Opportunities and Barriers for Advancing the API Economy within the Automotive Industry

Transcription

1 Opportunities and Barriers for Advancing the API Economy within the Automotive Industry Fridolin Koch (B.Sc.), , MA Thesis Kickoff Chair of Software Engineering for Business Information Systems (sebis) Faculty of Informatics Technische Universität München wwwmatthes.in.tum.de

2 Motivation Communication Payment Search Shipping What do this companies have in common? à Their core product is API based Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 2

3 Motivation BUT: What about the Automotive Industry? Tire Pressure Temperature Fuel Consumption Speed Location APIs providing access and enabling new innovative business models Engine RPM Rain Accelerometer Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 3

4 Research Questions RQ1 RQ2 RQ3 RQ4 What data is generated by modern vehicles? Which use cases and scenarios can be derived by providing large scale access to vehicle generated data through APIs? What are barriers for use-cases and scenarios not being implemented? How could the advancing of API economy within the automotive industry be accelerated? Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 4

5 Research Approach Literature Review RQ1 (Vehicle Data) Interview & Coding RQ2 (Use Cases) RQ3 (Barriers) Comparison to other Industries RQ4 (Guidelines) Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 5

6 Design Science Environment Relevance IS Research Rigor Knowledge Base Business: Opportunities for new revenue streams through a enabling API economy Shifting social values (Sharing economy) requires the reevaluation of business models within the automotive industry Technology: Autonomous vehicles APIs Business Needs Conduction of Expert Interviews to derive guidelines for tackling current adoption barriers Assess Refine Current adoption barriers and recommendations for enabling API Economy Applicable Theory & Methods Related Work: Vehicle Sensor Data Bus-Systems (CAN, OBD, OBD-II) IoT APIs & Data API Economy evolution in other Industries Vehicular ad hoc network (VANET) Methodology: Literature Review Implementation of Design Artifact in Environment Additions to the Knowledge Base Adapted from Hevner et. al Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 6

7 Vehicle Generated Data Average number of sensors per vehicle is increasing 24 in in 2007 (Estimate) 70 in 2013 (Prediction) Current (2007) luxury cars have over 100 sensor per vehicle [Fleming2008] Different classification approaches In-Vehicle Sensor Safety Diagnostics Convenience Environment Monitoring Adapted from Abdelhamid et al Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 7

8 Use-Case Scenarios Generating revenues Reducing costs Increasing safety and security Networked parking service Driving style suggestions Improved road/infrastructure maintenance and design Predictive maintenance Usage-based insurance Driver's condition monitoring Usage-based tolling and taxation Warranty costs reduction Road laws monitoring and enforcement Adapted from McKinsey&Company Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 8

9 Barriers Data Privacy / GDPR Data Quality Redundant Data (Waste of communication and computation resources) Dynamic availability of resources Derive Guidelines for Advancing API Economy No brand-independent data format Incentives for offering resources / data (Car Owners)... VDA 2016 Abdelhamd 2015 AutoMat Project Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 9

10 Timeline 15. Aug. 14. Sep. 15. Okt. 15. Nov. 16. Dez. 15. Jan. 15. Feb. Registration u Literature Review Interview Design Interview Conduction Interview Evaluation Writting Submission u Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 10

11 B.Sc. Fridolin Koch Technische Universität München Faculty of Informatics Chair of Software Engineering for Business Information Systems Boltzmannstraße Garching bei München Tel Fax matthes@in.tum.de wwwmatthes.in.tum.de

12 References Hevner, A., March, S., Park, J., Ram, S.: Design Science Research in Information Systems. MIS Quarterly (28: 1); (2004). Abdelhamid, S., Hassanein, H.S., Takahara, G.: Vehicle as a mobile sensor. Procedia Computer Science, Volume 34; (2014) Abdelhamid, S., Hassanein, H.S., Takahara, G.: Vehicle as a Resource (Vaar). IEEE Network (29: 1), pp ; (2015) McKinsey&Company: Monetizing car data; (2016) Verband der Automobilindustrie e. V.: Zugang zum Fahrzeug und zu im Fahrzeug generierten Daten; (2016) Automat Project, (Accessed: ) Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 12

13 Backup Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 13

14 Vehicle Generated Data I Different classification approaches Vehicle Powertrain (vehicle energy use, drivability, performance) Chassis (vehicle handling, safety) Body (occupant needs) Fleming Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 14

15 Vehicle Generated Data II Different classification approaches In-Vehicle Sensor Safety Diagnostics Convenience Environment Monitoring Distance Powertrain Diagnostics In-Cabin Convenience Temperature Night Vision Chassis Diagnostics Driving Convenience Barometric Pressure Speed Body Diagnostics Adapted from Abdelhamid et al Koch Opportunities and Barriers for Advancing the API Economy within the Automotive Industry sebis 15