The Bootstrapper s Guide To Being A Modern Freelancer

Transcription

1 The Bootstrapper s Guide To Being A Modern Freelancer

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4 Presenter Info Cara Lucas Kine.x, Marke.ng Manager Editor of the blog, FisDul of Talent Design/Power Tool Addict Patrick Ward Kine.x, Lead Genera.on Coordinator Former poli.cal hack Vinyl Junkie

5 Things To Talk About 1. Now Trending: The Freelance Economy On The Rise 2. Reality Check One-Two. You Ready? 3. Our Perspective 4. 5-Step Playbook for The Modern Freelancer 5. Q&A 5

6 1. Now Trending: The Freelance Economy Is On The Rise

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8 Freelancing in % of the U.S. workforce performed freelance work in That translates to 53.7 million people, up 700,000 from % of those freelanced by choice, up 7% from % of freelancers said they would not take a traditional position with an employer All stats from 2015 Edelman Berland Freelancer s Report

9 How Freelancers Worked in 2015 Technology is making it easier for freelancers to find work; 51% obtained a project via the internet, up 9% from % of freelancers who left traditional employment now earn more than in their previous jobs 78% saw their income rise in 2015 All stats from 2015 Edelman Berland Freelancer s Report

10 What s Next? 83% of freelancers believe the best days are ahead in 2016 and beyond 75% of non-freelancers are open to doing additional projects outside of their regular employment To earn extra money To have more work/life balance Freedom and flexibility are the key drivers in freelancing To do work I am passionate about To work remotely % of Respondents To be my own boss To have schedule flexibility 55% 60% 65% 70% 75% 80% 10

11 Who Freelances? The youngest and oldest generamons are most likely to freelance by choice. 70% 60% 50% 40% 30% 20% Choice Necessity 10% 0%

12 2. Reality Check One-Two: You Ready?

13 The Business Challenge Drives the Freelance Market

14 What s the most important thing you can do to take advantage of that?

15 3. Our Perspective?

16 Don t follow the playbook And you may find yourself at risk.

17 4. 5-Step Playbook For The Modern Freelancer

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19 1. Use Social Media As Your Weapon of Choice 19

20 YOU ARE NOT SPECIAL.YOU ARE NOT A BEAUTIFUL OR UNIQUE SNOWFLAKE. but you could be with a little work. What does Google have to say about you? That s your Personal Brand online Defining your Personal Brand isn t hard, you just need to make the time

21 Pick the right social media tools. LinkedIn + Twitter + Instagram Personal + Professional mix Transparency + Authenticity = Cool Factor Cool Factor based on Truth = Increased opportunity in your field. 21

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23 2. GET ON LinkedIn. Do it. The Franchise:! Advanced LinkedIn user that has revolutionized the social networking game and set the bar for how to present information on a LI profile. The Second-Stringer:! The Second-Stringer is the middle of the pack LinkedIn user with a respectable profile but falls short of champion status. The Scrub:! The Scrub is the novice LinkedIn user that created a profile because someone at a networking event or an article on Inc.com told them they should.

24 unique tag sweet pic stomping grounds customized URL & how to contact show us why you shouldn t sit the bench 24

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27 3. Position Yourself As a Thought Leader Carve out your niche with a blog Make your target audience as specific as you want More than a portfolio Write 2-3 times per week and share industry insights, tips, features, stuff you re working on Let the content drive your social media strategy/feeds 27

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29 4. Do Free Work Yep, we said it. FREE. Strategic gifts with no expectation of getting something in return Meant to position you as an expert in your field while demonstrating skills/knowledge Designing templates, giving away free stock photos 29

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32 5. Create + Maintain a Modern Portfolio Get your work online Visual elements are key Showcase projects/experience with at least 2-3 sentences Don t forget to use visual social media to spotlight work (Pinterest, Instagram) Behance 32

33 Where do I brand my work? 33

34 5. Q&A?

35 Cara: LinkedIn: hpps:// Patrick: LinkedIn: hpps://