View-Master Custom Sales 636 Girard Avenue East Aurora, NY (716) (Phone) (716) (Fax)

Transcription

1

2 View-Master Custom Sales 636 Girard Avenue East Aurora, NY (716) (Phone) (716) (Fax) ( ) Imaginative Advertising! Get through the chaos of advertising material sent out by your competitors! While many just push aside that ever-increasing mound of print material found in their in-box, no one would pass up the opportunity to look through a View-Master! Previous custom reels have included: Kid s menus, dessert menus, sales (everything from chocolates and sneakers to heavy machinery), teaching aids, invitations, contests, marketing, advertising, travel agencies, hotels, televisions shows, architecture, greenhouses, fund raising, promotions and more. Custom Reels There is a minimum order of 1,000 per each custom reel. A reel contains seven images, which require one stereoscopic/3-d slide pair or one 35mm non-stereoscopic /2-D slide for each image. A fee of $350 is required for each custom reel setup. Below is a short price list. See attached price list for more information. Add.08 cents per each reel for envelopes. Allow approximately 12 weeks for delivery. Quantity Price Each 1,000 4,999 $1.08 5,000 9,999 $.92 10,000 49,999 $.78 Viewers The standard View-Master L viewer can be ordered in bulk quantities. The viewers are available in red, blue and black and are sold in quantities of 72. They are not individually packaged but are protected with packing in the carton. Custom imprinting is not available. You may order full cartons only. Below is a short price list. See attached price list for more information. Allow 3 4 weeks for delivery for quantities under 10,000. Call for lead-time on orders over 1,000 pieces. Quantity Price Each 72 10,008 $ ,080 50,040 $ , ,008 $ ,090 and up $2.00 1

3 Payment Terms All custom sales orders must be paid in advance with a check or money order made payable to Fisher-Price Inc. You may also pay by credit card by calling (716) Creative and Optional Services All requests for creative and optional services must be paid before production starts. Please see attached price list. Lead Time The current lead-time for new projects is approximately 12 weeks from the time we receive suitable photography and everything on the Customer Check List found on page four. Any project changes or modifications during the pre-production stage may add up to two weeks or more to the lead-time. The lead-time for reorders (without changes or modifications) is approximately six weeks. Camera Loan Policy For stereoscopic 3-D images, photography must be taken with a 3-D camera. Upon receipt of a $1,000 deposit, Fisher-Price will send a Stereo Realist camera for use up to 30 calendar days. This deposit is used as collateral toward the purchase of custom reels and will be credited to the open account when the camera is returned in good operating condition. There will be a non-refundable late charge of $25 per day for each day the camera is late in being returned and must be paid before the order is shipped. If you decide not to place an order you will be refunded $700. Shipping Please allow a minimum of seven business days after your requested ship date to receive ground shipments. If your order is under 250 pounds it will be shipped UPS and the charge will be added to your invoice. If over 250 pounds it will be shipped via a LTL carrier. Freight must be paid at time of delivery. All shippers are labeled Fisher-Price. Special blank shippers are unavailable. If you desire express delivery, please provide the UPS or Federal Express account number and your choice of overnight or two-day service. Custom reels are packaged in quantities of 1,000 pieces per box and each box weighs approximately 8.5 pounds. Each carton of 72 viewers weighs approximately 24 pounds. Cancellation Cancellation must be in writing PRIOR to production start of reels or shipping of viewers. Your payment will be returned less $500 cancellation fee per reel. 2

4 Price List Custom Reel Production #32109 Stereo or Non-Stereo Reels (without envelopes) 1,000 4,999 $1.08 each 5,000 9,999 $.92 each 10,000 49,999 $.78 each 50,000 99,999 $.66 each 100, ,999 $.56 each 500,000 1M $.49 each 1M and up $.30 each #32111 Stereo or Non-Stereo Reels (with envelopes; not stuffed) 1,000 4,999 $1.08 each 5,000 9,999 $.92 each 10,000 49,999 $.78 each 50,000 99,999 $.66 each 100, ,999 $.56 each 500,000 1M $.49 each 1M and up $.30 each Custom Reel Set-up Charge $350 per reel of a kind. Viewers #32051 Black Viewer (Cartons of 72 only) #32063 Red Viewer (Cartons of 72 only) #32064 Blue Viewer (Cartons of 72 only) Quantity Price Each Carton Quantity Price/Carton 72 10,008 $ $ ,080 50,040 $ $ , ,008 $ ,389 $ , ,040 $2.00 1,390 6,945 $ ,112 1,000,008 $1.76 6,946 13,889 $ ,000,080 and up $ ,890 and up $ Creative and Other Services Personal Reel Mounts $ 6.60 per packet of six (minimum order is 1,002 pieces) Basic Strip-In $ per pair Cancellation Fee $ per reel 3

5 TERMS: Payment Terms: Net cash in advance. All orders subjected to acceptance by the View-Master Creative Department. Work will not commence until full payment has been received. Transportation Charges: FOB collect Beaverton, OR for reels and Chino, CA for viewers. Method of Shipment: Ground. If more expensive routing is requested, please provide UPS or Federal Express account number and choice of overnight or two-day service. Turnaround Time: Normal is approximately 12 weeks from the receipt of acceptable photography and full payment. Prices are effective 1/01/98 and are subject to change without notice. Customer Check List: Please include the following when placing an order: Payment in full (Make check payable to Fisher-Price Inc.) Completed Reel Information Sheet and a Mac formatted disc, as needed. Completed Strip-In Title sheet and a Mac formatted disc, as needed. For 2-D images: 1 each 35mm slides or digital files, numbered/identified. For 3-D images: 3-D slide pairs, numbered/identified Prints of your slides showing clear cropping and strip-in instructions. (See instructions under Photography on page 6 and the template on page 10.) Copies of contracts or other legal information showing proof of permission to use images, licensed property and model releases where required. Completed Custom Sales Order Form Copy of your Resale or Tax Exempt Certificate, as needed. Mail to: Fisher-Price Inc. View-Master Custom Sales Customer Service 636 Girard Avenue East Aurora, NY Questions? Please call (716)

6 View-Master Custom Sales Order Form SOLD TO: Company Contact Person Address City, State, ZIP Phone Fax SHIP TO: Company Contact Person Address City, State, ZIP Phone Fax Date Purchase Order # Required Ship Date Ship via Ground or Express If Express UPS or Federal Express Account # If Express 1 or 2 Day Service Item # Item Description Quantity Price Total *APPROPRIATE TAXES TOTAL: *If you are not sending a copy of your Resale or Tax Exempt Certificate, please add the applicable sales tax if your order is shipping to one of the following states: CA, CT, GA, IN, KY, MN, MS, NY, TN. Mail Order To: For questions or problems please call (716) Fisher-Price Inc. THANK YOU for your order! View-Master Custom Sales Customer Service 636 Girard Avenue East Aurora, NY

7 PHOTOGRAPHY For 2-D images you must submit one 35mm slide for each of the seven images. An element of 3-D can be added to 2-D images by hanging titles in space. (See Strip-In Titles). For 3-D images you must submit 35mm slide pairs. You may hire a professional 3-D photographer or use one of the Stereo Realist cameras we have for loan. (See Camera Loan Policy.) The MAGIC of View-Master is a 3-D Image! Slides should be clearly labeled and cropping instructions should be clear and concise. Include a print of each slide and draw in your cropping lines and (if required) strip-in title area. (See attached instructions.) Complete cropping instructions will save time in the process. The cropping template can be found on page 10. When drawing these lines on your print be sure you can still see your photograph all around the square. The inner rounded-square is what you can see through the viewer. ENOUGH BLEED AREA IS VITAL! Please send original slides to ensure high quality. When submitting digital files please use PhotoShop software. The View-Master template files are on the Custom Production CD in the file named VM Digital Template ZIP Files. Photography and artwork will be returned to customer after the project is completed. Fisher-Price is not liable for lost or damaged film. Fisher-Price requires proper legal documentation and model releases when using any models, images from stock photography sources or licensed products. Documentation should be submitted with the original order. Fisher-Price / View-Master holds a right of refusal because of image quality or content. DIGITAL FILES When submitting digital files please use PhotoShop software. The Custom Production CD contains the View-Master template otherwise use 1617 x 1366 dpi. 6

8 VIEW-MASTER TECHNICAL INFORMATION, TIPS AND TECHNIQUES 3-D CAMERAS Stereo Realist A rangefinder type camera ideally suited for photographing movies and television assignments. Shutter must be cocked separately from film advance. Camera mechanism is very dependable. Format is vertical. DON T FILL THE FRAME TOO TIGHT, TOP AND BOTTOM. (View-Master format is approximately square.) Leave bleed room. FILM Slide Film For general-purpose work. Contrast is fine for duplication. Moderate grain. Ektachrome preferred for on-set movie and television photo assignments. High Speed Slide Film Use for low-light level needs, movies, TV, interior sports, etc. Do not expose for more than one stop push processing. Push processing only in emergencies. COMPOSITION Basically the rules of good two-dimensional picture taking apply in stereo, too. Here are five good thoughts to remember. Center of Interest Keep your main subject in mind. Try not to place center of interest in dead center, that s dull! Avoid sky and waterlines that cut picture in half. Subject placement is important. Be creative! Picture Elements Use good framing techniques. Use contrast effectively such as light subject against dark background. Repeat elements for strong composition and picture rhythm. Keep it Simple Don t try to clutter the scene with too many ideas or interest points. Foreground Use good foreground interest to lead viewer into the scene. Remember, think stereo and enhance the 3-D effect by using elements such as trees, roads, walls, tracks, fences, etc. Keep in mind your composition if you plan to lay in type (strip-in titles). 7

9 LIGHTING As your originals are to be duplicated, you should strive for the least possible light and dark contrast in your pictures. However, this light and dark contrast does not apply to silhouetted areas intended for framing or composition purposes. Shoot scenes in bright sunlight; preferably with the sun shining directly on the scene. If possible, avoid the high overhead noontime sun. Avoid extreme side and back lighting. A good sun angle will show your shadow approximately the same length as the person. You can improve close-up exterior pictures of people with fill-in flash. FORMAT REQUIREMENTS The View-Master format is slightly horizontal. When shooting with a Stereo Realist remember to allow for top and bottom cropping. THE STEREO REALIST CROPPING FORMAT IS VERTICAL. Leave bleed room left and right (see cropping instructions). TIPS Date: Shoot stereo photography with the camera in a horizontal position. Keep the camera level (left to right) at all times! Camera may be tipped up or down when needed but parallel lines will converge the same as in 2-D photos. Don t get too close. Frame your picture then step back a bit. Standard Model Release Photographers name and address: In return for valuable consideration, I agree that all images that you have made of me are your property and that you may reproduce them and use them in any way without further compensation to me. I am over 18 years of age. Yes No Model s name Address Phone _ Signature 8

10 STRIP-IN TITLES STRIP-IN TITLES OF ONE OR TWO LINES ADD VALUE TO MANY PICTURES Strip-in titles are a great way to increase depth of field in any image, especially if the artwork is 2-D. The View-Master Creative Department can add layers of text or other imagery in many colors, shapes and styles. The actual images would be in 2-D. (We are unable to match Pantone colors.) Copy must be submitted digitized and on this form. Save your work to a disc using both EPS (Encapsulated Postscript File) AND in its native format. Include a copy of the screen and printer fonts. Color should be specked as RGB. Strip-in titles are usually placed in the lower part of the picture area, which is blacked out to carry white lettering so that the viewer can read a sales message or product explanation while looking at the picture. A mounted View-Master transparency measures 11.5 millimeters wide and 10.5 millimeters high. The sketch below indicates by dotted lines the approximate frame area allotted to one or two lines of strip-in titles. Upper and lower case is recommended for better legibility. Provide for title space at the time of original photography or select originals that can be cropped for titles. Print or typewrite STRIP-IN TITLE copy: Maximum of 45 letters, allowing 2 or 3 capitals, 30 if all capitals, per line Picture 1 Picture 2 Picture 3 Picture 4 Picture 5 Picture 6 Picture 7 9

11 REEL INFORMATION SHEET Face-of-Reel Titles no extra charge Client Address City State Zip Product(s) Reel No. (if one of series) Date 20 CENTER OF REEL COPY Center-of-Reel is devoted to your firm name or product name. If a logo is used, it must be sent in ditigal form, and it will be positioned above the center hole. The file must be black and white line art, half tones are unacceptable. Files should be saved in a MAC format (preferable Adobe Illustrator) or EPS file. Keep in mind the logos will be very small on the reel, complicated and detailed logos do not reproduce well. Space below the center hole may be used for a Reel title, address, phone #, etc. (Reel No. ) Line 1 Line 2 Actual size Line 3 Line 4 Line 5 Line 6 INDIVIDUAL PICTURE TITLES Titles for individual pictures may be printed in the 7 window title spaces between the Centerof-Reel copy and the pictures. These may be up to four lines, depending on amount of copy. If no titles are desired the numbers 1 to 7 will appear. Print clearly or typewrite copy for the INDIVIDUAL PICTURE TITLES exactly as you wish them to appear below. (Numbers indicate maximum letters in standard Helvetica font including spaces) Picture Line 1 (14) Line 2 (15) Line 3 (13) Line 4 (12)

12 View-Master Cropping Guide Full frame 35mm Stereo Realist

13