Tapping Your Inner Futurist The Future of Health & Wellness Experiences. Garry Golden Forward Elements March 23, 2018

Transcription

1 Tapping Your Inner Futurist The Future of Health & Wellness Experiences Garry Golden Forward Elements March 23, 2018

2 Warm up + In the News Changes Ahead Learning More

3 More or Less Change Ahead? Last ten years Next ten years

4 Thinking Like a Futurist?

5 Images Removed

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7 Foresight 101: Cone of Plausibility Multiple Outcomes, Multiple Time Horizons Scenario B Scenario C Past Present Expected future Plan A Scenario E

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9 Every day I make an effort to move toward what I do not understand. - Cellist, Yo-Yo Ma

10 In the News

11 UK s NHS (CHOICES) is partnering with Google s DeepMind Health on a pilot to bring AI-driven healthy living to families with children. Families receive a stipend for food purchases in exchange for Google s AI guiding supermarket purchases and meal preparation. Food stipends are increased when youth health outcome targets are met. True False

12 Context of the Creepy Line Inevitability of Dealing with the Creepy vs Compelling Line at the..

13 Creepy vs Compelling Aspects of Funding & Intervention Models Social Impact Bonds

14 The Not so Far Away Creepy vs Compelling Lines of CRISPR/Cas9 Sequencing Everything Population Health Policy

15 The Creepy vs Compelling Line of Digital Design Behavioral Science

16 Changes Ahead Learning More

17 What is our Bridge Strategy to 2030? Graph Thinking in an Outcomes World Blockchain & Trusted Transactions

18 Graph Thinking in an Outcomes World

19 Social Norms for the Anonymous-Access Web 1993

20 Social Norms & the Social Web 2008

21 Assumption for Life in 2020s: The web is a platform for managing outcomes & personal behavior change. Everyone knows I m working on some personal growth issues

22 Lots of talk about Data & Outcomes & Experience Design & Abuse of Privacy

23 Can we all agree? Data isn t truth, but language. It can help us decide or express the truth, but data never is the truth. - Deanna Day

24 I did this Social Data Health Data Device + Infrastructure Learning & Life Experience Data

25 Why Experience Data? L&D - Connect Training to Outcomes 3 hours Course I did this Statements Seamless Integrated into Software + Connected Devices Manager & Team Tools 300 hours Real World Scenario for 2020s: Experience Data Appears in the World How might experience data drive our internal work, program design, communication & outreach, research and population health efforts?

26 Scenario: Talent Embraces Experience Capture Analytics I did this Statements Lucy read an article on virtual reality for aging populations Lucy opened an Evernote folder on aging solutions Lucy watched a Youtube video on Social VR Experiences for Aging Boomers Lucy interviewed the Director of MIT s Age Lab Lucy attended an MIT workshop on VR simulations Lucy wore an aging suit at MIT Age Lab Lucy mentored with the Head of Innovation at AARP Lucy designed a new VR social space using Facebook Oculus dev kit Lucy demonstrated her VR experience for Aging populations at a NYC Meetup Lucy won an Webbie award for Social VR platform Lucy taught a Coursera MOOC on Universal Design and VR experiences Lucy was hired as head of Social VR for Aging Populations at Facebook

27 <Actor, Verb, Object> I did this Patricia liked a Lucille Clifton poem she heard on an itunes Podcast Brentwood library invited Patricia to a Creative Aging poetry event Patricia enrolled in a creative writing class at Community College Patricia read Alice Walker for her creative writing course Brentwood library recommended an obscure Rita Dove poem Patricia performed her poetry at a local café event Brentwood library invited Patricia to a program on self-publishing Patricia self-published her first collection of poems Brentwood library added her book to their collection

28 Early Days of Pilots: Code Blue Training Data vs Doing Data

29 Assumption to Explore By 2025, Experience Data Will Become Our Most Valuable (& Controversial) Digital Age Asset I did this Statements How do we approach regulatory? How do we make sense of it? How do we avoid the creepy line?

30 Connected Data is foundation for outcomes-based operations Row & Column Thinking Graph Thinking

31 Organizational Capacities for Graph Analytics Toronto Chantel Johnson Node Adam Edwards Relationship Liked Liked Actors Meetup Music Review Theatre Understanding Relationships, Connections & Pathways

32 How might we leverage longitudinal efforts and pathway driven outcomes? Mirrors the Real World to Reveal Influencer Profiles, Decision Pathways and Recommendations

33 Creepy vs Compelling Line of Noah Connecting Things Daddy Loves Pomegranate Farmer Videos How they are grown Watched Video How to Peel? Classroom Project: Things that Grow Who might have permission to see connections of experiences? Learner, Teachers, Parents, Museums, Libraries, Park Staff

34 Scenario: By 2030 We Build Out the Next Valuable Digital Assets Emergence of Social Graphs Emergence of Experience Graphs Knowledge Graphs Population Health Graphs

35 Provocation #1: Experience Graph Analytics for Our Internal Network Partners Collaboration & Outcome Data Streams Outcomes Graph + + =

36 Provocation #2: Graph Analytics for Population Health Graphs Population Health Graph Benefits, Trade-offs & Pitfalls

37 Provocation #3: Create Local / Global Social Determinants Health Graphs Identified Needs Resources Services Outcomes

38 By 2030, what type of new questions might we be able to ask about ourselves and NYC communities? Graph Thinking + Analytics could help to transform: Budget & Spending Decisions Internal Performance Support Pathway Programs in Pop Health Advocacy for Structural Policy Levers

39 Push xapi / LRS Beyond L&D Learning Curve Starts Now! Connected Data + Graph Analytics Get Involved in Working Groups

40 How might we leverage a connected data and graph thinking approach to our internal work and community efforts?

41 What is our Bridge Strategy to 2030? Graph Thinking + Outcomes World Blockchain & Trusted Transactions

42 By 2025, 10% of Global GDP will be orchestrated by blockchain applications.

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44 Rethinking Trust, Identity and Community Blockchain, Smart Contracts & Tokenization

45 Remember, It Was Hard to Explain the Internet in 1994

46 Evolution of the Web: Trust for Transactions Internet of Files (Websites) Internet of Social Networks Internet of Transactions

47 Peer to Peer Transaction Marketplaces Decentralized exchanges to disrupt* the third-party while opening up service stack for new value driven services. *Low fees may still apply. itunes without itunes Smart Contracts disperse payments Uber without Uber Distributed Ridesharing ebay w/o ebay Distributed Marketplace Peer to Peer Energy Trading 47

48 Learning Curve: Development Platforms Public Private

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50 Applications: Supply Chains Preparing for Drug Supply Chain Security Act (DSCSA)

51 Applications: Clinical Trial Design Blockchain + Smart Contracts = Clinical Trial Design Data Security Data Interoperability Data Immutability Compliance (Automation + Oversight of Trial Protocol) Integrating CROs Trust between Parties

52 Applications: Physician Workflow Documentation

53 Applications: Connected Medical Devices (IoT) + Wearables

54 Applications: Business Processes & Revenue Cycle

55 Applications: Business Processes & Revenue Cycle

56 Applications: Tracking Program & Donor Spending

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58 Applications: Impact Investing / SIBs

59 Future: Liberating Health Data for Age of AI Being able to protect and control access to encrypted datasets!

60 Future: Encrypted Identity Data for Social Determinants

61 Future: Crypto Currencies Tied to Behavior Change Incentivized Patients Crypto Currencies + Smart Contracts Automate Incentives for Adherence

62 Images Removed

63 Learning from Industry focused Learning Communities Chrissa McFarlane

64 How might we rethink the nature of our strategies in a world with more distributed trust and automated transactions?

65 Learning More

66 Step # 1 Create a Healthy Sense of Urgency & Culture Aligned Around Anticipation On the Plateau Managing the Decline Incumbent mindset Incremental Improvement Fear, Uncertainty, Doubt & Denial Big Bets, Small Steps Entrepreneurial mindset Prototyping Transformative Change Failing Forward

67 Readiness Step #2: Take a Pulse Check on Emerging Trends vs Organizational Appetite Ready Somewhat Ready Theme #2 Theme #4 Not Ready Theme #3 Theme #1 Not Urgent Important Urgent Critical Urgency

68 Step #3 Find the In Five Years Questions to Brainstorm Ideas Generate weekly In Five Years Questions that spur conversations about the future of health & wellness experiences. In five years, what entirely new capability will be our most innovative lever of change? In five years, which popular consumer brand today could make one of our efforts irrelevant? (or be our preferred partner?)

69 Step #4 Start a Signals Team: Follow Those Who Imagine Different Futures Design for Behavior Change Social Impact Industry Issues on Equity & Access

70 Step #5: When Used Properly, Twitter Is Fascinating Following Passionate and Informed Communities Across STEEP Categories of Change: Society Technology Environment Economy Politics 70

71 Twitter: Aligning Our Taxonomies + Hash Tag Conversations Aligning Taxonomy with Hash Tags Task Goal: Identify has tags for consideration Starter Hash Tag List: #pharma #bigpharma #SDOH (Social Determinants of Health) #publichealth #PopHealth #womeninhit #mhealth #digitalhealth #healthapps #HEOR (Health Economics and Outcomes Research) #medtech 71

72 Scanning Technique Looking beyond your own Following Feed and search via #hashtags

73 Twitter: Using Lists to Filter Your Feed List URL 73

74 Twitter: Sources + Taxonomies Develop Lists that Expand Sources & Communities Twitter Task : Create Five (5) Public Lists to Share Create Private Lists based on your own scanning needs 74

75 Tip: Be Careful of Your Public Named Lists 75

76 Tip: Start Building Lists from Events (Conferences, Webinars) 76

77 Thank you! Garry Golden (Two Rs) PDF & Resources garrygolden.com/march23