fotofever is! overview!

Transcription

1 partnerships

2 overview fotofever is the international rendez-vous of contemporary photography fotofever gathers fotolovers around the art of the 21st century in order to spread the fever to collect. fotofever s core values are :. passion. boldness. sharing since its creation in 2011, fotofever organises events and projects to promote these values with : fotofever art fair, the fotoprize, the collectfoto guide, the start to collect path, the fotocollection. 2

3 overview fotofever paris 2015 edition 4 in numbers 4 days of events nov sqm of exhibition space at the carrousel du louvre 100 galleries representing 500 artists from 15 countries 200 start2collect art works at < visitors website visits / annum facebook fans vips 350 journalists 146 press publications 3

4 communication quality communication supports: the press kit sent to 1000 journalists in france and internationally a website which attracts visitors / annum a strong visibility on social networks, especially on facebook and twitter ( 9000 fans) a free magazine, the collectfoto guide distributed at 5000 copies a catalogue, the fotobook, 5000 copies on sale during the art fair 4

5 communication a large audience visibility: a signage on rue de rivoli, at the entrance of the carrousel du louvre a signage system in the carrousel du louvre, where 5000 visitors gather each day 146 press publications (including 4 tv reports) and 350 international journalists media partners include specialised press (arte, connaissance des arts, camera, artnet) and large audience medias (tv5 monde, à nous paris) 5

6 press «fotofever, is the cool fair of the photography month» «fotofever is a gathering place for young galleries and aspiring collector» «fotofever is the necessary complement to paris photo» 6

7 programm 4 day program where one will : discover what photography has to offer with a selection of 100 international galleries explore a surprising theme with the fotocollection find a new talent with to the fotoprize start a new collection with the start to collect initiative and the collectfoto guide 7

8 program fotoprize : defending the young generation a platform for young artists a prize openned to students and young graduates from french art schools who use the photographic medium chosen by a selection committee composed of experts in the art field in 2015, the board unanimously chose juliette-andrea elie. she will curate her own exhibition at fotofever art fair, and ealry 2016 at the gallery baudouin lebon in paris. the opportunity to preview tomorrow s talent 8

9 program fotocollection : meeting a passion a private collection will be honored for each edition, fotofever allows one to enter the secret of a collection. After «l œil» & «l argent», galila barzilaï hollander reveals her collection based on chairs. galila s motto is : «buy what you like buy with instinct» through these themed exhibitions, fotofever highlights the egagement of art collecting a meeting full of surprises 9

10 program start to collect : a path of initiation a selection of artworks < fotofever initiates new collectors with the start to collect, perfect to start a collection. this scheme reinforces fotofever s engagement to open the art market and to a wider public. an initiative with a bright future a fiscal advantage for companies 60% of the photographic art pieces purchases amount of alive artistes (edition < 30) are ta-deductible, limited to 0,5% of the turnover (article 238bis AB of the CGI) 10

11 program collectfoto : an insider s view to the market a magazine elaborated for new collectors a free bilingual guide, 5000 copies distributed, from july to november. a how to manual for purchasing photographic art, the guide includes a glossary, a brief history of photography, a focus on the private collection, exclusive interviews and the very popular fototips co-edited with AMA, first art agency to promote its newsletter to over suscribers. an original guide widely anticipated by professionals and amateurs 11

12 program fototalks : to share experiences a program of various meetings each year, fotofever art fair offers a meeting program opened to the public an original way to discover the world of photography, and a unique opportunity to meet market profesionnals : collectors, curators, artists the opportunity to share one s expertise in a friendly and professional environment 12

13 become a partner 13

14 partnerships fotofever offers the possibility to communicate in a different manner as a company with a purpose : art and culture as a line of social responsability the opportunity to cast a favourable light on your creativity toward an artistic and dynamic label : creativity as an innovating component access to the art image world like you ve never considered it : image as an essential communication vector 14

15 partnerships becoming a fotofever partner is share the audacious spirit and passion which makes up fotofever reach your audience by composing your creative and artistic dialogue achieve your objectives through innovation benefit from all of our initiatives for your communication choose your advantages à la carte : visibility and image, events and PR, engage yourself to defend international contemporary photography 15

16 partnerships would you like to associate your image to our event? fotofever offers you to appear on one or several of its communication support : press kit, website, collecfoto guide, catalogue, e-letters, invitations a great visibility on fotofever communication supports do you wish to address directly the visitors at fotofever? fotofever offers a physical presence on different spaces during the event, through a stand, inverventions in the form of conferences or a signage system on site a window for your compagny at the heart of the event do you have a recruitment, public relations or internal communication goal? fotofever offers the possibility to create your own event during the fair (breakfast meeting, borard meeting, ) a special moment to share with your guests you have a specific project in mind. fotofever is available to create with you customised benefits to add value to the partnership : art purchases, exhibition in your offices a close collaboration with fotofever benefits depend on the partnership level discover on the next page which parnetship level fits you the best 16

17 parternships need a diagnosis? take our test the way you wish to communicate longstanding one time during the event you have a goal of image of public relations of marketing your budget is important medium small to you, photography is a real engagement a way to reach you targets a profession you address a large audience (B2C) niche audience (B2C) business audience (B2B) your visibility has to be optimale would be an advantage is not the most important 17

18 parternships you are a feverclub member engaged actor of the photography world, you want to «test the temperature» by associating to other profession representatives, in order to make the market evolve you are a project partner essential event partner, you choose to defend a particular project you will be entirelyinvolved in the communication and future of the project you are a main partner fully fledged member of the fotofever team, you share our dreams you are building a shared project with the fotofever label, in accordance with you communication goals 18

19 contacts contact us to tell us of your objectives in order to build a collaborative project ressembles you cécile schall founder cecile@fotofeverartfair.com camille cottet sponsors and partners manager com@fotofeverartfair.com