Brand Basic Elements Creative Services Department - August 2009
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1 Brand Basic Elements Creative Services Department - August 2009
2 Corporate Signature Primary Corporate Signature The corporate signature is the major visual element of the brand identity and comprises the logo type (Bigfoot) and the footmark symbol in a fixed relationship. The 3D footmark symbol is the primary and preferred mark and should be used for the majority of applications. Use of the footmark must be carefully controlled. Footmark Logo Type Artwork Integrity The footmark symbol and the logo type are unique to Bigfoot, never attempt to recreate it. The corporate signatures must always be reproduced from original digital artwork supplied by the Creative Services Department. Footmark Applicable Variations Minimum Reproduction Size Usage The corporate signature is used to brand all corporate stationery items and it should be used in all marketing materials. 32 mm 3D Footmark Flat Footmark (For merchandise and large format use only - silkscreen and painting)
3 Protected Area To enable the corporate signatures to appear prominently without interference, a minimum exclusion area has been established which is to be left clear of other graphic elements or text. The protected area is equal to the height of the middle toe and is indicated by the illustration shown. The clearance area should be increased wherever possible. Example of protected area in use Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas hendrerit elementum eros. Mauris convallis lorem eu dolor. Vivamus condimentum tortor at urna. Mauris et augue ac lectus laoreet rhoncus. Curabitur accumsan eros ut lectus. Vivamus a ligula et nibh vestibulum fermentum. Donec felis. Fusce molestie ullamcorper mauris. Duis euismod sagittis velit.
4 Bigfoot Sub-Brands Composition of Bigfoot Sub-Brands The following are Bigfoot s sub-brands and comprises the logo type (Bigfoot), the foot mark symbol in a fixed relationship and the sub brand name. Studios Footmark Logo Type Sub-Brand Name Studios - Download Logo Studios Ventures - Download Logo Ventures Films - Download Logo Films Ltd. Partners - Download Logo Partners Properties - Download Logo Properties, Inc. Minimum Reproduction Size Global Solutions - Download Logo Global Solutions, Ltd. 32 mm Studios Communications Powerhouse - Download Logo
5 Sub-Brands Protected Area To enable the sub-brands signatures to appear prominently without interference, a minimum exclusion area has been established which is to be left clear of other graphic elements or text. The protected area is equal to the height of the middle toe and is indicated by the illustration shown. The clearance area should be increased wherever possible. Studios Example of protected area in use Studios Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas hendrerit elementum eros. Mauris convallis lorem eu dolor. Vivamus condimentum tortor at urna. Mauris et augue ac lectus laoreet rhoncus. Curabitur accumsan eros ut lectus. Vivamus a ligula et nibh vestibulum fermentum. Donec felis. Fusce molestie ullamcorper mauris.
6 Corporate Colors Bigfoot s corporate colors are blue, black and white. Bigfoot Corporate Colors Color reprodcution Colors may be reproduced using specially mixed colors or may be simulated using the four color halftone process (see breakdown charts). Bigfoot blue can be achieved using PANTONE Blue Black White PANTONE matching system (PMS) equivalent PANTONE 285 C Black White Four Color Halftone Formula Cyan 89% Magenta 43% Yellow 0% Black 0% Cyan 30% Magenta 30% Yellow 30% Black 100%
7 Color Reproduction of the Corporate Signature Preferred color versions Whenever possible Bigfoot corporate signatures should be reproduce in blue, black and white on very light background colors. On dark backgrounds the Bigfoot logotype reverses white out of the background color. White background color version - 2D Footmark Dark background color version - 2D Footmark Backgrounds The corporate signature must always be clearly visible. The background should not be distracting and must always provide sufficient contrast for the brand to be clearly read. White background color version - Flat Footmark Dark background color version - Flat Footmark For merchandise and silkscreen application only White background monochrome version Dark background monochrome version For black and white lay-out application only
8 Corporate Signature Restrictions Artwork Integrity The illustrations shown are violations of the corporate signature application and must be avoided. Never attempt to recreate or distort the logo as indicated. The corporate signatures must always be reproduced from original digital artwork supplied by the Creative Services Department. The corporate signature cannot be used without the footmark symbol The corporate signature cannot be twisted or angled in any way The corporate signature cannot be stretched in any way The corporate signature should not appear in one color The corporate signature elements cannot be altered The corporate signature cannot appear as watermark or background The corporate signature cannot appear on a complicated background The corporate signature elements cannot be rearranged
9 Typography Body copy The setting style for all type is upper and lower case, left justified. Always LEFT justified Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas hendrerit elementum eros. Mauris convallis lorem eu dolor. Vivamus condimentum tortor at urna. Mauris et augue ac lectus laoreet rhoncus. Curabitur accumsan eros ut lectus. Vivamus a ligula et nibh vestibulum fermentum. Donec felis. Fusce molestie ullamcorper mauris. Duis euismod sagittis velit. Quisque eu lorem. Ut sapien est, congue eget, tincidunt vulputate, tempor at, nisi. Nulla eget mauris. Praesent molestie lorem at velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Proin eget massa. Using Bigfoot Corporate Signature in Copy produces quality independent films. BF produces quality independent films. Bigfoot produces quality independent films. Avoid using BF in referring Bigfoot in any correspondences, articles or press releases. Always use Bigfoot.
10 Press Layouts Recommended Print Sizes Print Sizes Recommended print sizes are illustrated in the chart. The print sizes illustrated are recommended but are not mandatory. Imagery Any high quality type of visual imagery can be used. Recommended resolution is 300 dpi. Images should be approved by the Creative Services Department prior to its usage. Item Width Height Poster 18 in 24 in Film Brochure 279 mm 216 mm Flyer mm 210 mm Content Requirement Corporate Signature Content requirement All marketing, promotional and sponsorship material must have the corporate signature, URL and contact details (if applicable). Font (if applicable) For application of URL and contact details, the font Helvetica Neue (55 Roman) should be used. Compliance statement All marketing, promotional and sponsorship material and merchandising must be cleared by the Creative Services Department. If you need clarification or guidance on any item in these guidelines please do not hesitate to contact us. URL Contact Details (if applicable)
11 Contacts The contact format / guidelines set in this page must be strictly followed. Official Address / Contact Numbers No other format can be used without the prior approval from the Creative Services Department. United States of America Bigfoot Entertainment Inc Abbot Kinney Blvd. Los Angeles, CA Phone: Fax: Philippines One Hollywood Blvd., Bigfoot I.T. and Media Park 6015 Lapu-Lapu City Cebu, Philippines Phone: Fax: Singapore Bigfoot Entertainment Pte. Ltd. 21 Emerald Hill Singapore Phone: Fax: Hong Kong Bigfoot Films Ltd. 2/F Beautiful Group Tower Connaught Road, Central Hong Kong S.A.R. Phone: Fax: Official URL / Web Address No punctuation mark if the URL ends the sentence or paragraph.
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