Samuel Vuillermoz. Dominik Born. Radio in digital environment: the Backstageradio experience
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1 Radio in digital environment: the Backstageradio experience Dominik Born Samuel Vuillermoz
2 Mxlab is a research and Development Company, founded 2009 year by Telvetia... an affiliated firm of the Swiss National Broadcasting company and the copyright collectives SUISA and SIG...
3 S: So, what s backstageradio? Since sept. 2009
4 Backstageradio is... an IP and DAB+ radio program 100 DJs a day < Back Channel 2% Market Share < /y cost Backtstageradio is a DAB+ and Webstream only Radio program Backstageradio plays all genres of modern music Songwrtitting, HipHop, Jazz, Electro, Techno, Metal everything except schlager... classic and Swiss folkmusic...
5 Everyone is a DJ S: not only God... On our Radio really everyone can be the DJ if he connected to the internet. But how does it work?
6 Music Database live DJ! Audience via internet Transmitter As simple as that! A huge amount of songs are available to play on AIR Listeners enter the virtual studio, become Live DJ for a while and pick a song to play now on the radio!
7 now here is the interface... DJs are waiting in queue, can chat together, if it s crowded, they can...you can.. only play 2 songs... by drag and drop
8 studio to go... runs on iphone and also androïd...
9 2 % market share On the 3 main Cities of German speaking part of Switzerland, Backstageradio reaches more than listeners daily for Digital Radio Devices, in this Area. How did we manage that?
10 100% Swiss Music We decided to concentrate our program on our country and young and productive people: the young ones, because most of them are playing in a band, and as all bands, love to be played on the radio. Thatʼs we collaborate with mx3, the Swiss Music Platform...
11 ... What s mx3.ch?... mx3 is the Swiss music internet portal since sept A Community for musicians, professionals, fans, labels, clubs, festivals, associations and radios Every day the music programming pools of the five national radio stations and four TV channels surf on mx3 to find new singles and tomorrows talents
12 ... mx3.ch = young & active bands singles 450 one new song every 30 min. 10 new bands a day! % unique visitors aged <35 a month (study among users)
13 Head LongTail Mainstream Backstageradio SuperNiche You probably know this chart, about Head and Long Tail... On concentrating on Swiss music we placed BSR in between Mainstream and SuperNiche: in a Comfortable NICHE!
14 D:... easy radio website... whats new is that the users can suggest songs for the program... and also share their music to thecommunity... on facebook... and ask them to play the song at backstageradio...
15 UGUCCP* bringing and discovering new music playing the music influencing the rotations deciding the top10 downloads making 95% of the job! * User Generated and User Controlled Content Program :-) As lazy members of the Music pool we would say: we do quite nothing BECAUSE the users themselves are:... In a web 2.0 speech... backstageradio is a: UGUCCP... User Generated and User Controlled Content Program
16 UGB * User Generated Buzz This our Mascotte Robert, not the Donkey... the Carott! Because they want to be aired on radio or to win the 1000CHF for most played song the mx3 bands create the buzz THEMSELVES. we call it UGB: User Generated Buzz
17 now letʼs talk about money... < a year
18 Web 2.0 Database + DJTool < /year IMAGE Sponsor for running cost a year, including webstreaming, you can run a music database, with our DJ Tool... If you want to play in the same kind of NICHE as we do, you can plug you radio on a web 2.0 music platform such as mx3, and for example find a kind sponsor to pay for the access? Why should a sponsor do that? For IMAGE!
19 Do it yourself Radio reduce costs also for the technical part
20 Classic Backstageradio live stream live stream internet decoder STL Full back Player Studio Classic Radio. STL Studio Transmitter Link BSR: You don t need any impressive infrastructure... You just need a safe/fix internet connection We do audio/radio over IP it s a new way to distribute
21 our full back mp3 stick
22 DAB well itʼs fine but people want something more than Technique... : more than DAB it must be the PLUS!
23 A plus are associated datas. We display the next gig date of the band now playing on the radio directly on the Radio DLS. Bands feed themselves with content (web 2.0) we still do nothing...
24 We promote the station and also Digitalradio... on the big 4 Swiss OpenAirs..our partner postfinance placed backstageradio at theire lounge... and the visitor can be the dj for the lounge... Screens and Lanyard with information about the station and Digitalradio
25 the infosheet comes with a coupon for a 50 Swiss Francs discount... that we deal with a reseller (it costs us nothing)...
26 folders distributed to young clients. over 1 million in 3 language
27 5 000 Compilations... with Swiss music and always informations about DAB+ and the most of it was paid by postfinance... because they start to love the project...
28 as an example of easy way of production... record / stream direct from sonar festival at Barcelona with ONE Laptop and a normal Internetline!
29 ... we also create gigs... 4 Bands and every band plays 40 minutes or with the Swiss television 8 Bands and every band plays 15 minutes... and in the changing break...
30 the audience at the venue and outside control the music break... with terminals and also with the mobilephone
31 and outside... for the smokers... we provide them with the live signal... over DAB radios... so there is some experience with digital radios...
32 what we also did to push digital radio... we had also had enough devices... to place them at a metro-station and the people only need to take it ;)... and the first contacts were kids...
33 CominMag.ch Feb 2011 In the Marketing business press: «unbeatable running costs. and if the brands created their webradio?!»
34 Conclusion fill the gaps in the multiplexes target group: not only the old ones re-open radio waves So our solution is a good one to fill the gaps remaining in the mux Do not only target the old listeners. Digital frequencies are a place for freaks! Discussion: prices: Mathias Coinchon EBU open source solutions more and more efficient for transmission Lyon DAB Test mai > 400 /month... normal 600
35 blog: thank you for your attention
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