bor 2011 issue 1 ealis

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Julian Farmer
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1 borealis 2011 issue 1

2 WE CREATE EXTRAORDINARY RELATIONSHIPS BETWEEN BRANDS AND PEOPLE THROUGH UNIQUE SPATIAL EXPERIENCES Borealis is a creative agency specialising in design and producing innovative installations and exhibitions. We create extraordinary relationships between brands and people through unique spatial experiences. Our work tells compelling, beautiful and unforgettable stories that people relate to in a unique way, positioning our clients in an exceptional way. We understand brand values and how to translate them into physical experiences. We are a team of product designers, architects, interaction designers, visual artists and producers. Borealis was founded and is directed by award-winning product designer Héctor Serrano as a natural response to the increasing demand for installation work that his studio has received over the last few years.

3 ROCA JUMPTHEGAP LONDON The space shows the results of the International Design Contest, Jump the Gap 2009 at 100% Design London. The theme that surrounds the space is our interaction with water in the bathroom. with the contents. The space is divided into three areas. The first is a video piece, welcoming the visitor to the space and showing different rituals related to the bathroom. The second contrast to the highly sophisticated technology of today. The third area presents Roca s latest product W+W as an example of true innovation. An interactive wall allows visitors to leave AN EMOTIVE AND THEATRICAL EXPERIENCE WHERE THE VISITOR CAN ENJOY AND PLAY WITH THE CONTENTS All the different elements explore this and main area shows the work of the their thoughts about our relationship concept in a very intuitive and engaging 11 finalists on specially designed with water in the future. way. The space is designed to create basins, with an integrated screen an emotive and theatrical experience that uses water as an interface. This where the visitor can enjoy and play suggests a reference to the past in

4 SPECIALLY DESIGNED BASINS, WITH AN INTEGRATED SCREEN THAT USES WATER AS AN INTERFACE

BOREAL IS AVAILABLE FOR HIRE PHISH BOREAL CALIFORNIA Project In collaboration with Javier Esteban. a great success with over 50,000 people balloons and LEDs.

5 BOREAL IS AVAILABLE FOR HIRE PHISH BOREAL CALIFORNIA Project In collaboration with Javier Esteban. a great success with over 50,000 people balloons and LEDs. The blimp is filled with BOREAL WAS PRESENTED AT PHISH FESTIVAL 8 IN CALIFORNIA. 50,000 PEOPLE ENJOYED THE EXPERIENCE, DESCRIBING IT AS AWESOME AND THE NEXT LEVEL OF CONCERT ART Boreal is an interactive light installation for a large number of events such as: music concerts, music festivals, parades, opening ceremonies, etc. Boreal enhances the experience of an event by interacting visually to sound. More than 500 balloons and 1,000 LEDs are used as pixels, to create a volumetric screen with infinite patterns and attending the 3-day festival resulting in comments such as awesome and the next level of concert art. The festival follow lots of different YouTube videos uploaded by fans and has already been viewed by 25,000 people. Boreal was designed and manufactured from helium and the external balloons are filled with plain air. Each of the balloons have a PCB with 2 RGB LEDs, which are computer controlled, so it is possible to generate any pattern as you would do on a standard LED screen. It can be controlled by a computer with the necessary software and a specially design keyboard with a pre-programmed possibilities. scratch, every element was custom-made playlist, and can interact to live sound or and especially developed for this project. even be controlled remotely by an iphone. It It was presented at Phish Festival 8 in Indio, The installation is 10x5m and consists of an flies up to a height of 10 metres and moves California on 30th October Boreal was internal inflatable blimp covered with latex easily around the site.

6 BOREAL ENHANCES THE EXPERIENCE OF AN EVENT BY INTERACTING VISUALLY TO SOUND

7 ROCA WATERDROP LONDON A new concept for Roca s stand at 100% Design London. Roca is the world s leading bathroom company and the stand signified the public launch of Roca s transformation from producer fundamental belief that innovation and sustainability can go hand in hand. The centerpiece is a representation of the beautiful experience of a drop falling into water, creating an enigmatic space, communicating the importance of this element as well as acting as a welcoming invitation. The project intends to create debate and discussion about water. The public THE INSTALLATION SIGNIFIED THE PUBLIC LAUNCH OF ROCA S TRANSFORMATION FROM PRODUCER TO INNOVATOR to innovator. rippling movement. can leave comments about what water means to them. Waterdrop is a homage to water. A The installation uses innovative spectacular and engaging experience and sophisticated technology in We were responsible for concept capturing the beauty of water. an unexpected and inventive way design, development, project Waterdrop invites us to enjoy and to portray this captivating natural management and the advertising explore water without even using a phenomenon. A blue moving line campaign for the whole project. drop, thereby representing Roca s of LEDs surrounds and defines the

8 A HOMAGE TO WATER, A SPECTACULAR AND ENGAGING EXPERIENCE CAPTURING THE BEAUTY OF WATER

9 WE DESIGNED THE ADVERTISING CAMPAIGN FOR THE EVENT INCLUDING: BILLBOARDS, CATALOGUES, PRESS ADVERTS, WEBSITES, BAGS AND OTHER MERCHANDISING

10 CBA & DDI DREAMS OF A TAP MADRID Project in collaboration with Javier Esteban. The exhibition explores the relationship of objects between water and people, looking at design as an indispensable tool to achieve a human and clear dialogue between them. The content is shown through an archetypal object in our relationship with water: a tap. The tap becomes the narrator of our story, revealing to everyone each object in the exhibition. We have used three interactive installations to unveil the different projects: the well, the square, and the spring. The well is a metaphor to show 20 projects. Every time you turn one of the taps, a fact about water on our planet appears. The square demonstrates the creativity of designers when resolving the relationship between water and people and this is shown through six projects. When you open the tap, each of the projects are illuminated and the video accompanying them begins to play. The spring is an invitation to see water from another point of view, to admire its beauty and reflect upon its scarcity. THE EXHIBITION EXPLORES THE RELATIONSHIP OF OBJECTS BETWEEN WATER AND PEOPLE

11 THE TAP BECOMES THE NARRATOR OF OUR STORY, REVEALING TO EVERYONE EACH OBJECT IN THE EXHIBITION

ICEX SPAIN EMOTION TOKYO A DRAMATIC AND INSPIRING EXPERIENCE FOR THE VISITOR Curation, design and communication campaign for Spain Emotion for Spanish Institute of Foreign Trade (ICEX).

12 ICEX SPAIN EMOTION TOKYO A DRAMATIC AND INSPIRING EXPERIENCE FOR THE VISITOR Curation, design and communication campaign for Spain Emotion for Spanish Institute of Foreign Trade (ICEX). The exhibition showed more representative of the Spanish character. We wanted to create a dramatic and inspiring experience for the visitor. In order to communicate emotion we as theatre stages, with a backlight that transforms the object into a character, using colour as a narrative element. than 50 products of Spanish design created a space more like a theatre than White objects are brought to life by the during Tokyo Designer s Week a gallery or museum, a space designed constant changing colour of light. The We chose emotion as a common thread to entertain, seduce and surprise rather visitor becomes the spectator using the for the exhibition, something very than just display. Four large shelves act off-cuts of the shelves as seats.

13 A SPACE DESIGNED TO ENTERTAIN, SEDUCE AND SURPRISE RATHER THAN JUST DISPLAY WITH COLOUR AS A NARRATIVE ELEMENT Photos Jordi Adria

14 FOR THE ADVERTISING CAMPAIGN WE USED LONG EXPOSURE PHOTOS OF LEDS IN MOVEMENT, WHICH WERE THEN INVERTED TO CREATE A CLEARER AND MORE STRIKING IMAGE

borealis BOREALISAGENCY.COM INFO@BOREALISAGENCY.

15 borealis BOREALISAGENCY.COM +44(0) SKYPE: BOREALISAGENCY 2nd FLOOR LINTON HOUSE HIGHGATE ROAD LONDON NW5 1RS BOREALISAGENCY.COM

STRATEGIC ALLIANCE ANNOUNCED BETWEEN RÉALISATIONS-MONTRÉAL AND THINKWELL GROUP

STRATEGIC ALLIANCE ANNOUNCED BETWEEN RÉALISATIONS-MONTRÉAL AND THINKWELL GROUP LOS ANGELES / MONTRÉAL (APRIL 24, 2018) - Thinkwell Group and Réalisations-Montréal are pleased to announce a strategic alliance