Conference Schedule. Get Up To Date Conference Info On Your Phone at THATCC.INFO

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3 Conference Schedule Get Up To Date Conference Info On Your Phone at THATCC.INFO Tuesday, September 25th 8:30 am Doors Open for VIP s 9:30 am 10:30 am 11:30 am 12:15 pm 1:00 pm to 2:30 pm 2:30 pm 3:15 pm Creating a Thriving Team Culture That Attracts and Retains Great People What the Church Can Learn About Social Media from the Corporate World Boring is Better: Why Your Church Needs Your Skills in the Most Ordinary Way #SeizeThe167: How to Navigate Your Church Through The Biggest Communication Shift in 500 Years LUNCH (Taco Bar) Displaying Your Church s Culture Online & Offline Can I Get A Witness? How to Help Your Pastor Preach Better Sermons Every Week with the Resources You Already Have Jenni Catron Aimee Cottle Michael Lukaszewski Brady Shearer Thanks to Tithe.ly TaQuinda Marie Stephen Posey 4:00 pm END Day One 6:00 pm to Midnight VIP Only s Party (must have VIP ticket)

4 Wednesday, September 26th 8:30 am Doors Open for VIP s 9:30 am From Social Media to Social Ministry Nona Jones 10:30 am The Strategy of Thoughtfulness Katie Vogel 11:30 am Mastering Public Relations for the Church Mei Ling Starkey 12:15 pm Rethinking Communications in the Church Phil Bowdle 1:00 pm to 2:30 pm LUNCH (BBQ) Thanks to Blackbaud 2:30 pm Facebook Ads Intensive Workshop Richy Hirtle & Andrew Riis 4:00 pm END Day Two

5 Table Leaders Guide Discussion Tips As a Table Leader, your goal is to get the discussions started and keep them flowing, not dominate them. Be respectful of people who are shy, but gently encourage them to join in by asking them a direct question. Betsy, what do you think? Keep the conversation moving you ll only have 5 to 10 minutes after each session for discussion, but remember you ve got all day including long lunch breaks. Keep in mind that people who attend That Church Conference come from just about every church denomination out there. Respect people s different perspectives and theological differences, and focus conversations on how you can improve communications and marketing. If anyone shares something super insightful, write it down and let us know. Ice Breakers Use your time together before sessions and at lunch to get to know each other better. If the conversation is dragging, here s some questions to get it moving again. Where is the best place to eat where you are from? Who would win in a fight, Justin Dean or Van Baird? If you could change one thing about your church, what would it be? Who is the most famous person you ve ever met? Have you ever taken a personality test? What was your result? What is your favorite app (besides social media apps)? What is your biggest communications or marketing struggle? How long have you been in your role at your church?

6 Tuesday Sessions JENNI CATRON - Creating a Thriving Team Culture that Attracts and Retains Great People. 1. How could greater self-awareness increase your personal influence? 2. Where does your church/organization need to be more self-aware? AIMEE COTTLE - What the Church Can Learn About Social Media from the Corporate World. 1. If our brand was a person, what kind of personality would it have? 2. If our brand was a person, what s his/her relationship to our audience (a coach, friend, teacher, dad, mentor, peer etc.)? 3. Describe in adjectives what your brand s personality is not. MICHAEL LUKASZEWSKI - Boring is Better: Why Your Church Needs Your Skills in the Most Ordinary Way. 1. What are the keystone ministries in your church? 2. What keystone ministries most need your communications superpowers? BRADY SHEARER - Seizing the 167: How To Navigate Your Church Through The Biggest Communication Shift In 500 Years. 1. What is one thing you learned by looking at the social media case studies that Brady presented? 2. What is one thing you are going to change about the way your church communicates going forward?

7 TAQUINDA MARIE - Displaying Your Church s Culture Online & Offline 1. Share your definition of culture. 2. How would you describe your church's culture? 3. What are you doing to specifically reach people who fit your culture? STEPHEN POSEY - Can I Get a Witness? How to Help Your Pastor Preach Better Sermons Every Week with Resources You Already Have 1. Does the content and scope of our weekend messages align with the demographic of people we re trying to reach? 2. What trusted people do we have that could help us give voice to a more robust perspective?

8 Wednesday Sessions NONA JONES - From Social Media to Social Ministry 1. How has our use of social media tools built God s Kingdom? 2. How can we change what we measure to ensure Kingdom impact? KATIE VOGEL - The Strategy of Thoughtfulness 1. What kinds of conversations are currently taking place on your church s social media, and what kinds of conversations do you want to facilitate? 2. What are the current felt needs of your church community? What are some ways to effectively acknowledge and speak to those needs on your church s social media? MEI LING STARKEY - Mastering Public Relations for the Church 1. What is one story or ministry that you could share with the media that could impact your community? 2. Share an experience that your church has had with the media (positive or negative). If your church has not engaged with media share why. 3. Who are people at your church that you can engage to be storytellers or "reporters?" PHIL BOWDLE - Rethinking Communications in the Church 1. Does communications at your church look more like a service department, or a ministry? 2. What s one area that you need to rethink and rework to communicate more effectively as a church?

9 RICHY HIRTLE & ANDREW RIIS - Facebook Ads Intensive Workshop 1. What are some practical ways (campaign ideas) for using the reach vehicle? 2. How will you make sure that the Gospel is at the center of your marketing? 3. How will you implement these ideas into your Christmas marketing?

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