Applying to Product Design
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- Melvyn Lee
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1 Applying to Product Design
2 Uploading Images & Supporting Text
3 How is my application assessed? Admissions staff view the uploaded images and read your Supporting Text and UCAS Personal Statement and use the following criteria to assess your application.
4 Assessment Criteria 1. Subject and programme focus. 2. Practical, analytical and conceptual skills. 3. Communication of work and context. 4. Self motivation
5 1. Subject and programme focus. Your UCAS statement and/or your Supporting Text should show an awareness of the social and cultural philosophy, and of the international nature of the PD progamme.
6 2. Practical, analytical and conceptual skills. We are looking for evidence of basic art and design skills and development of ideas in 2D and 3D. This should be evidenced in the images you upload and may be shown in a variety of ways including drawing / painting (analytical / abstract), 2D/3D work, photography / CAD and could be evidenced through sketchbooks, development work and final pieces.
7 At least 5 out of the 15 images uploaded should show development work i.e. sketchbook pages or development sheets. These should be mainly made up of your own work, we do not want to see lots of secondary source material eg magazine cut outs, photocopies from books. The remaining 10 images should show a range of work and your abilities and interests; these images may include work in progress, sketchbook pages or final pieces of work. These images, again, should be mainly made up of your own work, we do not want to see lots of secondary source material.
8 In order to show the development of ideas throughout a project you may wish to show several drawings/pieces of work together within one image; you could do this by photographing several pieces of work together at once or by photographing several pieces individually and using Photoshop (or a similar programme) to combine into one image. This can be particularly useful when trying to show work that cannot be photographed at the same time i.e. a series of pages in a sketchbook.
9 3. Communication of work and context Ability to communicate the intentions and rationale of the work Use your Supporting Text to tell about the ideas and sources of inspiration behind the images of work you have selected to submit. (Please do not use this statement to list the materials used; charcoal, paint, oil pastel etc or the size of the work).
10 4. Self motivation Evidence of initiative and self motivated work outside of course work. You should use your UCAS form and/or Supporting Text to tell us about what you do outside of set coursework, this may be art/design related or more general for example; fundraising, member of group or club, playing a musical instrument, part time job etc.
11 Supporting images Each one of the 15 uploaded images should contain examples of different work. If you wish to include different angles of the same piece of work or detailed sections please do so within one image. Before you finally submit your application, check each image to ensure you are happy with the size and level of detail you can see as this will be what admissions staff viewing your application will also see. Maximum size of 200kb per image Resolution of images does not need to be more than 72dpi.
12 The following slides show some of the ways in which work could be presented. These are given as guidelines only, we understand that an applicant s work is personal to them and this will influence the way in which they choose to present work. You may choose to group some work together within one image eg sketchbook pages or small drawings showing the development of your ideas. Or you may choose to show just one or two pieces of work per image if they are very detailed or you consider them to be final pieces.
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