BOOKS. 1. Aaker David A. Batra Rajeev, Myers John G., Advertising Management, 5th Edition, Pearson Education, Singapore Pvt. Ltd., New Delhi, 2003.

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2 250 BOOKS 1. Aaker David A. Batra Rajeev, Myers John G., Advertising Management, 5th Edition, Pearson Education, Singapore Pvt. Ltd., New Delhi, Aaker David A., Day George S., Marketing Research, 3/e, John Wiley & Sons, Canada, Agrawal P. K., Marketing Management, An Indian Perspectives, Pragati Prakashan, K. K. Mittal, Begum Bridge, Meerut, Albanm Gerald Green Paul E., Tull Donald S., Research for Marketing decisions 5/e, Prentice Hall of India Pvt. Ltd., New Delhi, Albert J, Delia Bitta, Loudon David, Consumer Behaviour-Concept & Applications, 3rd & 4th Edition. McGraw Hill Publishing Co., International Edition, Anderson Robert L, Barry Thomas E., Advertising Management, Text & Cases, Charles E. Merill Publishing Company, Columbus, Ohio, Appannaiah H.R., Chunawalla S.A., Reedy P N, An Introduction to Advertising & Marketing Research, Millennium Edition, Himalaya Publishing House, Mumbai, Arens William F, Bovee Courtland L, Contemporary Advertising, 3rd Edition, Irwin Inc. Homewood, Illinois, Armstrong & Kotler Philips, Principles of Marketing, 10th edn. Pearson Education N. Delhi, Assael Henry, Consumer Behavior & Marketing Action, 6th Edition, Asian Books Pvt. Ltd. (Thomson learning, N. Y.University)., N. Delhi Baack Donald 8c Clow Kenneth E., Integrated Advertising, Promotion and Marketing Communications, Pearson Education, New Delhi, 2003.

3 Belch George E. & Belch Michael A, Advertising & Promotion, 5th Edition, TMH, New Delhi, Bergid B., Walters G., Consumer Behavior, A Decision Making Approach, South Western Publishing Co., 6th Edn., Cincinnationio, Bergid B., Walters G., Consumer Behavior, A Decision Making Approach, South Western Publishing Co., 6th Edn., Cincinnationio, Beri G.C., Marketing Research 3rd Edition, Tata McGraw-Hill Publishing Company Pvt. Ltd. New Delhi, Berman Berry, Evrrs Joel R., Retail Management, A Strategic Approach, 8th Edn. Prentice Hall India Ltd., New Delhi, Best R. J., Coney K. A., Hawkins D. I., Consumer Behavior - Building Marketing Strategy, 8th International Edition, Irwin McGraw Hill, Blackwell Roger D., Engel James F., Miniard Paul W., Consumer Behaviour, 9th Edition, Vikas Publishing House, New Delhi, Boes D.C., Graybill F. A. & Mood A. M., Introduction to the Theory of Statistics, 3rd Edition, New York, McGraw Hill Book Company, Bovee Courtland L., Dovel George P., Thill John V., Wood Marian Burk, Advertising Excellence, McGraw Hill Inc., New York, Boyd Harper W., Stasch Stanley F, Westfall Ralph, Marketing Research, Text & Cases, 7th Edition Irwin Inc., Homewood, Boston, Chauhan Menakshi R., Advertising - The Social AD Challenge, Amol Publications Pvt. Ltd. New Delhi, Chunawala S. A., Essentials of Marketing Research, Himalaya Publishing House, Bombay, 1995.

4 Chunawalla S.A., Marketing Research : Overview, Himalaya Publishing House, Bombay, Chunawalla S.A., Sethia K.C., Foundations of Advertising, Theory and Practice, 5th revised edition, Himalaya Publishing House Mumbai, Churchill Gilbert A. Jr., Marketing Research: Methodological Foundations, 2nd Ed., The Dryden Press, Hinsdale, Illionios, Clifton HD, business Data Systems 2/e, Prentice Hall International, New Delhi, Cooper Donald R., Schindler Pamela S., Business Research Methods, TMH Publishing Company Ltd., New Delhi, Craig A. T. & Hogg R. V., Introduction to Mathematical Statistics 4th Edition, Macmillan Publishing Company, New York, Cundiff &. Still, Fundamentals of Modern Marketing, 4th Edition, Prentice Hall of India Pvt. Ltd., New Delhi, Cundiff Edward W., Govoni Norman A.P, Still Richard R., Sales Management, Decisions, Strategies and Cases, 5th Edition, Prentice Hall of India Pvt. Ltd., New Delhi, Darden William R., McDaniel Carl, Marketing, Allan & Bacon Inc. Boston, Drawbaugh Kevin, Brands in the Balance, Pearson Education, Asia Addison Wesley Longman P. Ltd. (Singapore), Etzel Michael, Stanton Willam J., Walker Bruce J., Marketing, 13th Edition, TMH Pub. Co. Ltd., New Delhi, Frank Nathalie D., Ganly John V., Data sources for Business & Market Analysis 3/e, The Scarecrow Press, Inc. Metuchess, N.J. & London, Fryburger Vernon, Rotzoll Kim, Sandage C.H., Advertising Theory and Practice 11th Edition, Richard D. Irwin Inc. Home wood, Illinois, 1987.

5 Gandhi J.C. Marketing, A Mangerial Introduction, TMH Publishing Co. Ltd., New Delhi, Gilbert David, Retail Marketing Management, Financial Times, Prentice Hall Pearson Education Ltd. Essex, England, Groeneveld Leonard, Sethana Beheruz N., Research Methods in Marketing & Management, T.M.H. Pub. Co. Ltd., New Delhi, Grover S. K., Marketing - A Strategic Orientation, S. Chand & Co. Ltd., Ramnagar, New Delhi, Grunert Klaus G, Olson Jerry C, Peter J. Paul, Consumer Behavior & Marketing Strategies (European Edition) 1st Ed., McGraw Hill Book Co. London, Gupta S.L., Pal Sumitra, Consumer Behavior, An Indian Perspective (Text & Cases), S. Chand & sons, New Delhi, Gupta S.P., Statistical Method, Sultan Chand and Sons, Educational Publishers, New Delhi, Heiman Stephen E., Miller Robert B., Conceptual Selling, Esprit, Kogan page, London, India 2004, Compiled and edited by Research, Reference and Training Division, Dr. Shakuntala Mahawal, Director, Publication Division, Ministry of I&B, GOI, Patiala House, New Delhi. 46. Indira Gandhi National Open University, Marketing for Managers (MS-6) - Understanding Consumers, SOMS - IGNOU, 4T/April N. Delhi, Ivy Thomas T. & Schoell William P., Marketing : Contemporary concepts and practices, AUyn & Bacon Inc., Boston, Johnson Richard A., Miller & Freund's Probability and Statistics, 6th Edition, Pearson Education, Singapore, Jones John Philip, What's in a brand? - Building Brand Equity through Advertising TMH Pub Co. Ltd. New Delhi, 1998.

6 Joshi R. L. & Mamoria C. B., Principles & Practices of Marketing in India, Kitab Mahal, 15-Thornhill, Allahabad, Kanuk Laslie Larer, Schiffman Leon G., Consumer Behavior, 8th edition, PHI Pvt. Ltd., New Delhi, Kaznaier Leonard J., Theory & Problems of Business Statistics with Computer Applications, 2nd Edition, Schaum Outlines Series, McGraw Hill Publication, Pg. 247, Keller Kevin Lane, Strategic Brand Management, Building, Measuring and Managing Brand Equity, 2nd Edition, Pearson Education, Khan Matin, Consumer Behavior, 2nd Edition New Age International (P). Ltd, N. Delhi Kinnear Thomas C, Taylor Janges R., Marketing Research, An Applied Approach 5/e. McGraw Hill, Inc. New York, Kothari C.R, Research Methodology, Methods & Techniques, 2nd Edition, Wishwa Prakashan, A New Age International P. Ltd., New Delhi, Kotler Philip, Marketing Management, 11th Edition, Pearson Eduction (Singapur) Pvt. Ltd., New Delhi, Kotler Philip, Marketing Management, 7th Edition, Analysis, Planning, Implementation and control, PHI Pvt. Ltd, New Delhi, Kotler Philip, Marketing Management, 8th Edition, Analysis, Planning, Implementation and control, PHI Pvt. Ltd, New Delhi, Levin Richard I, Rubin David S. Statistical Tools for Management II e, Prentice Hall of India R Ltd. New Delhi, Levy Michael, Weitz Barton A, Retailing Management, 4th Edn., McGraw- Hill Irwin, Boston, 2001.

7 Majumdar Ramanuj, Marketing Research, Text Application & Case Studies New age International Publishers New Delhi, Majumdar Ramanuj, Marketing Research, Text Application & Case Studies, Wiley Eastern Ltd, New Delhi, Majumdar Ramanuj, Marketing Research, Wiley Eastern Ltd., New Delhi, Majumdar Ramanuj, Marketing Strategies, Allied Publishers Ltd. New Delhi, Majumdar Ramanuj, Product management in India, 2nd Edition, PHI RLtd., New Delhi, Malhotra Naresh K., Marketing Research - An Applied Orientation, 4th Edition, Pearson Education, N. Delhi, Mamoria C.B., Mamoria Satish, Suri R.K., Marketing Management, 6th Edn., Kitab Mahal, Allahabad, Manohar R., J.P. Tremblay, Discrete Mathematical Structures with Applications to Computer Science, Tata McGraw Hill Book Company, N. Delhi, Marconi Joe, American Marketing Association- The Brand Marketing Book, NTC Business Books, Chicago, Illinois, USA, Marieke De Mooij, Consumer Behavior & Culture, Consequences for Global Marketing & Advertising., Sage Publication, N. Delhi, Mathur B.L. Foreign Trade Management, Arihant Publishing House, Jaipur, Maxwell Robert G.I., Marketing, Macmillan Education Ltd. London, Mohler June P., Wingate Isabel B., Textile Fabrics & Their Selection, 8th Edition, Prentice Hall INC. N. Jersey, Moorthi Y.L.R., Brand Management- The Indian Context, Vikas Publishing House Pvt. Ltd, N. Delhi, 2004.

8 Moss Geoffrey, Persuasive Presentations Vikas Publishing House Pvt. Ltd. New Delhi., Mote V.L., Textile and Fashion: Challenges & Strategies for the industry, Tata McGraw Hill, Murray R. Spiegl, Schiller John, Srinivasan Alu R, Theory and Problems of Probability and Statistics 2nd edition, Schaum's outlines, McGraw Hill, Nair N. Rajan, Nair Sanjith R, Marketing, 7th Edition, Sultan Chand & sons. New Delhi, Namakumari S., Ramaswami V.S. Marketing Management, Planning Implementation & Control, 3rd Ed. Macmillan India Ltd., New Delhi, Nargundkar Rajendra & Panda Tapan K. Marketing Strategies for emerging markets, Anurag Jain, Excel Books, New Delhi, Neelmegham S., Marketing in India Cases & Readings, Vikas PH, Publication, N.D., Delhi, Nylen David W, Marketing Decision, Making Handbook, Prentice Hall, Englewood Cliffs, New Jersy 07632, Peterson Robert A., Marketing Research, Business Publications Inc. Piano, Texas, Rachman David J., Romano Elaine Kotary, Modern Marketing, The Dryden Press, Hinsdale), ILLINOIS, RadhaKrishna G., Consumer behavior, Emerging Trends and Issues, ICFAI Books, The ICFAI University Press, Hyderbad, Raju M.S., Xardel Dominique, C.B., Concepts, Application & Cases, Vikas Publishing House Pvt. Ltd., New Dellhi, Rathor B.S., Advertising Management, Himalaya Publishing House, Bombay, 1984.

9 89. Redinbaugh Larry D., Retaining Management A planning approach, McGraw Hill Co., New York, Saxena Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd., N. Delhi, Sherlekar S.A., Marketing Management 12th Edition, Himilaya Publishing House, New Delhi, Singh H.K., Singh Meera, Marketing Management, Arihant Publishing House, New Delhi, Singh Raghbir,Marketing & Consumer Behaviour Deep and Deep Publications, Rajouri Garden, N. Delhi, Soloman Michael R., Consumer Behavior Having & Being, 5th Edition, Pearson Edu. Inc., 482, Patparganj, Delhi, Stanton William J., Fundamentals of Marketing, 7th Ed., McGraw Hill International Book Co., Japan, Subbulakshmi V., Indian Garment Industry : Prospects Beyond 2005, ICFAI Books, The ICFAI University Press, Hyderabad, ISBN : , Tripathi P.C, A textbook of Research Methodology in Social Sciences, 3rd Edition, S. Chand & Sons, New Delhi, Varma Harsh V., Brand Management, 1st Edn., Excel Books, Anurag Jain, New Delhi, JOURNALS 1. Sengupta Soma & Verma DPS, Does higher price signal better quality. Vikalpa - The journal for decision makers. Vol. 29, No.2, April - June Vikalpa Vol. 27, No. 4 Oct. - Dec.2002, Competitive Advantages in the Indian Apparel Export Industry: An Exploratory Study, Balaram, Anuradha et al. 257

10 Gupta A. K., Gupta R. K., Maini A., Sahay B. S., Changing the mindsets for success in supply chain management, Vikalpa July-Sep. 2002, Vol. 27 No Piyush Kumar Sinha, Arindam Banerjee, & Dwarika Prasad. Uniyal eciding where to buy: Store Choice Behaviour of Indian Shoppers, Vikalpa The Journal for Decisio Makers, Vol 27, No. 2 April - June Prashant Mishra, Upinder Dhar, Saifuding Raotiwala, Calebrity Endorsers and Adolescents : A study of Gender Influence, IIMB, Management Review, Dec. 2002, vol. 14, No.4. Ivli(iSEARC-H PAPERS 1. Miller, Rachel, How to exploit POP around the globe. Marketing [MAR] ISSN: Date - Aug. 8, 2005 P: Mrs. Sabeena G., The readymade garment industry in India. 3. Male Consumer Decision - Making Styles "Cathy Bakewell & Vincent Wayne Mitchell, the International Review of Retail, Distribution and Consumer Research Vol.14 No. 2, April 2004, Manchester. 4. Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers, Leticia N. McKinney, Dana Legette, Doris H. Kincade and Lillian O. Holloman The International Review of Retail. Distribution and Consumer Research Vol. 14 No. 4, Oct , Madison, USA. 5. Implementation of Technology and Relationships to Supply Chain Performance: Apparel Manufacture's Perspectives, Dorris H. Kincade, Dianna Vass & Nancy Casill, The International Review of Retail. Distribution and Consumer Research North Carolina, State University, USA Taylor & Francis Ltd. (Publisher), 2003.

11 259 RESEARCH REPORTS 1. Deshpande Santosh R, Critical market Analysis of Denim Apparels, Amravati University dissertation, Kharche N. R., Consumer Awareness towards textile terms used in Textile Marketing A critical study. Dissertation, Amravati University, Somkule Mahendra D, Analysis of customer's shift from tailor made shirts to readymade shirts, Amravati University Dissertation, Bahl Vipin S., "Consumers' buying behavior" [A facto analysis of buying behaviour of higher middle income group in relation to luxurious consumer durables" A case study of Amravati City], Amravati University Dissertation, Shukla A. V., A study of personnel Relations in Public Sector Banks with special Reference to Amravati district. Research Thesis, Amravati University, PERIODICALS 1. Pattabiramn Shalini, Euro Denim, Advertising & Marketing, 15th Sept Anil Metre, Spectrum Magazines Limited, Secular House, 9/1 Institutional Area, Aruna Asaf Ali Marg, New Delhi. 2. Modern Matrics, People and Product, Advertising & Marketing, 31st Aug. 2001, Anil Metre, Spectrum Magazines Limited, Secular House, 9/1 Institutional Area, Aruna Asaf Ali Marg, New Delhi. 3. Honest Deal, Khaki Software, People & Product Advertising & Marketing, 30th April Anil Metre, Spectrum Magazines Limited, Secular House, 9/1 Institutional Area, Aruna Asaf Ali Marg, New Delhi. 4. A. J., Second - best in apparel. Business India, No. 659, June 9-22, 2003, Ashok H. Advani Wadia building, 17/19 Dalai Street Mumbai.

12 Assomull Sujata, A fashionable plan, Business India, No. 659, June 9-22, 2003, Ashok H. Advani, Wadia building, 17/19 Dalai Street Mumbai. 6. Lobo Austin & Swami Parthasarthi, Can MNCs build brands? Business India, No. 659, June 9-22, 2003, Ashok H. Advani, Wadia building, 17/19 Dalai Street Mumbai. 7. Devendra Mohan, Mr. Big? Business India, March 18-31, 2002, Ashok H. Advni, Wadia building, 17/19 Dalai Stret Mumbai. 8. Assomull Sujata, Threading the Corporate Image, Business India, April 2-15, 2001, Ashok H. Advani, Wadia building, 17/19 Dalai Street Mumbai. 9. Chuganee Bhakti & Kaul Sunita, Too Many Twists, Business India, March 19-April 1, 2001, Ashok H. Advani, Wadia building, 17/19 Dalai Street Mumbai. 10. Kaul Sunita & Modak Shrikant, Arvind's New Gambit Business India, Feb 19-Mar 4, 2001, Ashok H. Advani, Wadia building, 17/19 Dalai Street Mumbai. 11. Bana Sarosh, Bullish on Leather, Business India, Feb. 5-18, 2001, Ashok H. Advani, Wadia building, 17/19 Dalai Street Mumbai. 12. Pal Abir, Rajah of Retail, Business Today, Vol. 14, No. 5, Feb. 28- March 13, Varshnei, K-9, 2004, Connaught Cirus, New Delhi. 13. Jishnu Latha, Too little, too late, Business World, Vol. 24, Issue 25, 9-15 Nov Anonymous, Post Quota Fears, Business world, Vol.24, Issue 17, Sep Shymal Mukherjee, Express building 3rd floor, 9-10 Bhadur Shah Zafar marg. New Delhi. 15. Rajshekhar M., The man they wrote off. Business World, Vol. 24 issue 3, 8-14 June 2004.

13 Rajshekhar M. & Surendar T., Dressing up for the party, Business World, Vol. 23, Issue 45, 30 March - 5 April Anuncio Charubala, Dandified Delights, Outlook, Vol. XLIII, No. 15, April 15-21, 2004, Maheshwar Peri, AB-10 S.J. Enclave, New Delhi. 18. Bhatia Gauri, Plane Vanilla, Outlook - The weekly magazine, Oct. 28, 2002, Vol. XLII, No. 42, Maheshwar Peri, AB-10 S.J. Enclave, New Delhi. 19. Tahiliani Tarun, Draped in thought. Outlook - The weekly magazine, Sep. 22, 2003., Vol. XLIII, No , Maheshwar Peri, AB-10 S.J. Enclave, New Delhi. 20. Raghvendra Nandini, The sporting life. The Economics Times, Jan. 02, NEWSPAPER Gupta Nabankur, Readymades Up Their Share, The Hindu, Survey of Indian Industries, Q^jjj,jj PUBLICATIONS 1. Grayson Martin, Encyclopedia of Textile Fibers and Nonwoven fabrics (Encyclopedia Reprint Series). A Wiley - Interscience Publication. 2. Ranjan Rajnee, Encyclopedia of Marketing Research Vol. 1 No. 3, Anmol Publications Pvt. Ltd, New Delhi. 3. Vidyasagar P. V, Encyclopedia of Textiles vol. 3, Textile Automation, Mittal Publications New Delhi. 4. Landmark in management - Vol. IX. 5. Denim eye, Jeans Wear in India, Vol.3 No Clothesline, April Apparel, Indian Clothiers' Digest., Vol. 19, No.l, Jan UMI Dissertation Abstract International

14 262 Vol No M/year Dec Sept May-1991 Jan-1991 Nov-1990 Sept Aug June-1990 Dec Sept June-1989 May-1989 July-1988 April-1988 Page A A A, 933-A A A 3791-A, 3792-A 3431-A 119-A 2678-A LIST OF WEBSITES com www. indiainfoline. c om co.uk www. overstock, com www. texmin. nic. in