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1 A n E n d - T o - E n d B u s i n e s s S o l u t i o n A g e n c y Creative. Effective. Dauntless. Save Paper. Avoid Printing
2 Prelude The Story of Black, Colours and Pillars The document that you are about to read is a reflection of who we are and what we stand for. Each line of this document has been crafted with additional care and it has been specifically made sure that whatever we have executed and delivered till date is reflected in it. The pillars that you saw in the header section of the first page reflect the factors that pump, viz. Technology, Mother Nature, Creativity, Commitment, People and Ethics being the thickest one. monks is primarily based out of Blue, Black, and White which symbolizes our Professionalism, Commitment, Stability and Depth. The collection of colors, shades, and transparencies used in this document sums up for more than 100 color variations which have been particularly included to reflect the diversity our team brings into the products we deliver. There is so much to this document that just cannot be explained in a page. From projects that we have delivered to pixel perfect precision that we bring into our projects, we have made our best possible attempt to compile all of it and on the behalf of the entire team, accept our gratitude for accepting our invitation of having a glimpse of this document. Date: 27th March 2017 Anurag Khandelwal Product Head
3 G r e a t D e s i g n s a r e At the heart of great campaigns, there are great designs. And we, create them both. With our involvement in tons of design projects, our only focus was to make sure that we create designs that are not just good but intelligent. We are proud to announce that when we go to the drawing board, we make sure that our designs support the 360- degree objectives of the brands. The designs that we create are not just suitable for pixel elements but also compliment well to the offline world. On the lines of great designing, we have been designing campaigns, social media assets, blogs, and front end in a way that they naturally become immersive. Let's take a tour of history and go back to 1956 when 'Railway Typeface' was introduced for British Railway. The rebranding drive that had, has been influenced by the rebranding drive conducted by British Railway. It was that event when this elegant font was made uniform across the department. Great Designs are right here t h e o n e s t h a t h e l p y o u S e l l
4 Creating Adverts that are Simply Different ^ Our successful records include campaigns over YouTube, Google and Facebook with premium omnichannel campaigns We strongly follow the recommendations of IAB for digital adv. and have presence on premium OOH slots across India. At 6:45 in the eve you are stressed out with your work and you are heading for a much-needed break. Suddenly, you hear something from the extreme left corner of the canteen. At Infosys office, you don't see a 6 ft tall machine asking you a question "Are you ready for a non-stop ride?" every day. At our heart, we are an advertising agency that strongly believe in campaigns that sells it's subject. On the top of that machine, these is a name of some airline written in yellow and blue. Thinking that it might be a fun to watch, you press the big blue button shouting "Yes". What you see next blows you away. You have 10 different destinations in front of you with every destination having an activity related to its specialty. On one hand, you have a chance to play Tomatina in Spain and on the other hand you have an opportunity to sing a song in Tomorrowland. Unluckily, you can only go for one. The fitness cum adventure freak in you makes you choose "Cycle ride on Great wall of china". This is how our copies look 5 sec into the game and you are already feeling the heat. You never knew that the wall of china was so rough to ride. Those ups and downs are almost killing you. But look at the mountains out there. Have you ever given a thought to the beauty of this wall once you are covered with clouds with seldom rain droplets on your face? While you are still in your nostalgia, you forget to take a turn on a cliff and you jumped off from a barricade that was separating you from a 200 ft depth. You are submerging into the clouds and they are now becoming lighter and lighter. When you almost see that land approaching the screen goes blue. While you are still in confusion, there comes a message in yellow that says: "Even we can't see you stopped!" Scan this QR to take some rare stills from China with exclusive offers attached". You just had an experience you will never forget for days. You scan the QR, download the app and read the name of the airline that says "Nonstop you". ^ The above example should only be taken as a sample copy.
5 At, We just don't create technology We also take care of it!' Technical Expertise have an in-depth experience of delivering projects in contemporary frameworks of JavaScripts, HTML5, IoT,.NET, Magento and Android Development The site of is itself hosted through one of the most secure and responsive clouds present on this globe and nameservers that are highly secured. We have a vision for technology and most of our internal resources have been aligned in a way to help our customers more on a path transformation.
6 Defining business process through Technological breakthrough Technology is taken very seriously at monks. At our Think tank, which was a part of restructuring drive we did in early 2017, we have been trying and testing multiple technological alternatives that are available for making consumer experience seamless. Every software we create reflects our care for design. Some of the front ends that we have delivered have been recognised as one of the best available front ends in the entire country. The products that we have curated from scratch have been based on popular frames works that are accepted worldwide. We have always taken security and privacy of data a priority. Every project that we develop and host is mandatory hosted on a 128 bit SSL encrypted servers and secure DNS. There is a strong potential that we see in AI and IoT. We give a special priority to projects that focus on emerging themes such as Connected transports and Chatbots. We have a vision for future of technology in this country and we just cannot afford to not be a part of this drive. is always excited to work with those who see technology as a facilitator rather a requisite.
7 Social Stamina The work starts with strategy and it's pertinent for us to take it very seriously. The original model of our business was based on strategy and since we have started this venture, we have been very concerned about the path we make our clients move on. The methodology we have in monks is based on the principles of Von Clausewitz which keep our brains focused towards the psychological impacts of a strategy. Platforms that we cater Our pedagogy closely revolves around leveraging external technological and commercial environment. Strategies that are formulated at go hand in hand with productivity tools that help us cater your customers better. With more than 20 years of operational experience, there is cumulative expertise that goes towards making a campaign, not just impressive but also 'worthful' in every scene of that word. A content that just doesn't spread on its own is a no go so at. In our war zones, we create content that is capable of spreading on its own and making a mark which is not meant to be quashed. If we really need to conclude our social stamina in one line, we can only say that: "We love social." Our Strategies Great Designs are right here
8 N o t T o S c a l e Presence HQ 3,Ansal Bhawan, 16 K.G, Marg, Connaught Place, New Delhi Development Center 13, PNB Road Sector 2, Vaishali Ghaziabad (U.P) Operations centre 35, Union Park, Sion Tomboy Road,Chembur Mumbai (M.H) Creative Center 9, Shastri nagar, Ajabpur Kalan Dehradun, (U.K) connect@himalayanmonks.com
9 Clients We and our Partners have been involved with
10 A Presentation by C o p y r i g h t H i m a l a y a n M o n k s. N o p a r t o f t h i s p r e s e n t a t i o n m a y b e r e p r o d u c e d, i n a n y f o r m, i n c l u d i n g p h o t o c o p y i n g, r e c o r d i n g, o r t h r o u g h o t h e r e l e c t r o n i c m e d i a, w i t h o u t t h e p r i o r w r i t t e n p e r m i s s i o n.
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