Lesson # 5 How To Reveal Your Most Marketable Skills For The Global Market (Part 3 of 4) Winton Churchill & Barefoot Consultants Staff

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1 Lesson # 5 How To Reveal Your Most Marketable Skills For The Global Market (Part 3 of 4) Winton Churchill & Barefoot Consultants Staff

2 NOTICE: You DO NOT Have the Right to Reprint or Resell this Report! You Also MAY NOT Give Away, Sell or Share the Content Herein If you obtained this report from anywhere other than you have a pirated copy. Please help stop Internet crime by reporting this to: mailto:support@barefootconsultants.com Copyright Barefoot Consultants, Inc. All Rights Reserved This resource guide contains proprietary content and must not be duplicated or distributed without permission. No portion of this material may be shared or reproduced in any manner under any circumstance whatsoever without advanced written permission from Barefoot Consultants, Inc. No portion of this material is intended to offer legal, personal or financial advice. The information contained herein cannot replace or substitute for the services of trained professionals in any field, including but not limited to, financial or legal matters. Under no circumstances, including but not limited to negligence, will Winton R Churchill, Churchill Method, Inc., Barefoot Consultants, Inc., or any of its representatives or contractors be liable for the implementation of the materials, information, or success strategies communicated through this seminar, these materials, or any services provided following the seminar, even if advised of the possibility of such damages. Winton R Churchill, Churchill Method, Inc., Barefoot Consultants, Inc., and any of its representatives or contractors hereby disclaim any warranties, express or implied, including the warranties of merchantability or of fitness for a particular purpose. This material, and all content, is provided AS IS. Results from the implementation of these materials may vary. You alone are responsible and accountable for your decisions, actions, and results. By using these materials, you agree to hold Winton R Churchill, Churchill Method, Inc., Barefoot Consultants, Inc., and any of its representatives or contractors, harmless for any such decisions, actions, or results based upon these materials, regardless of the time or circumstances involved. For permissions requests, contact: Barefoot Consultants, Inc. 500 N Michigan Ave Ste 300 Chicago IL Page 2

Foreword This lesson is a change of pace. The previous lessons have focused on using networks like Elance to provide a steady stream of income for you.

3 Foreword This lesson is a change of pace. The previous lessons have focused on using networks like Elance to provide a steady stream of income for you. Some complain, Isn t that just trading dollars for hours? That sounds like just another kind of a job! It can be in some instances, but for many people, that supplement to their income makes a huge difference in their lifestyle quality. We ve paid rates to service providers on Elance as high as $150/hour so while that is an hourly wage, it is a very good hourly wage one that most global earners would be happy to earn. You string together 20 of those hours a week and you have an income of $150,000 working half-time! That is a lot of freedom. But, now, we want to look deeper into your skills and personal assets. A Story This story will illustrate why Lesson 3 is so important. I was working with a would-be barefoot consultant who had an 18-year career with a company working in the operations department. He wanted to put his skills on the global market, but his most recent experience was very specific to that company. Frankly, I was struggling to help him figure out what his path options might be (usually, it isn t this hard). We took a break and he mentions that he had to make a call before we reconvened. Seems he was head of a hobbyist group. My ears perked up What kind of group? Page 3

I m known for helping members go from just, sort of, hacking around with the hobby to becoming serious competitors.

4 He explains in detail. How big a group? 12,000, give or take a few. How long have you been involved with the group? 15 years. What is your reputation in the group? I m known for helping members go from just, sort of, hacking around with the hobby to becoming serious competitors. You teach them how to do this? Yes. How do you teach them? , a few phone calls I even prepared a video that goes into some of this. Do you charge them for that?... No I don t. People have offered to pay, but I just enjoy doing it! (Light bulb goes on!) Page 4

We ve seen a number of global earners begin their earning with a book. It is a great way for you to get clear on what your expertise is and how important that expertise might be to an audience.

5 It was clear we were barking up the wrong tree trying to get his career to fit his global earning potential This may be the case with you. You want to look at your life in its entirety and move in the direction of earning from things you enjoy doing. What are Your Global Earning Possibilities Write a book. We ve seen a number of global earners begin their earning with a book. It is a great way for you to get clear on what your expertise is and how important that expertise might be to an audience. (we ll show you how to test the marketability in one of next month s lessons ) Because the vast majority of people who set out to write a book live in a fantasy land that robs them of cash, time, and earning potential. What I m about to tell you could probably be. No it is the single most important fact about earning a global (or national) income from writing a book. Understand this little distinction and it is the difference between being a wealthy author vs. a poverty-stricken chump who flashes across the global earning stage in what could be measured in seconds. You ready for the advice: You don t get wealthy writing a book, you do get wealth explaining it Page 5

That concept (from my mentor, Alex Mandossian) is so profound I am going to repeat it so it sinks in: You don t get wealthy writing a book, you do get wealthy explaining it.

K Rowling and the Harry Potter Series She is one of the wealthiest women in the world, and she did it because she wrote those books. True, she is very wealthy.

6 That concept (from my mentor, Alex Mandossian) is so profound I am going to repeat it so it sinks in: You don t get wealthy writing a book, you do get wealthy explaining it. I have 3 levels of explanation of this quote to clarify a statement that may seem completely untrue to you at this point. 1. What about J.K Rowling and the Harry Potter Series She is one of the wealthiest women in the world, and she did it because she wrote those books. True, she is very wealthy. But an important thing you should understand is that if I tell you in these pages, and/or in the course, you can do something, I want you to realize it isn t a one-ina-million chance. Millions of authors publish books. Out of those millions, most lose money, especially when you look at the time they spent writing the book. Banking on sales of books to provide you with royalties will leave you in the poorhouse. 2. A book is a self-contained item how can you possibly get rich explaining it? This point starts with the observation that many books (especially fiction) are self-contained. There is an art to selecting the title of a book that opens the door to the possibility of telling.. Non-fiction works are best for this purpose and something in the genre of How to is a great place to start. No matter how thorough you are in explaining your How to subject, there are always variations. Be very specific in your title. This gives you the opportunity to explain even more later, for example: How to in a terrible economy. Page 6

7 How to after having a baby. 10 Ways Women Can Increase Their Odds At Being A Successful. You get the idea really an infinite supply of situations and circumstances that demand an explanation beyond 2 covers. 3. We live in a complicated and ever-changing world. If you know a topic well, you know how it is affected, influenced, or turned upside down by these changes. As an example, 15 years ago, my general advice to clients was to use primarily direct mail for their business promotion because nobody had an address (less than 15% of business people.) Now, I recommend using almost exclusively because every business person has an address. Living Proof This book strategy is one of the strategies that I have pursued in my own field. I wrote and published my book through a publisher and have done selfpublishing. Both have pluses and minuses, but, in the end, all my books made it to Amazon, one made the bestseller list, and another one won the USA Book Award in its category. Page 7

8 I won t be making any housing down payments with the royalties, but these books have opened the door to so many other business opportunities that the energy and effort were worth it all and today, it is even easier for you to get though this complexity: Page 8

9 a And A Book Is Just The Beginning One of the more interesting global earning options is becoming a modest but productive mini media company Yes. you! Let me explain Today, more than ever before, the world market is hungry for information, knowledge, and experience. Page 9

10 And, now, for the first time in quite this way, the global market values a wider variety of expertise. (You must realize that your expertise is not what your job or career is as much as it is the unique set of skills, experience, and wisdom. The reason we ask you to do these exercises is that most people don t make the distinction between their expertise and their career.) One of the biggest reasons people fail to become effective global earners is that they don t get to the heart of what their passion is. The other reason they fail is they don t temper their passion with what is practical they wind up over the edge earning little to nothing while waiting for the earning miracle to occur. When, with a little careful planning, they could be earning well and doing something they really enjoy. The one thing very few people know is that their skills can be turned into a media company making you a mini-celebrity in the process. As I mentioned before, books are difficult to write and almost never return sufficient royalties to even compensate you on a reasonable hourly basis. You can plan your life of freedom making assumptions based on unrealistic successes only to be disappointed repeatedly. Page 10

produce that result. Is it sustainable? Is it repeatable? Can they teach others to achieve that level of success? No. For the most part, that kind success is like winning the lottery.

11 $40,000/month No Problem! What is an unrealistic success? Somebody that goes from living on welfare to $40,000 a month I mean, God bless them they fought back and did well But it was luck, skill, timing, and hard work that came together very uniquely to produce that result. Is it sustainable? Is it repeatable? Can they teach others to achieve that level of success? No. For the most part, that kind success is like winning the lottery. Yes people do it, yes, it is true, they work hard, yes, they deserve it. but The chances of them teaching you to achieve that kind of success are very slim maybe 10,000 to 1, maybe 100,000 to 1. The Secret But the chances of moving through a step-by-step process, building on success, learning from mistakes, and having practical goals rather than ridiculous goals Over the years, I ve met and worked with many very successful people some successful for a few minutes, some successful for decades, and what I ve noticed is the ones who are successful for decades simply work to get a little better every day but they work at it diligently. Some of them are very smart, some are very quick, some have the gift of speaking but all of the really successful ones simply work at it diligently. Page 11

12 Fact or Fairy Tale? Much of the entrepreneurial literature you will read is about some gal or guy who had a dream, struggled, maxed out their credit cards, borrowed from every friend and family member they could then just at the moment their dream was about to get kicked to the curb something positive happens and they roar off to a life of astounding success. What you may not have heard is that, statistically, that is a load of garbage. The occasional story like the one I just mentioned gets big press, but the probability of being successful with that strategy is not very good. In fact, it is a much more reliable strategy for bankruptcy! On the other hand, the vast majority of entrepreneurs have a slower, more deliberate path that allows for a certain margin of error. Another secret: You ll learn more from your mistakes than you will from your successes. Clever entrepreneurs often have multiple streams of income so that they can give their newest venture the food, water and light it needs to bloom. For an example, an effective way to speed up your results is to work both an Elance strategy, so you have a flow of funds, and then have a strategy to build your consulting empire. One feeds the other and you are earning while you are implementing. Page 12

Step By Step Becoming A Mini Publishing Empire The great thing about being a consultant/expert/publisher is that you actually do have the potential to make money while you sleep or while you re on

Usually, you start with a report of some kind.

13 Step By Step Becoming A Mini Publishing Empire The great thing about being a consultant/expert/publisher is that you actually do have the potential to make money while you sleep or while you re on vacation for 2 weeks from anywhere on the planet without the stress we so typically associate with being an entrepreneur. What does the mini publishing empire look like today? Usually, you start with a report of some kind. (and don t worry in a future lesson, we ll show you how to create that report and not write a single word of it yourself) You offer that to an audience Winton s Story That s what started my business in 2001 and has helped so many of my clients start or grow theirs. Let me say that, for the most part, I have done some of this backwards myself probably consuming a lot more energy and effort than needed And let me tell you, getting the cart before the horse can set you back months or even years. Page 13

14 The short version for me is that I worked for a number of companies in the technology area. Rising up to the post of Vice President, I had apparently become adept at playing what some would call the corporate game. When the dot com bomb hit in 2001, the company I was working for (a software company) suffered severely and, in essence, had to cut paychecks by half just to keep the doors open. Over the years, I had had the itch to be in my own consulting business. Being the master of one s destiny always feels good! Here comes another idiot! myself. With the decrease in pay, a string of key personnel changes that meant the company had no real direction, I decided that if I was going to work for an idiot, it might as well be It took a year and a half of planning, doing a few consulting assignments on the side, and an enjoyable job (thankfully) at another software company that was also struggling with the current market conditions. I started speaking, then consulting, then started writing a book and built that into a healthy 6-figure consulting practice. One of the big drawbacks to that practice was travel I was on the road constantly. Then came a technology breakthrough that enabled me to travel less (but I must say that travel is still very important) and deliver a higher quality of service to my clients. Page 14

By paying close attention, you may be able to leapfrog your practice and save much of the aggravation that I had.

15 The breakthrough for me occurred on 2 fronts (I am sharing with you the inner workings of my business. It could take you years of trial and error to stumble on this combination of resources applied in this way. By paying close attention, you may be able to leapfrog your practice and save much of the aggravation that I had.) Front 1 I was fortunate to have my consulting business launched on the day Jay Abraham had asked me to speak at one of his conferences to small business owners. I had done some consulting and copywriting for him previously. I had also spoken at several of his smaller gatherings of clients on the topic of Internet and marketing. Jay is an incredible direct marketer and a delight to work with. Jay put 700+ people in a room at a hotel near LAX. It was a 4-day conference and I spoke for about an hour about using as a direct marketing tool. Not in the spam sense but the ethical, permission-based type marketing that is still such a strong performer today. I gave my hour talk I wasn t trying to sell anything so it was just educational in nature. During my presentation, I got a lot of giggles, oohhs, and aahs. I was happy, the audience seemed to like it, and I was on my way to the next appointment I had later in the day. Front 2 I turned to leave the stage and there were business owners, cards in their hands, who pummeled me with questions for the next 2 hours. When I left, I had about a dozen new clients. Page 15

My point being, you don t build a business on the idea that this kind of event will happen. You do build your business step by step, so when this opportunity comes along, you can take advantage of it.

16 My point being, you don t build a business on the idea that this kind of event will happen. You do build your business step by step, so when this opportunity comes along, you can take advantage of it. It might not be this dramatic, but my experience is the Good Luck and overnight success is usually preparation meeting opportunity. And that is why Churchill s First Principle of Global Earning is: Plan to succeed by taking small steps at first. Easier than ever. If you take this path, you will still probably be a big Elance (or similar network) user but on the buying services side. Over the years, I ve started a number of businesses, and as any entrepreneur knows, you ve got to do a lot of busy work when you get started but as quickly as possible, you want to hire out that kind of activity so you can concentrate on the big picture Today, you can begin almost immediately delegating those jobs, tasks, and projects that are not a good fit for you. Which brings me to Churchill s Second Principle Of Global Earning: Page 16

17 As soon as it is practical, delegate all (or almost all) of those things you don t like to do or are not good at. This helps you gain a lot more momentum in the early stages. Don t squander this opportunity you still need to be a jack of all trades in the startup phase, but if you are not a logo designer, contract that out! We got our Barefoot Consultants Logo for about $140 in just a few short days. If you would like the name of the artist, send an to: winton@barefootconsultants.com Media Mogul? How do you know if you have the potential to be a mini-media company? This one is a little trickier issue to answer and the kind of question that is best answered by someone who doesn t know you. Pay Close Attention! This is one of the kinds of things we use our coaching program for but for this lesson, I am going to give you a coaching freebie. Answer the following 5 questions and them off to me. I ll give you my honest (and respectful) opinion of your opportunity here. And you might be surprised Some say I have a knack for finding opportunity where none is obvious. Send that to:winton@barefootconsultants.com Page 17

18 The Questions 1. Do you have a group of people who follow you this could be like a group of 100 people that read your blog, subscribe to your newsletter, or listen to a recording of you once a month? Yes No (circle one) 2. How big is your address book in terms of the number contacts who know and respect your skill or expertise in an area (either work, hobby, or charitable /volunteer activities)? 3. Have you written books or articles? If so, what topic? 4. Do you speak to audiences occasionally or frequently? Yes No If yes, what topic? 5. Do you do any other writing in your work or volunteer activities that you enjoy? If yes please describe that work: By all means, don t worry if you don t have sterling answers to put down this is simply a way to help me understand how I can best help you! Page 18

19 This Week s Assignment 1. Read this lesson carefully, it is much bigger than usual and contains a lot to think about. 2. Answer the 5 key questions. 3. Quick, cut and paste your response in an and send that along to: Congratulations! winton@barefootconsultants.com Our next step is to bring together everything we ve looked at over the last 5 lessons and, for that, we will see you in 7 days! Best Wishes For Your Barefoot Lifestyle, Winton Churchill Winton Churchill Publisher, Barefoot Consultants, Inc. P.S. Remember to take advantage of the monthly consulting even if you only use it for a month, it s like putting your process on steroids (but safe)! consulting@barefootconsultants.com Page 19

20 Previous Lessons Lesson #1 Click Here to access Lesson #2 Click Here to access Lesson #3 Click Here to access Lesson #4 Click Here to access Lesson #5 Click Here to access Page 20

Workbook #1 Digging Deep & Revealing Your Interests and Passions Winton Churchill & Barefoot Consultants Staff

Workbook #1 Digging Deep & Revealing Your Interests and Passions By Winton Churchill & Barefoot Consultants Staff BarefootConsultants.com NOTICE: You Do NOT have the right to reprint for other than your