SELLING SOLUTIONS SEPTEMBER Bridal & Jewelry

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Oswald Floyd
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1 SELLING SOLUTIONS SEPTEMBER 2016 Bridal & Jewelry

Here s the Question What s the best reason to invest in Stuller s Selling Solutions?

They maximize your valuable inventory dollars, providing a perfect balance of live jewelry for

They also correspond to Quick Shops on Stuller.

Some Quick Shops offer additional styles that might be exactly what your customer wants.

Each one offers an easy path to many sales. We see it happening every day.

2 Here s the Question What s the best reason to invest in Stuller s Selling Solutions? They provide a fast, easy way to effectively stock inventory essentials. Here s another reason. They maximize your valuable inventory dollars, providing a perfect balance of live jewelry for on-the-spot sales and prototypes for when you need greater flexibility. They also correspond to Quick Shops on Stuller.com to simplify orders, reorders, and customization when it applies. Some Quick Shops offer additional styles that might be exactly what your customer wants. So why should you invest in Stuller s Selling Solutions? It s simple. Each one offers an easy path to many sales. We see it happening every day. At Stuller, we focus on helping you to be more profitable. With live and prototype options, our solutions let you use your inventory dollars effectively, and they provide the great sales opportunities you want. MAREN ROSEN Vice President, Merchandising

EVER&EVER What is Ever&Ever? FLEXIBLE STYLES Flexible 3C designs let customers choose the center stone shape and size, metal quality, and exact finger size.

All engagement rings are available with custom-fit matching bands. SELLING SYSTEM Selling system ships tagged with suggested retail prices. Fully loaded in an elegant, magnetized display.

3 EVER&EVER What is Ever&Ever? FLEXIBLE STYLES Flexible 3C designs let customers choose the center stone shape and size, metal quality, and exact finger size. All styles are easily customizable on Stuller.com and in CounterSketch (Sold separately), with live rendering of changes and real-time pricing. All engagement rings are available with custom-fit matching bands. SELLING SYSTEM Selling system ships tagged with suggested retail prices. Fully loaded in an elegant, magnetized display. MARKETING MATERIALS Flash drive contains artwork for a brochure, duratrans, billboards, newspaper ads, magazine ads, postcards, web ads, s, and social media content. 25 consumer brochures ship with each selling system. Each engagement ring order ships with a discreet Ever&Ever ring box. PRODUCT GUIDE Includes a comprehensive product guide showing each design with all available stone shapes, sizes for each stone shape, and suggested retail prices for every combination. WEB EXPERIENCES Use Stuller Showcase, a free sales tool, to show customers the complete 3C design experience. All changes instantly appear on-screen with real-time pricing using your markups. Visit EverandEver.com, where your customers can explore the collection, browse online, and locate an authorized Ever&Ever jeweler to request a quote and complete their purchases. MAXIMUM FLEXIBILITY Stuller s CAD/CAM Services can further customize any Ever&Ever design for you. All Ever&Ever designs are included in the CounterSketch library (Sold separately). SUPPORT Program support available through Stuller s Ever&Ever Sales Specialist at , ext. 228, or through your area sales representative. Free webinars help you make the most of your investment in the program. If you are a Stuller First member, shipping benefits apply. Learn more at Stuller.com/EverandEver. Stuller.com 3

EVER&EVER SELLING SYSTEM TWO OPTIONS Comprehensive system: 122 prototypes Core system: 29 prototypes ALL CUSTOMIZABLE All styles are flexible 3C designs on Stuller.

4 EVER&EVER SELLING SYSTEM TWO OPTIONS Comprehensive system: 122 prototypes Core system: 29 prototypes ALL CUSTOMIZABLE All styles are flexible 3C designs on Stuller.com and are included in the CounterSketch Library. PROTOTYPES Superior alloy base prototypes are tarnishfree and long lasting. ELEGANT DISPLAY Magnetized display of Shimmer Moonglow and Nuance Eggplant :6000:P Comprehensive Engagement Selling System, 68 engagement rings and 54 bands, 41"x16 1 2"x5 1 2", $4, :6001:P Core Engagement Selling System, 29 engagement rings, 17"x16 1 2"x5 1 2", $1,299 COMPREHENSIVE ENGAGEMENT SELLING SYSTEM, $4,799 CORE ENGAGEMENT SELLING SYSTEM, $1,299 Matching bands not included in core engagement ring selling system. 4 Stuller.com

EVER&EVER STYLE ENHANCEMENTS ADDITIONAL STYLES Twice a year, we offer Ever&Ever prototype style enhancements so you can add new styles and strengthen your best-selling categories.

5 EVER&EVER STYLE ENHANCEMENTS ADDITIONAL STYLES Twice a year, we offer Ever&Ever prototype style enhancements so you can add new styles and strengthen your best-selling categories. OTHER WAYS TO EXPAND The Ever&Ever Anniversary Band Selling System (652266:6001:P) features two 3C anniversary band styles in best-selling total carat weights. The Ever&Ever Classic Wedding Band Selling System (652268:101:P) features our best-selling classic band styles. See pages 6-7 for more information. Find the specific styles included in these selling systems at Stuller.com/ShopEverandEver. Stuller.com 5

CLASSIC WEDDING BAND SELLING SOLUTION 652268:100:P, $799 Our freshly

18 classic band profiles, six special finishes, and engraving

New two-level tray with durable cover, labeled ring slots, and small

Designer color theme: Nuance Eggplant and Shimmer Paradiso.

retail pricing for 10K, 14K, and Platinum.

own handwriting and six color fill options: black, brown, blue,

6 CLASSIC WEDDING BAND SELLING SOLUTION :100:P, $799 Our freshly redesigned prototype selling solution helps you sell more classic bands. It features all 18 styles in different metal colors, engraving fonts, and seven special finishes. Stuller s classic bands set the industry standard for selection and quality manufacturing. 58 band prototypes in ladies size 7 and men s size classic band profiles, six special finishes, and engraving options. Each band is engraved with style number and band width. New two-level tray with durable cover, labeled ring slots, and small footprint: 14" 10¼" 1". Designer color theme: Nuance Eggplant and Shimmer Paradiso. Detailed product guide features styles in all widths with suggested retail pricing for 10K, 14K, and Platinum. Easily order and customize through Classic Wedding Bands Quick Shop at Stuller.com/WeddingBands. BAND CUSTOMIZATION Customers can choose from eight fonts or their own handwriting and six color fill options: black, brown, blue, pink, green, and red. To further customize, select from seven special finishes. Visit Stuller.com/BandCustomization. ENGRAVING FONTS Bookman Old Style Colonna MT Corinthia Edwardian Script Lucida Handwriting Script MT Bold Typewriter Your own handwritten message SPECIAL FINISHES Bead Blast Brushed Satin Florentine Glass Blast Hammered Ice Stone 6 Stuller.com

PLATINUM SELLING SOLUTION YOUR STORE NAME Platinum Collection Our seven-ring live selling solution features leading bestsellers.

Six live, best-selling engagement ring styles with cubic zirconia centers and one sky blue topaz center, and one best-selling men s band.

Shipped with signage, selling techniques, and training opportunities from Platinum Guild International.

7 PLATINUM SELLING SOLUTION YOUR STORE NAME Platinum Collection Our seven-ring live selling solution features leading bestsellers. And it helps you sell more platinum by offering customers the chance to experience its beauty and significant feel. Six live, best-selling engagement ring styles with cubic zirconia centers and one sky blue topaz center, and one best-selling men s band. Semi-mounts with side and accent stones in SI2-SI3, G-H quality diamonds. Ostrich-embossed leatherette over wood and acrylic platforms. Shipped with signage, selling techniques, and training opportunities from Platinum Guild International :6001:P, $2,999 ANNIVERSARY BAND SELLING SOLUTION This small but mighty selling solution features the two best-selling styles in the four best-selling carat total weights. Prototypes of our two best-selling flexible 3C anniversary bands on Stuller.com: one prong-set, one channel-set. Set with round cubic zirconia in the four most popular CTWs. Included product guide shows additional available stone shape and size options with pricing. Further customize through CAD/CAM Services or CounterSketch design technology (Sold separately) :6002:P, $299 Stuller.com 7

DIAMOND STUD EARRING SELLING SOLUTION 651016:106:P Value and Select, six pairs each of value and select quality studs, $5,499 Select quality: I2, I-J diamonds, Value

It s merchandised with best-selling sizes in the most popular qualities with the selection.

8 DIAMOND STUD EARRING SELLING SOLUTION :106:P Value and Select, six pairs each of value and select quality studs, $5,499 Select quality: I2, I-J diamonds, Value quality: I3, G-H diamonds Capture these important sales with this live selling system. It s merchandised with best-selling sizes in the most popular qualities with the selection. 14K White stud pairs in six sizes from 1 5 CTW to 1 CTW for on-the-spot sales. Two diamond qualities Select (I2, I-J) and Value (I3, G-H) offer price advantage. Set with diamonds graded above average for cut, color, and clarity. Easily order through Diamond Stud Earring Quick Shop at Stuller.com/DiamondStuds. 8 Stuller.com

DIAMOND HOOP EARRING SELLING SOLUTION 651015:100:P All live product, $8,799 651015:101:P Half Sterling Silver prototypes (sizes 2, 3, 5 CTW) and Half 14K White live product (sizes 1 4-1 CTW), $2,399

** Prices may change with metal market prices. This selling system is another must-have for jewelry stores. It features our most popular inside/outside diamond hoops in best-selling sizes.

9 DIAMOND HOOP EARRING SELLING SOLUTION :100:P All live product, $8, :101:P Half Sterling Silver prototypes (sizes 2, 3, 5 CTW) and Half 14K White live product (sizes CTW), $2, :102:P All Sterling Silver prototypes, $499 *14K White product is set with I1, H+ quality diamonds. Sterling silver prototypes are set with cubic zirconia. ** Prices may change with metal market prices. This selling system is another must-have for jewelry stores. It features our most popular inside/outside diamond hoops in best-selling sizes. Seven pairs of best-selling diamond hoops in sizes 1 4 CTW to 5 CTW. Choose all live product, half live/half Sterling Silver prototypes, or all Sterling Silver prototypes. 14K White set with diamonds graded above average for cut, color, and clarity; sterling silver prototypes set with cubic zirconia. Unique locking mechanism ensures added security. Easily order through Diamond Hoop Earring Quick Shop at Stuller.com/DiamondHoops. Stuller.com 9

14K WHITE BEZEL-SET BIRTHSTONE SELLING SOLUTION Get ready to sell year-round with this live selling system.

36 pieces featuring rings, earrings, and necklaces: one ensemble for each month. Detailed bezel and setting.

651743:60000:P Birthstone Kit, 10 1 2 5 3 8 1 3 4, $5,500 651610 Earrings, 4mm, 14K White 651609 Ring, 5mm, 14K White, size 7 651611

36 pieces featuring rings, earrings, and necklaces: one ensemble for each month. Pair with 14K selling solution for more sales.

10 14K WHITE BEZEL-SET BIRTHSTONE SELLING SOLUTION Get ready to sell year-round with this live selling system. It features ensembles for each month in our best-selling bezel-set styles. Round, bezel-set genuine gemstone centers. 36 pieces featuring rings, earrings, and necklaces: one ensemble for each month. Detailed bezel and setting. Easily reorder through Birthstone Jewelry Quick Shop at Stuller.com/BirthstoneSellingSolution :60000:P Birthstone Kit, , $5, Earrings, 4mm, 14K White Ring, 5mm, 14K White, size Necklace, 5mm, 14K White, 18 STERLING SILVER BEZEL-SET BIRTHSTONE SELLING SOLUTION Round, bezel-set imitation gemstone centers. 36 pieces featuring rings, earrings, and necklaces: one ensemble for each month. Pair with 14K selling solution for more sales. Easily reorder through Birthstone Jewelry Quick Shop at Stuller.com/BirthstoneSellingSolution :60000:P Birthstone Selling System, , $ Earrings, 4mm, Sterling Silver Ring, 4mm, Sterling Silver, size Necklace, 4mm, Sterling Silver, Stuller.com

14K WHITE HALO-STYLE BIRTHSTONE SELLING SOLUTION Our halo-style

You ll turn these many times throughout the year.

A mix of genuine and lab-created gemstone centers.

Easily reorder through Birthstone Jewelry Quick Shop at Stuller.

651328:100:P Birthstone Kit, 10 1 2 5 3 8 13 4, $6,999 651302

White, size 7 651301 Necklace, 7mm*, 1 10 CTW, 14K White, 18 *Pearl

STERLING SILVER HALO-STYLE BIRTHSTONE SELLING SOLUTION 36 pieces

Earrings, 6mm*,.015 CTW, Sterling Silver 69940 Ring, 7mm*,.

11 14K WHITE HALO-STYLE BIRTHSTONE SELLING SOLUTION Our halo-style birthstone solutions offer another very popular style. You ll turn these many times throughout the year. Full diamond halo-style design with split-shank. A mix of genuine and lab-created gemstone centers. 36 pieces including rings, earrings, and necklaces. Easily reorder through Birthstone Jewelry Quick Shop at Stuller.com/BirthstoneSellingSolution :100:P Birthstone Kit, , $6, Earrings, 6mm*, 1 8 CTW, 14K White Ring, 7mm*, 1 6 CTW, 14K White, size Necklace, 7mm*, 1 10 CTW, 14K White, 18 *Pearl sizes in this kit vary between 5.5-6mm. STERLING SILVER HALO-STYLE BIRTHSTONE SELLING SOLUTION 36 pieces including rings, earrings, and necklaces with diamond accents and a single shank. A mix of genuine and lab-created gemstone centers. Excellent price point. Easily reorder through Birthstone Jewelry Quick Shop at Stuller.com/BirthstoneSellingSolution :101:P Birthstone Kit, , $1, Earrings, 6mm*,.015 CTW, Sterling Silver Ring, 7mm*,.01 CTW, Sterling Silver, size Necklace, 7mm*,.015 CTW, Sterling Silver, 18 *Pearl sizes in this kit vary between 6-7mm. Stuller.com 11

YOUTH BIRTHSTONE SELLING SOLUTION 651840:60000:P, $699 This selling system is an

place in your case. Well-priced turnkey solution for on-the-spot sales.

Easily reorder through Youth Birthstone Jewelry Quick Shop at Stuller.com/Youth.

available, not sold in selling system 19399 Ring, 3mm, 14K Yellow MONOGRAM JEWELRY

This prototype solution features the three best-selling monogram styles.

Accompanying brochure shows all available necklaces, rings, earrings, bracelets, and

12 YOUTH BIRTHSTONE SELLING SOLUTION :60000:P, $699 This selling system is an excellent companion to the other birthstone selling systems and will quickly earn its place in your case. Well-priced turnkey solution for on-the-spot sales. Features earrings and necklaces crafted in 14K Yellow. Imitation gemstone center stones. Easily reorder through Youth Birthstone Jewelry Quick Shop at Stuller.com/Youth Earrings, 3mm, 14K Yellow Necklace, 3mm, 14K Yellow, 14" Matching ring available, not sold in selling system Ring, 3mm, 14K Yellow MONOGRAM JEWELRY SELLING SOLUTION Monogram jewelry is very much on trend. This prototype solution features the three best-selling monogram styles. Countertop display features prototypes of three popular monogram styles. Accompanying brochure shows all available necklaces, rings, earrings, bracelets, and cuff links, along with pricing. Available in multiple metal qualities and sizes. Easily order through Monogram Jewelry Quick Shop at Stuller.com/MonogramJewelry :1000:P, $99 12 Stuller.com

FAMILY JEWELRY SELLING SOLUTION 651869:100:P, $199 Family Jewelry styles have evolved. This selling solution includes popular options and best-sellers.

13 FAMILY JEWELRY SELLING SOLUTION :100:P, $199 Family Jewelry styles have evolved. This selling solution includes popular options and best-sellers. Prototypes of three neckwear pieces and six rings. Styles available in 10K, 14K, and Sterling Silver. Clean display with small footprint (6.75" 5.5"). Includes birthstone color guide, image disk, and product guide. Easily order through Family Jewelry Quick Shop at Stuller.com/FamilyJewelry. Stuller.com 13

14K CHAIN SELLING SOLUTION 651632:1000:P, $3,350 Our 14K Chain Selling System is a must-have for every store.

14 14K CHAIN SELLING SOLUTION :1000:P, $3,350 Our 14K Chain Selling System is a must-have for every store. This profitable turnkey solution comes ready to sell with 28 pre-tagged chains in the four most popular styles cable, wheat, rope, and box. The display comes with seven types of each chain in varying millimeter widths and 14K White, Yellow, and Rose Gold. Easy-to-use shopping tool for chain customers. Prominently displayed clasps. Comes complete with tagged chains ready to sell. Convenient insert details chain information, available lengths, qualities, and triple key pricing. Opens to sit in/on case or folds to keep behind/under counter. Includes storage for additional inventory. Easy orders and alternate lengths through Chain Basics Quick Shop at Stuller.com/ChainBasics. 14 Stuller.com

STERLING SILVER CHAIN SELLING SOLUTION 652154:60000:P, $450 Our Sterling Silver Chain Selling System gives your customers options.

15 STERLING SILVER CHAIN SELLING SOLUTION :60000:P, $450 Our Sterling Silver Chain Selling System gives your customers options. This profitable turnkey solution comes ready to sell with 28 pre-tagged chains in the four most popular styles cable, wheat, rope, and box. The display comes with seven types of each chain in varying millimeter widths. Easy-to-use shopping tool for chain customers. Prominently displayed clasps. Comes complete with tagged chains ready to sell. Convenient insert details chain information, available lengths, qualities, and triple key pricing. Opens to sit in case or folds to keep behind counter. Includes storage for additional inventory. Easy orders and alternate lengths through Chain Basics Quick Shop at Stuller.com/ChainBasics. Stuller.com 15

BENEFITS OF COUNTERSKETCH

INTRODUCTION GUIDE BENEFITS OF COUNTERSKETCH Easy To Use Design With Customers Combining award-winning software with flexible manufacturing options, CounterSketch International brings a new level of custom