Casino gaming DApp we can enjoy online

Transcription

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2 Casino gaming DApp we can enjoy online

3 CONTENTS 01. Introduction 02. Market Analysis 03. Problems with Online Gambling 2.1 Market size of online gambling 2.2 Market size of social casino 2.3 Competitive analysis 2.4 Consumer analysis 3.1 Problems of traditional online gambling 3.2 Problems of blockchain based gambles

4 CONTENTS 04. GOG 05. Game, Blockchain Development & ICO Roadmap 4.1 'GOG' Solution 4.2 'GOG' Platform Structure of Blockchain applied to 'GOG' 'GOG' Game 'GOG' Wallet 4.3 'GOG' factors for differentiation Development roadmap Characteristic of genre 4.4 Business model Contents ecosystem Casino platform business Affiliate contents PPL Providing technical standard 4.5 Flow charts Game Flow Token Flow 06. GTM Plan 5.1 Game development roadmap 5.2 Blockchain development roadmap 5.3 Token Issuance 5.4 Token Distribution Token allocation - Softcap Token allocation - Hardcap 07. Team 7.1 Core Team Member 7.2 Core Advisors 7.3 Individual Advisors 7.4 Partner Legal Disclaimer 6.1 Game test 6.2 SEO 6.3 Game tournament 6.4 Affiliate brand marketing 6.5 Referral code 6.6 Bug bounty

5 Introduction

6 1 / Introduction Introduction The online gambling market has grown significantly in recent years, but despite the success and growth in the industry, significant problems have yet to be addressed. Lack of transparency in casino games based on centralized networks is a deterrent to potential customers entering the market. Additionally, institutional regulations as well as inflexible billing and withdrawal mechanisms undermine profitability across the industry. GOG will leverage smart contracts to solve the fairness problems and institutional regulations of the game and apply a system to eliminate malicious users. God of Gamble (GOG) is not just an online social casino game that emphasizes transparency. God of Gamble, an MMORPG-based, prototyped game well into development, has differentiated strengths drawn from other social casinos. As a role-playing casino game, communication and social elements between users will engage players in refreshingly new ways. We believe that MMORPG-based game elements will give our customers greater interaction factors that immerses the player into our GOG world and enhances the tickiness of our game. In addition, unlike traditional social casinos, MMORPG-based casino games can have varied revenue/profit streams for players, in-game content creators, operators and game makers. VIP service, avatar customization, and sales of guild system related items will not only increase revenue sources, but will also increase game access time so that actual gamble activities will increase. We will implement what we have learned from offline casinos to the online realm. This doesn t simply mean creating an online game replicating traditional casino games, but will bring in the time tested best characteristics of offline gambling, such as the casino ambience and socialization aspects and package it with true MMORPG elements. Then utilizing the advantages of blockchain and smart contract technology to enhance fluidity and transparency of in-game transactions we intend to create a new socially immersive and trustworthy online gambling experience. 06

7 Market Analysis 2.1 Market size of online gambling 2.2 Market size of social casino 2.3 Competitive analysis 2.4 Consumer analysis

8 2 / Market Analysis Market Analysis The online gambling market has seen exponential growth in recent years. As the market has matured, a variety of competitors have emerged, as these market conditions have become more sophisticated and complex. Some of these competitors have succeeded by addressing aspects of newly evolved consumer demands. 2.1 Market Size of Online Gambling Size of the online gambling market from 2009 to * Market size in billion US. dollars Size of the online gambling market from 2012 to 2018 by region Europe Asia and Middle East North America Other (Source : Online gambling games consist of traditional casino games such as poker, roulette, blackjack, as well as various forms of sports betting. Online gambling also includes other gaming contents such as bingo and other forms of lottery-style games. Casino games and sports betting account for the biggest market share of online gambling. The global market size of online gambling games was worth $379.1 billion in 2015, and is projected to increase to $519.6 billion by the end of Additionally, the market size is expected to average 5%-7 % annual growth, with growth largely driven by the development of the European online gambling market. However, due to upcoming legislative reforms to legalize the online gambling market in the United States and the continued growth of the emerging markets in Asia (in particular, India, China, and Southeast Asia), the entire global market is expected to sustain a prolonged boom with boundless opportunities. 08

9 2 / Market Analysis Preferred Gambling Genres in North America and England 27% 24% 26% 23% 20% 17% 15% 11% 14% 5% 6% 4% 4% 4% United States United Kingdom Poker Slots Bingo Blackjack Roylette Video Poker Other (Source : In North America and Britain, the major individual markets for online gambling, poker and slot players account for nearly 50 percent of the online gambling market share. To increase the satisfaction level of the players, a variety of game content should be provided to suit specific market preferences. GoG", which refers to the development and service of various high quality content that can be provided under one casino platform, will be adaptable and flexible to meet the varying needs and preferences of players from different markets and segments, worldwide. Access Frequency for Offline and Online Gambling Non-internet gambler 37.5 Internet gambler of more times a week 2~3 times a week Once a week 2~3 times a month Once a month Less than once a month Not at all in the past 12months According to Gainsbury, the frequency of online gambling is much greater than the frequency of offline gambling. In other words, online gambling is much more accessible than that of traditional offline gambling, however, the offline gambling market is still the much more profitable market. 09

10 2 / Market Analysis Total global gambling market gross win from 2003 to * Market size in billion US. dollars Landbased Interactive For online gambling, this means that there is a great amount of quantifiable statistics to work with, which creates opportunities to leverage the big data accumulated. Our ultimate goal is to leverage this data to increase the size of both markets by taking lessons learned from online gambling and applying it to traditional offline gambling markets. 2.2 Market Size of Social Casino Social casinos are social network based casinos that are only for entertaining purposes, which means they don't allow players to cash out their game money. allowing conversion of game money not allowing conversion of game money VS 10

11 2 / Market Analysis Comparison of Social Casino Market Size in 2016 and 2018 North America $1,695M $1,995M Europe $775M $867M $926M Asia $1,165M South America $165M $182M Rest of World $121M $157M * Market size in Million US. dollars (Source: Super Data) The size of the social casino market has been steadily growing, and the growth rate of the Asian market has recently been high. Compared to the size of the market by region in 2016, the size of the social casinos in 2018 grew by 17% in North America, 7.1% in Latin America and 11% in Europe while the growth of Asian market reached 25%. Global Social Casino Market Size and Growth Forecast $2,779 $3,352 $3,810 $4,250 $4,641 $4,915 $5,120 $5,278 $2,028 $1,331 * Market size in billion US. dollars (Source: Eilers & krejcik Gaming, LLC) E 2020E 2021E The total social casino market has grown rapidly from 2012 to 2017 with an average growth rate of approximately 24 percent. The upcoming social casino market is expected to grow steadily and is expected to grow to approximately $ 5.2 billion by

12 2 / Market Analysis Top 40 Games by Genre(numbers sold) Genre Casino Strategy Simulation Action Role Playing Arcade Sports ios 11(28%) Android 12(30%) Facebook 19(48%) Social casinos are the most popular game genres with the highest percentage of services in terms of sales in each market. Top 40 Games by Genre(revenue) 21.28% 29.17% 12.27% 16.78% ios Market 20.85% 11.39% 12.30% Android Market 19.89% Casino Action Acade Strategy Simulation Role Playing Sports 20.14% 19.77% In the global mobile gaming market, social casino is not only the popular game genre, but the share in the payment market is higher than other genres. 2.3 Competitive Analysis Top 10 social casino publishers # Company Key Titles Launched M/S Type Land based casino IP holdings 1 Playtika Slotomania, House of Fun, Bingo Blitz, WSOP, CZR % Slot X 2 Double U Games DoubleDown Casino, DoubleU Casino, Take % Slot IGT 3 Zynga Zynga Poker, Hit it Richi, Wizard of OZ, Black Diamond % Slot X 4 Scientific Games Jackpot Party Casino, Gold Fish, Quick Hits, Hotshot % Slot Bally, WMS 5 Aristocrat Heart of Vegas, FaFaFa real casino Slots, Cashman Casino % Slot Aristocrat 6 Sony/GSN Bingo Bash, GSN Casino, Fresh Deck Poker, Mirrorball % Slot X 7 Churchill Downs Big Fish Casino, Big Fish Bingo, Jackpot City Slots % Slot Churchill Downs 8 Playstudios myvegas, Konami slots, POP Slots % Slot Konami 9 Tencent Fight the Landiord, Tencent Poker % Poker X 10 Boyaa Texasx Hold Em Series, Fight the Landiord % Poker X 12

13 2 / Market Analysis The 2017 online gambling market was at $47.11 billion, and social casinos represented a $4.5 billion stake of that market. The social casino service provider that is ranked in the top 10 of whole market has 3.3% share of the total social casino market, which translates into revenues of about $148.8 million a year. The social casino market has grown at a CAGR of 27%. If GOG launches after the ICO and enters the top 10 of the market, we expect it to have a 3% market share, which in turn will generate sales of $1.8 billion per annum. 2.4 Consumer analysis Gender Distribution and Average Personal Income and Age of Mobile Slot Players 79% 21% 39 Average age $54k Average personal income Share of Social Casinos audience 62% 0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 'GOG' targets two markets. The social casino industry is a large market with many engaged players. Most of the customers who enjoy social casinos (79%) are women, and their average salary is $54,000 USD. These customers tend not to spend a lot of money for the actual games (LTV:$1~$7 USD), and they rather enjoy other in-game activities such as watching entertainment contents and shop. As GOG has features such as decorating avatars, guild system, socializing that would satisfy female players. On the other hand, the online gambling market is relatively small. However, customers who are in the online gambling market are on average in a position to pay greater sums of money for the game (Lifetime value: ~ $ 1,000USD), and generally do not seek out other side features besides the actual gambling activity itself. GOG has content that can satisfy both the social casino market and online gambling market simultaneously. Various other activities of GOG, including socializing, shopping, etc. - are sufficient to satisfy customers in the social casino market, and a fair gambling system based on blockchain will monopolize customers in online gamble market. 13

14 Problems with Online Gambling 3.1 Problems of traditional online gambling 3.2 Problems of blockchain based gambles

15 3 / Problems with Online Gambling Problems with Online Gambling Institutional regulation of the market Deterrents to Online Gambling Billing and withdrawal system Transparency of results The problem with traditional online gambling is the institutional regulation of the online gambling market and its reliance on inflexible payment and withdrawal systems. Market regulations prevent providers from entering the market, and inflexible payment and withdrawal systems can cause distrust of consumers toward content providers, resulting in a breakdown of otherwise healthy ecosystems. Online gambling leveraging block chains have their own problem sets. Some of these include limited bandwidth capacity at low network speeds, adverse content scalability, fees for data transactions, and the unfamiliarity with cryptocurrency for users. Limited bandwidth capacity and unfavorable content scalability serve as a factor that hinders the 'fun' of the gamble service itself, and the data transaction fees and the inefficient use of the crypto-currency of users cause difficulties in attracting existing market customers. 3.1 Problems with Traditional Online Gambling Currently, while the popularity of online gambling is greater than ever, there are many restrictions on some practical and critical aspects of online platforms. The main reasons are: - Institutional regulation and lack of flexibility in the online gambling market - Inefficient payments and withdrawals system - Apprehension to try online gambling due to lack of transparency and trust in the integrity of online gambling mechanics 15

16 3 / Problems with Online Gambling 3.2 Problems of blockchain based gambles Although there are cryptocurrency-based gambling services developed to solve some of the problems associated with online gambling, following issues still exist: 1) Bandwidth Capacity Limitations As a result, the chain trading speed is still slower than what online games generally require. If not addressed it causes a deterioration in game performance and ultimately impacts the user experience. 2) Disadvantages in logical applications of the game There are various game rules as diverse as the number of games of various genres. Due to the characteristics of the game genres, there is a disadvantage in expanding content as incorporating various rules impacts scalability over the breadth of different games. 3) Fees for using smart contacts During the gambling process, when the betting amount is small, the transaction fee can be higher than the actual money being bet, which is not an appealing compensation model for the players. In fact, most bets on average made in online gambling are smaller versus offline gambling and 65% of players in online gambling are betting less than $30 on average per hand. In the case of Ethereum, the fees paid for data transactions in the last three months were an average of $0.8. However, online gambling may have a bet amount less than $0.8, so, within the premise of using speed that does not harm game play, we should develop or borrow a main net that costs less than 0.1 cents or close to zero for transaction fee. 4) Difficulty in attracting customers from the offline market The ratio of customers who gamble with fiat is higher than the ratio of customers who gamble using crypto-currency, and customers are generally not familiar with crypto-currency. 16

17 Online Casino: 'God of Gamble' 4.1 'GOG' Solution 4.2 'GOG' Platform 'GOG' Chain 'GOG' Game 'GOG' Wallet 4.3 'GOG' factors for differentiation Development roadmap Characteristic of genre 4.4 Business model Contents ecosystem Casino platform business Affiliate contents PPL Providing technical standard 4.5 Flow charts Game Flow Token Flow

18 4 / Online Casino: 'God of Gamble' Introducing our Online Casino:God of Gamble(GOG) GOG MMORPG Casino 'God of Gamble (GOG)' is a FULL 3D MMORPG-based social casino that emphasizes the reality. It is a game service that allows you to enjoy casino games with a large number of users in an online space without having to visit an offline casino. 'God of Gamble (GOG)' will provide a form that cannot be manipulated in any way by ensuring fairness and transparency through blockchain technology. 'God of Gamble (GOG)' is able to communicate directly with various people from all over the world, and it will satisfy players with online casinos that go beyond time and space through various tournaments and events. 4.1 'GOG' Approach 1. Adopting the appropriate blockchain mainnet: Currently, the speed of the development of data exchange technology related to the blockchain is being accelerated. Therefore, we will be using our method of operating our project in a way that adopts a proper mainnet that has already been proven. However, there is a prerequisite that the mainnet chosen should contain the proper minimum data latency thresholds while ensuring the integrity of the user data. Thus, we will partner with a mainnet that meets these prerequisites. 2. We will also focus on a partner that has developed an efficient Smart Contract system. Since our model is based in part on frequency of games and transaction driven activities Smart Contract fee pricing (without sacrificing security) will be in our calculus in determining a suitable mainnet. 3. Proceed with strategic partnership with a company providing the wallet service. With the advancement of cryptocurrency billing technology, user-friendly cryptocurrency services will emerge. As a result, it is expected that more users will be familiar with cryptocurrency. In the midst of this trend, we will build a strategic partnership with companies that have solution that reduces the cryptocurrency billing steps to secure more customers using our services. Through this process, we expect that customers who are not familiar with cryptocurrency will find it easier to use our services. 18

19 4 / Online Casino: 'God of Gamble' 4.2 'GOG' Platform Structure of Blockchain applied to 'GOG' Initially, tokens will be issued using ERC-20 or ERC-721 tokens based on the Ethereum network. Players will be able to obtain unaltered and fair results through the properly chosen mainnet game verification protocol (Based of Smart Contract) when playing GOG Game. The mainnet within GOG platform uses another chain when withdrawing and depositing transactions, which records the balance data of each user. Users can play games through the GOG Game Smart Contract based on their own information, and the user's basic information and Wallet information are updated based on the results of the play-securely yet transparently. 19

20 4 / Online Casino: 'God of Gamble' 'GOG' Game The GOG Game interacts with the GOG Chain through smart contract and the DApp further explained below. We had to develop a few unique ways to provide users with fairness and reasonable speed of the game. In order to prevent the normal users from damaging the network due to users who are abusing the game using smart contract only, DApp issues an encrypted key so that we can provide users with optimized gaming environment, when exiting game play, it will recall the encrypted key 'GOG' Wallet The GOG Wallet allows users to withdraw and deposit BTC, ETH and GOG Token. The GOG Wallet will allow users to login easily by providing a way to securely manage their private keys with accessibility and security features that provide automatic backups, client encryption, 2-FACTOR authentication via PIN code, fingerprint & iris recognition (where applicable), and a system for Wallet recovery. As part of the project, we will build a strategic partnership with a blockchain wallet developer to implement GOG Wallet with enhanced security. For this purpose, we will focus on a wallet provider whose blockchain technology focuses on fidelity, speed and ease of use for our integration purposes. 20

21 4 / Online Casino: 'God of Gamble' 4.3 'GOG' Factors for Differentiation Development Progress ~2017 4Q ~2018 1Q ~2018 2Q Initial Development Team Configuration Preparing GOG prototype ICO adance preparation Market research and analysis Draft white paper GOG in -house test Private token sale preparation Adjust presales schedule Obtain the token usage Prepare a development roadmap after ICO Additional development of GOG black and baccarat ~2018 4Q ICO schedule termination Preparing for Token Listing GOG VIP Additional development of GOG VIP floor ~2018 3Q ICO Promotion Prepare GOG beta Token pre-sale Additiona development of two more kinds of GOG slot game ~2019 1Q ICO schedule termination Update renewed major content Token issue Development of casino management system ~2019 2Q Additional content development and testing 21

22 4 / Online Casino: 'God of Gamble' Characteristics of the Genre Adding RPG factors into existing social casino game genre will boost up revenue of GOG. Slotomania mobile revenue, $40M Introduction of Sloto Cards Introdutcion of SlotoQuest $30M $20M $10M $0M J M M J S N J M M J S N J M M J S N J M M J S Playtika took inspiration from digital collectible card games and role-playing games (RPGs) for Sloto Cards and SlotoQuests, which helped grow Slotomania year-over-year revenue by 85% myvegas mobile revenue, $7M $5M Introduction of the Vegasthemed Journeys mode Journeys 2.0 Update $4M $2M $0M J M M J S N J M M J S N J M M J S N J M M J S Slot machines occupy the majority of the social casino game genre evidenced by the fact that seven of the top 10 games in the social casino market are variations of slot machine-based games. The most successful (based on market share), Playtica, took an innovative approach by adding content with RPG elements. They took inspiration from digital collectible card games and role-playing games (RPGs) for Sloto Cards and SlotoQuests, which helped grow Slotomania year-over-year revenue by 85%. We intend to take this to a whole new level. 'GOG' is a social casino game based on FULL MMORPG elements - trying to redefine the current social aspects of the genre and creating new ways of interaction in the social casino space. Due to the characteristics of general MMORPG games, the player's action choice is limited by the developer's planning intent. But the most of casino players want to play games in faster and more instant game environment. MMORPG and casinos may seem out of sync, but they can create a lot of added value when they operate together. 'GOG' does not require players to hunt monsters. We applied only the more casino-friendly, player-motivational elements, rather than the usual MMORPG elements. It is not completing forced missions, but a device for increasing playtime such as enjoying a certain game for a long time, or winning a game in a row. 22

23 4 / Online Casino: 'God of Gamble' 4.4 Business Model Content Ecosystem The content ecosystem is a structure that circulates from production and distribution to content consumption in organic ways. Within this content ecosystem, there must be a content creator who creates services, a content provider who markets and distributes the services, and a consumer who uses those services. We also need a platform to effectively connect all of these services. Since GOG is an online based virtual contents platform, a high quality network server technology is essential for providing reliable services. The development department responsible for the development of GOG has the skill and know-how to produce and maintain an MMO, enabling it to build a highly reliable online ecosystem. We have already completed development of the core games including Texas Hold'em, Roulette, Taisai, Blackjack, Baccarat and Slot Machine games in different themes. Shopping center for purchasing game items Game avatar purchasing example and applied screen Go to the inventory when buying game items 23

24 4 / Online Casino: 'God of Gamble' Game item sales is one of the most powerful business models. It is a way to make profit by selling outfitting items that can decorate the avatars in the game, or consumable items that make use of the convenience in the system in the game. Since purchased game items are subject to game accounts, and consumable items take up most of them, there is a high probability that additional purchases will occur if purchased items are exhausted. Game items sold in the shopping center would increase the satisfaction of game content usage. Texas Hold'em, Roulette, Tai Sai and Slot machines have been finished developing, and Blackjack, Baccarat and two more Slot machines in different themes are being developed. Login theme and casino lobby loading screen Casino lobby view and center of the lobby Texas Hold'em table and loading screen Texas Hold'em game progress and game result screen 24

25 4 / Online Casino: 'God of Gamble' Texas Hold'em Up to 9 people are allowed to play at one table, and the game is classified into five tables according to the amount of the basic blinds(bets). Roulette table and betting screen Screen of winning reward from roulette betting result Roulette There is no limit on the number of players, and players can bet as many times as they want within betting the time. However, there is an upper limit of the maximum compensation chip per betting cell, and betting on multiple tables is prohibited in the same turn. Players can enter the game by clicking on the roulette table in the casino lobby. The game progresses according to the progress sequence and the game results are displayed according to the players' bets. Tai-Sai table at the lobby, and the table where betting is in progress Tai-Sai betting screen and game result. 25

26 4 / Online Casino: 'God of Gamble' Tai-Sai As with Roulette, there is no limit on the number of players, but the maximum number of games per table is determined per day. Slot machine area at the lobby and screens of playing slot machines Slot machine multi-play screen and betting screen Slot Machine There are a total of 100 slot machines, 50 for each channel. A user can play up to three machines simultaneously depending on the minimum betting amount Casino Platform Business Our casino platform will provide benefits for both casual players and players who want to be more involved in the actual casino content. This all contributes to an economically healthy revenue driven ecosystem that positively impacts player engagement and incentivizes more immersion into our GOG world. AUTHORITY 1) Game Content Authority for Use We will be actively adding casino contents. The basic casino content will be provided free of charge, and players have to pay for unlocking newly updated casino content or themes. $ 2) Sales of Game-Setting Licenses The game-setting license system allows users to set up a game based on particular user defined rules. This gives game makers the right to set the gameplay, receive a royalty payments for it while creating diverse and innovative new dynamics to traditional games. 26

27 4 / Online Casino: 'God of Gamble' $ 3) Sales of Online Casino Junket License As a system similar to junket licenses for offline casinos, this system will allow certain room makers within the online casino a space provide for the room maker to run the business on their own Affiliate Content We make profits from the partnership by forming a content partnership with third-parties. With proper tandards, you may quickly create a variety of profit models at a relatively low cost, and it is an advantageous way to achieve content diversity within the platform. It is also away to minimize friction with existing businesses and to achieve business benefits when entering the existing adult contents market. Because there are advantages and disadvantages of each method, we aim to operate flexible business through the application of multiple methods Product Placement Online Casino "GOG" has a system to advertise certain brands and items in the game. From the advertiser's point of view, users can see the actual advertising effect because it is a community space with users who have "real consuming power." In addition, "GOG" earns advertising revenue for advertisers in exchange for exposing indirect advertising within the content Providing Technical Standard Technical standards of casino games worldwide It is clear that blockchain technology is driving new markets in the various industrial categories in which the business is currently operating. This is also true of business ecosystems using random number generators. GOG intends to lead the market by creating an encrypted pseudorandom number generation standard that introduces blockchain in a market that requires such random numbers

28 4 / Online Casino: 'God of Gamble' 4.5 Flow Chart Game Flow User Waitting to Game play Playing User Game Verification Protocol GOG Casino Connect Exit Game Play Delete Issued Key Smart Contract Results YES YES Game Play Request Event Check Event Emply NO Smart Contract Occur NO Queue Request Pro gress by turn Game Progress Game Verification Protocol User s Key Verification Event Results If The Key Is Different From The One Issued Block The Contract Processitself Issuing Keys For Game Play The user accesses the GOG casino through the GOG platform and makes a play request for a specific game. The keys will be generated to play the game. Each time a user plays a game, an event occurs and goes through the GOG game verification protocol. The GOG game verification protocol first verifies the user's key and if no problem occurs, it conducts smart contract and receives the result. The user may check the results of event displayed on the game screen. When exiting the game, the key issued for the game will be deleted. 28

29 4 / Online Casino: 'God of Gamble' Token Dynamics GOG Wallet Major Coin GOG Token BlockChain MainNet EXCHANGE Transaction fee Transaction service Room Maker Online Casino Junket License GOG Token Smart Contract Game Maker Game setting licence GOG Token GOG GAME Player Game content Authority for use GOG Token Game A Game B Dev and Operation GOG Token Technology & content provision Game C GOG ecosystem consists of four main categories. Game Makers: Game makers can create an instant rule that gives additional fun to existing game rules using a few system-assigned options. Additionally, if another player is matched to the created game, you can play the game with the added instant rule. GOG Tokens are required for a game maker to create a game with a modified rule. Users have two options to obtain GOG Token, either from exchanges using fiat money or other cryptocurrencies, or by acquiring it from other users through P2P direct transaction. A game maker who owns a GOG Token pays a certain amount of GOG Token to a GOG Game in a deposit form to obtain a Game setting license. Deposit funds are only used to guarantee Game setting license, and if the game makers withdraw the deposit, the Game setting license is withdrawn and they will not be able to create games. The game maker can customize the game rules by purchasing game application and instant rules which are sold in GOG Game, and this process can provide additional fun to existing game rules. Players: There are many options for players. They can join a game with a basic game rule provided by GOG Game, or join a game created by game makers. In addition to the basic game application, additional game applications need to be unlocked in order to participate in games using additional game applications. There are two ways to unlock the Game Application: purchase GOG Tokens and immediately unlock it and by using the in-game rewards system. When the game is played and the result comes out, the Major Coin is added or subtracted according to the result and rules in the GOG Wallet of the player who participated in the game. 29

30 4 / Online Casino: 'God of Gamble' Room Makers: The room makers are users who rent GOG Game room when owning online casino junket license. Room makers must deposit a certain amount of Major Coin on GOG Game in order to rent room. Deposited funds are used to maintain the Online Casino junket license of the room maker and for the Bank Roll to spend the deficit of Major Coin added or subtracted from the room maker's GOG Wallet according to the game results. The room maker can customize the rented room of the online casino by using the online casino background and objects of various themes provided by GOG Game, and also make various events by applying special rules in their own room. Some of the various contents required to customize the rented room can be used after paying additional charge or through the in-game compensation system. Game makers can create games that are subject to special rules even in the room rented by the room maker, and players can also participate in games that are subject to special rules. The room maker can earn profit of the Major Coin, which is charged or deducted according to the commission on the game results and the game results in the room that they rent. Developers and Operators: Developers and Operators provide additional technology and game content to GOG Games and in return, they makes can profit from coin allocations or fiat. In addition, it supports management and operational responsibilities to increase the reliability of GOG platform. ETC: The GOG Chain, which makes up GOG' ecosystem in a wider range, serves to verify whether the GOG Game, which is being serviced through a smart contract, is operating in accordance with prescribed rules or being manipulated. GOG Game interacts with GOG Chain through a smart contract, which is intended to assist users in providing fairness and reasonable speed in this process. GOG Wallet supports users of GOG to secure their cryptocurrency and to support the access of major coins to enhance the convenience of game services. As such, GOG Ecosystem aims to provide users with game contents based on a more secure and convenient system. 30

31 Game, Blockchain Development & ICO Roadmap 5.1. Game development roadmap 5.2. Blockchain development roadmap 5.3. Token Issuance 5.4. Token Distribution Token allocation - Softcap Token allocation - Hardcap

32 5 / Game, Blockchain Development & ICO Roadmap Game, Blockchain Development & ICO Roadmap 5.1 Game development roadmap ~2017 4Q Initial project development GOG prototype preparation Global service preparation ~2018 1Q ~2018 2Q Market and problem analysis ICO preparation Token issuance test Incorporation Whitepaper draft and legal review Token economy draft Incubation and consultation agreements Private investors engagement ~2018 4Q ~2018 3Q GOG in-house testing preparation Secure affiliates and partners to expand usage Community channel offering ICO pre-private sale Token listing preparation ~2019 1Q ~2019 2Q Major contents update Add GOG rental and management system ICO private sale ICO public sale ICO termination ~2019 3Q Additional contents development ~2019 4Q GOG open beta ~2019 4Q 32

33 5 / Game, Blockchain Development & ICO Roadmap 5.3 Token Issuance Fund rasing Round Amount Allocation Sale 400,000, % Reserve 80,000,000 8 % Team 200,000, % Advisor 100,000, % Partner 150,000, % Bounty Bug bounty Incentive Total 30,000,000 10,000,000 30,000,000 1,000,000,000 3 % 1 % 3 % 100 % The maximum amount of ETH collected during the private sale phase is determined in real time during the private sale. After the private sale, the remaining tokens excluding the number of tokens to be paid in bonus, and tokens sold on the private sale among the 400 million tokens that are scheduled for sale will be determined in each step in the next sale stage (Pre-Sale 1, 2, 3, and Public Sale). 5.4 Token Distribution 8% 3% 3%1% Sale 40% Team 20% 10% Token Distribution 40% Partner Advisor Reserve 15% 10% 8% 15% Bounty Incentive 3% 3% Bug bounty 1% 20% 33

34 5 / Game, Blockchain Development & ICO Roadmap Token Allocation Soft Cap 0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 45% 15% 15% 10% 5% 5% 5% DEV Maketing Operation Bank Roll Legal Partnership Token Allocation Hard Cap Sesuring Token Liquidily 0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 25% 20% 20% 10% 10% 5% 5% 5% DEV Maketing Operation Bank Roll Legal Partnership Sesuring Token Liquidily Investment in safety assets 34

35 GTM Plan 6.1 Game test 6.2 SEO 6.3 Game tournament 6.4 Affiliate brand marketing 6.5 Referral code 6.6 Bug bounty

36 6 / Game, Blockchain Development & ICO Roadmap GTM Plan Game Test Bug Bounty SEO GTM PLAN Reference Codes Game Tournaments Affiliate Brand Marketing 6.1 Game Test Experience In the pre-commercial phase, we will use the prototype version of 'GOG' to plan a beta test. The goal of the beta test is to give people interested in ICO the opportunity to play games directly and to communicate more intuitive about 'GOG' project information. The testers who participated in the tests will produce a variety of reviews, and the reviews produced will strengthen the community between the leading group in ICO and the 'GOG'. In addition, the community with users can effectively provide the information necessary for the ICO participation decision of the back-entry users, and as a result, it will result in lowering the entry barriers in the back-entry users' ICO participation. These processes will help the 'GOG' project in the ICO market get enough viral effects. 36

37 6 / Game, Blockchain Development & ICO Roadmap 6.2 SEO SEO is a very important marketing strategy in online business. It is no exaggeration to say that most online traffic today begins with portals. SEO is not simply putting our project at the top of the portal. SEO is a way to communicate with users by providing answers to the information they need. Today, the process of purchasing for consumers has become more complicated. They make informed purchasing decisions in a variety of ways that are not simple. So we are planning SEO process in three steps. 1) Strategy development By analyzing the users in service area closely, we collect information about the user's lifestyle and conceive a sales message to convey based on this information. We formulate keyword strategy based on basic information such as region, gender, age, occupation, and micro-needs like consumption pattern. Based on these keywords, we extract user queries and create a process to produce high quality content. 2) Distribution We will select the portal services and upper channels that are frequently used by users in the service area. The content created through the process of the following strategy is re-processed according to the attributes of each channel and distributed constantly. During this process, the seasonally or culturally promotional contents will be quickly produced and distributed along with the ongoing deployment. 3) Operations We will analyze user feedbacks gained through ongoing content distribution. It is not simply a page-view but a process of judging the quality of the feedback by grasping the tendency of the user how much the meaningful action was performed at which stage. By applying points learned from collected data to the strategy establishment stage, the user who is exposed to the contents is subdivided. We will continue to implement more efficient SEO through a cycle of strategy formulation, distribution and operation. 6.3 Game Tournaments Traditional gambling services hold tournaments with history. Through these conventions, the gambling service, which is hosted by various conventions, has undergone the process of generating added value such as viral happening and brand value creation. Once the 'GOG' project is in commercialization, 'GOG' will also host periodic game tournaments or season-specific event contests to help attract new users and gain the attention of abandoned users. In addition, tournament contests have many positive marketing effects. It can serve as a rewarding event for the users and increase concurrent access during the tournament. Active use of the service enables further user data acquisition, and the user data thus obtained can be used to effectively operate the service. 37

38 6 / Game, Blockchain Development & ICO Roadmap 6.4 Affiliate Brand Marketing It is a marketing method that enables 'GOG' users to use affiliate services in a strategic partnership with offline vouchers, and to make it easier for affiliate users to use 'GOG' services. If we have strategic partnerships with companies that already have a brand presence in the market, we can do various co-marketing. This can be a good way to get good affiliate brand image effects into "GOG" and has the potential to drive bigger marketing effects at less cost. 'GOG' will analyze and select influential local service providers in the service area to establish brand partnership. 6.5 Reference Codes Monetary compensation to the user is a very powerful device to trigger an action. This is a way to get a strong marketing partner by giving a referral code to users who want to get the proper rewards in exchange for promoting 'GOG'. 'GOG' will create a more effective cooperative system by creating clear and effective PR performance criteria that can directly contribute to the promotion of the project. 6.6 Bug Bounty Bug bounties are a powerful way to improve services in online game services while giving a way for super users to further engage with the game. If the user reports the bug and the company confirms and corrects it, it can provide more stable service support. Stable service support helps build confidence in our brand and increase the life cycle of our service, helping our business get a steady stream of revenue. Also, if we set aside the period of increase in bug reporting, it can be a way to increase the number of concurrent users or average access during that period. As a result, 'GOG' will provide detailed classification standards based on the bug rating and appropriate compensation according to the standard, so that more users can participate in the bug report. 38

39 Team 7.1 Core Team Member 7.2 Core Advisors 7.3 Individual Advisors 7.4 Partner

40 7 / Team Team 7.1 Member 2017 ~ ~ ~ 2003 Peter, Lee Cheif Executive Officer CEO of Lee international Macau President of MAJESTAR Shilla Hotel Casino Managing Director of Neople Inc. Min, Lee Co-Founder 2014 ~ 2016 Chief Marketing Officer of Futurewiz Sam, Lee Technical Lead 2017 ~ 2018 Advised for multiple security issues in cryptocurrency exchanges Dong, Hyun Marketing Lead Han, Park Business Lead 2015 ~ 2018 Participated in multiple marketing projects 2016 ~ 2018 Succeeded in multiple educational institutes 2009 ~ 2014 Becholor of Management at University of Toronto K.J, LEE Design Director Charlie, Yun Director Michael, Jung Development Lead James Park Game Artist Lead 40

41 7.2 Core Advisors Current 2014 ~ ~ ~ 2007 Steve, Byun Founder of Widus Partners Founder & CEO of Widus Partners Limited Foreign Lawyer at Ropes & Gray LLP Foreign Legal Counsel of Kim & Chang Manager of KPMG Financial Advisory Services Inc. Current 2014 ~ ~ ~ ~ 2009 Jonathan, Lee Senior Strategic Advisor of Widus Partners Senior Strategic Advisor of Widus Partners Sr. Product Manager of Yahoo Sr. Program Manager, Search Business (Asia) of Yahoo Sr. Project Manager, Sales Operations of Yahoo Sr. Strategy and Operations Analyst, Emerging Solution Sales of Yahoo 7.3 Individual Advisors J.W Lee Consultant of JEONG-IL Tax Cunsalting Current Branch Manager of JEONG-IL TAX Consulting Yeoksam branch Current 2013~ ~ ~2010 I.W Lee CEO of DaeJong Networks CEO of DaeJong Networks CEO of KangLim Vice President of Seoul Banyan Tree CEO of LK Solution Serky Jeong Chairman of Korea Game Developers Association Chairman of KGDA (Korea Game Developers Association) Founder of Korea VR Forum CEO of LuDuS 501 CO., Ltd. Game Director of Neople Inc. Current Current Current 2002 ~ ~ ~2015 Louis Seo Chairman of MAJESTAR Shilla Hotel Casino Chairman of JB Amusement Current 2013~ ~2012 Ethan Park CEO of G2B CEO of G2B Director of MAJESTAR Shilla Hotel Casino Aide of National Assembly Korea

42 7 / Team 7.4 Partners Law Firm Seyang WIDUS PARTNERS Arges Soft Venture NEU Soft Law Firm SongDam Jeongil Tax Consulting Alpha slot 42

43 DISCLAIMER The information set forth in this Whitepaper may not be exhaustive and does not imply or create any contractual or binding relationship. The Company reserves the right to change, modify, add, or remove portions of this Whitepaper for any reason at any time before, during and after the sale of GOG tokens by posting an amended version of the Whitepaper on the website. Nothing in this Whitepaper shall be deemed to constitute a prospectus of any sort or a solicitation for investment, nor does it in any way pertain to an offering or a solicitation of an offer to buy any securities in any jurisdiction. This document is not composed in accordance with, and is not subject to, laws or regulations of any jurisdiction which prohibits or in any manner restricts transactions in respect of, or with use of, digital tokens or cryptocurrencies. All the game resources introduced in this whitepaper have been developed by NEU Soft, which is one of major partners of GOG project, therefore, the entire game resouces will possibly be changed when operating. The GOG token has not been registered the securities laws of any country, including the securities laws of any jurisdiction in which a potential token holder is a resident. The GOG tokens are not being offered or distributed to, and cannot be resold or otherwise alienated by their holders to, citizens of, natural and legal persons, having their habitual residence, location or their seat of incorporation in the country or territory where transactions with digital tokens or cryptocurrencies are prohibited, or in any manner restricted by applicable laws or regulations. It is the sole responsibility of each potential purchaser of the GOG tokens to determine whether the purchaser can legally purchase the GOG tokens in the purchaser s jurisdiction, and whether the purchaser can then resell the GOG tokens to another purchaser in any given jurisdiction. Certain statements, estimates and financial information contained in this Whitepaper constitute forward looking statements or information. Such forward looking statements or information involve known and unknown risks and uncertainties which may cause actual events or results to differ materially from the estimates or the results implied or expressed in such forward-looking statements or information. Online gaming has inherent risks. Software related to the GOG Casino could be subject to hacking, attacks, bugs, failures or operational errors. In addition, the GOG Casino could become insolvent, bankrupt or suffer a force majeure event. Such unforeseen circumstances may result in the loss of stored value. Players should assume the risks when participating in online gaming through the GOG platform. This Whitepaper does not constitute legal, tax, regulatory, financial, accounting or other advice, and this Whitepaper is not intended to provide the sole basis for any evaluation of a transaction on acquiring of the GOG tokens. Prior to acquiring the GOG tokens, prospective purchasers should consult with their own financial, legal, tax and other advisors to determine the potential benefits, burdens, and other consequences of such transaction. In the event of any conflicts or inconsistencies between the official English language of the whitepaper and any translated versions, the provisions of the English 43

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