Mansukh Prajapati. (MittiCool) India s Most Powerful Rural Entrepreneur - FORBES Magazine

Transcription

1 Mansukh Prajapati (MittiCool) India s Most Powerful Rural Entrepreneur - FORBES Magazine 1

2 Mansukh Prajapati Date of Birth : 19 October 1965 Nationality : Indian Famous As : Mitticool Innovator Born In : Nichimandal, Morbi 2

3 CHILDHOOD Born in the Prajapati family, originally belonging to the village Nichimandal of Morbi, Rajkot, Mansukhbhai had exposure to the clay tradition since childhood, as this was his family s traditional profession. Being the only son and the eldest child, though he helped his father in his work, he was more interested in cricket and other games. He used to load clay from the ponds and fields on the donkey and ferry it to his place. Other than this, his contribution was limited as he was not much interested in the pottery work. After the breakdown of Machhu dam of Morbi in 1979, his family lost everything and they had to migrate to Wankaner, where his father took the job of a mason to support the family. It was here that his journey as a worker in a small rooftop tile manufacturing unit started, which today has reached a point where he is recognized as a successful entrepreneur. 3

4 STRUGGLE Though his family was struggling with finances, his parents motivated him to study up to class ten. He then left studies to provide a helping hand in augmenting family s resources. He started to work in a small factory. But, in the very first month, while working inside a chimney, his left eye got injured because of which he had to quit work for over eight months. Once his sight improved, in 1984, he started his tea lorry near the highway but somehow due to the persistent comments of some of his acquaintance he closed it down within six months. Earlier, one of his uncles had Visited him at the tea lorry inquiring about a person who would be interested to work in a rooftop tile manufacturing unit. He had shown his interest then and after closing the tea lorry joined the unit, Jagdamba Potteries, as a trainee at Rs. 300 per month in He worked hard for three years and learned all the related works of the unit. During this time, he also helped his parents marry off his younger sisters. 4

5 JOURNEY OF MITTICOOL Introducing the great story of a company and company products which were not having any identity before few days but now it is a big brand. The owner of the company Mr. MansukhBhai was making and selling the MITTI TAWA in market for full fill his daily requirement but He was struggling to earn enough money and at the same time he was observing that many people are losing their hope in this high input and low output business. That was the first thought which help to make the base of this company MITTICOOL. Mr. Mansukhbhai analyzed the opportunity of this Mitti product in the market and generate the small machine to produce many Tawa in less time with less effort and good product quality and start earning more. It was the starting of era of new business, people start look at this as business opportunity and they come with Mr. Mansukhbhai. After that he got the success to make one product, two product and many more awarded products. In this story of Mitticool to most important picking points are: First, Mr. Mansukhbhai has given the life of a traditional potter work which was on death bed. Second, the products of Mitti Cool which prepared by Mitti are safe for human health, eco-friendly and environment friendly awarded by Prime minister of India and many other awards which told the importance of the innovation for creation of god. 5

6 BRAND-MITTICOOL In the fateful earthquake of January 2001, Mansukhbhai suffered huge loss, as most of his stock got broken. He distributed the stock that escaped the quake to the quake affected people of Kutch. In February 2001, Sandesh Gujarati Daily had a photo feature on the earthquake where at one place it showed a broken water filter of Mansukhbhai with the caption the broken fridge of poor. This caption ignited a thought in him to work on a rural fridge that did not need electricity and could be used by masses. Though he started thinking about it after the Gujarat earthquake of 2001, it was 2002 when he actually started his work. Almost the same time, Mansukhbhai came into the contact of Gujarat Grassroots Innovation Augmentation Network (GIAN), Ahmedabad. After a painstaking journey of three years during which he tested all sorts of soils and fridge designs, he finally came out with Mitticool fridge in A civil engineer saw the fridge and looking at its applications gave him the order of 100 pieces and an advance of Rs. 2 lakh. This news was also covered by local dailies. 6

7 INVENTION 1988 FIRST INNOVATION, INDIA S FIRST CLAY PANS MANUFACTURING MACHINE SECOND INNOVATION, INDIA S FIRST CLAY WATER FILTER WITH 0.9 MICRON 7

8 INVENTION THIRD INNOVATION, INDIA S FIRST CLAY ELECTRICITY FREE MITTI COOL REFRIGERATOR 2005 FOURTH INNOVATION, INDIA S FIRST CLAY NON- STICK PAN WITH HANDLE (FOOD GRADE) 8

9 INVENTION 2009 FIFTH INNOVATION, INDIA S FIRST CLAY PRESSURE COOKER WITH WHISTLE SIXTH INNOVATION, INDIA S FIRST COLORFUL WHITE CLAY WATER POT. 9

10 INVENTION 2014 SEVENTH INNOVATION, INDIA S FIRST CLAY ECO- FRIENDLY KITCHEN WARE PRODUCT S. (RANGE FROM SPOON TO REFRIGERATOR) 2015 EIGHTH INNOVATION, INDIA S FIRST COW DUNG TO WOOD MAKING MACHINE. 10

11 ACHIEVEMENT In 2003, Certificate by Gujarat MatiKam Kalakari Board-Gandhinagar. In 2004, Certificate by Collector of Rajkot. In 2004, State Award by Kutir and Gramodhyog Division, Government of Gujarat. In 2005, National Award for Most innovative products by Ministry of Rural Development. In 2007, as True Scientist by the president of India, Dr. A.P.J. Abdul Kalam in 4 th National Award Function, Delhi. 11

12 ACHIEVEMENT On 8 August, 2007 Certificate by Society for Research and Initiatives for Sustainable Technologies and Institutions at Ahmedabad. In 2008, Certificate by Central Glass & Ceramic Research Institute Ahmedabad. In 2008, Certificate for most innovative products by Ministry of Rural Development. In 2008, Certificate for Innovative product in SARAS Mela held at Lal Bahadur Shastri Ground, Rajkot (9 th -20 th October 2008). In 2009, Award of Best product Design By Brands Of India 2009-Baroda Event, DRDA. In 2009, National award by President of India Smt. Pratibha Patil in 5 th National Biennial Award Function, Delhi. 12

13 ACHIEVEMENT In 2009, National award by NID (National Institute of Design) in the category of Innovative products for earthenware cooker and water filter. In 26 th January, 2009 State Level award given by Amit shah at Wankaner. In 2010, State Award by Mr.Narendra Modi, Chief Minister of Gujarat. In 2010, International award Net Geo Eco Hero by National Geo Graphic channel, 13

14 ACHIEVEMENT In 2010, National award by Pitch Magazine in the bottom of pyramid category 4 th place in India s Top 50 Marketer s Award 2010, New Delhi. In 2010, International innovations covered by Forbes Magazine as a India s most powerful rural entrepreneur. In 2010 Invited in INK conference in Lavasa as speaker. In 2010 Invited in Delhi, Mumbai and Ahmedabad as speaker. ISO certification to Mitticool Clay Creation First Grassroots Innovator who received this recognition. In 2010 Award by TITAN in Bangalore. 14

15 ACHIEVEMENT In 2010 Award by Variya Prajapati samaj in Wankaner,Rajkot,Than And Morbi. In 2010 Certificate by Discovery channel. In 2011 Award by Rotary International, in Mumbai. In 2011 Award by Dr. S. Radhakrishnan college of Business Management & a honorable Speaker for there 1 st National Seminar" The Seminar theme was The impact of changing trends on Indian economy. In 2011, Invitation at IIM-Kozikode-investment summit as speaker. In 2011, Invitation at Essar-Meet on innovation in Jamnagar as speaker. In 2011, Invitation at Teerthanker Mahaveer University, Moradabad-Chief guest to motivate students to Innovate as speaker. In 2011, Invitation at Rajiv Gandhi college of engineering & research-intelligenzia EVENT in Nagpur as speaker. In 2011, Villgro Award By IIT Madras-Grassroots Innovator. 15

16 ACHIEVEMENT In 2012, Symbiosis institute of Management-Ted Talk in Bangalore. In 2012 Invited in TED salon event TED Worldwide Talent Search (New York) at Bangalore as speaker. In 2012, Invited as speaker. in KYOORIUS DESIGNYATRA at Goa 16

17 ACHIEVEMENT In 2012, Invitation in CONCOURSE 2012 Rural Development A Must for Inclusive Economic Growth in India at Ahmedabad as special guest. In 2012 Economic times ranked Mitticool third in the world for innovative clay products. On 2013 The event Jugaad - Ho Jayega you could be one of the panelist and judge for the competition. On 25 th march 2013, the degree of professor given by Gujarat Technological University in IIM Ahmedabad. On 17 th April, 2013 Chetan bhagat was Came to mittcool clay creation for Shooting for Blue Mango Films. 17

18 ACHIEVEMENT On 4 th June, 2013 Best JUGAADU of India by EXCEL ENTERTAINMENT (for Fukrey films promotion, producer: Farhan Akhtar). On 5 th July, 2013 awarded by Rural World Entrepreneurship Forum Baramati, Pune. On 23 rd August, 2013 awarded by Nirma Institute of Management, Ahmedabad & invitation for Lecturer. On 19 th October 2013, Invitation in EO Raipur Event as a speaker. On 6 th December 2013, Invitation in Sanmarg, Kolkata. On 6 February 2014, awarded by Amazing Indian show, Times Now at Delhi. On 8-15 march 2014, Invitation for Exhibition at Rastrapati Bhavan, Delhi. 18

19 ACHIEVEMENT On May 2014, Invitation for Conference TiECon Hubli at Deshpande Foundation. On 15 June 2014, Invitation as a speaker at the Edutainment Awards, 2014 in Delhi. On 16 June 2014, Invitation for Sustainia 100 award at Norwey. On 19 June 2014 Invitation for Dr. Shirin Gadhia Sustainability Award at Baroda. On 21 June 2014 Invitation for 18th The INDIAN ICON (TII) Of The Year Award at Delhi. In 2014 Awarded by India Book Of Records Innovator of the Year. On 19 th September 2014 was awarded by Shamengo(Paris) as one of the 1000 Pioneers of the World for the invention of Refrigerator which works without electricity. In June-2015 BEST CITIZEN OF INDIA Awarded By International Publishing House. 19

20 ACHIEVEMENT 03 October 2015 Indo-Vietnam Health Award (International) by New Delhi. 05 October 2015 Invitation for BABA RAMDEV Patanjali (Haridwar). In 28 January 2016 Invitation for the innovation Conclave at Entrepreneurship Submit 2016 IIT Bombey. In 19 & 20 February 2016 invitation for national conference on Entrepreneurship Development A Road map to make in India At Nashik. 20

21 ACHIEVEMENT In 1 st April 2016 Award of Makers of India by Handed Irfan Khan an Invited by India mart at Delhi. In 23 July 2016 Award of The Education Show 2016 an Invited by The Times of India At Mumbai. In 6 th -10 th OCT 2016 SWITCH-2016 Exhibition an Invited by Goverment of Gujarat At Vadodara. In 18 th December 2016 Awarded Inspire Award in Surat by BWW Foundation. In 4 18 March 2017, Innovation for Exhibition At Rashtrapati Bhavan, Delhi for 4 th batch innovation Scholars Programme On 5th june 2017,World Environment Day 2017 Achievers Award in Delhi by INDIA EYE I H R O. On September 2017, IDA Design Awards. 21

22 ACHIEVEMENT Mansukh Prajapati feel really honored that Indian CBSE schools added the chapter in the syllabus of higher secondary education i.e. in Std. 11 th as the 1 st session of Entrepreneurship which is based on Mansukh Prajapati. The most important milestone of success of Mansukh Prajapati s life is; the award of Professor Degree (Doctoral Degree) by Gujarat Technological University from Gujarat state. IIM, IIT and many other universities often invite Mansukh Prajapati as an expert lecturer and motivational speaker for the topic Entrepreneurship Business. U.S. (Howard), Cambridge (Paris) and Japan B Schools have done case studies on MansukhBhai Business & Mitti Cool up till now. In 2017 Global Event, Mansukh Prajapati was invited as an Entrepreneur and it was in the year 2007 Forbe s Magazine published an article on MansukhBhai and Mitti Cool, with the heading Indian Inspirational Businessman. 22

23 NEWS AND PRINT MEDIA 23

24 PERSONAL LIFE & LEGACY Mansukhbhai s father Raghavbhai and mother Labhuben help him in his work of designing and making potteries. His younger son is in school while the elder one is completing his diploma in ceramic technology. He always had the support of his father who used to give him tips from time to time based on his own experiences. His wife was another pillar of strength, always co-operative and understanding, helping him during odd hours and motivating him in times of failures. She is always at his side whenever he goes for an exhibition and takes care of the sales. Apart from the family, he got support from others too. He used to take his inventions to his friends and other more educated people (as he puts it) for suggestions and criticisms. Their feedback has resulted in making Mitticool and other products, a success story, as we see it today. 24

25 Thank You 25