An exemple for a successfull cross-platform implentation from a game-crazy Asian country

Transcription

1 An exemple for a successfull cross-platform implentation from a game-crazy Asian country

2 Index NEXON KartRider What is KartRider? Game Introduction Tutorial & License Mode Multiplayer Mode Additional Game Mode Shop Other Features Mobile Game Business Model Outlook for the Future

3 1.1. What Is KartRider? The Publisher Developer: NEXON Genre: 3D Casual Racing Game Demographics: All Platform: PC-Online Number of Member: 1.2 Million Users Revnue: tbc China # of Concurrent User: 200,000 Japan Working in progress for penetration

4 What is KartRider? The Boom Eye-catching Characters (Individual & Combinations) Broad Demographics Targeting Detailed and variety of Skills & Game Balance Generalization of game -> cultural phenomenon Game Success makes Nexon the Leading Online Game Publisher in Corea Vitalization of E-Sports (Premiere League, Regional Competition) Multiplayer Instant Gratification Ranking Community

5 1.2. Game Introduction First Encounter: Login & Opening Login with ID/Password on Homepage Game Opening

6 Game Introduction - Setting up your Character Creating Nickname & Character Registering Rider s Name Selecting Built-In Character & Color

7 Game Introduction - The Characters Characters Specification Number of Characters: 15 Cash Characters (7/15/30 days usage) Different Rewards System (Racing Points, Ruci, Team Rewards) Ruci Characters (bought with game currency which can be earned within the game) Special Skill (Offense, Defense)

8 Game Introduction - The Vehicles Vehicles (Karts) Specification Number of Vehicles: 42 Cash Vehicles (7/15/30 days usage or Non Consumable) Various Performers (Speed VS Steering) Ruci Vehicles (bought with game currency which can be earned within the game) Special Skill (Item Conversion Features, Defensibility)

9 Game Introduction - The Items Other Items Name: Blue Missile Quantity: 500 Units Type: Offense Item Purpose: Shoot down the leads Price: 2,000 Cash Name: FERDI License Plate Quantity: 1 unit Type: Decorating Item Purpose: Vehicle Decoration Price: 900 Cash Name: Blue Paint Quantity: 1 Type: Decorating Item Purpose: Vehicle Color Painting Price: 700 Ruci Name: Replay Camera Quantity: 1 unit Type: Functional Item Purpose: Record Game Play Price: 900 Ruci

10 Game Introduction - The Main Menu Main Menu Directly accessible main menu items Multiple Play Grand-prix Replayer Shopping Garage License Time Attack Setting

11 Game Modes / Multiplayer Mode - The Lobby Features of Lobby Quick Start Creating Room Find Rider Levels Flag Racing Promotion Shortcut Messenger

12 Game Mode / Multiplayer Mode - The Waiting Room Features of Waiting Room Room Creator Globe/Badges Start Button Character Decoration Kart Customization Body Customization Race Course Chat

13 Game Modes / Multiplayer Mode - The Maps Map Number of Total Map: 8 Particular conditions for driving Different Compensation (Racing Point, Game Money) Diversity of tracks within individual map

14 1.3. Shop - The Main Menu Shopping Menu Item Shop Preview Current Balance Payment Method

15 Shop - Item Shop Details Item Shop New Product Character Custo mization Vehicle Paint License Plate Initial Items Purchase/Gift Purchase Gift

16 Other Features - The Messenger Messenger Able to Chat with other ga me member/web Member Kart Rider Member Guild Member Other Member

17 6.Other Features - The Ranking System Ranking System Time Attacking Ranking (R ookie, L3, L2) Trace Point Ranking (Aggre gated, Speed, Item) Grand Prix Ranking

18 Other Features - The Guild System Guild Lists of Guild Guild Competition Guild Promotion

19 1.5. Mobile Game KartRider Fighting Genre: Racing Service Provider: SKT Service Type: Single Download Price: $2.5 Game Mode: Scenario Mode, Infinity Mode Features:18 Tracks, 6 types of Vehicle Characteristics: Desirable for collection KartRider Grand Prix Genre: Racing Service Provider: SKT Service Type: Single Download Price: $2.5 Game Mode: Single Mode Characteristics: KartRider Single Play Mobile Version

20 1.6. Business Model : Payment Methods Type of Currency Cash (It is only acquired by payment made by users such as Credit C ards, Mobile Phone Charges, etc ) Ruci (Game Money, obtained from game play, competition, participation in promotion) Payment Method Payment is made within th e game, rather than on homepa ge Wire Transfer Credit Card Mobile Phone Bill Gift Certificate Game Certificate Book Certificate BC TOP Point OK Cash back Dedicated Line Bill Serial Number is exclusively provided to Net C afé Users By using this serial number, users receive more game money and racing points for the rewards, th erefore, differentiated from ordinary players.

21 Outlook on the future: increased role for mobile Today Tomorrow WEB Speed Mode Item Mode WEB&mobile Speed Mode Item Mode Speed Item Speed Item Vehicle Slot Item Character Vehicle Slot Item Character Point Cash WEB Point Cash WEB&mobile