Name of Assistant Professor: Jatin. Class and Section: B.com-Final-B, Vth Semester. Subject: Industrial Marketing (BC-508)

Transcription

1 Name of Assistant Professor: Jatin Class and Section: B.com-Final-B, Vth Semester Subject: Industrial Marketing (BC-508) Lesson Plan: 20 Weeks (from July 13, 2018 to November 30, 2018) Week 1, July 13 to July 21 Industrial Marketing ( Nature, Scope and Significance ) Week 1, Day 1, July 13 Industrial Marketing - Introduction Week 1, Day 2, July 14 Nature Week 1,July 15 Holiday Sunday Week 1, Day 3, July 16 Significance of Industrial Marketing Week 1, Day 4, July 17 Scope of Industrial Marketing Week 1, Day 5, July 18 Tools of Industrial Marketing Week 1, Day 6, July 19 Techniques of Industrial Marketing Week 1, Day 7, July 20 Characteristics of Industrial Marketing Week 1, Day 8, July 21 Limitations of Industrial Marketing Week 2, July 23 to July 28 Industrial Marketing Research Week 2, Day 1, July 23 Meaning of Industrial Marketing Research Week 2, Day 2, July 24 Objective of Industrial Marketing Research Week 2, Day 3, July 25 Technique of Industrial Marketing Research Week 2, Day 4, July 26 Technique of Industrial Marketing Research Week 2, Day 5, July 27 Limitations of Industrial Marketing Research Week 2, Day 6, July 28 Week 3, July 30 to August 4 Demand Forecasting Week 3, Day 1, July 30 Introduction of Demand Forecasting Week 3, Day 2, July 31 Objective and Benefits Week 3, Day 3, August 1 Importance of Demand Forecasting

2 Week 3, Day 4, August 2 Techniques Week 3, Day 5, August 3 Objective of Demand Forecasting Week 3, Day 6, August 4 Limitations of Demand Forecasting Week 4, August 6 to August 11 Industrial Marketing Segmentation Week 4, Day 1, August 6 Meaning of Industrial Marketing Segmentation Week 4, Day 2, August 7 Scope of Industrial Marketing Segmentation Week 4, Day 3, August 8 Techniques of Industrial Marketing Segmentation Week 4, Day 4, August 9 Techniques of Industrial Marketing Segmentation Week 4, Day 5, August 10 Evaluation of Industrial Marketing Segmentation Week 4, Day 6, August 11 Features, significance of Industrial Marketing Segmentation Week 5, August 13 to August 18 Industrial Marketing Segmentation Week 5, Day 1, August 13 Basis of Industrial Marketing Segmentation Week 5, Day 2, August 14 Benefits of Industrial Marketing Segmentation Week 5, Day 3, August 15 Holiday Week 5, Day 4, August 16 Limitations of Industrial Marketing Segmentation Week 5, Day 5, August 17 Week 5, Day 6, August 18 Week 6, August 20 to August 25 Organizational Buying and Behaviour Week 6, Day 1, August 20 Meaning of Organizational Buying and Behaviour Week 6, Day 2, August 21 Types of Organizational Buying Week 6, Day 3, August 22 Holiday Week 6, Day 4, August 23 Process of Organizational Buying and Behaviour Week 6, Day 5, August 24 Model of Organizational Behaviour Week 6, Day 6, August 25 Techniques and Importance of Organizational Behaviour Week 7, August 27 to September 1 Industrial Product

3 Week 7, Day 1, August 27 Meaning of Industrial Product Week 7, Day 2, August 28 Features and Characteristics of Industrial Product Week 7, Day 3, August 29 Nature of Industrial Product Week 7, Day 4, August 30 Types of Industrial Product Week 7, Day 5, August 31 Difference between Industrial Product and Consumer Product Week 7, Day 6, September 1 Process of development of Industrial Product Week 8, September 3 to September 8 Industrial Pricing Week 8, Day 1, September 3 Holiday Week 8, Day 2, September 4 Meaning and objective of Industrial Pricing Week 8, Day 3, September 5 Methods of Industrial Pricing Week 8, Day 4, September 6 Methods of Industrial Pricing Week 8, Day 5, September 7 Importance of Industrial Pricing Policy Week 8, Day 6, September 8 Advantages and limitations of Industrial Pricing Week 9, September 10 to September 15 Industrial Marketing Communication Week 9, Day 1, September 10 Assignment-I Week 9, Day 2, September 11 Assignment-I Week 9, Day 3, September 12 Assignment-I Week 9, Day 4, September 13 Meaning of Industrial Marketing Communication Week 9, Day 5, September 14 Objective and Importance of Industrial Marketing Communication Week 9, Day 6, September 15 Techniques of Industrial Marketing Communication Week 10, September 17 to September 22 Industrial Marketing Communication Week 10, Day 1, September 17 Types of Industrial Marketing Communication Week 10, Day 2, September 18 Limitations of Industrial Marketing Communication Week 10, Day 3, September 19 Practical Applications of Industrial Marketing Communication

4 Week 10, Day 4, September 20 Class Test Week 10, Day 5, September 21 Week 10, Day 6, September 22 Week 11, September 24 to September 29 Industrial Marketing Channels and Logistics Week 11, Day 1, September 24 Meaning of Industrial Marketing Channels and Logistics Week 11, Day 2, September 25 Importance and Objective of Industrial Marketing Channels and Logistics Week 11, Day 3, September 26 Mode of Industrial Marketing Channels Week 11, Day 4, September 27 Evaluating Techniques of Industrial Marketing Channels and Logistics Week 11, Day 5, September 28 Types of Industrial Marketing Logistics Week 11, Day 6, September 29 Misc. topic of Industrial Marketing Channels and Logistics Week 12, October 1 to October 6 Industrial Sales Force Management Week 12, Day 1, October 1 Meaning and Objective of Industrial Sales Force Management Week 12, Day 2, October 2 Holiday Week 12, Day 3, October 3 Techniques of Industrial Sales Force Management Week 12, Day 4, October 4 Techniques of Industrial Sales Force Management Week 12, Day 5, October 5 Importance of Industrial Sales Force Management Week 12, Day 6, October 6 Limitation of Industrial Sales Force Management Week 13, October 8 to October 13 Industrial Marketing Planning and Organizing Week 13, Day 1, October 8 Meaning of Industrial Marketing Planning Week 13, Day 2, October 9 Objective and Scope of Industrial Marketing Planning Week 13, Day 3, October 10 Holiday Week 13, Day 4, October 11 Types of Industrial Marketing Planning Week 13, Day 5, October 12 Assignment 2 Week 13, Day 6, October 13 Assignment 2 Week 14, October 15 to October 20 Industrial Marketing Planning and Organizing

5 Week 14, Day 1, October 15 Meaning of Industrial Marketing Organizing Week 14, Day 2, October 16 Importance and Limitations of Industrial Marketing Organizing Week 14, Day 3, October 17 Unit Test Week 14, Day 4, October 18 Holiday Week 14, Day 5, October 19 Unit Test Week 14, Day 6, October 20 Unit Test Week 15, October 22 to October 27 Revision and Presentation Week15, Day 1, October 22 Week 15, Day 2, October 23 Week 15, Day 3, October 24 Holiday Week 15, Day 4, October 25 Presentation Week 15, Day 5, October 26 Presentation Week 15, Day 6, October 27 Presentation Week 16, October 29 to November 3 Industrial Marketing Control Week 16, Day 1, October 29 Meaning of Industrial Marketing Control Week 16, Day 2, October 30 Scope and Importance of Industrial Marketing Control Week 16, Day 3, October 31 Techniques of Industrial Marketing Control Week 16, Day 4, November 1 Holiday Week 16, Day 5, November 2 Approaches of Industrial Marketing Control Week 16, Day 6, November 3 Limitation of Industrial Marketing Control Week17 November 5 to November 10 Presentation Week17, Day 1, November 5 Presentation Week 17, Day 2, November 6 to November 13 Diwali Holidays Week18 November 14 to November 17 Presentation Week 18, Day 3, November 14 Presentation Week 18, Day 4, November 15

6 Presentation Week 18, Day 5, November 16 Presentation Week 18, Day 6, November 17 Presentation Week19 November 19 to November 24 Revision & Presentation Week19, Day 1, November 19 Week19, Day 2, November 20 Week19, Day 3, November 21 Week19, Day 4, November 22 Presentation Week19, Day 5, November 23 Presentation Week19, Day 6, November 24 Presentation Week 20 November 26 to November 30 Revision & Presentation Week 20, Day 1, November 26 Week 20, Day 2, November 27 Week 20, Day 3, November 28 Week 20, Day 4, November 29 Week 20, Day 5, November 30

7 Lesson Plan ( ) Name of the Teacher: Jatin Class and Section: B.Com 1 st B Subject: Business Communication Week Date Topics 1 13-July-2018 Orientation Programme 14 Orientation Programme 15 Sunday 2 16 Communication- Meaning and definitions 17 Functions 18 Forms of Communication 19 Verbal and Non Verbal Communication 20 Advantages and Disadvantages 21 Written Communication 22 Sunday 3 23 Advantages and Disadvantages 24 Continued 25 Difference between Oral And Written 26 Communication Process

8 27 Models of Communication 28 Revision 29 Sunday 4 30 Theories of Communication 31 Shaheed Udham Singh s Matyrdom Day 1- August-18 Sender and Channel Theory 2 Informational and Situational theory 3 Modern Theory 4 Revision 5 Sunday 5 6 Audience Analysis 7 Process of Analysis 8 Formal Communication 9 Advantages and Disadvantages 10 Upward and Downward Communication 11 Revision 12 Sunday 6 13 Informal communication 14 Difference Between Formal and Informal 15 Independence Day 16 Grapevine 17 Continued 18 Revision 19 Sunday August-18 1 st Assignment 21 Corporate Communication- Meaning 22 Importance 23 Miscommunication 24 Barriers of Communication 25 Suggestions

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10 26 Sunday Raksha Bandhan 8 27 Revision 28 Presentation Skills 29 Effective Presentation methods 30 Basic Principals 31 Continued 1-Sept-18 Revision 2 Sunday 9 3 Janamshatmi 4 Group Discussion- Meaning 5 Group Discussion-Purpose and Preparations 6 Pre-requisite of G.D 7 Advantages and Disadvantages 8 Revision 9 Sunday Mock Interview 11 Advantages of Mock Interview 12 Seminar 13 Conduction of Seminars 14 Samvatsari 15 Revision 16 Sunday Individual Presentation 18 Group Presentation 19 Report Writing 20 Practical 21 Self Development 22 Objectives of Self Development 23 Sunday Revision 25 2 nd Assignment

11 26 Attitude-Meaning and Functions 27 SWOT Analysis 28 Process and Component 29 Inter-Dependence 30 Sunday 13 1-Oct-18 Non-Verbal Communication 2 Mahatma Gandhi Jayanti 3 Functions of Non-verbal Communication 4 Types of Non-verbal Communication 5 Proxemics 6 Voice and Surroundings 7 Sunday 14 8 Listening 9 Revision 10 Maharaja Agrasen Jayanti 11 Class Test 12 Types of Listening 13 Principles of effective Listening 14 Sunday Factors affecting Effective Listening 16 Continued 17 Revision 18 Dussehra

12 19 Interview skills 20 Continued 21 Sunday Resume 23 Prcatical Knowledge 24 Maharishi Valmiki Jayanti 25 Business Letters 26 Continued 27 Karva Chauth 28 Sunday Etiquettes in Verbal Communication 30 Etiquettes in written Communication 31 Etiquettes in online Communication 1-Nov-18 Haryana Day 2 Revision 3 Revision 4 Sunday 18 5 Revision 6 to 13 Vacation I (Diwali) 14 Examinations Total working days :- 87 Lesson Plan ( )

13 Name of the Teacher: Jatin Class and Section: B. Com II (3 rd Semester), Section A Subject: BUSINESS STATISTICS-I Week Date Topics 1 13-July-2018 Orientation Programme 14 Orientation Programme 15 Sunday 2 16 Introduction of statistics: concept 17 Introduction of statistics: concept 18 Scope, usefulness & limitations of statistics 19 Scope, usefulness & limitations of statistics 20 Scope, usefulness & limitations of statistics 21 Scope, usefulness & limitations of statistics 22 Sunday 3 23 Distrust of statistics 24 Distrust of statistics 25 Primary and secondary data, methods of collection of data 26 Primary and secondary data, methods of collection of data 27 Primary and secondary data, methods of collection of data 28 Primary and secondary data, methods of collection of data 29 Sunday 4 30 Group discussion and doubts 31 Shaheed Udham Singh s Matyrdom Day 1- August-18 Oral Test and Revision 2 Measure of central tendency: mean, median, mode 3 Measure of central tendency: mean, median, mode 4 Measure of central tendency: mean, median, mode 5 Sunday

14 5 6 Measure of central tendency: mean, median, mode 7 Measure of central tendency: mean, median, mode 8 Measure of central tendency: mean, median, mode 9 Measure of central tendency: mean, median, mode 10 Doubts and revision 11 Class discussion 12 Sunday 6 13 Harmonic mean and geometric mean 14 Harmonic mean and geometric mean 15 Independence day 16 Harmonic mean and geometric mean 17 List of important formulas 18 Measure of dispersion: range, inter-quartile range 19 Sunday August-18 Measure of dispersion: range, inter-quartile range 21 Measure of dispersion: range, inter-quartile range 22 Measure of dispersion: range, inter-quartile range 23 Quartile deviation, mean deviation, standard deviation 24 Quartile deviation, mean deviation, standard deviation 25 Quartile deviation, mean deviation, standard deviation Sunday Raksha Bandhan

15 8 27 Quartile deviation, mean deviation, standard deviation 28 Quartile deviation, mean deviation, standard deviation 29 Coefficient of variation, Lorenz curve 30 Coefficient of variation, Lorenz curve 31 Group discussion and oral test 1-Sept-18 Revision and Doubts 2 Sunday 9 3 Janamshatmi 4 Class Assignment I (Measures of Dispersion) 5 Index numbers: meaning, types and uses 6 Index numbers: meaning, types and uses 7 Index numbers: meaning, types and uses 8 Index numbers: meaning, types and uses 9 Sunday Index numbers: meaning, types and uses 11 Methods of unweighted and weighted index numbers 12 Methods of unweighted and weighted index numbers 13 Methods of unweighted and weighted index numbers 14 Samvatsari 15 Methods of unweighted and weighted index numbers 16 Sunday Methods of unweighted and weighted index numbers 18 Methods of unweighted and weighted index numbers 19 Problems in the preparation of index numbers 20 Problems in the preparation of index numbers 21 Tests of adequacy 22 Tests of adequacy 23 Sunday Base shifting, Splicing and deflating 25 Base shifting, Splicing and deflating 26 Base shifting, Splicing and deflating

16 27 Chain-base index numbers 28 Chain-base index numbers 29 Chain-base index numbers 30 Sunday 13 1-Oct-18 Consumer price index numbers 2 Mahatma Gandhi Jayanti 3 Consumer price index numbers 4 Consumer price index numbers 5 Revision and Doubts 6 Revision and Doubts 7 Sunday 14 8 Class Test (Index numbers) 9 Class Assignment II 10 Maharaja Agrasen Jayanti 11 Analysis of Times Series-meaning, causes, uses 12 Analysis of Times Series-meaning, causes, uses 13 Components of a time series 14 Sunday Components of a time series 16 Additive and multiplicative models 17 Methods of measuring trend 18 Dussehra Moving averages method

17 20 Moving averages method 21 Sunday Method of Least Squares 23 Method of Least Squares 24 Maharishi valmiki jayanti 25 Method of Least Squares 26 Computation of seasonal-indices 27 Karva chauth 28 Sunday Computation of seasonal-indices 30 Computation of seasonal-indices 31 Computation of seasonal-indices 1-Nov-18 Haryana day 2 Discussion of important questions 3 Revision and doubts 4 Sunday 18 5 Revision and doubts 6 to 13 Vacation i (diwali) 14 Examinations Total working days :- 87 Lesson Plan ( )

18 Name of the Teacher: Jatin Class and Section: B.COM (Ist Semester) Subject: Financial Accounting Week Date Topics 1 13-July-2018 Orientation Programme 14 Orientation Programme 15 Sunday 2 16 Lesson 1 Meaning,features and functions of accounting 17 Difference between bookkeeping and accounting 18 Objectives of accounting Users of accounting 19 Advantages and limitations of accounting 20 Lesson 2 basic accounting terms 21 Bases of Accounting 22 Sunday 3 23 Lesson 3 Accounting principles-meaning and overview 24 Accounting concepts 25 Accounting conventions 26 Accounting Assumptions and limitations of GAAP 27 Lessons 4 Accounting Equations Basic understanding 28 Numerical problems 29 Sunday 4 30 REVISION AND DOUBTS SESSION 31 Shaheed Udham Singh s Matyrdom Day 1- August-18 REVISION AND DOUBTS SESSION 2 Lesson 5 Double entry system-history,meaning 3 Classification of Accounts 4 Advantages and limitations of double entry 5 Sunday 5 6 Lesson 11 Final accounts ( Formats of trading, P/L A/C and B/Sheet)

19 7 Numerical problems 8 Lesson 12 Final Acconts with adjustments 9 Adj closing stock, outstanding exps, prepaid exps 10 Depreciation,accrued income, unearned income 11 ASSIGNMENT 1 DEFINE ACCOUNTING. STATE THE OBJECTIVES OF ACCOUNTING..ALSO DISCUSS HOW IS IT DIFFERENT FROM BOOKKEEPING submission date 20 th August Sunday 6 13 Adjustment: Interest on Capital, interest on Drawings, interest on loan 14 Bad debts. Provisions for bad and doubtful debts, disc on drs., provision for disc. On disc on crs. 15 Independence Day 16 Loss by accident, charity,free samples, drawings implied interest,deffered revenue expenditure 17 Manager s commission and other miscellaneous adjustments 18 Revision and numerical problems 19 Sunday August-18 Revision and COLLECTION of Assignment 1 21 Lesson 13 Accounts for Non Profit organizations 22 Receipts and Payments Account

20 23 Income and expenditure account 24 Some imp items subscription, life membership fees, endowment fund,entrance fees, donation, legacy, old assets sale, old newspapers sale, honorarium 25 Preparation of income and expenditure from receipts and Payments Account Sunday Raksha Bandhan 8 27 Preparation of Balance Sheet from receipts and Payments Account 28 Calculation of cost of consumable goods 29 Numerical problems 30 Numerical problems 31 Numerical problems 1-Sept-18 Numerical problems 2 Sunday 9 3 Janamshatmi 4 REVISION AND DOUBTS 5 Assignment 2 nd What do you mean by Income and expenditure account? How is it different from Receipt and Payments Account? SUBMISSION DATE:1 ST October Lesson 14 consignment accounts 7 Journal entries in the books of consigner and consignee 8 Valuation of unsold stock 9 Sunday When goods are invoice at invoice price 11 Normal loss 12 Abnormal loss 13 Overriding commission 14 Samvatsari 15 Goods returned by consignee

21 16 Sunday Commission on net profit 18 Fall in market price 19 Revision and numerical problems 20 Revision and numerical problems 21 Revision and numerical problems 22 Revision and numerical problems 23 Sunday Lesson-6 Recording of accounting transactions, accounting cycle 25 Discount and compound journal entries 26 Some special entries 27 Ledger 28 Trial balance 29 Lesson-7 trial balance 30 Sunday 13 1-Oct-18 Types of errors 2 Mahatma Gandhi Jayanti 3 Assessment test 4 Lesson-8 error and rectification 5 Two sided errors 6 One sided errors 7 Sunday 14 8 Suspense account 9 Effect of rectification on net profit, rectification through p/l adjustment account and capital account

22 10 Maharaja Agrasen Jayanti 11 Lesson-9 capital and revenue 12 Classification of expenditure 13 Classification of receipts 14 Sunday Lesson-10 depriciation 16 Fixed installment method 17 Diminishing balance 18 Dussehra Diminishing balance 20 Methods of recording depriciation 21 Sunday Provisions and reserves 23 Types of reserves 24 Maharishi Valmiki Jayanti 25 Numerical problems 26 Numerical problems 27 Karva Chauth 28 Sunday Numerical problems 30 REVISION 31 REVISION 1-Nov-18 Haryana Day 2 REVISION 3 REVISION

23 4 Sunday 18 5 REVISION 6 to 13 Vacation I (Diwali) 14 Examinations Total working days :- 87