2017 Schleich Collector Research

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Miranda Watson
5 years ago
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1 Introducing 2017

2017 Schleich Collector Research Packaging Research: During collector research on packaging, Schleich found that collectors want the following attributes: Well constructed packaging to protect the

It just stands out. -30-to 39-year-old A professional looking design. Authentic logos and graphics. Clear plastic that allows a good view of the figure.

2 2017 Schleich Collector Research Packaging Research: During collector research on packaging, Schleich found that collectors want the following attributes: Well constructed packaging to protect the figure. Eye-catching colors and graphics that evoke a feeling of the character s world. More color for me means they spent more time on it, used more detail. Color makes it pop off the shelf. It just stands out. -30-to 39-year-old A professional looking design. Authentic logos and graphics. Clear plastic that allows a good view of the figure. A seal or icon indicating the product is licensed and official. A listing of other figures in the line to collect. Ability to open the package without destroying it. Run number. I like when it shows the rest of the collection on the back. A mini poster with all the items to collect is great. -40-to 49-year-old #ILikeSchleich 2

2017 Collector Series Packaging Collector Series

comic designs Clear View of the Character Corner

Collector Series Numbering Collect them all Other

Designs Character Information Display as singles or

3 2017 Collector Series Packaging Collector Series Packaging: Premium Collector Packaging Featuring comic designs Clear View of the Character Corner blister in packaging Marvel x Schleich Branding Collector Series Numbering Collect them all Other products in series shown on packaging Interior Designs Character Information Display as singles or in PDQ tray with great assortment #ILikeSchleich 3

2017 Schleich Collector Research Product Research: During Schleich s research on collectible figurines, they found that collectors want the following attributes: Realistic/authentic looks.

4 2017 Schleich Collector Research Product Research: During Schleich s research on collectible figurines, they found that collectors want the following attributes: Realistic/authentic looks. Affordable to purchase. High quality materials. The backdrop adds a lot to it. The details in the bricks is remarkable. It feels like they took Spidey out of New York and put him on a pedestal for you right there to 49-year-old Premium packaging. Hand-painted figurines. Standard sizing (4-7 inches) & correctly scaled. Pose is true to the character. On a pedestal or base to show more of the scene. Articulation is not required, most collectors prefer that the figurine does not move. Detail is SO important! The face needs to look real, not like a cartoon version of it. -30-to 39-year-old #ILikeSchleich 4

5 1HY Novelties: Launched January 2017 Item: Name: Hulk Pricing: $10.20/$19.99 Item: Name: Spiderman Item: Name: Venom Item: Name: Captain America Item: Name: Black Widow Item: Name: Falcon #ILikeSchleich 5

6 2HY Novelties: Launching July 2017 Item: Name: Iron Man Item: Name: Thor Item: Name: Dr. Strange Item: Name: Green Goblin #ILikeSchleich 6

2017 Marvel Assortment Details Launch Item ID Product Name CAD Cost CAD MSRP Margin Case

3 in Jan 21503 Captain America $10.37 $18.99 45% 3 5.5 x 3.4 x 7.3 in Jan 21504 Hulk $13.

3 in Jan 21506 Venom $10.37 $18.99 45% 3 5.5 x 3.4 x 7.3 in Jan 21507 Falcon $10.37 $18.99 45% 3 5.5 x 3.4 x 7.3 in July 21501 Iron Man $10.

37 $18.99 45% 3 5.5 x 3.4 x 7.3 in July 21510 Thor $10.37 $18.99 45% 3 5.5 x 3.4 x 7.3 in www.

7 2017 Marvel Assortment Details Launch Item ID Product Name CAD Cost CAD MSRP Margin Case Pack Box Dimensions Jan Spider-Man $10.37 $ % x 3.4 x 7.3 in Jan Captain America $10.37 $ % x 3.4 x 7.3 in Jan Hulk $13.71 $ % x 4.3 x 9.5 in Jan Black Widow $10.37 $ % x 3.4 x 7.3 in Jan Venom $10.37 $ % x 3.4 x 7.3 in Jan Falcon $10.37 $ % x 3.4 x 7.3 in July Iron Man $10.37 $ % x 3.4 x 7.3 in July Dr. Strange $10.37 $ % x 3.4 x 7.3 in July Green Goblin $10.37 $ % x 3.4 x 7.3 in July Thor $10.37 $ % x 3.4 x 7.3 in #ILikeSchleich 8

8 Hulk In-Store Display Hulk In-Store Display CA Pricing MARVEL 2HY Novelties (July): 6 x Iron Man 3 x Green Goblin Item: Name: Iron Man Pricing: $10.37/$18.99 Item: Name: Dr. Strange Pricing: $ 10.37/$18.99 Item: Name: Green Goblin Pricing: $10.37/$18.99 Item: Name: Thor Pricing: $ 10.37/$18.99 MARVEL 1HY Novelties (February): 3 x Dr. Strange 6 x Thor Item: Name: Spiderman Pricing: $ 10.37/$18.99 Item: Name: Hulk Pricing: $13.71/$24.99 Item: Name: Captain America Pricing: $ 10.37/$ x Spider-Man 3 x Captain America 6 x Hulk Total Display Cost: $ Total Retail Price: $ *Available to ship after August #ILikeSchleich 10

9 Marketing Initiatives

4 M in circulation Target: <18 years old MARVEL Senior Network 157 comics + 4.0 M in circulation Target: 18+ years old MAY: MARVEL Senior Network 157 comics + 4.

10 Brand Support, Comic Book Featured Ad Schleich x Marvel 2017 Schleich has partnered with Marvel to release 4 half page advertisements in the MARVEL Senior Network. The total expected reach = 17.4 M in over 650 comic books. Networks and Circulation: JANUARY: MARVEL Junior Network 42 comics M in circulation Target: <18 years old MARVEL Senior Network 157 comics M in circulation Target: 18+ years old MAY: MARVEL Senior Network 157 comics M in circulation Target: 18+ years old JULY: MARVEL Senior Network 157 comics M in circulation Target: 18+ years old SEPTEMBER: MARVEL Senior Network 157 comics M in circulation Target: 18+ years old Total Circulation = 17.4 M in over 650 comic books #ILikeSchleich 12

Feature Ad Marvel Comics Ad Marvel Comics Ad Marvel Comics Ad Marvel Comics Ad Marvel Comics Ad Social Media Now Available posts + blogger & unboxing posts

11 Schleich Marvel 2017 Launch Plan Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec In Store Launch Marvel Series 1 Launch Marvel Series 2 Launch Theatrical Releases Product Giveaway Giveaway on Marvel twitter COMIC CON Marvel Giveaway in-booth In-Store Display In-Store Hulk Display Rollout National Feature Ad Marvel Comics Ad Marvel Comics Ad Marvel Comics Ad Marvel Comics Ad Marvel Comics Ad Social Media Now Available posts + blogger & unboxing posts Marvel Twitter post Theatrical release + Series 2 launch posts Theatrical release posts *Subject to change without prior notice #ILikeSchleich 13

2017 Oct 2017 Oct 2017 Mid-Oct 2017 Nov 3, 2017 Marvel Comics ½ page print ad Digital Advertising: Marvel.

12 Theatrical Release Schedule May 2017 June 2017 Mid-June 2017 July 2017 July 7, 2017 Marvel Comics ½ page print ad Digital Advertising: Marvel.com Social Media Campaign Marvel social channel post Social Influencer: Giveaways, blogs, and product posts Marvel Comics ½ page print ad SD Comic Con giveaway at Marvel booth Sept 2017 Oct 2017 Oct 2017 Mid-Oct 2017 Nov 3, 2017 Marvel Comics ½ page print ad Digital Advertising: Marvel.com NYCC Feature/Giveaway Social Media Campaign Marvel social channel post Social Influencer: Blog posts, reviews, unboxing Promote and display new Marvel diorama characters around the timing of Spider-Man and Thor 3 movies *Subject to change without prior notice #ILikeSchleich 14

13 THANK YOU Canadian Pricing and Assortment Details

DC DIRECT BATMAN BLACK & WHITE STATUE: BATMAN BY PATRICK GLEASON AUTHENTIC COLLECTIBLES DIRECT FROM THE SOURCE!

DC DIRECT BATMAN BLACK & WHITE STATUE: BATMAN BY PATRICK GLEASON AUTHENTIC COLLECTIBLES DIRECT FROM THE SOURCE! BATMAN BLACK & WHITE STATUE: BATMAN BY PATRICK GLEASON DESIGNED BY PATRICK GLEASON SCULPTED BY PHIL RAMIREZ Classic Dark Knight! This latest statue in the popular Batman Black & White statue series was