Shepard Fairey. Museum Poster & Information Card. Ashley Jordan Spring 2016
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1 Shepard Fairey Museum Poster & Information Card Ashley Jordan Spring 2016
2 Project Brief Using a grid based design and layout, the goal for this image based poster is to announce an exhibition of work by the artist Shepard Fairey. The layout communicates the subject, Shepard Fairey, and his work by being, visually dynamic with the use of typography, alignment, grid structure, imagery, and negative space. The poster includes the name, location, date, website, and phone number about the exhibition, including a brief paragraph about the artist.
3 Research
4 Understanding the Artist Shepard Fairey is one of the most influential street artists who s work involves a mix of fine art, commercial art, street art, and political art. His work combines elements of graffiti, pop art, business art, and Marxist theory. He desire and interest for the street art culture and graffiti was influenced by his love for skateboarding, art, and punk music. His work has been used for screen-prints, stencils, stickers, masking film illustrations, wheat paste, collages, sculptures, posters, paintings, and murals. Much of his work style exhibit traditional and commercial art with type and images. His political beliefs drive the designs in many of his works
5 Type, Color, Layout When beginning the visual research, there were a few major themes to look for. The layout, color, and type are all important factors for this project. I also researched posters with proper usage of hierarchy of important content. Since this project involves the relaying of information to an audience, it s important to be able to do this effectively
6 Visual Research Shepard Fairey s work is inspired by a lot of street art and also his political beliefs. His art reflects a sort of rebellion against the norm. It s important to design a poster that is both representative of him and work. To do that, I researched other street artists designs. Many of the color and style choices run similar to Fairey s designs.
7 Type & Color Studies
8 Color Studies After doing the visual research, I began sorting through a variety of color choices. The final colors should have a limited palette that is able to create a dynamic piece with positive contrast between the text and imagery. I started off with many different scales of colors, but it was important to focus on the Shepard Fairey brand which involved a lot of power,voice, and angst.
9 Headline Text Headline Text Headline Text Type Studies Finding the write typeface that would be both legible and work with the overall design required comparative type studies. The text needed to work well with a lot of text and the tracking and leading must be perfect. This wil aid in the overall legibility of the work Futura Condensed Medium 26 pt Body Paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras fringilla arcu elit, quis rutrum nisl lacinia sed. Fusce ante ex, fermentum non semper in, pulvinar nec diam. Fusce egestas dictum odio, vitae malesuada nibh efficitur eget. Avenir Black 20 pt Body Paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras fringilla arcu elit, quis rutrum nisl lacinia sed. Fusce ante ex, fermentum non semper in, pulvinar nec diam. Fusce egestas dictum odio, vitae malesuada nibh efficitur eget. Futura Condensed Bold 20 pt Body Paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras fringilla arcu elit, quis rutrum nisl lacinia sed. Fusce ante ex, fermentum non semper in, pulvinar nec diam. Fusce egestas dictum odio, vitae malesuada nibh efficitur eget. Quisque convallis ac Futura Condensed - 12 pt Avenir Medium - 12 pt Proxima Nova Light - 10 pt
10 Style Guide Headline Text Futura Condensed Medium - 26 pt Body Paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras fringilla arcu elit, quis rutrum nisl lacinia sed. Fusce ante ex, fermentum non semper in, pulvinar nec diam. Fusce egestas dictum odio, vitae malesuada nibh efficitur eget. Quisque convallis ac lacus at vulputate. Ut porttitor elit ac risus consectetur gravida. Quisque nisi elit, vestibulum in vestibulum sed, pellentesque eu sapien. Futura Condensed - 10 pt
11 Sketches
12 Sketches After researching both the artist, color/type studies, and layout designs, I began sketching out ideas for the structure of both the poster and information card. There needed to be an equal balance of imagery and text
13 Iteration 1 Feedback The name, date, event, and contact information needs to be more visible Heavy on top with images, not much information being seen initially The text is very small, improve the hierarchy of information While there is a grid structure in place, its almost to obvious, try to make it more subtle The museum card doesn t match the poster, keep it consistent for continuity Empty space on the information card where the Shepard Fairey name is. Create a more consistent color palette for poster and card
14 Iteration 2 Feedback Improved on the consistency of the color palette among the posters and information card The name of the event is more visible at first glance. Layout is nice but jagged in terms of the flow of information being readable Some of the important information like the date and name of the event should be placed higher on the poster The layout is a lot more subtle in terms of the grid Consider removing the red bar in the middle. Might make it look more like a cohesive piece Try to make the body text one typeface style.
15 Iteration 3 Feedback Information on the bottom left corner is too packed in. Needs more whitespace. While this info should be grouped near each other, it needs more space. There should be a relevant grouping of information near each other, like the date, time, address, website. The name of the event maybe should be under the name of the artist Very unique way of making the name of the museum MOMA apart of the poster How important are the horizontal black bars to the piece and is it taking up unnecessary space? The word Major Works needs more room to breath at the top. This museum card needs event info on it, but it remains consistent to the poster
16 Final Poster and Card
17 Final Poster and Card Using all of the feedback given through each iteration, moved forward with creating a design that shared an equal balance of text and imagery. It was very important to make sure the hierarchy of information flowed and reads well within the layout
18
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