GAMEPLAY CONTROL & EMBER SWORD GIVES OWNERSHIP INTO THE HANDS OF THE PLAYER EMBER SWORD
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2 EMBER SWORD GIVES OWNERSHIP CONTROL & Built on the Ethereum (ETH) network, Pixel is an ERC-20 Token product that is used to claim LAND, and to make purchases in-game or to buy Crypto Collectibles. GAMEPLAY INTO THE HANDS OF THE PLAYER EMBER SWORD Introducing a browser-based and free-to-play massively multiplayer online role-playing game (MMORPG) set in a sandbox fantasy world with a real economy backed by Ethereum
3 OPPORTUNITY GAMES INDUSTRY REVENUE $116 billion (2017) MMO GAMES 23% of Industry Revenue MMO GAMES CAGR: +11.2% BLOCKCHAIN INDUSTRY $31+ billion True OWNERSHIP, fast low-fee transfers, anti fraud, full transparency and global availability are among the reasons GAMES INDUSTRY GROWTH 85% Growth ( ) blockchain is disrupting global markets.
4 THE MARKET THE BIG HURDLE FREEDOM OF CHOICE The popularity of MMORPG games has enabled hundreds of millions of gamers to build communities and long-lasting relationships with other players across the globe, as they explore, interact, and fight alongside each other in vast online worlds. These digital worlds are fully controlled by centralized groups of developers, who retain ownership over every part of the game world and all digital items in the game, while generating substantial amounts of revenue from the communities of gamers who makes the game popular. This leaves the gamers not only without ownership over the valuable items they've acquired in the game, but also as passive consumers rather than active participants who are in control of the worlds they help populate. CROSS PLATFORM
5 DEMAND FOR dapp GAMES THE GROWING dgame MARKET Decentralized applications (known as dapps) are growing rapidly in popularity, with a 520% growth in the amount of dapps in existence in the past two years alone and no sign of the trend stopping. These days, much of the interest in dapps is driven by gamers, who recognize the new gameplay features the blockchain will bring to the games industry. In fact, according to data from StateOfTheDapps, the most searched term on their site is GAMES, showing a clear user interest in decentralized games and Data from StateOfTheDapps.com crypto collectibles.
6 WHAT IS EMBER SWORD? Ember Sword is a new type of MMORPG where the player is truly in control of the experiences within. Players acquire tokenized cosmetics through gameplay, which they trade & sell for PIXEL, and those who become Landowners evolve the world by placing resources, monsters, NPCs etc, and can turn a profit by creating services, like vendor marketplaces where other players buy in-game subscriptions, access auctions, and more. LAND Non-Fungible ERC-721 tokens which represent piece(s) of LAND a player can own and develop. PIXEL Fungible ERC-20 Tokens used to purchase, trade, and sell LAND and Cosmetic Crypto Collectibles. COSMETIC CRYPTO COLLECTIBLES Non-Fungible ERC-721 tokens presented as Cards in-game, collected by the players to receive Cosmetics.
7 A NEW EXPERIENCE Free to play MMOs sell cosmetic items via in-game shops through which they reap all the profits. This we believe is a needlessly centralized system where the items do not have any real value, as players aren't allowed to trade them. We are flipping the script and decentralizing that through the Blockchain; but instead of forcing players to mine items as users mine Bitcoin, we generate a fixed amount of cosmetic items each month, which is distributed through a Smart Contract to players who complete PVP and PVE events. Previously you needed to give the game developers money to receive a cosmetic item that has no real value, as you didn't own it and wasn't allowed to sell it, whereas in Ember Sword, you don't have to spend any money at all, and all cosmetics are verifiable rare and scarce. Here players make the profits.
8 THE $50 BILLION VIRTUAL ITEM MARKET ENHANCED COSMETICS SCARCITY IS KEY The market for virtual game items is $50 billion big, with 60% of console, 43% of PC, and 33% of smartphone gamers fueling a huge virtual item economy. The most recent example of game cosmetics success is Fortnite, in which cosmetics are available on a limited basis in their shop, prompting players to buy before coveted items disappear from the virtual shelves. For Fortnite, this has led to some of the highest revenue per-user rates in the industry. Cosmetics are beautiful virtual items that allow players to express themselves and stand out by changing the appearance of their character, weapons, armor etc. Although virtual items are already worth a lot (the record holding most valuable item sits at $6m), the cosmetics found in Ember Sword stand out from ordinary game cosmetics, as they re crypto collectible items that are truly owned by the players. Ember Sword Crypto Cosmetics are enhanced by the blockchain, enabling players to, among other things, prove which epic feats the cosmetics have partaken in. In Ember Sword, players gather cosmetics in-game and trade them with each other, their exclusivity and scarcity proven by the Blockchain once the smart contract has minted every version of a cosmetic, that item will never be created again!
9 IMPRESSIONS
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11 GAMEPLAY Ember Sword is an open-world fantasy-esque MMORPG set in a persistent game world molded by the players themselves. While other games might feel like a theme park attraction, in Ember Sword you have control over everything. Create a character, pick a home region and venture out into the dangerous world with a bow, staff or sword to prove your worth in the classless combat system, build and rule the most popular piece of LAND by deciding where to place monsters, NPCs, or resources like ore or wood used for crafting, or explore the vast universe of Ember as you gather resources to craft and sell items to others in the player-driven economy. Instantly accessible through the browser, or as a desktop client, the Ember Sword shard server system creates a visually immersing persistent world - instead of splitting players into individual worlds and servers, which means you can always play with all of your friends.
12 THE WORLD PLAYER TERRITORY & REGIONS The world is divided into 4 large regions of interest. Each region consists of 240 territories. Kingship Territory consists of pieces of 10x10m LAND, which are owned, developed & managed by players. Exploring and travelling is encouraged through the game world design. The world is rich with PVE and PVP engagements. Kingship Territory (LAND) Wilderness Territory (PVE) Outlaw Territory (PVP) AUCTION UNDERWAY
13 OWNERSHIP OF LAND DEVELOPING LAND HAS ENDLESS POSSIBILITIES LAND can be developed as the player sees fit, raise a mighty castle in your honor, set up a small monster camp for some PVE, a blacksmith post for crafting, archer training, few houses for friends. This illustration represents 4 LAND plots, owned by players in a Kingship Territory. You are in charge, build as you see fit. Blacksmith Castle Monster Camp
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15 THE LANDOWNER EXPERIENCE No region in Ember Sword is populated with NPCs like Blacksmith stations, monsters to train on, and resources to gather without a Landowner first placing these in the world. As a Landowner, you decide the fate of an area of LAND, which other players will engage with to progress - so build what s in demand and you might just turn your LAND into the most popular piece of real estate in the Ember Sword world! You can build structures and make them look unique with cosmetic skins, place any resource, monster or NPC, create mini-games for other players, and even open up a permanent marketplace to sell your own and other players items, earning a Landowner tax on every sale. LAND Plots are initially auctioned during our LAND Sale, after which players can buy and sell plots of Ember Sword LAND from each other on the LAND Exchange for a profit. Landowner Customization Customize your plot of LAND and everything you place on it through cosmetic items that will make your land truly unique. Customized PIXEL Taxation Everything sold or rented on a LAND plot through vendors, any resource collected, has a customized tax fee set by the landowner. Provide Services, earn PIXEL Turn a profit via fees by placing vendors, where other players can buy in-game subscriptions, access auctions, markets etc. Place Boss Spawns Players receive a crypto Card when they kill a boss on your LAND, and you earn a PIXEL fee on every following trade of that Card.
16 LAND & CRYPTO ECONOMY TURN A PROFIT WITH LAND In addition to the many gameplay incentives for owning and building a popular plot of LAND in Ember Sword, some Landowners might want to monetize their LAND to turn a profit, and we aim to empower those Landowners through multiple fee based structures. For example, Landowners can place special vendors that sells in-game purchases and monthly subscriptions, with the landowner earning a fee on every sale. Similar structures will be present for other monetization options, such as renting, which allows Landowners to rent out Land to other players for a custom monthly fee, allowing experienced owners to set a high fee as per their Land location and popularity, and newcomers to start out with a lower fee to attract players to their piece of LAND. More monetization options are to be added in the future. CRYPTO ECONOMY Due the scarcity of Crypto Collectible Cards in Ember Sword, players will have to focus on the cosmetics they want to unlock and sell the Cards they don t plan to use to other players for PIXEL tokens. The PIXEL tokens can later be used to buy premium membership, LAND, in app purchases, or even sold on an exchange for fiat money.
17 ITEMS OFF BLOCKCHAIN BLOCKCHAIN BLOCKCHAIN USAGE The Blockchain controls all Ownership, Security and Transfers of on-chain game items and in-app purchases through ERC-20 and ERC-721 tokens. To ensure a fair and non-pay to win gameplay, generic items such as weapons and potions are kept off-chain, whereas rare cosmetics and LAND is safely stored on the blockchain and truly owned by the players. GENERIC Our goal is not only to make a game that s fun to play but also create an entirely new way of designing games. PIXEL - Fungible ERC-20 Tokens used to purchase, trade and sell LAND and Cosmetic Crypto Collectibles. LAND - Non-Fungible ERC-721 tokens which represent the piece(s) of LAND a player can own and develop. COSMETICS - Non-Fungible ERC-721 tokens shown as Cards, collected by the players to receive Cosmetic Crypto Collectibles. *Fungible: Replaceable by another identical item.
18 USER FLOW BUILD STRUCTURES, DEFENSES & MANAGE MERCHANTS ART WORKSHOP UPLOAD COLLECTIBLE LAND MANAGEMENT PLAY EMBERSWORD MANAGE & BUILD LAND OWNER PLAYER BUY & SELL COLLECTIBLES BUY & SELL LAND PIXEL MARKETPLACE
19 TE XT UR ES ARTIST WORKSHOP SKINS PLAYER 1 Lists Collectible PIXEL Marketplace IN-GAME REWARD ES OT EM TRANSFER FEE REWARD PLAYER 2 Buys Collectible
20 PIXEL ECONOMY & DEMAND IN-APP PURCHASES ARTIST WORKSHOP LAND SUBSCRIPTIONS 3RD PARTY WEBSITES CRYPTO COSMETICS EXCHANGES
21 EMBER SWORD ECONOMY Revenue Shares & Affiliates Free to play Ember Sword is available and open to all types of players as a free to play title, increasing the accessibility of the game. Players with in-game land areas can place special vendors where a revenue share is active. Affiliate deals also exist outside the game world Convenience Services Artist Workshop Optional non-pay2win premium subscriptions and services. A community workshop where creators can create, release and vote on future unique content for the game. 02 Marketplace Land, items and crypto collectibles are traded and auctioned through our integrated marketplace. 03
22 BUSINESS MODEL Ember Sword s main revenue model is selling subscriptions and receiving transfer fees from the PIXEL Marketplace. FE ER SF AN Y LA OP TR We offer an optional non pay-to-win monthly premium subscription for the most dedicated players, which will unlock convenience features in the Ember Sword game. ET CORE BUSINESS MODEL Ember Sword is available and open to all types of players as a free to play title, increasing the accessibility of the game. No bank account is needed to access payment features and subscription models. SUBSCRIPTIONS E FR ES 01 FREE 2 PLAY TRANSFER FEES A small PIXEL transfer fee is collected when LAND and Crypto Collectibles are traded on the Ember Sword Marketplace, and through the Special NPC vendors landowners can place. SUBSCRIPTIONS * Detailed Business Plan for So Couch Studios, including extended monetization strategy available on request
23 PIXEL TOKEN INFO TOTAL TOKEN SUPPLY 750,000,000 PIXEL TOKEN MAIN SALE PRICE 1 PIXEL = $0.025 MARKET CAP US $18.7M ($750m x $0.025) TOKEN SALE 487,500,000 PIXEL TOKENS - 65% OF TOTAL SUPPLY PHASE 1 - PRIVATE SALE 112,500,000 PIXEL TOKENS (15%) PHASE 2 - PUBLIC SALE 325,000,000 PIXEL TOKENS (50%) PUBLIC SALE INDIVIDUAL CAP US $1,000,000 ERC20 TOKEN YES 10-30% BONUS (1 PIXEL = $ to $0.0225) 1 PIXEL = $ $0.045
24 PRESALE EXAMPLES $10,000 USD $50,000 USD $100,000 USD 444,444 PIXELS 2,500,000 PIXELS 5,714,286 PIXELS $ per PIXEL $ per PIXEL $ per PIXEL 10% BONUS 20% BONUS 30% BONUS
25 THE CROWDSALE Initially $0.025 per token 4% price increase each day during the Crowdsale. The Crowdsale begins at 10 a.m. PST November and end at 10 a.m. PST November (or when all PIXEL Tokens have been sold). Token Crowdsale. Community & Partners. Founders & Advisors. Token Presale.
26 THE BUDGET USE OF FUNDS All proceeds collected through the Crowdsale will be used only for the development and growth of the Ember Sword game and platform. The proposed use of proceeds are preliminary and the exact distribution may be subject to change. Game Development Marketing & Growth Hosting Contingency Legal
27 ROADMAP
28 THE EMBER SWORD TEAM Joris Huijbregts Mark Laursen Loren Roosendaal Lars Henriksen CHIEF TECHNICAL OFFICER CHIEF EXECUTIVE OFFICER EXECUTIVE PRODUCER STRATEGY DEVELOPER Sage Durain Sune Thorsen Victor Rubinstein Jannick Damkvist CREATIVE DIRECTOR CHIEF MARKETING OFFICER ART PRODUCER MUSIC COMPOSER
29 ADVISORS Bogdan Fiedur - Smart Contracts & Crowdsale Bogdan is a frequent speaker at high-profile blockchain events, co-founder of bitjob, and President of Blockchainexperts.io. With over 20 years of IT experience, he has an intimate knowledge of smart contract and Token Sale development, from conception to execution. Alexander H Reay - Blockchain & Security Board director at the International Decentralized Association of Cryptocurrency and Blockchain, Ambassador of the Nordic Blockchain Association, President and founder of the Nordic IT Association, General of the UDDN BlueSwarm Army, 2x Nominated Deloitte entrepreneur of the year, and top 100 global authority on IoT, Strategic Management, and more. Charlie Waldburger - Finance & Communications Charlie helps founders and executive leaders develop and apply content strategies for brand building and fundraising. He has spent more than a decade in corporate finance, investor relations and management consulting alongside Fortune 500 companies including JPMorgan-Chase, Microsoft and Ebay. Today he partners with startup leaders building blockchain and tech companies. Sören Lass - Game & Marketing Former Ubisoft Marketing Director and International Brand Manager credited on titles such as Tom Clancy s Ghost Recon, Sören now uses his 20 years of games industry experience to work with games developers, publishers, and investors as a Business Development Consultant. Joshua Castle - Influencer Relations Joshua is a Business Development consultant with more than four years of experience in the Financial, IT, Technology and Telecommunications industries, with a further 2 years in the games industry. He's Co-Founder & CEO of Streamers Connected, the world s largest content creation community with over 9,000 influencers and 3,300 streamers in their Twitch team. David Atkinson - Tokenomics & Economy Running businesses and helping those who run them is David s life. David is part of the leadership team of Holo & Holochain focussed on enabling the organisation to deliver, delivery of services and growth. In the crypto world David is known for his understanding of economic, strategic, ecosystem and currency landscapes.
30 WEBSITE Thank you!
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