AUSTRIA CONNECT NORTH AMERICA 2014 BLUEPRINTS FOR THE FUTURE

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2 AUSTRIA CONNECT NORTH AMERICA 2014 BLUEPRINTS FOR THE FUTURE Christian Kesberg Austrian Trade Commissioner New York (until Sept 20, 2014) With the crisis behind us and the re-emergence of a resource-rich North America as the global growth engine, it is time for businesses to see beyond the boundaries of day-to-day operations. Michael Friedl Austrian Trade Commissioner New York (from Sept 21, 2014) This year s conference at the prestigious Massachusetts Institute of Technology (MIT) will offer some previews of tomorrow s realities in innovation, technology, and entrepreneurship. In addition to inspiration, the event will provide more opportunities to mingle and meet with like-minded peers than ever as Austria Connect North America 2014 will bring together executives of Austrian subsidiaries from the United States and Canada for the first time. Klaus Hofstadler Austrian Trade Commissioner Washington WHO SHOULD ATTEND? Peter Sedlmayer Austrian Trade Commissioner Chicago (from Sept 1, 2014) Rudolf Thaler Austrian Trade Commissioner Los Angeles U.S. and Canada-based executives of Austrian subsidiaries Austrian-based executives of companies involved in the operation of U.S. and Canadian subsidiaries Executives of Austrian companies planning to set up a subsidiary in the U.S. and Canada U.S. and Canadian representatives of Austrian companies Austrians working as executives for top U.S. and Canadian companies Established providers of legal, tax-related, logistics and other consultancy services to the U.S.-Austrian and Canadian-Austrian business community MASSACHUSSETTS INSTITUTE OF TECHNOLOGY (MIT) Robert Luck Austrian Trade Commissioner Toronto AUSTRIA CONNECT NORTH AMERICA 2014 will take place at the Massachusetts Institute of Technology. MIT one of the world elite research universities in physical sciences and engineering is known for its close cooperation with industry and its strong entrepreneurial culture. The MIT Sloan school with its strong focus on innovation management ranks 8th in the world and 5th in the U.S.

3 PROGRAM THURSDAY SEPT PM DEPARTURE from RESIDENCE INN BOSTON CAMBRIDGE (Six Cambridge Center, 120 Broadway) by bus to Harvard Faculty Club PM WELCOME RECEPTION (in the presence of Richard Schenz, Vice President Austrian Federal Economic Chamber) FRIDAY SEPT 19 Harvard Faculty Club 20 Quincy St, Cambridge, MA AUSTRIA CONNECT 2014 BLUEPRINTS FOR THE FUTURE Massachusetts Institute of Technology MIT Bartos Theater, 20 Ames Street, Building E15, Atrium level Cambridge, MA AM REGISTRATION AND BREAKFAST AM WELCOME Christian Kesberg, Peter Sedlmayer and Rudolf Thaler Austrian Trade Commissioners in the U.S. Robert Luck Austrian Trade Commissioner in Canada AM OPENING REMARKS Richard Schenz Vice President, Austrian Federal Economic Chamber AM AUSTRIA AND THE MIT - A LONG TERM PARTNERSHIP Karl Koster Executive Director of Corporate Relations, MIT International Liaison Program (ILP) AM INTRODUCTION SPONSORS AND PARTICIPANTS AM COFFEE BREAK MORNING SESSION MIT faculty on tomorrow s reality in Innovation, Technology, and Entrepreneurship AM INTRODUCTION OF MIT-SPEAKERS Randall Wright Senior Industrial Liaison Officer ILP AM PM WHO DO YOU WANT YOUR CUSTOMER TO BECOME Michael Schrage Research Fellow, MIT Center for Digital Business; Visiting Fellow, Imperial College Department of Innovation and Entrepreneurship

4 PM BUFFET LUNCH & NETWORKING AFTERNOON SESSION MIT faculty on tomorrow s reality in Innovation, Technology, and Entrepreneurship PM LEADING FROM THE EMERGING FUTURE: FROM EGO-SYSTEM TO ECO- SYSTEM ECONOMIES Claus Otto Scharmer Senior Lecturer, Organization Studies, MIT Sloan School of Managment STAYING POWER: SIX ENDURING PRINCIPLES FOR MANAGING STRATEGY & INNOVATION IN AN UNCERTAIN WORLD Michael Cusumano PM COFFEE BREAK Sloan Management Review (SMR) Distinguished Professor of Management and Engineering Systems PM SOCIAL PHYSICS: HOW GOOD IDEAS SPREAD THE LESSONS FROM A NEW SCIENCE Alex Paul Pentland Toshiba Professor of Media Arts and Sciences; Director, MIT Human Dynamics Laboratory GLOBAL CRISIS, FIVE YEARS AGO Roberto Rigobon Society of Sloan Fellows Professor of Management at MIT PM WRAP-UP Christian Kesberg Austrian Trade Commissioner New York EVENING PROGRAM 6.15 PM DEPARTURE PM GALA RECEPTION from RESIDENCE INN BOSTON CAMBRIDGE (Six Cambridge Center, 120 Broadway) by bus to Gala Reception Isabella Stewart Gardner Museum 280 Fenway, Boston, MA 02115

5 GENERAL INFORMATION CONFERENCE LANGUAGE English AUSTRIA CONNECT ON LINKEDIN The LinkedIn group of Austria Connect is the internet platform for Austrian companies with U.S. subsidiaries. The group should facilitate the networking and exchange of information among managers responsible for U.S. companies. The platform is powered by the offices of ADVANTAGE AUSTRIA in the U.S. (WKO AUSSENWIRTSCHAFT AUSTRIA). HOTELS RESIDENCE INN BOSTON CAMBRIDGE (Marriott) Six Cambridge Center, 120 Broadway Cambridge, MA Phone: (617) Web: Reserve your hotel now! September is a very busy month for travel in Boston/Cambridge, therefore hotel rooms will be scarce. The AUSTRIA CONNECT Conference is being held at MIT's Bartos Theater. We have negotiated a special room rate from September 18 until September 20, 2014 for the conference participants with the RESIDENCE INN BOSTON CAMBRIDGE (278 USD excluding tax). This promotional rate is only valid until August 21, 2014 with the following booking link or by calling (800) Please refer to the "AUSTRIA CONNECT room block. The Bartos Theater is within 5 minutes walking distance from the Residence Inn Boston Cambridge. If our block of rooms in the RESIDENCE INN BOSTON CAMBRIDGE fills up, a limited amount of rooms are available in the COURTYARD BOSTON-CAMBRIDGE HOTEL at a special room rate (269 USD excluding tax). This offer is only valid until August 27, Reservations can be made by calling (866) or (800) (group code AUSTRIA CONNECT 2014) or online The hotel is a 10 minute taxi drive from the conference venue at MIT. COURTYARD BOSTON-CAMBRIDGE HOTEL 777 Memorial Dr. Cambridge, MA Phone: (617) Web: ALTERNATIVE HOTEL BOOKING For alternative hotel accommodations, we suggest hotel booking platforms such as kayak.com and expedia.com.

6 TRANSPORT PROVIDED TO AND FROM HOTELS ORGANIZED BY THE AUSTRIAN TRADE COMMISSION September 18 DEPARTURE 6.30 PM in front of the hotel Residence Inn / RETURN after reception Hotel Residence Inn Welcome Reception (Harvard Faculty Club) Hotel Residence Inn September 19 DEPARTURE 6.15 PM in front of the Residence Inn / RETURN after reception Hotel Residence Inn Gala Reception (Isabella Gardner Stewart Museum) Hotel Residence Inn REGISTRATION, CONFERENCE FEES, AND CANCELLATIONS For U.S. and Canadian subsidiaries or members of the Austrian Federal Economic Chamber (Wirtschaftskammer Österreich / WKO): USD 350 (EUR 250) per participant. Please register online at Registrations will be accepted until September 4, Conference fees for service providers and consultants: There is limited capacity for service providers and consultants at this year's conference. If you fall into this category and would like to be considered for participation, please contact the Austrian Trade Commission you have worked with in the past. Conference fees: USD 480 (EUR 350) per participant. Registration fee includes: Welcome reception, all conference sessions plus conference materials, coffee breaks, conference lunch, and official conference evening receptions. Spouses and partners of registered participants are invited to attend the welcome reception and the evening reception without additional fees. Please indicate if you will be accompanied by a spouse/partner when registering for the conference. Registration fee does not cover hotel and travel expenses. Cancellations: Cancellation without penalty is possible only until August 15, 2014; after that date full registration fee will be charged. To cancel your participation, please send an to the Austrian Trade Commission in New York: newyork@advantageaustria.org CO-SPONSORED BY GO INTERNATIONAL A shared initiative of the Austrian Federal Ministry of Science, Research, and Economy and the Austrian Federal Economic Chamber.

7 BOSTON AND CAMBRIDGE CITY MAPS HOTEL A. Residence Inn Boston Cambridge (Marriott) 120 Broadway Cambridge, MA Phone: (617) HOTEL B. Courtyard Boston Cambridge (Marriott) 777 Memorial Dr. Cambridge, MA Phone: (617) WELCOME RECEPTION ON THURSDAY, Sept 18, 7 PM C. Harvard Faculty Club 20 Quincy St. Cambridge, MA Phone: (617) AUSTRIA CONNECT CONFERENCE ON FRIDAY, SEPT 19, 8 AM D. MIT - Massachusetts Institute of Technology Bartos Theater 20 Ames Street, Building E15, Atrium level, Cambridge, MA GALA RECEPTION ON FRIDAY, SEPT 19, 7 PM E. Isabella Stewart Gardner Museum 280 Fenway Boston, MA Phone: (617)

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