THE STULLER STANDARD. may june. Zoom In! the many angles of Stuller. Your new business plan. exciting new metals Bridal dazzle

Transcription

1 THE STULLER STANDARD may june Zoom In! the many angles of Stuller Your new business plan JCK Highlights exciting new metals Bridal dazzle

2 Behind every It s perfect, there s a great jeweler. And behind every great jeweler, there s Stuller. From the fashionably modern to the quietly classic, Stuller is the bridal authority with the most up-to-date styles and solutions in the industry. We offer a vast selection of bridal jewelry and components as well as unique selling tools for customization. For a wealth of ideas, call , or visit us at stuller.com. That s the beauty of it all. Visit us at JCK Las Vegas at PC-850 and ET&S The DTC logo is a trademark used under license from DTC.

3 From Matt s Perspective The Power of Wow Some of you know about my start in this business. During my senior year in high school I was running a trade shop and couldn t find a reliable findings supplier. Being a budding goldsmith with a passion to serve, but a little short on patience, I thought, Why not manufacture settings and findings myself? That, in essence, is how Stuller was born. I perceived a need. And looking back on it, that has always been the way our company evolved. Out of needs and desires that you all have articulated. When we were primarily in findings we heard Do Matt Stuller talks shop with Chris Davis, a master stone setter in CAM Services you have mountings? After we got into mountings, it was I wish you sold metals. Years later, after we had honed our expertise with small diamonds and gemstones, we branched out to finished jewelry. So in a sense it was you the customers who created Stuller. It was organic innovation. With a commitment to quality, reliability, responsiveness, friendliness, and speed. We offered things large and small that made a big difference to you, such as color catalogs, toll-free ordering, overnight shipping the list goes on and on. Today, with the high price of noble metals and gems, and with more educated and demanding consumers, we are working hard in developing new and creative ways to partner with you. So that you can be heroes to your customers. Profitably. What we strive to do with every order is serve with passion. It s at the core of who we are. To supply valuable and creative merchandise for you to grow your business. To offer support. And to give you the wow experience. So that you can give the wow to your customers. Enjoy reading about all of the fun and exciting new tools to help you in your quest to be a great jeweler. New Roles at Stuller With an eye toward improving our mission and in recognition of the great talent that is the backbone of Stuller, the company has awarded promotions and created new strategic positions. Most notably Chief Operating Officer Jay Jackson has been named president and CEO, allowing company founder Matthew Stuller to return to the position of chairman. Jackson has more than 15 years of experience managing Stuller s sales, supply chain and manufacturing operations. He joined Stuller in 1996 and had previously served Sears for 30 years in its product services division. Harold Dupuy has been named vice president of strategic analysis. He most recently served as chief merchandising officer. Danny Clark is now chief merchandising officer. Clark was formerly chief supply chain officer. Stanley Zale has been named merchandise vice president diamonds and gemstones, heading that newly combined business unit. Previously he headed the diamonds unit. Coby Blanchard is succeeding Clark as chief supply chain officer. Grady Quebedeaux assumes the newly created role of executive director of information technology. Congratulations to all. stuller.com 3

4 Contents 3 From Matt s Perspective 5 News & Notes Introducing benchjeweler.com, QR code for bridal, and more 8 Welcome to JCK Highlights and booth maps 13 The Big Picture Zooming in on Stuller s world 20 Style Trend: Big & Bold Striking looks with an artful touch 24 Bridal Rings Elegance with contemporary excitement 30 Style Trend: Negative Space Where less really does equal more 32 Your New Business Plan Mixing in Stuller solutions puts the numbers in your favor 34 Silver Shows Off New stylings for this of-the- moment category 40 From the Bench A 12-page roll-out of the latest Stuller offerings in tools, findings, packaging, displays and more 52 Wedding Bands Stuller s got every band imaginable from classic to cutting-edge, in any material customers want Style Trend: Black and White The drama lies in the contrast in these glamorous finished pieces 60 Gemstones A garden of colorful delights 62 Diamonds Stuller diamonds are not only dazzling and diverse, each is a testament to good pedigree guaranteed 64 Pearls They ve never been so versatile or exotic. - The shapes. The colors. And the interesting ways women are wearing them. 70 Perfect Matches Stuller s restyle event program matches your stone to our pre-merchandised settings - 72 Father s Day Products to dress Dad up 73 Face of Stuller Get to know Andy Kroungold, the Tool Guy 74 Kera Beads Like candy, for kids who ve outgrown candy the Stuller Standard Editor Randi Bourg Designers Alex Clement Emily Graffagnino Robyn Holbrook Susan Kiefer Maria Viator photographers John Rowland Noelle White Daniel Maldonado Contributing Writers Keri Barousse Christienne Miller Consulting Editor Tim Allis Photo Associates Donald Gremillion Matthew Hernandez Robert Lawson Lynn Sandberg Executive Director of Marketing Kerry Hand Marketing Director Ashley Brown Production Director Shannon Guidry 4 The Stuller Standard

5 What s New at stuller.com News & Notes Set your stone option. Now, when customizing jewelry through Stuller Studio, jewelers have the option to set pieces with their own stones. It s easy. In the Set Stone screen, simply choose Send Stone, enter a value for your stone and complete your customization process. Bridge into Tomorrow The future is now. The innovative Bridge conferences at our headquarters in Lafayette, LA, focus on giving jewelers the tools they need to be connected and creative, while translating it all into profits for their business. Participate in educational workshops and hear keynote speeches from industry experts, including Whitney Sielaff from National Jeweler and Dan Kisch from Instore magazine. Choose from one of the following conference dates: June 27-29, July 11-13, August 15-17, September 12-14, September 19-21, September º View. Jewelers can now view new products on stuller.com in a 360º video mode. For more information or to request an invitation, visit stuller.com/ bridge or contact our Premier Services department at or at innovation@stuller.com Bookmarked The Watchband Collection Just in time for the fall selling seasons new catalogs! Look for a number of new editions in metals, mountings, contemporary metals, watch straps and tools. Pricing is based on $1,350 gold and $33 silver markets. All pricing is suggested retail unless otherwise indicated. Gemstone codes and additional product information available at stuller.com. Product photography is enlarged to show detail. For a preview, check out new products and more today at stuller.com. stuller.com 5

6 News & Notes Bridal on the Move Our bridal catalogs are going mobile! Show your customers a printed catalog and they snap the QR code. This action takes them to a bridal-specific site where they can see more styles, choose their favorites, and share with friends on Facebook. The QR codes spotlight your store with valuable social media coverage and you reap the rewards of their efforts. Life s a Bench Visit benchjeweler.com, the new social community designed especially for the bench jeweler. Create a profile. Discuss projects and topics. Be the first to preview the new offerings in tools, findings, and supplies. Enjoy members-only savings. Chat with Stuller experts. Network with other jewelers worldwide. Hone your craft, share your voice, join our community. Scan this QR code with your smart phone CounterSketch Studio Training at Stuller We re now hosting CounterSketch Studio training at our headquarters in Lafayette, LA. Experience the full effect of 3D jewelry design through installing and implementing techniques, selling tips, introduction to marketing materials, and so much more. Call for more scheduled training dates. Contact Shelly Ellis with Gemvision Corporation at extension The Stuller Standard

7 That Friendly Voice on the Phone belongs to Lou Guidry, Sales Consultant How long have you been with Stuller? Going on 5 years. What s something you d like your customers to know about you? That they make this the most delightful industry. From my first nervous days they have been wonderful and taught me so much. I appreciate them more than they know. What are your hobbies? I love to read. 80% of my reading is business books. I am currently on my second reading of Chet Holmes The Ultimate Sales Machine. Any business person will find diamonds in this book. What makes you different than other voices on the phone? No different. We all have that warmth and enthusiasm serving our customers. Some ask us if Stuller has a special way to train nice. Nope! It s just our style, and hiring managers pick up on that in interviews. Where do you live? The wonderful little community of Mire, Louisiana. Nice and quiet. What s the one thing you always want a customer to hear? A welcoming enthusiasm. What s your sign-off? Thank you and have a great day! Trend Alert: Engagement Rings with Color To love, honor and disobey stuffy rules about what an engagement ring should look like. Not that white diamonds are going away any time soon. But for that less conventional bride such as Jessica Simpson and Carrie Underwood colored and mixed-stone rings are coming on strong. Yellow diamonds, sapphires and rubies are popular. Even the fustiest of institutions, the English royal family, is in on the act: Prince William presented Kate Middleton with an 18-carat sapphire and diamond ring upon their engagement. It had belonged to his mum, Princess Diana, who knew a little something about starting trends. Show Stopping Visit us at the following summer trade shows! June 2-6 JCK Las Vegas June National Pawn Association Las Vegas June Bench Jewelers Conference Atlanta July 17 Fast Fix Convention Las Vegas July JA Summer New York August 3-5 CMN Philadelphia August 6-8 SJTA Atlanta August 7-9 JCK Toronto August RJO Indianapolis August Mid America Columbus, OH From left to right: Blue Sapphire Black Box Gemstone Berry Sapphire Black Box Gemstone Aquamarine Black Box Gemstone stuller.com 7

8 Stuller welcomes you to JCK Las Vegas Hello to all attendees, including our many friends that we have made here over the years. When you visit our two booths #850 in the Plumb Club, and #6265 in ET&S you ll see a lot of exciting new things: Fashionable finished pieces, magnificent bridal, knockout gemstones, creative styles in silver, mouthwatering pearls and a bold explosion of contemporary metal jewelry. You ll also see problem-solving, innovative selling components, cutting-edge software systems and beyond-high-tech tools. Less visible, but no less present, is the Stuller promise: to be there for you. Always. With the kinds of products that make your business tick. With service and support simply above and beyond. With an extended hand not just for shaking but to pull you up to enable you and your business to be the best and most profitable it can be. And for those of you not here in person, we hope this issue of the Stuller Standard will be your proxy and your lookbook.

9 In the Plumb Club REEVES PARK SHR & SIMMONS JEWELRY GROUP 8'-0" TARA & SONS OSTBYE & ANDERSON 10'-0" EMA JEWELRY 10'-0" PC-745 PC-740 PC-730 PC-725 8'-0" PC '-0" STULLER #850 BREUNING STUCKEY CO. PC-840 PC '-0" MARATHON COMPANY GOLDSTAR PC-815 PC-810 PC '-0" MASTOLONI PEARLS ROCKET RED BOX PC-705 CITIZEN WATCH CO. PC-700 8'-0" 10'-0" PC-605 PC-600 TACHE' USA A. J ET&S Booth B6255 Kassoy B6265 #6265 Stuller Pease & Curren B6279 Romanoff International Supply Corporation B6378 ti-research Compulink Quantum Leap Business Computer Systems Pacific B6281 B6283 B6285 B6380 B6382 Heraeus Precious Metals Mg B6384 Gesswein & Co. Otto Frei ASC Rofin-Baasel, Inc. Econo-Lite B6369 B6371 B6375 B6379 NKnewlook Store Fixture Numaco Packaging Corp. B6383 B6355 B6365 B & D Sales Corporation B6468 B6470 Jewelry Computer Systems B6472 W. J. Hagerty B6474 Protective Technologies International B6478 Solidscape Performance Concepts B6480 B6482 GS Laboratori of Americ B6484 Jewelry Display, Inc. B6455 Bufkor, Incorporated Bates Display & Pkg. Company Store Design & Fixturing B6471 Noble Gift Packaging B6473 Alex Velvet, Inc. B6483 Artisan CNC e, Inc. Grid/3 Sarin Technologies Ltd. Max Pack & Apple Display B6457 B6465 B6570 B6572 B6479 B6582 stuller.com 9

10 We ve 5 8 Got Your Luck In the Plumb Club The Merchandising Solution / Our prototype merchandising program designed to lower inventory costs while increasing product-offering size. Sterling Silver Fashion / Great new styling with and without gemstones at accessible price points. New Contemporary Metals / White Dura Tungsten was created exclusively for Stuller. This metal is the first scratch-resistant white tungsten available. It resembles white gold and has a weight similar to platinum. Dura Cobalt's exclusive formula makes it the most durable on the market. Diamonds / Our Red Box Diamond program now includes Canadian diamonds and GIA triple excellent reports. Our melee diamond offering now includes enhanced fancy color melee and precision cut melee. Gemstones / Big, bold and beautiful gemstones such as sapphire (pink & blue), peridot, aquamarine, tanzanite, red spinel, Paraiba tourmaline and blue zircon. Pearls / A wide assortment of South Sea, Tahitian and multi-color pearl strands and loose South Sea ornamental pearls. Kera Beads / Natural, art glass, sterling silver, Murano glass and crystal pavé beads for all your customers treasured moments. Findings / Everything you need from Stuller-manufactured components to twist jump rings and beaded toggle clasps.

11 6 6 y Numbers: Highlights of our two booths. Please stop by! 2 At the ET&S booth GRS 6 GraverMach Engraving Machine / Using our new engraver, you can easily switch from the precision of hand control to the power of foot control for greater comfort in a 2 wider range of jobs. 6 HD Silver Bullet / Employing alternating air pressure and light energy, the automatic 5 hyperbaric chamber can produce larger or multi-cavity molds that are bubble free. Our representatives will be demonstrating the easy touch-screen system. Performance Jewelry Microwelder by Rofin / Built by the most experienced company in laser technology, these microwelders maintain superior performance and now feature improved ergonomics for greater comfort. G-Tec TB-30 Natural Gas Torch Booster / This booster provides an all-day, steady supply of natural gas directly from your standard utility gas line. Image Dome Micro / Representing a whole new way to capture jewelry, this light box features five axis positions to bring attention to areas of interest. Our experts will show you how easy it is to use the flexible lighting system and LED lamps to create adjustable hotspots and reflection areas. Saw Frame Kit / These lightweight frames allow for better handling and control during delicate operations. Making relief cuts on prongs is made easier with our precision tools. stuller.com 11

12 Introducing StudioFlex from Stuller Studio A better approach to non-calibrated gemstones and important diamonds. Our stock size Your need Our solution With StudioFlex, you can now order many Stuller mountings scaled precisely to your specific center stone dimensions another great solution from Stuller Studio. Maximize your flexibility with these great benefits: Non-calibrated stones are no longer a problem Your mountings options now go beyond our standard center stone size ranges Order the exact setting size you need and eliminate difficult or risky modifications Sizing occurs in a CAD file, eliminating sizing joints in the shank Enjoy a precise fit without having to retrofit Let us set the mounting, with your stones or ours Easy to order through stuller.com or day turn time Your customer thinks you can work miracles StudioFlex is the ideal solution to create custom settings for important diamonds. No more stressed prongs, no more guesswork about which size to order now you can Flex the style and Stuller delivers the perfect mounting within a few days. Kristen Sossong, Gold Rush Diamonds StudioFlex orders are priced like other Stuller Studio items, plus a one-time $99 charge for CAD/CAM work. Visit stuller.com/studio/flex for more information. 12 The Stuller Standard

13 Four decades in the business have yielded a range of offerings so wide and deep that it s hard to capture in a snapshot. But pull back and notice how, from findings and tools to finished jewelry and software-based selling systems, all the pieces of Stuller link up. A marvelous wide-angle image emerges the ultimate resource, your go-to partner whose well-vetted inventory becomes your personal stockroom. A partner with solutions. A partner exploring the next big thing so that you have the head s up. A partner you can lean on. Yes, we can. That s your answer to your customers, over and over, when you know you have the backing of Stuller. Impeccable products. Service and support unmatched in the industry. Genuine investment in your success. Get the picture? At Stuller, more than anything, we re focused on you. stuller.com 13

14 Whether you need melee or serialized diamonds, Stuller is your complete source for brilliance. Choose from a wide variety of shapes and sizes. Take advantage of our diamond repair and laser engraving services. And rest easy as our strict grading standards ensure your customer receives an exceptional diamond every time. Our DTC Sightholder distinction signifies our dedication and commitment to excellence. Finding just what you need is simple at Stuller. Let us provide you with everything from lightweight earring and pendant settings to sterling silver twist jump rings and basket settings, all in a variety of metal qualities. As a prime manufacturer, we offer precision products, utilizing our technological expertise in casting, metal mold and die striking. Quality craftsmanship and exceptional values. From left to right: 545, SH294, SH308, 28102, The Stuller Standard

15 Stuller is your direct source for every gem from aquamarine to zircon. Enjoy the experience and value of one supplier with all of the sizes, shapes and qualities you need. When you re in the market for large, one-of-a-kind gems, look no further than our extensive inventory. Mail in an existing piece of jewelry and our experts will match size and quality for you. Stuller mountings are the perfect foundation for any jewelry business. We are ready to meet any customer s style, personality, or request. Mix and match with diamonds and gemstones. Customize bracelets, pendants, rings, earrings, charms and men s fashion through Stuller Studio. From left to right: 82532, 7478, , 6114 stuller.com 15

16 Stuller offers a full range of products and services to fortify this cornerstone of your business. Customize engagement rings to suit your client s personality. Offer couples the widest possible selection of wedding and anniversary bands in precious and contemporary metals. Craftsmanship starts with tools and Stuller has everything you need to succeed. From laser welders and benches to tweezers and pliers, it's the largest selection in the industry. In a bind? Turn to the tools tech support hotline for help with any troubleshooting. Clockwise from left: 67860, 67583, 67706, The Stuller Standard

17 Dress your store for success. Choose from many different colors and materials to outfit your place with showcase displays, boxes, watch bands, labeling supplies, accessories, gifts and much more. Or, let us help you build your showcase displays from scratch with our virtual design program, Case-by- Case. And don t forget to brand your store with our hot stamp custom branding program. Customization becomes simple when you rely on us. Our services include stone setting, shank and head assembly, ring sizing, engraving, stringing, providing special finishes and patterns and CAM services. It s a cost-effective way to virtually extend your resources. stuller.com 17

18 Unlock endless possibilities with the tool that is revolutionizing the jewelry industry. CounterSketch Studio is a 3D design platform that gives jewelers the opportunity to work together with a customer to create one-of-a-kind jewelry produced specifically for her. Grow your business with styles you want at price points you need. From earrings to rings and everything in between, Stuller has finished jewelry that will to make your customers take notice. Fashionfocused design poised to deliver the perfect piece just in time to satisfy your every customer. From left to right: 67414, 68147, The Stuller Standard

19 Offer your customers an extensive selection without investing in deep inventory. Use the whole prototype system or choose only the displays that fit your needs. Each provides a balanced assortment of bestsellers. Return up to 25% of your samples and purchase replacements every six months. Discover a world of affordable options with our Contemporary Metals jewelry line. Fun and modern styling combines with titanium, Dura Tungsten, stainless steel, ceramic and cobalt to create fashionforward jewelry. Choose a selling system or order individual wedding bands, pendants, earrings, cufflinks, bracelets and watches to meet the market s growing demand. KIT:114:T From left to right: W1016, COR205, E103 stuller.com 19

20 A Genuine Green Quartz Pendant, 16mm x 16mm, sterling silver, 180 $435 (shown on CH338, sold separately). Mounting #85015 B Genuine Smoky Quartz Pendant, 25mm x 10mm, sterling silver, 126 $135 (shown on CH338, sold separately). Mounting #85017 C Genuine Rose Quartz Pendant, 30mm x 10mm, sterling silver, 204 $165 (shown on CH338, sold separately). Mounting #85012 D Genuine Honey Quartz Ring, 16mm x 16mm, sterling silver, 181 $299 A B C D 20 The Stuller Standard

21 Style Trend Big and colorful is the news. The international tradeshows were awash in bright, oversized fashion jewelry that gives customers maximum impact at reasonable price points. Stuller s wide palette captures all the trends broad, smooth surfaces; unusual shapes; unique cuts; dreamy colors both strong and subdued. F E G H E Genuine Brown Quartz & Champagne Diamond Ring, 23mm x 14mm,.04 ct tw, sterling silver, 272, 273 $345 F Genuine Green Gold Quartz Ring, 28mm x 16mm, sterling silver, 302 $425 G Genuine Olive Quartz Ring, 20mm x 16mm, sterling silver, 271 $465 H Genuine Flourite Ring, 18mm x 13mm, sterling silver, 232 $249 stuller.com 21

22 J Genuine Rose De France Amethyst Ring, 16mm x 16mm, sterling silver, 252 $385 K Genuine Lime Quartz Ring, 20mm x 20mm, sterling silver, 182 $349 L Genuine Checkerboard Honey Quartz Ring, 20mm x 20mm, sterling silver, 181 $309 M Genuine Rose De France Amethyst and Diamond Ring,.07 ct tw, 20mm x 15mm, 252, 110 $579 N Genuine Rutilated Quartz Ring, 20mm x 15mm, sterling silver, 261 $395 P Genuine Green Quartz Earrings, 28mm x 14mm, sterling silver, 180 $839 per pair. Mounting # L P M N J K 22 The Stuller Standard

23 Q Genuine Multi-Gemstone Ring, 22mm x 17mm, sterling silver, 255, 43, 271, 180, 48, 272, 104, 105 $409 R Genuine Multi-Gemstone Necklace, 35mm x 28mm, sterling silver, 255, 43, 271, 180, 48, 272, 104, 105, 20" $725 S Genuine Multi-Gemstone Bangle Bracelet, 37mm x 28mm, sterling silver, 255, 43, 271, 180, 48, 272, 104, 105 $909 R S Q stuller.com 23

24 The Wow Factor New Bridal rings exude intricate refinement and contemporary stylishness B A C

25 A Anniversary Band, 5 8 ct tw, 14kt white, 32 $2,719. Mounting # B Princess-shape Semi-mount Engagement Ring, 3 4 ct tw, 14kt white, 32 $2,235 (shown with 5.5mm center diamond, sold separately). Mounting # Diamond Matching Band, 3 8 ct tw, 14kt white, 32 $1,305. Mounting # C Round-center Semi-mount Engagement Ring, 1 2 ct tw, 14kt white, 32 $1,875 (shown with 5.2mm center diamond, sold separately). Mounting # Diamond Matching Band, 1 4 ct tw, 14kt white, 32 $905. Mounting # D Round-center Semi-mount Engagement Ring with Fleur de Lis Gallery, 1 6 ct tw, 14kt white, 32 $835 (shown with 5.2mm center diamond, sold separately). Mounting # Diamond Matching Band, 1 8 ct tw, 14kt white, 32 $635. Mounting # E Princess-shape Semimount Engagement Ring, 3 4 ct tw, 14kt white, 32 $2,509 (shown with 5.5mm center diamond, sold separately). Mounting # Diamond Matching Band, 1 5 ct tw, 14kt white, 32 $845. Mounting # F Anniversary Band, 1 2 ct tw, 14kt white, 32 $2,149. Mounting # G Anniversary Band, 3 8 ct tw, 14kt white, 32 $2,005. Mounting # E Visit stuller.com for additional sizes. F G D

26 time to take their breath awaµ A B A Round-center Cushion-frame Semi-mount Engagement Ring, 3 4 ct tw, 32 $2,219 (shown with 6.5mm center diamond, sold separately). Mounting # Diamond Matching Band, 3 8 ct tw, 14kt white, 32 $1,305. Mounting # B Round-center Semi-mount Engagement Ring, 3 4 ct tw, 14kt white, 32 $2,159 (shown with 5.8mm center diamond, sold separately). Mounting # Diamond Matching Band, 1 2 ct tw, 14kt white, 32 $1,439. Mounting # The Stuller Standard

27 C F E D C Round-center Semi-mount Engagement Ring, 1 8 ct tw, 14kt white, 32 $835 (shown with 6.5mm center diamond, sold separately). Mounting # Diamond Matching Band, 1 8 ct tw, 14kt white, 32 $519. Mounting # D Princess-shape Semi-mount with Trapezoid Side Diamonds & Shoulder Accents, 1 2 ct tw, 14kt white, 32, 241 $3,969 (shown with 6mm center diamond, sold separately). Mounting # Diamond Matching Band, 1 10 ct tw, 14kt white, 32 $585. Mounting # E Anniversary Band, 3 8 ct tw, 14kt white, 32 $1,805. Mounting # F Anniversary Band, ct tw, 14kt white, 32 $4,325. Mounting # stuller.com 27

28 shouldn t each ring feel like a thrill? A D B C A Round-center Semi-mount Engagement Ring with Split Euro Shank, 1 4 ct tw, 14kt white, 32 $1,165 (shown with 6.5mm center diamond, sold separately). Mounting # Diamond Matching Band, 1 8 ct tw, 14kt white, 32 $635. Mounting # B Round-center Semi-mount Engagement Ring, 3 8 ct tw, 14kt white, 32 $1,359 (shown with 6.5mm center diamond, sold separately). Mounting # Diamond Matching Band, 1 5 ct tw, 14kt white, 32 $715. Mounting # C Diamond Anniversary band, 3 8 ct tw, 14kt white, 32 $1,899. Mounting # D Princess-shape Semi-mount Engagement Ring, 1 2 ct tw, 14kt white, 32 $1,545 (shown with 5.5mm center diamond, sold separately). Mounting # Diamond Matching Band, 1 8 ct tw, 14kt white, 32 $725. Mounting # The Stuller Standard

29 G E F E Anniversary band, 1 8 ct tw, 14kt white, 32 $1,165. Mounting # F Round-center Semi-mount Engagement Ring, 1 3 ct tw, 14kt white, 32 $1,775 (shown with 5.2mm center diamond, sold separately). Mounting # Matching Band for 68197, 14kt white $279 G Princess-shape Semi-mount Engagement Ring, 1 3 ct tw, 14kt white, 32 $1,495 (shown with 5mm center diamond, sold separately). Mounting # Diamond Matching Band, 1 6 ct tw, 14kt white, 32 $785. Mounting # stuller.com 29

30 p o si NCK172 Fashion Necklace, sterling silver/rose gold plating, 18" $539 t i v Reversible Fashion Necklace, sterling silver, 18" $79 BRC639 Fashion Bracelet, sterling silver/rose gold plated, 8" $295 e ly BRC705 Cuff Bracelet, sterling silver, 7" $335 It s called negative space, but put it in the plus column. Open, airy and large-surface jewelry ruled the collections at the international trade shows in a look also embraced by 30 The Stuller Standard

31 BRC704 Multi-strand Fashion Bracelet, sterling silver $115 Style Trend n eg Diamond Necklace with Grey Cord, 1 5 ct tw, sterling silver, 239, 18" $415. Mounting # Diamond Necklace with Grey Cord, 1 10 ct tw, sterling silver, 239, 18" $269. Mounting #84738 a ti Diamond Earrings, 3 8 ct tw, sterling silver, 239 $795 per pair. Mounting # v e Hollywood. It allows maximum impact for minimum investment. These dramatic, idiosyncratic pieces make sterling silver not just more affordable but also more fun Diamond Earrings, 1 10 ct tw, sterling silver, 239 $335 per pair. Mounting #84737 stuller.com 31

32 reduce slow moving live inventory expand more prototype collections enhance presentation of virtual inventory solutions Stuller support 100K investment in live product It s my 401k if it doesn t sell I don t want fake product in my store 5K investment in The Merchandising Solution prototypes Switch out stale product with new every six months with TMS If I treat my prototypes with respect, my customers do too $ (1 live bridal semi-mount) $ (1 TMS prototype bridal semi-mount) 32 The Stuller Standard I ve saved $57, and can sell the prototype over and over!

33 Dragged down by old inventory and high investments? Time for some new math. Stuller s innovative resources allow you to invest less, sell more and up your profits. Vendor displays 10-15K investment When ordering displays, cross fingers and hope it looks good Customers pay attention to the jewelry, not the display Creative displays that show your store s personality $600 minimal investment with Case by Case program Case by Case lets a jeweler see their customized display case before they purchase Customers notice all details when making a jewelry purchase, this includes displays From the desk of Richard Hannon Warren Hannon Jeweler, Olathe, KS In 2010 my store s overall sales were up 13%. Our average sale price was up 22%. Our gross profit was up 18%. And our markup was up 8%. With the economy like it is, that seems unlikely, right? How did we make it happen? Last year my son and I attended Stuller s Solutions Symposium. It presented practical approaches and next-generation solutions to the industry s current issues, in a fun and compelling format. We left there energized, eager to incorporate changes into our business. We decided to dive in head first. We created a website through Stuller s customizable website program; purchased five of the Merchandising Solutions, Stuller s prototype program; and signed up for the Red Box Diamond program. We sold scrap gold and stale inventory through the Clean Scrap Program; had diamonds re-cut; and held a three week remount event where we had great success displaying a variety of Stuller s loose gemstones alongside new settings. As I said, we experienced huge successes with these changes. But it was more than common sense that made us take the plunge. At the Symposium Matt Stuller said something that really resonated. He, along with many other Stuller associates, promised they d be there for the independent jeweler that Stuller would be all-in with me. So, I wanted to be all-in with them. And no regrets. stuller.com 33

34 D B C A From the Hannah Collection A Diamond Leverback Earrings, 1 10 ct tw, sterling silver, 239 $209 per pair B Diamond Necklace,.05 ct tw, sterling silver, 239, 18" $119 C Diamond Necklace,.05 ct tw, sterling silver, 239, 18" $119 D Diamond Leverback Earrings, 1 10 ct tw, sterling silver, 239 $215 per pair E Diamond Leverback Earrings, 1 10 ct tw, sterling silver, 239 $215 per pair F Diamond Necklace,.05 ct tw, sterling silver, 239, 18" $115

35 E F Sterling Silver Shows Off As platinum and gold prices sit high, silver emerges as the ultimate must-have. Its timeless appeal, combined with innovative new stylings, have brought it to the fashion fore. Now the emphasis is on intricate patterns and textures, and surprising contrasts with jewels and other metals. It s redefining rich.

36 A B C Interesting twists Silver lends itself to surprising pairings and unusual shapes D E A Genuine Onyx Marine Link Necklace, sterling silver, 229, 16"-18" $625 B Genuine Onyx Marine Link Pendant, 30mm x 22mm, sterling silver, 229 $139 (shown on CH72, sold separately) C Genuine Onyx Marine Link Bracelet, sterling silver, 229, " $439 D Genuine Multi-Gemstone Pendant, sterling silver, 55, 104, 43, 48, 61, 75, 105 $89. (shown on CH332, sold separately) E Genuine Multi-Gemstone Earrings, sterling silver, 43, 48, 61, 75, 105 $99 per pair F. NCK196 Fashion Necklace, sterling silver, 16" $439 G Fashion Earrings, sterling silver $149 per pair H Filigree Design Earrings, sterling silver $139 per pair J Linear Earrings with Scroll Pattern, sterling silver $165 per pair 36 The Stuller Standard

37 H F J G stuller.com 37

38 C A B Happy mix Intricate designs in 18kt gold really pop off the silver backdrop of this romantic and ravishing collection. D F E 38 The Stuller Standard

39 J H G A. BRC702 Filigree Design Double Toggle Bracelet, 18kt yellow/sterling silver, 7 1 2"-8" $579 B Filigree Design Ring, 18kt yellow/sterling silver $255 C Filigree Design Necklace, 18kt yellow/sterling silver, 18" $445 D Filigree Design Earrings, 18kt yellow/sterling silver $245 per pair E Filigree Design Pendant, 18kt yellow/sterling silver $295. (shown on CH1003, sold separately) F Filigree Design Ring, 18kt yellow/sterling silver $265 G. BRC701 Filigree Design Double Toggle Bracelet, 18kt yellow/sterling silver, 7 1 2"-8" $535 H Filigree Design Earrings, 18kt yellow/sterling silver $275 per pair J. BRC700 Filigree Design Cuff Bracelet, 18kt yellow/sterling silver, 7" $395 stuller.com 39

40 FROM THE BENCH While a bench jeweler s best tool is his own creative passion, he still needs support. That s where Stuller comes in. Think of us as your toolbox, your warehouse and your treasure chest all rolled into one.

41 Introducing the tool you can always count on. (And the one you will never misplace.) Welcome to benchjeweler.com, the online community created specifically for you and your world. A free resource where you can enjoy the benefits of a social, educational network without ever leaving your bench. Hone your craft. Share your voice. Join our community. Just a swivel and a click away at benchjeweler.com. powered by

42 INNOVATION B A C Tools sold separately. As jewelers ourselves, we know how important it is to have reliable tools at your bench. Innovation drives us. We design and source the best so you don t have to. Preform Sizing System, a rotating Bur Holder, the Ring Cracker, The Clean Scrap Program, and Ideal Tek pliers are just a few of our secret weapons. 42 The Stuller Standard

43 D.9999 refined Karats the CLEAN SCRAP program.9999 refined Karats E A Tungsten Ring Cracker Kit $68 B Stuller-Created Wooden Bur Holder $45 C Ideal-Tek 6-piece Plier Set $ D. Turn in your scrap gold or stale inventory for cash or Stuller credit. See stuller.com/cleanscrap for more details. E. Save time and money when ring sizing with our Preform Sizing System. See stuller.com/preform for more details. All prices are jeweler cost. stuller.com 43

44 PRECISION B A NEW NEW C When precision is a factor, every little piece counts. Whether the job is large or small, you need the right tools to get it done. From hand and machine engraving (talk about detail!) to laser welders, you can count on us to provide precision tools for your most intricate projects. 44 The Stuller Standard

45 D E NEW F A. New standing laser from Rofin. Call for price. B Multi-Purpose Mini Saw Frames $24.95 C. New high-powered jewelry steamer from Jewel Jet. Call for price. D GRS GraverMach Engraving Machine $1,495 E. New desktop laser from Rofin. Call for price. F. SpeedWire Laser Wire Spools and dispenser sold separately. G Best-Built Dual Function Engraver (Flat and Inside Ring) $4,995 All prices are jeweler cost. G stuller.com 45

46 FINE POINTS B A C E D F G A. Precision Melee from Stuller. Our precision melee is perfect for designers needing precision brilliance. Add a touch of radiance to your customers creations. B. Enhanced Fancy Colored Melee from Stuller. The uniqueness of colored diamonds offers your customers something different the chance to own a piece of jewelry that s special and distinctive. Visit stuller.com/diamonds for more information. C kw, 7mm Round 4 Prong Peg Setting with Accent $29.31, set on SH308 14ky Rope Peg Shank $82.91 D kw, 7.4mm Round Halo Peg Setting, $48.88, set on kw Cathedral Solitaire Engagement Ring Mounting $ E kw, 7mm x 5mm Oval Peg Setting with Bezel Accent $23.69 Also available in 6mm x 4mm 8.5mm x 6.5mm. F kw, 6mm x 6mm Princess Peg Setting with Bezel Accent $35.06 Also available in 4.5mm 6.5mm. G kw, 7mm x 5 mm Emerald Peg Setting with Bezel Accent $33.21 Also available in 6mm x 4mm 8mm x 6mm. All prices are jeweler cost. When it comes to her special day, even the slightest detail means the world to your customer. Spoil her with these gorgeous, accented peg and halo settings and add a touch of exclusive brilliance to her unique piece. 46 The Stuller Standard

47 L H J K M P R U Q T N S H Sterling Silver 8mm, 6 Prong Earring $23.72 Also available in 3.5mm 8mm. J. Genuine Citrine K. Antique Square Genuine Lemon Quartz L Sterling Silver 12mm Antique Cushion Vintage Scroll Setting pendant $23.54 Also available in 8mm 12mm. M. Genuine Ice Blue Topaz N Sterling Silver 12mm, 8 Prong Round Crown Setting $20.89 Also available in 4mm 12mm. P Sterling Silver 8mm, 6 Prong Round Crown Setting $20.61 Also available in 3.5mm 8mm. Q. Genuine Lemon Quartz R. Genuine Smoky Quartz S. Genuine Rutilated Quartz T Sterling Silver 9mm, 4 Prong Scroll Setting $20.70 U Sterling Silver 22mm, Round Fleur-de-Lis Setting $32.45 Also available in 4mm 22mm. All prices are jeweler cost. With the recent splurge of sterling silver in the market, the metal is touching every facet of the industry including componentry. Playful gemstones complement the ornate craftsmanship of these Stuller-manufactured findings. Designed to show off incredible detail and chic styling, these components will grab your customer s attention. stuller.com 47

48 FINISHING TOUCHES A Introducing Easy Touch clasps. C D A Sterling Silver Easy Touch Pearl Clasp $19.90 Pearls sold separately. B Sterling Silver Easy Touch Pearl Clasp $20.73 C Sterling Silver Easy Touch Pearl Clasp $24.40 D Sterling Silver Easy Touch Pearl Clasp $24.40 E Sterling Silver 14mm Twisted Design Toggle Clasp Set $12.58 F Sterling Silver 12mm Twisted Design Toggle Clasp Set $10.85 G Sterling Silver 12.8mm Beaded Design Toggle Clasp Set $11.09 H Sterling Silver 15.5mm Stingray Patterned Toggle Clasp Set $11.12 J Pink Snakeskin Slipper Ring Holder $11.95 K Purple Sequined Slipper Ring Holder $11.95 L Brown Snakeskin Slipper Ring Holder $11.95 M Red Sequined Slipper Ring Holder $11.95 N Bubinga Jewelry Chest with Elm Burl Inlay $190 P Memory Rose Garden Jeweled Egg $53.95 Q Royal Egg in Gold $42.95 R Majestic Egg in Blue $42.95 S Burl Wood Brown Faux Alligator Humidor Reg $149, Sale $124 T Burl Wood Black Faux Alligator Humidor Reg $149, Sale $124. All prices are jeweler cost. B E F G H J K L M Success is in the details. Stuller offers a wide range of clasps and toggles to make all of your ends meet with style. Also a variety of creative and playful displays and a whole universe of gift ideas. And if you ve got last minute shoppers, don t worry, you re covered by our next day delivery. 48 The Stuller Standard

49 N P Q R T S Available while supplies last. stuller.com 49

50 PRESENTATION A Beechwood Necklace Box $33.26 B Podium Ring Box $4.98 C Small Gold Pillow Box 59 D Beechwood Pendant Box $12.96 E Podium Large Earring Pendant $6.95 F Medium Groovy Green Mod Bag 10pk $13.95 G Silver Merchandise Bags 500pk $67.85 H Light Green Floral Wrapping Paper $35.95 J Silver Wrapping Paper $21.60 K Sparkle Sparkle Everyday Jewelry Cleaning Set. The first line of jewelry cleaner formulated to clean and care for all jewelry types and gemstones. Non toxic, no odor, leak proof packaging, safe for all jewelry and gemstones (pearls to platinum, amber to zircon), no residue, brightens metals without harsh abrasives or acids, botanical formulation. $12.95 All prices jeweler cost. D C F H G B J A K E First impressions are everything. Give customers the right one with gorgeous packaging options. Choices to fit every budget, every taste and every customer. 50 The Stuller Standard

51 Piece by piece, our virtual display program Case by Case helps you build your showcases exactly the way you want them. Utilizing computer aided design (CAD) technology, you can choose from several different colors, materials and display pieces to create your customized showcase. And don t worry about the outcome; Case by Case lets you preview what your showcase will look like before you buy. Contact one of our showcase design coordinators by phone, x2487, or at casebycase@stuller.com to discuss your showcase options. stuller.com 51

52 Let s band together Wedding bands for every taste. The big news: Stuller's debut of White Dura Tungsten and Dura Cobalt. D E A C B F White Dura Tungsten looks like white gold, has a similar weight to platinum and is scratch resistant.

53 Dura Cobalt uses an exclusive formula making it the most durable on the market. H J K M G L A. TAR203 Satin & Polished White Tungsten Band $195 B. TAR250 Satin & Polished Grooved White Tungsten Band $228 C. TAR204 Satin & Polished Ridged White Tungsten Band $195 D. TAR035 Beveled White Tungsten Band $195 E. TAR023 Domed White Tungsten Band $195 F. TAR520 Satin & Polished White Tungsten Band $195 G. COR206 Beveled Cobalt Band with Gray Carbon Fiber $299 H. COR209 Grooved Cobalt Band $199 J. COR203 Grooved Cobalt Band with Hammered Finish $259 K. COR205 Polished & Satin Grooved, Beveled Cobalt Band $199 L. COR208 Polished, Flat Cobalt Band with Black Enamel $249 M. COR207 Polished, Domed Cobalt Band with Hammered Finish $249

54 Younger guys, especially, get revved up by the high cool factor of our extensive contemporary collection... A B C A. CR047 Ceramic Ridged Band with Tungsten Inlay $259 B. CR043 Ceramic Polished Band with Faceted Tungsten Inlay $259 C. CR042 Ceramic Domed Band with Satin Tungsten Inlay $240 D. CR053 Ceramic Domed Band with Tungsten Inlay $239 E. T898 Titanium Ridged Band with Sterling Silver Inlay $138 F. T892 Titanium Beveled Band with Black Enamel $89 G. TAR513D Ceramic/Tungsten band,.10 ct tw $489 H. T897 Titanium Milgrain Band $119 J. TAR252 Tungsten Satin Ridged Band $152 K. TAR295 Tungsten Diamond-cut 14kt Gold Inlay Band $585 L. TAR493D Tungsten Beveled Band with Sterling Silver Inlay,.15 ct tw $699 M. TAR268 Tungsten Domed Black Enamel Band $200 N. TAR326 Tungsten Grooved Satin Beveled Band $ The Stuller Standard

55 F E G D H M J K L N stuller.com 55

56 F E A B D C A. IRL10 Comfort Fit Light Wedding Band, 7mm, 14kt yellow, Tiger Pattern, size 10 $315; IRL7 size 7 $280 B Duo Band, 5mm, 14kt yellow, size 7 $969, size 11 $1,129 C Duo Band, 8mm, 14kt yellow, size 7 $1,575, size 11 $1,829 D Handwoven Comfort Fit Band, 5mm, 14kt tri-color, size 7 $675, size 11 $825 E. IR11 Comfort Fit Wedding Band, 5mm, 14kt yellow, Stone Finish, size 11 $324; IR7 size 7 $283 F Laser Pierced Comfort Fit Band, 7mm, 14kt two-tone, size 7 $915, size 11 $1,055 G Handwoven Band, 6.75mm, 14kt white, size 7 $849, size 11 $1,039 H. FIR10 Comfort Fit Wedding Band, 6mm, stainless steel, Mokume Pattern, size 10 $69; FIR7 size 7 $66 J Comfort Fit Enameled Band, 7mm, 14kt white, size 7 $1,249, size 11 $1,455 K Comfort Fit Handwoven Band, 6.5mm, 14kt white, size 7 $1,055, size 11 $1,205 L Laser Pierced Comfort Fit Band, 8mm, 14kt two-tone, size 7 $1,005, size 11 $1,169 M Comfort Fit Enameled Band, 7mm, 14kt white, size 7 $1,269, size 11 $1, The Stuller Standard

57 ...and for many, only precious metals will do. Stuller reinvents the classics. K G L M H J stuller.com 57

58 Black, white and hot. The drama s in the contrast, whether it s diamonds with diamonds, or diamonds with gemstones. Like Fred Astaire and Ginger Rogers stepping out, this popular trend really has legs. A E C D B A Genuine Black Spinel & Diamond Necklace, 1 5 ct tw, sterling silver with black rhodium, 18" $559. Mounting #84709 B Genuine Black Spinel & Diamond Ring,.07 ct tw, sterling silver with black rhodium $255 C Genuine Black Spinel & Diamond Hinged Cuff Bracelet, 1 6 ct tw, sterling silver, 219, 209 $615 D Genuine Black Spinel & Diamond Bangle Bracelet, 1 3 ct tw, sterling silver, 219, 209 $769 E Black & White Diamond Necklace, 14kt white, 184, 110, 18" $3,069 F Black & White Diamond Ring, 1 2 ct tw, 14kt white, 184 $1, The Stuller Standard

59 Style Trend J G M H K N L F G Black & White Diamond Necklace, 1 2 ct tw, 14kt white, 184, 18" $1,315 H Men s Black & White Diamond Ring, 1 3 ct tw, 14kt white, 184, $1,245 J Genuine Black Spinel Fleur-de-Lis Necklace, sterling silver, 16" $115 K Black & White Diamond Ring, 3 8 ct tw, 14kt white, 184, 110 $1,165 L Black & White Diamond Ring, 1 ct tw, 14kt white, 184 $1,709 M Genuine Black Spinel & Diamond Snake Necklace, 1 10 ct tw, sterling silver 219, 209, 18" $229 N Black & White Diamond Ring, 1 ct tw, 14kt white, 184, 110 $2,345 stuller.com 59

60 Gemstones Are Popping Up All Over 60 The Stuller Standard

61 A vast range to satisfy any customer s craving (and budget). Black Box Gemstones are handselected for beauty and originality. Individually graded. Colors by nature. Perfection by Stuller. stuller.com/gemstones Featured: Peridot, Blue Zircon, Tanzanite, Precious Topaz, Green Paraiba Tourmaline, Blue Paraiba Tourmaline, Blue Sapphire, Pink Tourmaline, Spessartite Garnet, Red Spinel. stuller.com 61

62 Brilliant IN EVERY WAY 62 The Stuller Standard

63 Think of Stuller s impressive diamond inventory as yours (without the overhead). Everything from finished pieces to melee. Competitively priced diamonds to match any need or occasion. Your specs. Our commitment to quality. And of course our dependable Red Box Diamond program with its strict criteria for size, quality and color. They re guaranteed to be conflict-free, are individuallygraded, carry laser id s and come with loss protection. Whether big or small, when it comes to diamonds Stuller makes you shine. Shown above: 66234, stuller.com 63

64 the Magical Power of Pearls A B 64 The Stuller Standard

65 From South Sea to freshwater and everything in between, pearls break loose from convention C D A Freshwater Cultured Pearl Cuff Bracelet, 6.5mm-8.5mm, sterling silver, 316, 6" $699 B Freshwater Cultured Pearl & Diamond Ring, 9.5mm-10mm, 1 6 ct tw, sterling silver, 316, 33 $389 C Golden South Sea Cultured Pearl & Diamond Ring, 12mm-12.9mm, 1 3 ct tw, 14kt yellow, 322, 33 $2,505 D Freshwater Cultured Black Pearl Strand, 8mm-9mm, sterling silver, 40, 42" $125 stuller.com 65

66 C A B Contrasting sizes, complementary colors, layering, linking it s anything goes All at great price points D E A Freshwater Multi-color Pearl Necklace, 6mm-7mm, 9mm-10mm, sterling silver, 316, 318, 319, " $399 B Freshwater Cultured Multi-colored Pearl Necklace, 5mm-6.5mm, sterling silver, 318, 319, 320, 18" $99 C Freshwater Cultured Pearl & Genuine Crystal Necklace, 5.5mm-6mm, 7.5mm-8.5mm, 316, 305, " $99 D Freshwater Keshi White Cultured Pearl Earrings, 8mm-9mm, sterling silver, 173 $35 per pair E Freshwater Cultured Pearl Earrings, 5.5mm-6mm, 9mm-9.5mm, sterling silver, 316 $205 per pair 66 The Stuller Standard

67 large freshwater & Tahitian pearls... C B A get support from dramatic ring settings D E A Tahitian Cultured Pearl Ring, 9mm-10mm, sterling silver, 321 $345 B South Sea Cultured Pearl & Diamond Ring, 13mm, 1 2 ct tw, 14kt white, 113, 33 $2,049 C Freshwater Cultured Pearl Ring, 9.5mm-10mm, sterling silver, 316 $155 D Freshwater Cultured Baroque Pearl & Diamond Ring, 12mm-13mm, 1 10 ct tw, sterling silver, 316 $299 E Freshwater Cultured Pearl Ring, 8mm-8.5mm, sterling silver, 316 $65 stuller.com 67

68 68 The Stuller Standard

69 A Freshwater Cultured Multi-colored Pearl Necklace, 5mm-7.5mm, 306, 315, 307, 308, 170, 309, 18" $75 B Freshwater Cultured Multi-color Pearl & Grey Agate Strand, 6mm-7mm, 170, 308, 315, 306, 317, " $79 C Freshwater White Cultured Pearl Strand, 10mm-11mm, sterling silver, 39, 18" $305 D Freshwater Multi-Color Cultured Pearl Strand, 10mm-11mm, sterling silver, 39, 140, 18" $305 E Freshwater Black Cultured Pearl Triple Strand Bracelet, 8mm-9mm, sterling silver, 40, 7 1 4" $75 F Freshwater White Cultured Pearl Triple Strand Bracelet, 8mm-9mm, sterling silver, 39, 7 1 4" $75 stuller.com 69

70 Perfect Matches Stuller has upgraded its restyling program for your ease and profitability Stuller makes restyling easy and affordable for everyone. With exciting and contemporary new styling, and greatly expanded presorted groupings, you can now offer options by category. That s ideal for themed promotions such as girl s night out, Valentine s Day, an in-store bridal event or you can choose our master kit to suit any occasion. New settings are complementary to our gemstones, your gemstones or theirs. Get unset mountings with next day delivery. Contact our prototype specialists at x414 or us at remount@stuller.com Ring featured: The Stuller Standard

71 stuller.com 71

72 Tailor-Made for Dad Because Father s Day (and every day) should be fashionably fun A B E C D A. W1004 Ceramic Chronograph $589 B. MC003 Stainless Steel Money Clip $99 (gift sets available) C. L889 Chocolate Immerse-Plated Stainless Steel Cuff Links $149 D. P800DAD Stainless Steel Dog Tag Pendant $29 (shown on ball chain C407, sold separately; gift sets available) E. KR101 Stainless Steel Key Ring with 14kt yellow screw $79 (gift sets available)

73 A H e a d f o r tools And an eagerness to share his vast knowledge with you. That s where Andy The Tool Guy finds his bliss. Just ask him. His official title is Director of Tool Sales & the Technical Bench but Stuller colleagues and more than a few customers know Andy Kroungold as The Tool Guy a name earned via four decades in the industry, including 12 years at Stuller. His passion for his craft radiates from his bright eyes outward. How many people can say they truly love what they do? asks Andy, 57. I m a bonafide workaholic in the best sense. I m one of the luckiest men on the planet. Luck did play a part in Kroungold s journey. A native of Philadelphia, where his family owned a furniture store, he was working as a lifeguard in Miami Beach, putting himself through college in Communications and Business, when a friend asked him to help out with a budding jewelry business. Which I knew nothing about, so I started out sweeping floors, he says with a laugh. But I guess he saw something in me and he took me under his wing. remember shortly after I started here, Matt Stuller himself, at a family event, got down on one knee to shake my 5-year-old son s hand and tell him how glad he was that he and his mom and dad were here in Lafayette. That blew my mind. But that type of integrity flows freely from the top down. Away from Stuller, Kroungold savors simple family life. His son Robbie is now 18 and juggles college at the University of Louisiana at Lafayette and a budding lawn business. Andy and his wife Susan, who helps their son with his business, enjoy playing golf, listening to country music and cheering ULL s basketball team on. No one begrudges him his hours logged at Stuller. They re very supportive. Today Kroungold s team fields more than 140 calls a day, as well as s and faxes. All with a smile. While Andy s experience and knowledge allow him to help customers with their issues, says Chris Lalanne, Executive Director of Sales Operations, It s his enthusiasm that wows them. With his eye on the latest advances in tools, Kroungold also scours other industries to find tools to adapt to bench work, aiming to add ease and efficiency for jewelers. But it s safe to say no one will ever invent a device clever or hard-working enough to replace Andy. If I miss a day of work, I feel like I m missing out, which is why I don t think I ll ever retire, he says. I come to work every day with a family I love. Who d want to retire from that? Christiénne Miller That friend did more than teach Andy jewelry sales. He trained him to be a bench jeweler. From there Kroungold moved into repairs and factory management. His mastery of these areas, as well as his near photographic memory, caught the eye of J.R. Newman of Swest, in Atlanta. It was there that he picked up the moniker The Tool Guy. Recalls Andy: I remember J.R. sitting me down and going through Swest s catalog page by page, teaching me about each tool. But that s the kind of industry we work in people help each other. When a former VP at Swest, Darrell Warren, moved to Stuller, Andy followed. Together they have worked to create a tool department with a technical knowledge base unparalleled in the industry a dream made real with Stuller s support. Stuller made me feel completely valuable. In fact, I

74 74 The Stuller Standard

75 Satisfy their craving for bright, playful Kera beads. They mix. They match. They brighten up your business. And Kera beads sell like candy in a grown-up candy store. Sweet, right? stuller.com 75

76