Sure Fire Marketing Group LLC 2016 Copyrighted

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1 Sure Fire Marketing Group LLC 2016 Copyrighted

2 FROM: Russ Jones Call me with questions Let's face it...last year was tough for most agents...with lack of marketing strategies, new regulations and costly mailing programs it was a tough year. I've decided to help you make this year a GREAT YEAR! I can show you how to be in that top 10% of successful Insurance agents using my new "Baby Boomer Millions " System. It is a proven, reliable way for you to not only survive this year, but prosper like never before...i know that sounds like hype, and there's no shortage of it going around these days but before you roll your eyes or quickly dismiss what I'm saying, here's what I'm going to share with you... Let me show you how to average six to eight appointments a week with prospects who want to talk with you about their financial situations. We have developed and tested the following marketing strategies for the following products. 1. Final Expense Insurance- We have our Final Expense Course and our $500+ A Day Preferred Widow Postcard System. Plus, How I Wrote 2500 Final Expense Plans In 10 Years. 2. Annuities-Includes our One-Call Close Annuity Presentation. Sample postcards, scripts and Annuity Review template. 3. IUL s Sample script, letters postcards for selling IUL s to wealth prospects age IRA Rollovers- How to start selling IRA Rollovers with average commissions of $10,000-$20, How To Sell 100 Life Applications a Year over the phone. Learn the secrets of a 500K producer a year who sells over the phone. 6. Access to our Power Niche Leads of preferred widows for selling final expense, plus CD investors, IRA and IUL s niche prospects. Did you know... Boomers have become the Worldwide Web's Largest constituency. Baby Boomer females and up to 75 years old control 17 TRILLION in assets. Boomers rank research and seeking out information as the NUMBER ONE reason they spend time on the internet. Baby Boomers are the #1 age group seeking more information about Social Security and retirement planning? The Secret is having the Right Marketing Strategies and niche Power Leads to work.. In our Baby Boomer Millions marketing system you will learn dozens of different strategies. Many of the strategies you can work are free. You will be taught how to start on a shoestring budget, reinvest part of your earnings back into your marketing program and learn how to generate 7-10 new qualified prospects every 7 days without doing any real hard work.

3 We have found that the top 10% of successful agents in the country work multiple spokes of marketing to generate leads and keep clients. Our "Baby Boomer Million " system will teach you all the spokes of marketing that you would ever need to reach your business goals. Check Out a Few Shoestring Marketing Strategies below: How to attract affluent prospects and clients like crazy for Life Insurance, IRA Rollovers and Jumbo Annuity Sales. How to get up to a 12% response with using our 3-Step Postcard System and our Personalize Touch Postcard technology. How to use our Safe Money Kit to sell a ton of IUL s and Annuities. A sample monthly client newsletter that one agent used to increase his annuity production by 217% in one year. A sample report on How I Wrote 2500 final expense Plans in 10 Years. How I wrote 55 applications in one month mailing out 325 Pink Postcards to widows. Seven ways to be the dominate force in your community in the financial business in the IRA Rollover Market. A low cost marketing tool called. Add 3 A Day System that will help you build your database of qualified prospects to over 750 hyper-active prospects within your first 12 months of using this strategy. How one agent in Illinois generated over 100 leads a month using a nonthreatening Telemarketing approach that gets responses instead of rejections. You could start testing this within a few hours with our script. How to promote your services through a strategic alliance with a special letters and template we ve written for you. A proven letter you can send out to prospects and clients that will have them call you for an appointment. The agent who gave me this strategy wrote $317,324 in annuities just from one prospect that received this letter. How the power of Testimonials can build your own financial Goldmine. How to build huge credibility and generate leads and clients with an 800 Hotline service for only $10.00 a month. How three simple things you can do to make you The Go To Guy for your prospects and clients financial needs.

4 Plus, much much more The $500+ A Day Lead System Cheat Sheet. Please note: This cheat sheet is a short outline you can use in your business. Not knowing if you re a broke agent, or one that wouldn t spend a dollar in your business or an agent who reinvests 25% of all your commissions back in your business like other top producers this is a broad outline designed to help you. This is just one spoke of marketing you can use in your practice. 1. If you sell final expense insurance we recommend you buy 500-1,000 Niche Power Leads of widows age For agents who sell investments you need to buy the same quantity of either wealth investors or Upper Deck Baby Boomers. We have found that if you send out a pre approach letter and a postcard 10 days later your appointment rate when you contact the prospect goes up by 3 times. Today on a cold lead list without sending out at least a pre approach letter it will take an experienced telemarketer calls to book two appointments. Of course it also depends on the type of people your calling and what your pitch is going to be. Sample Personalize Touch Postcards

5 GOLDEN NUGGET: Become a trusted advisor by listening to your prospects needs and concerns. Be an expert in what every product your selling. Jay Abraham a great marketing genius said and I quote: I want to talk now about the strategy of Preeminence, which is a philosophical strategy that I believe, once you learn it, you will use to replace everything else you adhere to as far as the driving strategic force behind everything you do, everything your team does, every relationship you have, and the way you relate to everybody in your business and in your life. In order for you to successfully adopt and embrace the Strategy of Preeminence, philosophical strategy in your organization, you have to start a bunch of different shifts in the way you refer to everything you deal with. The first thing you got to shift in is this attitude of whom you are selling to. We are in a world, a competitive world where there are two - count them - two separate forces trying to turn everyone of us into commodities. The first is our competition that wants to marginalize our advantage, that wants to marginalize our distinction, our differentiation, any preemption we ve got. The second is the consumer who wants the same thing. They are pushing forces like mad on us. If we succumb, if we embrace it, if we accept it, then we basically wave the white flag of surrender. The way that you change it is to start mentally by seeing yourself as the trusted advisor, and as such, you will never ever again allow one of your clients to ever purchase less than they should in less quantity or combination than they should in less quality than

6 they should, less frequently than they should because to allow them to do that is to breach your fiduciary responsibility as their trusted advisers. If you know with certainty that doing something one way and in one combination at one level is going to produce four or five or 10 times the result for them that doing it a lesser way or not doing it will occur, and you are in fact wearing the hat as their trusted, permanent, definitive advisers, their ultimate counsel as their fiduciary, you can t let them do it. You wouldn t want your attorney to say, Do this even though you re going to be exposed to all kinds of litigation and danger, would you? You d want him or her to basically grab you philosophically by the lapel, shake you a little bit, and say, Look, you could do that, but it s going to be not the best outcome. It s going to be not in your best interest, and it s going to have a terrible result. Here s what you got to do and here s why, wouldn t you? That s the attitude you got to get. 2. After you purchase your Niche Lead List then we recommend you send one of our pre approach letters or Personal Touch Postcards. If your selling final expense insurance we recommend sending out Pink Letters a week that have been personalized. If you re selling annuities then use one of our preapproach annuity letters or Personal Touch Postcards. We ve had great results by also sending out one of our current client newsletters called Smart Money News and Facts You Should Know. We also have a service who will do all these steps from A-Z. This really paves the way for a phone call and an appointment to drop off some addition information or one of our free kits. 3. Now if you have the money we recommend you use are American Telemarketing center to follow up on all these leads with a phone calls offering one of our free reports or a Peace-Of-Mind Kit or a Wealth Preservation Kit. We have an agreement with a 50-year-old Tele Marketing Company for only 69 cents a minute. Please understand that these are professional appointment setters. Not from a foreign country. They have your best interest in mind because they want repeat business from you. 4. For follow up on your leads you can also run an ad on Craig s List or local newspaper for an experienced telemarketer. For example: Experienced Appointment Setter for busy Insurance office. Part time, hourly plus bonus. Send resume to your address. 5. When you receive the resume for review study it closely for any experience they might have. Then call them back and listen to their voice and ask them a few basic questions like how would you overcome the objection I m not interested or I have all the coverage I need. You get the point. SAMPLE WEBSITE LEAD PAGES

7 6. We recommend you have a website landing page and a newsletter or report you can send to your prospect. We have found when the prospect says no to an appointment have your appointment setter say, I understand would it be ok if we send you one of our financial newsletter that help people save money and protect your retirement income. We have found that 75% of the people say yes. Then after they receive the newsletter you can follow up or have your appointment setter call back and offer a financial review. Some agents actually just drop off the report and kit and say something like this, Hi this is Tom and you requested our free kit and I was driving home from an appointment and just wanted to make sure you received this valuable kit. It has saved some people in our community thousands of dollars in expenses. Plus, I just wanted to stop by and introduce myself to see if I could be of service to you. Plus, I wanted to just shake your hand. Then after they receive the newsletter you can follow up or have your appointment setter call back and offer a financial review. If you need a client newsletter and website check it out at

8 Please don t be scared to try this concept. It works if you will just work the system. 7. If you want more information on our Baby Boomer Millions System just go to link below. I was talking to a new member on Skype. Well, he told me he actually follows my marketing advice (can you believe that) and mailed out 200 personalized monthly client newsletters to a "Power Niche Lead" list of Upper Deck Baby Boomers, which he bought from us (cost only $197 for 250 leads). Here s what he did He got 200 letters printed up and he sent them out to his list along with a "Tell-A-Friend" insert and an offering of a $25 gift card to a top restaurant in his area. It was a small certificate on Green card stock that had $25 gift on it. A real eye catcher! He offered them the card for giving him 5 referrals from their friends or

9 associates. He also enclosed a small return envelope. He used a variety of pastel envelopes and used a handwritten font. So far he was able to make 12 appointments and made $17,500 in commissions. I had another agent tell me that by using the monthly client newsletter he had a prospect go to his Wealth Transfer Landing Page and opt in for his special report. He was able to make $24,257 from just one client. =>> - Special Report Landing Pages Made Simple To your success, Russ Jones P.S. If you need any lead counts give me a call at I had an agent in California tell me he is averaging 3 presentations a day using my active investors lead list, my "3-Step Postcard System" and my million $$$ phone script. His professional appointment setter averages 53% appointment rate after they mail a personalized letter and postcard. P.S.S. When all else fails in your business give me a call. We all need to work harder and be flexible when someone throws up a roadblock. I love this picture to show us that all is not lost when we fail. We just get back up and try again.

10 Check it out at JUST PUBLISHED The $500+ A DAY INCOME LEAD SYSTEM You will receive over 50 marketing strategies and tips you can use in your business starting TODAY! Includes: 13 Secret Strategies To Double Your Production In 90 Days Or less. 31 Secret Weapon Strategies To Make Maximum Money in Minimum Time. 67 Power Phrases Million Dollar Producers Use. Hot Ninja Marketing Strategies. How One Agent Averages Presentations a Week using postcards and an experienced telemarketer that gets 53% appointment rate. Bird Dog Book For Getting a Steady Stream of Referrals. Sample Postcards templates of Personal Touch Postcards. Annual Check UP List That One Agent Uses To Sell Millions In Annuities and Life. How To Make 500+ A Day Course On Selling Final Expense Insurance. Ultimate Trade Secret Report For Making $15,000-$25,000 In IRA Rollovers. You can get this course FREE when you order leads or you can buy it for just $97.00 $ Digital Download.

11 Second Course You Should Check Out! It will give you all the postcards, scripts, letters and other marketing material you need to sell IRA Rollovers, annuities, IUL s and Final Expense Insurance The New Mother-Of-All-Systems When you order Our New Mother-Of-All- System You Also Receive The Digital Version Of The Baby Boomer Millions and the $500+ A Day Lead System See above for details.

12 The New Mother-Of-All-Systems Discover over 197 Little Known Secrets to Creating a New Annuity, IUL, Life Insurance and IRA Rollover Explosion In Your Business... The Mother-Of-All- Systems includes 197 Little Known Marketing Secrets to creating new production annuity, Life Insurance and IRA Rollover Explosion in your business. Plus, IUL s, Life Insurance selling over the phone, our $500 a Day Preferred Widow lead System, our top 10 postcards and reports you can customize with your name, 800 number and website on it, plus Wealth Transfers, IRA Rollover includes sample letters, postcards and scripts. Plus an assortment of CD and IRA Rollovers, Presentation of a 3 million a year income producer, 3 Step Postcard System, 67 Power Phrases of a Million Dollar Producer, The Postcard Millionaire Formula, 3-Steps to Million Dollar Production, Miracles of recorded messages, IRA Rollover System, Secret Marketing Systems, Annuity Book, annuity planning system, One Call Close Annuity Sales, Power Point Presentation. Plus, much, much more. Here's just some of the things you'll learn in The Mother-Of-All-System. Revealed: The #1 "dirty little secret" how to use CD owners (Maturing in Days), Upper Deck Baby Boomers with liquid assets of 250K and incomes of $150K can help build your income. Discover the "3-step Million $$$ Producers Process" of using a pre approach letter, postcard and follow-up courtesy call" to consistently get in to see more than 60% of the prospects you contact. How to hire an Executive Assistant (qualified telemarketer appointment setter) to book you solid 2-3 appointments a day with CD prospects.

13 Secrets of using a monthly prospect and client Newsletter to get 3-4 referrals on every appointment. If your not using a client newsletter you re losing 20% of your clients yearly. Learn the formula how this top annuity producer increased his annuity production by over 217% in 12 months using a newsletter and a loaf of pumpkin bread. How to use our "Wealth Transfer and Restoration Kit " to open the doors to high net income Baby Boomer Leads IRA Owners and CD Owners. How to become your local "CD Buster, Wealthy Baby Boomer and IRA Rollover Specialist" and start getting those $5,000-$10,000 commission checks. How to use a simple lead landing page to get daily HOT LEADS. How to cross sell from selling widows final expense insurance to the big ticket items. SEE ORDER FORM ON NEXT PAGE (Order Form) Questions call RJ at FAX Back Order Form to SPECIAL LIMITED TIME ONLY!!! Name Address City State Zip Phone YES! I want your Baby Boomer Millions System (Digital Version) for just $ $ If you order 250-1,000 leads you get this FREE. YES! I want your $500+ A Day Lead System (Digital Version) for just $ $ If you order 250-1,000 leads you get this FREE. BEST DEAL! YES! I want your digital version of the Mother-Of-All-System for $ $ Order 1,000 leads and you get this FREE! Includes also the $500+ A Day Lead System and Baby Boomer Millions System. Plus, you can have a 30 day free access of our Client Attraction System then $77.00 $37.00 a month for access to our coaching services, 50% discount on all future lead orders, monthly Million $$$ Producers Newsletter, 6 Landing Pages Web Landing Pages, a monthly client newsletter called Smart Money News and Facts You Should Know, annuity and life marketing tools, and six times a year you will receive a complete turnkey lead campaign including sample postcards, mailers, scripts, etc. You can cancel the monthly $37 monthly at anytime. BEST PLAN! One payment of $ plus $27 for Priority Mailing. Includes the complete Mother-Of-All-Systems and 1500 Leads. CD, IRA, 401K and Affluent Active Investors. YES I want your 3 Monthly Payment Plan. 3 equal payments of $ ever 30 days. Plus, $27.00 for Priority Mail. I will also receive 500 leads per month for 3 months. I want investors Final Expense If you want to split up the lead types by 50% Investors and 50% widow leads check here. Check here if you want a 30 day test drive of our Client Attraction System Wealth Transfer 6 lead landing pages, monthly client newsletter and Million Dollar Producers Newsletter then after 30 days the cost would be $37.00 per month. Username Password Plus, you can have a 30 day free access of our Client Attraction System then $77.00 $37.00 a month for access to our coaching services, 50% discount on all future lead orders, monthly Million $$$ Producers Newsletter, 6 Landing Pages Web Landing Pages, a monthly client newsletter called Smart Money News and Facts You Should Know, annuity and life marketing tools, and six times a year you will receive a complete turnkey lead campaign including sample postcards, mailers, scripts, etc. You can cancel the monthly $37 monthly at What products do you sell now I Just Want To Buy Leads and the script, sample pre approach letter and postcard system.

14 Widow leads are compiled using 17 different sources like TV lead responses that are days old, aged internet inquires, direct mail, magazine inquires, surveys for financial advice and DMV data base services and 12 other proprietary ways to compile. Cost for 250 Preferred Widow leads for final expense and Final Expense marketing system is $295 $197. Cost for 1,000 Preferred Widow leads is $395 $297 Includes marketing system for selling final expense. These leads are designed for you to send out 40 pre approach letters a week offering our Peace-of-Mind Kit and driving by in a few days to drop it off. Our best agents experience for every 10 drive bys a day we find 6 widows home and average 4 presentations and 1-2 sales. Not bad for a $20 a week investment. Cost for 1,000 Preferred Widow Leads is $ Cost for 250 CD, IRA and Affluent Active Investors is $395 $197. Includes Postcard Millionaire Formula System. Cost for 1,000 CD, IRA and Affluent Active Investors is $495 $ Geography I want the following zip codes Favorite cities to work Favorite counties To initiate this agreement sign this order form and return via fax to Please refer all questions to the customer service department at support@ultimateinsurancesystem.com. Please allow hours for response. Name on Credit Card EXP DATE CID# Account Number Authorized Signature: Date Your Credit Card will not be charged until we have verified that the leads you requested are available and they have been secured and reserved for you. All leads sales are final. Fax back to or send check to Sure Fire Marketing Group LLC. Sure Fire Marketing Group LLC. is not responsible for scrubbing leads vs Do Not Call Lists for Preferred Widow Leads. The client assumes this responsibility if he solicits consumers by phone. Not responsible for wrong phone numbers. The client is responsible for compliance with state and federal laws. Sure Fire Marketing LLC. 550 E 100 S, Hyde Park, UT Questions call Russ at CC Order Leads Delivered Leads We can t guarantee your success. Everything is based on your sales ability, marketing budget and the area you work.

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