Style Guide Uses and applications of the OIE logotype with the tagline July 2013
Introduction This guide summarises the basic technical characteristics of the OIE brand. It should be used as a strict guide for producing any kind of item relating to the OIE. This guide is the reference document for applying the various graphic products, formats, photos, colours, fonts and uses of the logotype along with the tagline. The OIE kindly requests you to be consistent in applying them. For further questions, please contact the OIE Communication Unit at media@oie.int
Contents Introduction 1 Basic elements of the OIE image 1.1 Symbol logo........................................................... 5 1.2 Symbol logo: characteristics.................................... 6 1.3 Font...................................................................... 7 1.4 Colour and uses...................................................... 8 1.5 Symbol logo, two uses............................................. 9 1.6 Bilingual or Trilingual documents........................... 10 1.7 Incorrect uses...................................................... 11 2 Graphic style 2.1 Stationery............................................................ 13 2.2 E-mail................................................................. 15 2.3 Web page............................................................. 16 2.4 Bulletin............................................................... 17 2.5 Terrestria Code..................................................... 18 2.6 Aquatic Code........................................................ 19 2.7 World Animal Health............................................. 20 2.8 Final Report General Session................................. 21 2.9 Annual Report...................................................... 22 2.10 Publications catalogue.......................................... 23 2.11 Minicatalogue....................................................... 24 2.12 Scientific and Technical Review............................. 25 3
Basic elements of the OIE image 1 4
1.1 Symbol logo = isotype + logotype The isotype is the graphic symbol of the OIE. It is used mainly with the name of the organisation (logotype) and with the tagline. It should be placed in a prominent position and used consistently in all communications. The symbol logo colour, size and combinations are delivered embedded in the files and should not be altered or removed. Isotype Logotype Mondiale de la Santé Animale World for Animal Health Organización Mundial de Sanidad Animal Symbol logo in three languages Mondiale de la Santé Animale World for Animal Health Organización Mundial de Sanidad Animal OIE symbol logo in one language with tagline 5
1.2 Symbol logo: characteristics Safety area around the symbol logo + tagline Clearance between symbol logo + tagline Spacing and alignment Trade Gothic Bold No. 2 Matrix Script Regular 100% 70% 6
1.3 Font The font families to be used in communication documents are: TRADE GOTHIC Bold 2 for the name of the organisation MATRIX SCRIPT for the tagline Trade Gothic Light abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 Trade Gothic Regular abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 Mondiale de la Santé Animale World for Animal Health Organización Mundial de Sanidad Animal Trade Gothic Bold 2 abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 Trade Gothic 18 abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 Matrix script Book abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 Matrix script Regular abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 ORGANIZACIÓN MUNDIAL DE SANIDAD ANIMAL Proteger a los animales, preservar nuestro futuro Trade Gothic 20 abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 Matrix script Rold abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 7
1.4 Colour and uses Main version Four-colour printing Whenever a publication requires the use of four inks. C% M% Y% K% 0 91 56 34 11 0 0 65 Special versions For production Two-colour printing Version using two direct inks (Pantone). This version is used when only two inks are available for printing. PANTONE 194 C 431 C One-colour and black & white printing The monochrome version is used when we need to dispense with colour (e.g. press). K K 100% 50% K 30% Negative printing When using the negative version we must ensure that it always stands out from the background and is given maximum prominence in the communication piece. K 30% K 30% K 30% 8 PANTONE 431 C K 30%
ORGANIZACIÓN MUNDIAL DE SANIDAD ANIMAL ORGANIZACIÓN MUNDIAL DE SANIDAD ANIMAL Proteger a los animales, preservar nuestro futuro 1.5 Symbol logo, two uses Isotype for top or first page of document ORGANIZACIÓN MUNDIAL DE SANIDAD ANIMAL Proteger a los animales, preservar nuestro futuro Used as an introduction and when there is enough space for the elongated curved line. 2x Isotype for bottom or last page of document Used to conclude or when there is insufficient surrounding space for balance, such as on a book spine or back cover. 1,3x Proteger a los animales, preservar nuestro futuro 9
1.6 Bilingual or trilingual documents When working on a bilingual or trilingual document, the name of the organization (logotype) should be placed at the top of the page horizontally and the tagline at the bottom of the document (an exception to this rule is the business card). Mondiale de la Santé Animale World for Animal Health Organización Mundial de Sanidad Animal Mondiale de la Santé Animale World for Animal Health Protéger les animaux, préserver notre avenir Protecting animals, preserving our future Mondiale de la Santé Animale World for Animal Health Organización Mundial de Sanidad Animal World for Animal Health Organización Mundial de Sanidad Animal Protecting animals, preserving our future Proteger a los animales, preservar nuestro futuro Protéger les animaux, préserver notre avenir Protecting animals, preserving our future Proteger a los animales, preservar nuestro futuro Mondiale de la Santé Animale Organización Mundial de Sanidad Animal Protéger les animaux, préserver notre avenir Proteger a los animales, preservar nuestro futuro 10
1.7 Incorrect uses Do not change under any circumstances the proportions between the different elements isotype, logotype and tagline, for example: Do not change under any circumstances the colors of the corporative image, for example: Do not change the order of the elements, under any circumstances, do not move them, for example: Do not use under any circumstances any of the elements against a background without enough contrast, keep legibility, for example: 11
Graphic style The consistency of the OIE image will be measured, inter alia, by use of the OIE symbol logo. Below are examples of basic documents showing use of the symbol logo with the tagline. 2 12
2.1 Stationery To avoid cramming information onto the envelope recto, the tagline will be settle on the flap. Mondiale de la Santé Animale World for Animal Health Organización Mundial de Sanidad Animal Protéger les animaux, préserver notre avenir Protecting animals, preserving our future Proteger a los animales, preservar nuestro futuro 12, rue de Prony 75017 Paris France 13
In the case of the OIE s Regional Representations and Sub-Regional Representations we will introduce their address. For example: Regional Representation for Africa Sub-Regional Representation for Southern Africa Protéger les animaux, préserver notre avenir Protecting animals, preserving our future Proteger a los animales, preservar nuestro futuro Boîte postale 2954 Bamako, Mali Protéger les animaux, préserver notre avenir Protecting animals, preserving our future Proteger a los animales, preservar nuestro futuro P.o.box 25662 Gaborone, Botswana Particular use: visit cards Dr Bernard Vallat Director General 12, rue de Prony 75017 Paris, France tel. +33 (0)1 44 15 18 88 fax +33 (0)1 42 67 09 87 www.oie.int b.vallat@oie.int Dr Bernard Vallat Directeur général Director General 12, rue de Prony 75017 Paris, France tél. +33 (0)1 44 15 18 88 fax +33 (0)1 42 67 09 87 www.oie.int b.vallat@oie.int recto verso 14
2.2 E-mail Paloma Blandin DTP Project Offi cer Arial bold 11 Dark grey Arial regular 11 Dark grey Insert JPG 12, rue de Prony, 75017 París, France tel: +33-1 44 15 18 82 fax: +33-1 42 67 09 87 www.oie.int Arial regular 10 Light grey Arial bold 10 Light grey 15
2.3 Web page 16
2.4 Bulletin Protecting animals, preserving our future World for Animal Health Protecting animals, preserving our future World for Animal Health Protecting animals, preserving our future World for Animal Health 17
2.5 Terrestrial Code 18
2.6 Aquatic Code 19
2.7 World Animal Health 20
2.8 Final Report General Session 21
2.9 Annual Report WORLD ORGANISATION FOR ANIMAL HEALTH Protecting animals, preserving our future Protecting animals, preserving our future World for Animal Health 22
2.10 Publications Catalogue Mondiale de la Santé Animale World for Animal Health Organización Mundial de Sanidad Animal 23
2.11 Minicatalogue 24
2.12 Scientifi c and Technical Review 25