10700 TRADE ROAD F RICHMOND, VA F F F FAX F 08/18/09

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10700 TRADE ROAD F RICHMOND, VA 23236-3000 F 804.794.

1 10700 TRADE ROAD F RICHMOND, VA F F F FAX F 08/18/09

EMBRACING THE FUTURE HARMONY Metals and Gems 100% Recycled Precious Metals & Ethical Gems Precious metal mining contributes to the destruction of the Earth and its resources.

lives of humans and animals. It doesn t have to be this way. Working together we can make a difference. Help us by doing your part to the save the Earth, one ounce at a time.

As our customer, you have access to this information at www.hooverandstrong.com. on our HARMONY web page. Promotional Materials Include: 1 HARMONY string jewelry tags, included with all ring orders.

2 EMBRACING THE FUTURE HARMONY Metals and Gems 100% Recycled Precious Metals & Ethical Gems Precious metal mining contributes to the destruction of the Earth and its resources. The sad fact is mining is a dirty business and the production of one beautiful gold ring will generate five tons of environmental waste, contaminating water and lands which endangers the health and lives of humans and animals. It doesn t have to be this way. Working together we can make a difference. Help us by doing your part to the save the Earth, one ounce at a time. Promote eco-friendly jewelry. Our HARMONY brand gives you the promotional material and educational information needed to promote your eco-friendly jewelry. As our customer, you have access to this information at on our HARMONY web page. Promotional Materials Include: 1 HARMONY string jewelry tags, included with all ring orders. 2 HARMONY Mini Certifications of Authenticity (Mini-Certs). Order these small cards with your logo and information as an Authorized Jeweler of HARMONY Metals and Gems at 3 HARMONY Certificate of Authenticity and Eco-Friendly Store Signs to display in your store as an Authorized Jeweler. 4 Download our HARMONY logos for your use. 5 Ad templates to advertise being environmentally conscious with space for your store s logo and information. 6 HARMONY brochure - request our printed piece or print the PDF version from 7 Follow links on our web site for other resources such as where you can download more literature to educate your customers. 8 Upon approved membership into our Hoover Family Advantage program, you will receive benefits and discounts. Additionally your company name and logo will be listed (along with a free link to your web site) as one of our HARMONY Authorized Jewelers. George Hoover, CEO, with his eco-friendly Smart Car As a leader in the effort to promote and certify eco-friendly jewelry, Hoover & Strong became the first refiner and precious metals manufacturer to seek third-party certification of its products recycled metal content. And on August 4, 2009, we received the official SCS certification for the HARMONY Metals TM line! Read details on page 5. Thank you for your interest, Torrance D. Hoover 2 HOOVER & STRONG F F FAX F

Photo Credit: Tibor Kocsis A DIRTY BUSINESS We are in a business where all of our products come from the Earth, and the jewelry industry, in particular, relies heavily upon mining companies to

The negative impacts of mining have forced people and businesses alike to take a long, hard look at where their products come from, how they are made, and to what extent they are impacting the Earth,

3 Photo Credit: Tibor Kocsis A DIRTY BUSINESS We are in a business where all of our products come from the Earth, and the jewelry industry, in particular, relies heavily upon mining companies to generate source materials for their products. The negative impacts of mining have forced people and businesses alike to take a long, hard look at where their products come from, how they are made, and to what extent they are impacting the Earth, its lands and its people. Thousands of dead fish washed up on the shores of the Danube River after a dam at the Baia Mare gold mine in Romania broke in January 2000, spilling 100,000 cubic meters of cyanide-contaminated waste water into the river. RECYCLED AND BEAUTIFUL Hoover & Strong has provided socially and environmentally-responsible products and services for over 96 years. We believe it is our moral obligation to continually respect basic human rights around the world and to protect the environment by conserving energy and recycling. We want you to know that all precious metals at Hoover & Strong are recycled from non-mined sources such as reclaimed jewelry, silverware, coins precious metal and dental scrap. We DO NOT BUY metals from mining companies, and as a refiner, we just don t have to. We feel GREAT about that and you can too! Hoover & Strong proudly introduces HARMONY Metals and Gems, our brand of 100% recycled and beautiful precious metals paired with conflict-free diamonds and fair trade gemstones. Over 30,000 eco-friendly products to choose from from mill products to finished bridal jewelry! Buy your HARMONY Metals and Gems today from Hoover & Strong and become a participant in the global effort to preserve our planet s future! Call to become a HARMONY Authorized Jeweler on our web site. HARMONY DIAMONDS Visit and search our database of over 75,000 certified loose diamonds. All our diamonds are conflict-free and come from sources that are full participants in the Kimberley Process Certification System. This process, created to eliminate the flow of conflict or blood diamonds, requires participating countries to tightly control the import and export of rough diamonds and to establish control systems over their private sectors that trade in rough diamonds. Additionally, many of our certified diamonds come from the Canadian Arctic and fall under our HARMONY brand. These diamonds are mined, cut and polished in the Canadian North and are subject to strict standards set out by the Government of the Northwest Territories that protect the Arctic environment and the mine workers as well. Known for their sparkle and clarity, Canadian diamonds are considered to be some of the most spectacular diamonds cut today and we are proud to offer them to you. Look for HARMONY Diamonds when visiting our web site and match them up with any of our HARMONY precious metal products to create beautiful, eco-friendly jewelry for your customers. * A small percentage of Hoover & Strong chains and findings are not made in-house. These findings and 24k grain are not part of the HARMONY brand. These items are listed on our web site. HOOVER & STRONG F F FAX F 3

HARMONY GEMS Sapphires, rubies and emeralds are now available. Go to the TruSeat link on our web site to order your TruSeat bands with ethically-sourced gemstones.

gemstone miners. All of our gemstones come from a fair trade company that sources their stones from various mines in southern Africa or Australia.

Mining techniques, gem separation, energy consumption, green house gas emission, land reclamation and rare species protection, have all been carefully looked at and mitigation or restoration plans

4 HARMONY GEMS Sapphires, rubies and emeralds are now available. Go to the TruSeat link on our web site to order your TruSeat bands with ethically-sourced gemstones. We believe in minimizing the environmental impacts of gemstone mining and we strongly advocate and support the non-profit organizations that are dedicated to increasing the responsible practices of gemstone miners. All of our gemstones come from a fair trade company that sources their stones from various mines in southern Africa or Australia. SAPPHIRES - Our blue sapphires originate from the Van Dieman Mine or the Royal Kings Plain Mine in Australia. The Van Dieman Mine is the most ecologically advanced colored gemstone mine in the world. Mining techniques, gem separation, energy consumption, green house gas emission, land reclamation and rare species protection, have all been carefully looked at and mitigation or restoration plans have been put into place. Our unheated pink and padparadscha sapphires come from the Nyala Mine in southern Africa. RUBIES - Our rubies also come from the Nyala Mine. This mine is tending to critical problems in Africa by assisting with education, health care and housing issues. They support the only school in the area and are helping to refurbish a small local hospital in addition to working with international groups to acquire malaria and AIDS drugs. Our gem source also returns a percentage of wholesale value to development projects in Malawi. EMERALDS - Our rich, green emeralds come from southern Africa mines, such as the Cobra Mine. These mining projects work under fair trade protocols and are currently involved in community development. OUR GREEN PROCESSES Hoover & Strong is fully committed to recycling and protecting the environment in every way possible. Our facility is operated at the highest standards in the industry and we expect no less from our vendors and suppliers. Throughout the Hoover & Strong factory, we ve instituted internal processes that re-use materials and conserve energy. In the Mill and Jewelry Division: All clean manufacturing scrap from our operations is re-melted. Floor sweeps, sink sludge and mixed scrap are all refined. Cooling water from casting and melting is re-circulated within the plant. All copper and brass is recycled from the tool and die department. In the Refining Division: A newly developed gold refining process reduces the quantity of waste products generated per ounce recovered by 75%. A newly developed platinum and palladium refining process reduces the quantity of waste products generated per ounce recovered by 60%. All furnace and chemical exhaust fumes are processed through a scrubber system that removes all harmful particulates, cleaning the air before it is released into the environment. The water treatment facility removes all harmful materials from our waste water before it is evaporated. Absolutely no waste water is discharged into the environment. All cooling water for our refining smelting furnaces is provided by a fully recycled, no-loss water cooling system. 4 HOOVER & STRONG F F FAX F

Strong. Answer The Growing Demand For Ethically Responsible Jewelry! Show your customers how committed you are to the environment.

Family Advantage Discount Program Hoover Family Advantage Members are HARMONY Authorized Jewelers and Distributors!

5 LOOK FOR THE HARMONY BRAND Over 30,000 Eco-Friendly Products Are Available In Gold, Platinum, Palladium And Silver! Solitaires, anniversary bands, finished bridal jewelry and all of our mill products including sheet, wire and grain are just a few examples of the eco-friendly HARMONY products available at Hoover & Strong. Answer The Growing Demand For Ethically Responsible Jewelry! Show your customers how committed you are to the environment. By purchasing 100% recycled, eco-friendly HARMONY metals and ethically-sourced gems from Hoover & Strong, you are eligible to display the HARMONY brand name. Family Advantage Discount Program Hoover Family Advantage Members are HARMONY Authorized Jewelers and Distributors! Call to be qualified for our Hoover Family Advantage Program and receive benefits and discounts. Your company name and logo will be listed (along with a free link to your web site) as one of our HARMONY Authorized Jewelers. When you join the Hoover Family Advantage Volume Discount Program (HFA), you will receive many benefits. By committing to annual purchases of $25,000 or more, you will receive discounts all year based on your total annual purchasing potential. Visit our and click on the link for Volume Discount Programs for more information. All Hoover & Strong recycled products are now identified by the HARMONY Metals and Gems brand name. Every product you receive from us will be identified in one of the following ways: Hoover & Strong/HARMONY Metals and Gems Trade Stamp HARMONY Jewelry String Tag (all ring orders) HARMONY Static Sticker (flat metal sheet only) HARMONY Labels on biodegradable bags SCS CERTIFICATION On August 4th 2009, Scientific Certification Systems (SCS), a global leader in independent certification of environmental and sustainability systems, certified the recycled metal content of Hoover & Strong s Harmony Metals TM line which includes gold, platinum, palladium and silver products. Hoover & Strong sources metal from many sources, using reclaimed jewelry as well as silverware, coins, electronics scrap, eyeglass frames, dental scrap and more, says Chet Chaffee, VP Environmental Programs at SCS, citing input sources that were discovered during the SCS audit process. While many jewelers claim to use earth-friendly materials, Hoover & Strong is the first to seek third-party certification of its products recycled metal content. Hoover & Strong is proud to be the first refiner and precious metals manufacturer to become SCS certified with our HARMONY Metals TM line of mill products, findings, rings, mountings, semi-mounts and finished jewelry, says Torry Hoover, President of Hoover & Strong. This certification not only reflects our use of recycled precious metals in our products, it also shows Hoover & Strong s commitment to environmentally responsible manufacturing. All HARMONY precious metals are derived from 100% recycled material. Base metals such as copper and zinc are mixed with these precious metals in the alloy-making process; these base metals have not been certified recycled by SCS. Please Note: For this certification of the entire Hoover & Strong HARMONY product line, SCS audited only the recycled content of our precious metals. Because both base and precious metals were included in the certified recycled amount, final products in the HARMONY line are certified Minimum 88% Recycled Content. HOOVER & STRONG F F FAX F 5

Promotional Materials On Our Web Site HARMONY Logos These logos are available as high-resolution EPS files for your printed materials and as GIFs for your web site.

You may also want to display the HARMONY Certificate of Authenticity in your store.

6 Promotional Materials On Our Web Site HARMONY Logos These logos are available as high-resolution EPS files for your printed materials and as GIFs for your web site. Available are two variations in black and white or color. Go to our web site at Eco-Friendly Store Sign and HARMONY Certificate of Authenticity GREEN ECO-FRIENDLY jewelry sold here! Keep the WORLD in your HEART! Look for the HARMONY logo throughout our store. Buy green, recycled and beautiful, eco-friendly jewelry. This eye-catching eco-friendly poster shows your customers you mean business! You may also want to display the HARMONY Certificate of Authenticity in your store. This certificate verifies the authenticity of precious metals used in your products and shows that you are a HARMONY Authorized Jeweler. Hoover Family Advantage customers are eligible to display the HARMONY certificate in their stores. Go to to download a FREE high quality certificate suitable for printing that comes signed by Torrance D. Hoover, President of Hoover & Strong. Main Street Jewelers 1234 Main Street American City, ST This certifi cate hereby verifi es the authenticity of all precious metals supplied by Hoover & Strong, Inc. to be 100% recycled and guarantees all precious metals are processed in an environmentally responsible way. HARMONY Metals and Gems are 100% recycled precious metals paired with confl ict-free diamonds and fair trade gemstones. Hoover & Strong is committed to respecting basic human rights around the world and to protecting the environment by energy conservation and recycling. Authorized Dealer of Responsible. Recycled. Beautiful. Consumer HARMONY Mini Certifications of Authenticity Small Certificates of Authenticity (Mini-Certs) may be enclosed with jewelry purchases to let your customers know you are an eco-friendly HARMONY jeweler. These small size cards can be ordered from our web site and can come printed with your logo and store information on the front. Printed on recycled paper with vegetable based inks. Minimum order is 500. To print just a few, you may download for FREE our generic HARMONY Mini-Cert to print from your printer. Go to our web site at for details. Mini-Cert Front This statement appears on the back of all our Mini-Certs. 6 HOOVER & STRONG F F FAX F

Downloadable FREE high quality black and white ads plus HARMONY logos for your web site and printed materials. How HARMONY Metals and Gems are creating a buzz!

Learn about recycling at H&S, our use of eco-friendly vendors and how we are making a difference by giving back to our community. Information about the industry.

7 Hoover & Strong s Web Site Tools To Promote Eco-Friendly Jewelry To The Consumer Go to and sign in with your customer ID and password, then click on the HARMONY logo. This is where to find: HARMONY Metals and Gems Certificate of Authenticity and Mini-Certs. Downloadable FREE high quality black and white ads plus HARMONY logos for your web site and printed materials. How HARMONY Metals and Gems are creating a buzz! Read press releases and H&S related articles appearing in news stories and jewelry trade publications. Learn about recycling at H&S, our use of eco-friendly vendors and how we are making a difference by giving back to our community. Information about the industry. Review our listing of environmental web sites as well as articles relating to the jewelry industry. Not a customer yet? Please call to speak with an account representative. Newspaper Ad Templates These black and white ads are perfect for newspaper and magazine advertising. All ads have space at the bottom for your product images, store logo and information. The ads come with one of our two HARMONY logos: HARMONY Metals and Gems HARMONY Recycled Precious Metals HOOVER & STRONG F F FAX F 7

HARMONY PARTNERSHIPS Promoting Green Jewelry To The Consumer EGL USA EGL USA has developed an exclusive Envira Series Report a certificate that

EGL USA is the first gemological laboratory to offer this innovative and important consumer service.

The result is a product that informs consumers of both the source and quality of their jewelry purchases. So they can go green with confidence.

The Driving Force Behind Jewelry s Green Movement The No Dirty Gold Campaign Don t let the mining industry tarnish the jewelry business.

the environment. Don t be a retailer lagging behind.

We are a supporter of the No Dirty Gold Campaign and have joined the industry s environmental and social leaders by committing to The Golden Rules as set

8 HARMONY PARTNERSHIPS Promoting Green Jewelry To The Consumer EGL USA EGL USA has developed an exclusive Envira Series Report a certificate that independently verifies both the authenticity and quality of eco-friendly jewelry. EGL USA is the first gemological laboratory to offer this innovative and important consumer service. The report, printed on recycled paper with soy-based ink is available only for those jewelry pieces that meet specific ecofriendly criteria. The result is a product that informs consumers of both the source and quality of their jewelry purchases. So they can go green with confidence. The report premiers in support of Hoover & Strong s HARMONY Metals and Gems. The Driving Force Behind Jewelry s Green Movement The No Dirty Gold Campaign Don t let the mining industry tarnish the jewelry business. Add your name to the growing list of retailers who are leading the way by urging the gold mining industry to make reforms that respect human rights and the environment. Don t be a retailer lagging behind. Hoover & Strong is proud to be able to offer an alternative to dirty gold with our HARMONY brand of recycled metals. We are a supporter of the No Dirty Gold Campaign and have joined the industry s environmental and social leaders by committing to The Golden Rules as set forth by the campaign. Go to to read the entire document. Also, visit earthworksaction.org, nodirtygold.org and oxfamamerica.org to learn more on how you and your customer can help reduce the impact of mining on the environment and protect indigenous people throughout the world Harmony Metals and Gems, Harmony Recycled Precious Metals, Harmony Metals, Harmony Diamonds, Harmony Gems, and the Harmony Jewelry logos are trademarks of Hoover & Strong. All rights reserved. This brochure was printed with vegetable based inks.

BIRKS & MAYORS INC. AND CONFLICT DIAMONDS

BIRKS & MAYORS INC. AND CONFLICT DIAMONDS Birks & Mayors is very concerned about the problem of conflict diamonds. As an ambassador of the organization, it is important that each Birks and Mayors Associate