The H OMECLEAN F RANCHISE. An exciting opportunity in the residential cleaning market

Transcription

1 The H OMECLEAN F RANCHISE An exciting opportunity in the residential cleaning market

2 Me and Teresa when we started Homeclean in 1984 Teresa enjoys a bit of office banter Matthew at school seated, far left

3 I am delighted to welcome you to the Homeclean franchise This is a company that I established with my wife a long time ago in 1984 from my one bedroom flat in Islington, North London. We started with just one telephone and a pack of 500 leaflets, and by the time I had gone out and completed my first ever two hour leaflet drop, I had my first customer enquiry on the answer phone when I returned home. From that moment I knew it was going to be a success, but never in my wildest dreams did I imagine that it would grow to be quite this successful. What started out as a simple business working from home grew into a much larger company employing five people in our office, serving over 3,000 customers every week. Yes that s right, every week. We are by far the largest domestic cleaning agency in the UK, and have only just recently looked to expand our national franchising. We ve been completely blown away with the overwhelming demand from all over the UK. How have we managed to achieve all of this? Yes, definitely a lot of hard work, but also by building a wonderful business model and business system, which means we are able to operate a better product than any other domestic cleaning company in the UK. This of course means we are able to make a lot more profit too! We ve spent decades developing a computer based system of managing both clients and cleaners that makes everything so efficient. We have ingenuous marketing methods and cleaner recruitment tools that allow us to attract new clients, and also constantly recruit enough high quality cleaners. We have over 30 year s industry experience at the top of our field. This is all just part of the reason why we are so completely inundated with demand for franchises across the UK. I very much look forward to meeting with you and showing you how running a Homeclean franchise can be incredibly satisfying, enjoyable and most of all profitable! Best wishes, Matthew Silverstone

4 Homeclean Franchise An exciting opportunity in the residential cleaning market At Homeclean we would like to welcome you to a new and exciting franchise opportunity, ideal for anyone wanting a home-based business delivering strong residual income. As you now know, Homeclean are the market leaders in the growing residential cleaning market. In today s high pressure world, very often both partners are out to work, or are simply extremely busy, which makes employing a cleaner a necessity and not a luxury. Having a cleaner frees up valuable hours for clients to spend as they wish, relaxing, spending time with family or seeing friends etc, rather than cleaning their house for hours each week. Also, because our business model allows us to charge out our cleaners at an extremely reasonable rate, whilst still protecting our profit, many people can actually afford to get a cleaner which obviously expands our client-base and profitability. Homeclean s ingenious model has been getting people wonderful cleaners, and improving their lives for 30 years, whilst consistently maintaining extremely high profit levels and growth, with our recession resistant business. Now we want to expand our success by offering franchises across the country. We re looking for dynamic, hard-working people who are able to manage a strong home-based business. You don t actually need to know anything about cleaning before you start, nor would you ever do any cleaning for anyone, at any time. We will support you all of the way, with proven training techniques and systems. Everything you need to turn your modest starting investment into an ongoing profit stream for years to come. Once you ve read this brochure we can speak further, possibly arranging a face to face chat so we can go over everything in a bit more detail with you. Matthew Silverstone Teresa Godbold Matthew Silverstone and Teresa Godbold Offering new services such as ironing has proved very popular

5 We ve been completely blown away with the overwhelming demand for Homeclean Franchises; it has made us extremely proud of what we ve built over 30 years. We re proud that our cleaners like working with us

6 What we do Homeclean provides thousands of cleaners for clients every week. Some of these are regular cleaners, coming to properties at regular intervals, others are one-off bookings. Homeclean caters to them all effortlessly with our fantastic business model. Cleaners can be booked online on our website and mobile site and also by phone. Cleaners can be at a client s properties after only two hours of the booking being made. And our clients state their cleaning requirement with total flexibility. Our business model offers cleaners at a very competitive hourly rate, which is paid directly to the cleaner. Homeclean then charges each client a yearly management fee or a one-off fee for individual bookings. This equates to strong long-term client retention and excellent residual income, making Homeclean the perfect management business, which continues to increase in profitability each year. We fully expect a Homeclean franchise to generate a turnover of around 40,000 in the first year with profits of 27,000. Homeclean also provides a lot more than just cleaning, we also offer ironing, upholstery, and a host of other services, which gives us real diversity in what we are able to offer clients; all of which are billed at the same hourly rate. Clients also benefit from total continuity of service for example when one cleaner is on holiday, another will be organised by the system to take their place. This is just one aspect of the incredible business model Homeclean operates. Our customers find us by word of mouth, natural search, pay-per-click, and our other dynamic marketing methods. Once you have taken on a Homeclean franchise, we will give you your own version of our professionally and uniquely developed website. We will provide you with a detailed marketing plan for you to completely control how much traffic you receive, to fit with your schedule. The more marketing you do, the more business you receive. We fully expect a Homeclean franchise to generate a turnover of around 40,000 in the first year with profits of 27,000. These of course are conservative estimates, and could also be a lot more!

7 How much can I expect to earn As a franchisee you will receive a turnkey start-up package which will supply you with everything that you need to set up your new business, as well as our constant support and guidance. We fully expect a Homeclean franchise to generate a turnover of around 40,000 in the first year with profits of 27,000. This figure should rise consistently over the next 5 years to at least 80,000. These are also very conservative estimates, and revenue and profit levels could be significantly greater. Teresa and our son Jordan at The Emirates Whilst there are no guarantees, we believe this to be a fair indication based on more than 30 years of experience and the proven success of the Homeclean business model. There is also the opportunity to expand your business with the acquisition of multiple territories; this of course would multiply your revenue and also profit! These high levels of return are just part of the reason for the huge demand for Homeclean franchises across the UK. What do I need to do? No prior experience in any form of cleaning is necessary and of course, obviously, you would never ever be doing any cleaning yourself. The key to being able to operate a successful Homeclean franchise is simply being organised and dedicated. We will guide you through the rest, and you will find that our proven business model makes everything extremely simple and stream-lined for you. We will begin teaching you everything you need to know from day one. Our comprehensive training and proven systems, perfected over the years, will enable you to operate your business effectively as soon as possible. We will also allocate you a dedicated mentor from our Support Team to help you from the very outset, and they will continue to be there if you ever need anything at all. This means you always have someone by your side if you have any questions or need a bit of help with anything, small or large.

8 Why not just do it for myself? If you are looking to start a new business there are many advantages to taking a franchise, especially one founded on many years of successful experience. The table below contrasts the different approaches: JOINING HOMECLEAN GOING IT ALONE COST We have invested thousands upon thousands into making your set-up as cost effective as possible. We provide you with existing materials and content, so it is very cost effective. You will have to develop your own business from scratch incurring major costs, some of which may be unforeseen. Your cash flow will be a lot harder to manage. MAKING IT HAPPEN We make sure your business is born, and set up as well as it can be. We guide you at all times, so that your goal of having a successful Homeclean franchise of your own is entirely realised. You will get your own business. Going it alone is extremely difficult, and many people shy away from running their own business, as it becomes simply too hard to do it all on their own. MAKE IT ENJOYABLE As we have had so much experience, we know all of the potential pitfalls and problems, and can make sure you avoid them all. Your setup is therefore smooth and incredibly satisfying. Dealing with unexpected problems and set-backs can be extremely stressful. Some of which you may not be able to get past without serious help. All sorts of problems can occur at any time when starting a business. PART OF A TEAM When you buy a Homeclean franchise you become part of the team of franchisees, with everyone ready to help and support each other. You might ask another neighbouring franchisee for spare cleaners and cover when you are on holiday. No extended network to benefit from in any way. SET UP Better value, quicker and smoother as we provide you with everything you need to start trading from day one. Expensive, slower and potentially painful because you will have to work everything out from scratch on your own. TURNOVER Higher turnover than working for yourself. Our incredible business model, our website, branding and more, will all enable you to grow your business quickly, whilst our proven systems and training will enable you to retain clients and cleaners, generating substantial revenue fast. Lower turnover than with a Homeclean franchise. Slower set-up, more problems, and increased costs, will all affect your ability to generate substantial revenue. And then of course you will have to compete with us! PROFIT More profit. Our bespoke software and proven systems will ensure you retain customers and avoid costly mistakes. We help guide you with maximising your revenue and minimising your expenses, so you can generate the most profit possible. Less profit. Higher costs and time spent finding your feet and adapting to problems will cost you money as it takes away from successful work you could be doing. You will have no industry relevant help and guidance of how to maximise your profit.

9 JOINING HOMECLEAN GOING IT ALONE MARKETING From day one we provide with a tailor made detailed marketing manuscript, containing tried and trusted marketing methods that will work for you. As part of the Homeclean family, you will benefit from pay-per-click advertising, our regularly updated website as well as continuing marketing advice and support. You may seriously struggle to generate interest in your business. Marketing is one of the hardest aspects of running a business, and also the most important. Most marketing methods do not work and you will have to be extremely inventive with finding ones that do, whilst minimising your expense. COMPETITIVE ADVANTAGE With Homeclean you will be able to benefit from a growing national brand offering your customers a reliable service that they can trust straight away. Alone, you will be one of many small independent companies, struggling to compete with Homeclean, the most successful in the country. SECTOR KNOWLEDGE We understand the sector better than anyone. Our website, marketing and branding will always be kept up to date to reflect national trends, so your business will always maintain its position at the crest of the wave. With no experience to rely upon, you will have no-one behind you, analysing changes in the market. So if business slows you will be on your own. WORKFORCE We can help you to recruit and manage your cleaners. We use specific methodology to recruit not only a large number of cleaners, but the right type of personnel, who can be an asset to your business and brand. You may seriously struggle to recruit enough cleaners without our guidance. Remember your business relies on having quality cleaners working with you. BRAND AND NETWORK You will benefit from our strong brand and nationwide recognition, getting a constant stream of customers from our website, as well as the myriad other marketing methods we provide you with. You will have to build and nurture your own brand from scratch, paying a designer to build your logo, and PR and Branding consultants to help you, who charge thousands of pounds in fees. INDEPENDENCE Although you will be part of our supportive network, the business is entirely yours to run when you want and also how you want. You are the one who will make it a success. You would be entirely on your own, but without any support, guidance, branding, systems etc. SUPPORT It is in our interest that you are successful, so you can bank on the best support at all times, to help you make the most of every opportunity. Almost no support at all. You would just be relying on family, friends, or charitable organisations for assistance. None of whom can support you like we can, and none have the bespoke experience required to actually benefit you. There is also the opportunity to expand your business with the acquisition of multiple territories; this of course would multiply your revenue and also profit!

10 We want to provide you with all the information you need to make your decision, so please feel free to contact the Support Team with any questions. Matthew Silverstone Homeclean

11 Would your franchise suit me? As long as you can be organised and dedicated to your business, then with our Homeclean model and continual guidance, it can be a thriving success. It is in our interest to help your business be the best it can be, and we will make sure you get there. If you have any questions or hesitations about anything, then please do contact us so we can talk everything over with you and make sure that starting a franchise is right for you. We are after all, here to help, in every way. What makes Homeclean special? There is a reason our franchise is so highly in demand, and others aren t. What we have been able to build over the last 30 years is something that is extremely rare and very special. Homeclean is market leader in the UK for a reason. The company has consistently evolved over the last three decades, improving and growing at each stage; fine-tuning our operations and utilizing every technological improvement to the fullest. We now possess a streamlined, efficient, profit generating business model that has already been successfully replicated for franchisees across the UK with astounding success. You could be part of this wonderful journey with us. Demand has been overwhelming from all over the UK, from the tips of Northern Ireland to the Eastern edges of the country in Dover. But please do remember that there are only a limited amount of territories available in the UK, so please get in contact as soon as possible. It would be such a shame for someone else to have secured your preferred territory before you.

12 Homeclean s plan for a successful franchise Homeclean will help you every step of the way in setting up, launching and the ongoing running of your successful franchise business. YOUR APPLICATION Guidance and advice through all stages of the application Help with your business planning and seeking funding for those who require it Preparing you to start your own business YOUR QUICK AND SIMPLE SET-UP Help to find you the perfect territory for your business Initial introduction to the wonderful Homeclean business model Assistance with everything you need to start trading Financial business support Support in dealing with Companies House Providing you with your own Homeclean website for your territory IT support YOUR SUCCESSFUL LAUNCH Training in the proven Homeclean system and business model Comprehensive assistance with your marketing launch Guidance and advise on how to recruit your cleaners effectively Ongoing advise on your marketing and cost saving Regular mentoring during initial operation to assist in your success YOUR CONTINUING BUSINESS SUCCESS Continual access to the Homeclean Support Team for advice Support recruiting additional cleaners as your business grows Help stream-lining your business to maximise profit Access to our professional business advisors Financial accountancy support and ongoing HMRC advise Regular opportunities for additional training Regular one-on-one review visits Annual business planning and business development advice Franchisee gatherings and development meetings Constant service development Introduction of new profit streams Local and national marketing campaigns Continual update of our manuals Further adaptations and evolution of our business model Constantly monitoring and implementing any future advancements in technology

13 What do I do next? Please get in touch with us as soon as possible. The amount of available territories is reducing all the time, as we are taking on new franchisees every week. Once they are all gone, there will be no more available. Please contact us today and we can talk further, and go over anything you like in more detail with you, or answer any initial questions you have, on anything at all. No question or query is too small or too large. We look forward to hearing from you shortly. The Homeclean agency business format is a high quality option with masses of opportunity for the new entrepreneur Steve Lodewyke, Think Lateral Limited

14 Get in touch: Ask for Teresa Godbold or Matthew Silverstone Homeclean 273 Eversholt Street, London NW1 1BA Tel