Effective Newsletters It s more than just the articles
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1 It s more than just the articles Standards Certification Speaker: Graham Nasby ISA Hamilton Section Education & Training Publishing Conferences & Exhibits ISA D13 (Eastern Canada) District Leadership Conference May 3-, 2013 Saguenay, QC
2 About your Speaker Graham Nasby, P.Eng., PMP Senior I&C Engineer with Eramosa Engineering VP & President-elect for ISA Hamilton Section Director of the ISA Water/Wastewater Division General Chair for the 2012 & 2013 ISA Waster/Wastewater Symposiums Member of the ISA18, ISA101 and IEC/CSC TC6 standards committees In 2011 received Control Engineering magazine s Leaders Under 40 award Background in various industry sectors including municipal water/wastewater graham.nasby@eramosa.com Note: ISA member since 2004 Became an active member in 2010 when he joined the ISA18 standards committee Became active in ISA Hamilton Section in late-2010 And then it sort of grew from there. 2
3 Outline Typical Newsletters Benefits of Newsletters Know your Audience What do you want to get out of it Purpose/goals of your Newsletter How much time do you want to spend on this Distribution Methods Writing a Newsletter Plan Timelines Soliciting Articles Newsletter formatting, layout and software Case Studies: ISA Water/Wastewater Division ISA Hamilton Section 3
4 Typical Newsletter
5 Typical Newsletter - 2
6 Typical Newsletter - 3
7 Benefits of Newsletters Member Benefit Communications Tool Easy way to notify membership of meetings, tours, events Demonstrates you are active Shows permanency Provides record of activities Opportunity for members to write
8 Know Your Audience You need to understand your target audience Who are they? What information do they need? What are they going to use it for?
9 What Do You Want to Accomplish? You need to define the purpose of your newsletter To promote events? To provide technical content? To document events? Board-focused, Membership-focused, External-focused Or is it part of a larger marketing strategy? Newsletters can educate, inform, advocate, promote, influence, sell, or simply connect.
10 How Much Time do Want to Spend? Volunteers do not have infinite time available Effective newsletters require time: Time from editor to solicit articles Time for people to write articles Time to editor to follow up on getting articles Time for layout Time for proof-reading/editing Time for printing / distribution Scale your newsletter plans based on the amount of time you have available
11 Distribution Methods Postal Mail (printed) PDF Posting on website as PDF Important: You should always make a newsletter available as a PDF Post current and past newsletters posted on your website
12 Newsletter Plan First step is to write down a brief newsletter plan Defines what you are trying to accomplish Keeps you on track Items to include Number of issues Number of pages per issue Target street date for each issue Main articles for each issue Timeline for when articles due How you will distribute Who does what
13 Timelines Typical newsletter timeline Editor develops article list Articles assigned by editor Authors write articles Draft articles due to editor Editor follows up with Authors Layout Proofreading Distribution
14 Tips for Soliciting Articles The usual ones: it will be fun it won t take very long to do I ll help you write it may be true, but not very inspiring More useful ones: You get a chance to be published Chance to practice your writing skills Demonstrate how smart/competent you are Chance to show off a project or event you are running Get your name out there
15 Mechanics: Layout, Software, Editing Use a template to lay it out Templates are available on ISA website The ISA Format is recommended Layout Software MS Word MS Publisher Adobe InDesign* Quark Xpress* You need someone else to proofread after it is laid out
16 Case Studies ISA Water/Wastewater Division newsletter: pages, quarterly technical articles focus ISA Hamilton newsletter: 6 pages, quarterly section events focus
17 ISA Water/Wastewater Divisions Newsletter Focus Promote the WWAC Symposium Heavy focus on technical articles Inform membership of WWID activities Promotion tool for WWAC & WWID Format: pages per issue 4 issues per year Distribution Distributed as PDF notifications to members PDF on WWID & symposium websites Promoted on Twitter, LinkedIn, Blogs
18 ISA Hamilton Newsletter Focus Promote Section Events Document past events 1 technical article per issue Format: 6 pages per issue 4 issues per year Distribution Distributed as PDF notification to members PDF posted on website
19 Summary Newsletters can have many benefits Know your Audience Determine what the purpose of your newsletter is Decide on Distribution Method Write down your plan Set timelines, so you have lead time Collect up articles ahead of time Keep it Simple Be consistent, and deliver your newsletters consistently and on time Doing less but on a regular basis is BETTER than sporadic and large
Facility P&ID Drawings and why you need them!
and why you need them! Graham Nasby City of Guelph Water Services Guelph, Ontario, Canada 2018 ISA Water/Wastewater & Automatic Controls Symposium (WWAC) 7-9 August 2018, Bethesda, Maryland, USA No part
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