We ve been working with Michael and his team for almost a year now for various projects. Michael has proven himself to be a very reliable partner - hardworking, available, flexible, and most importantly, understanding our clients requirements and quickly making the adjustments based on the feedback. You will be in good hands as we continue to be.

12 OUR CLIENTS & More

13 GAMES WE VE WORKED ON & More

14 CASE STUDIES OUR PROJECTS CLIENT: PLATFORM: Tencent & PUBG Corp PUBG Mobile Mobile PROJECT LENGTH: 3 Months PROJECT GOALS: Successful mobile launch on ios and Android RESULTS: Acquire a minimum of 70 media articles Acquire Top Tier reviews and feature placement Crisis PR Management for negative reactions. Top downloaded game in over 40 countries on launch Over 1400 media articles Critically acclaimed from reviewers Averaged 4.5 user score Featured on Google Play Featured on ios App Store Top tier media coverage including IGN, Gamespot, Kotaku, Forbes, CNN, Polygon, Touch Arcade etc.

15

16 CASE STUDIES OUR PROJECTS CLIENT: Next Studio Death Coming PLATFORM: PC (Steam) PROJECT LENGTH: 6 Months PROJECT GOALS: Successful Early Access and Full Acquire a minimum of 40 media articles Average a positive user rating Top tier media coverage. RESULTS: 450 media articles Over 23 million article views Over 2 million YouTube views Acquired very positive user rating Placements in several top tier outlets. Sold over 100,000 units in 1 st month.

17

18 CASE STUDIES OUR PROJECTS CLIENT: Lilith Games Art of Conquest PLATFORM: Mobile PROJECT LENGTH: 3 Months PROJECT GOALS: Successful mobile launch on ios and Android Acquire a minimum of 20 media articles Secure store feature by Apple or Google. Average 3.5 user score with minimum of 20,000 downloads on launch week RESULTS: Over 1 million downloads in 2 months Over 100 media articles Critically acclaimed from reviewers Averaged 4.5 user score Featured on Google Play Featured on ios App Store Top tier mobile media coverage

19

20 CASE STUDIES OUR PROJECTS CLIENT: Mad Otter Games Villagers & Heroes Starfall Expansion PLATFORM: PC & Mobile PROJECT LENGTH: PROJECT GOALS: Increase media coverage by 50% from prior year RESULTS: 6 Months Acquire positioning in top ten lists. Successful expansion launch. Secure media coverage. Secure media coverage media articles Doubled daily active users Top tier MMO outlet coverage Over 19 million article views 300,000 + YouTube views on launch Increased media coverage over prior year by 233% in single month

21

22 WE ARE VICARIOUS PHONE: 1(478) WEBSITE: