Innovative Approaches in Collaborative Planning

Transcription

1 Innovative Approaches in Collaborative Planning Lessons Learned from Public and Private Sector Roadmaps Jack Eisenhauer Senior Vice President September 17, 2009 Ross Brindle Program Director Energetics Incorporated 7067 Columbia Gateway Drive Suite 200 Columbia, MD USA

2 Agenda The Collaboration Dynamic Think Planning Concepts and Methods Case Studies Implementation Strategies Lessons Learned Plan Act Learn

3 Energetics Experience with Collaborative Planning Created 200+ strategic plans and roadmaps since 1995 in energy, manufacturing, security, health, and basic science Led international roadmap efforts on six continents Consulted with national governments on collaborative planning techniques Energetics techniques and methods cited in two global studies of roadmapping best practices

4 Energetics Plans and Roadmaps Examples Industrial Productivity and Efficiency Aluminum (5) Chemicals (5) Sustainable Copper Mining Petroleum Refining Forest Products Forging Metal Casting Steel Plastics in Automotive Markets Energy Technologies and Strategies Hydrogen Vision and Roadmap for China Carbon Capture and Storage for G-8 Combined Heat and Power (CHP) Natural Gas (4) Wind Nuclear Energy Photovoltaics Infrastructure Grid 2030: A Vision for Electricity s Next 100 Years Cyber Security of Energy Control Systems Partnership for Critical Infrastructure Security

5 Challenges of a Complex World Climate Change Cyber Security Pandemic Sustainable Energy Industrial Competitiveness

6 The World Is Flat Dynamic Fast Complex Technical Distributed Specialized Interconnected Collaborative

7 Dynamic Collaboration Is the New Business Paradigm Getting teams of workers focused, aligned, and committed to specific actions on crucial issues is the essence of today s new management style -Jack Nettles Compression Planning

8 Types of Collaborative Planning Enterprise-wide Multiple Companies Multiple Government Agencies Public-Private International Multiple Stakeholders

9 Concepts for Public-Private Collaboration Government Goals Private Sector Goals 80% 70% Sources of National R&D Funding in the United States Common Goals Mutual Benefit 60% 50% 40% 30% 20% 10% 0% SOURCE: National Patterns of R&D, NSF 2009

10 Transforming Public-Private Partnerships Old Model Partnership Model Government Industry Government Lab Univ Ind Consultation Model Lab Ind Government Lab Univ Univ Ind

11 Planning Concepts Vision Market, Social, Policy Factors Strategic Goals and Framework Major Challenges Executives and Thought Leaders Roadmap Technology, Engineering, Science Performance Targets & Priorities Project Pathways Subject Matter Experts and Practitioners Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Task 1 Task 2 Task 3 Task 4 Task 5 Problem Definition Potential Solutions

12 Roadmap Planning Logic Vision Vision Strategic Goals Barriers Solutions Roadmap Priorities, Pathways & Projects

13 What is Technology Roadmapping Focused Strategic Planning Technology and science emphasis Clear strategic goals and performance targets Integrates complex activities Collaborative Process Usually multi-party Multidisciplinary expertise Springboard to collaborative partnerships Origins Motorola: proprietary roadmaps 1980 s Semiconductor Industry Association: early industry roadmap 1992 Government-sponsored roadmaps: mid-1990 s

14 Types of Roadmaps Broad Low Level of Detail High Complex Issue Narrow Technology Product Limited Implementing complex roadmaps is very challenging and requires special strategies Large Complex Issue Many stakeholders, multifaceted issues, focus on common goals and outcomes, technology portfolios, implementation challenging Technology Multiple organizations, options linked through technology pathways, priorities and timeframes defined, implementation varies Product Single organization, highly focused, detailed steps and timelines, structured implementation

15 Anatomy of an Excellent Roadmap Logical structure; priorities aligned with goals Priorities and time frames Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Task 1 Task 2 Task 3 Task 4 Task 5 Senior-level vision and commitment Implementation and action plans Clear technology pathways Layered, digestible information

16 Roadmap Challenges and Success Factors Include the right people at each stage Get senior-level buy-in early Define a clear scope Balance consensus with technical detail Encourage non-linear thinking Identify ways to accelerate technology development Outline a realistic implementation strategy Identify champions, commit to action

17 Considerations for Energy Technology Roadmaps Energy: complex and multi-dimensional a good roadmap application Large stakeholder community End users, manufacturers, technology developers, government agencies, researchers, interest groups Balanced portfolio vs. focus technologies Complex, capital-intensive infrastructures Mature vs. immature technology platforms Long time horizons for results to appear Source: G. Tassey, The Economics of R&D Policy, Quorum Books, 1997

18 Typical Roadmap Development Process Form Senior-Level Steering Group Monitor Progress, Update As Needed Implement Roadmap via Partnerships Communicate and Socialize the Roadmap Establish Shared Vision and Goals Identify Technology Development Pathways Establish Priorities and Time Lines Prepare Technology Roadmap

19 Managing Engagement Steering Group (3 12) Expert Workshop (30 100) Extended Community ( ) Informed Public (>500)

20 Case Study 1: Energy Control System Security Identifies energy sector s most critical cyber security challenges and needs Challenges Lots of activity but little coordination Catch-22: Vendors say utilities won t pay for security; utilities say vendors don t offer it Purpose to align multitude of public and private programs To align investments to address security needs in a timely and efficient manner

21 Case Study 1: Energy Control System Security Process 1) Key Alliances Formed 2) Roadmap Outlined Priorities and Timing 3) Existing R&D Identified Owners & operators Equipment vendors Industry organizations Government agencies Researchers Web-based ieroadmap developed >100 projects identified All projects linked to the roadmap 4) Expert Group Formed Identify gaps and opportunities Guide public and private investment

22 Case Study 1: Energy Control System Security Results and Impacts Roadmap widely cited, endorsed, and praised National Infrastructure Advisory Council, Council on Competitiveness, North American Electric Reliability Corporation, White House 60-day Cyber Review 3 other sectors developed control systems roadmaps based on the energy sector model DOE National SCADA Test Bed (NSTB) has tested over 80% of the current market offerings of control systems in the energy sector 11 hardened control system designs developed 31 systems now deployed in the marketplace The NSTB has trained more than 1,800 energy sector stakeholders on best practices for control systems security Update of Roadmap in Sept is a testament to its endurance

23 Case Study 2: Energy Roadmaps for the International Energy Agency (IEA) G8 instructed IEA to develop detailed roadmaps for 17 technologies critical to achieving global CO 2 emissions targets Challenges Highly complex scientific, financial, political issues Planning out to 2050 Global scope Developed vs. developing country politics Cross-cultural dynamics

24 Case Study 2: Energy Roadmaps for the IEA Process Energy Technology Perspectives 2008 offers high-level scenario projections for technology deployment, investment required, etc. Roadmap background paper developed by IEA framing issues Facilitated workshop(s) with global experts per topic Roadmaps prepared by IEA and submitted to COP15 for G8 action Key: achieving consensus on quantitative metrics and milestones within context of great uncertainty and political disagreement

25 Case Study 2: Energy Roadmaps for the IEA Results and Impacts To be determined! Five roadmaps will be submitted to COP15 in December Additional roadmaps scheduled for

26 Case Study 3: Malaria Vaccine Technology Roadmap Global plan for aligning research, development, and testing of safe, effective malaria vaccine Two year effort involving input from 230 stakeholders representing 100 organizations from 35 countries Challenges No single owner or champion Medical research community prizes individual thinking, distrusts consensus Fierce competition for funding Cross-cultural issues Past failed promises still sting

27 Case Study 3: Malaria Vaccine Technology Roadmap Process Working Group Scope Strategy Vision Meeting Shared Vision Big Questions Scientific Challenges Roadmap Meeting Priority Needs Activity Pathways Stakeholder Meetings Input & Feedback Partnership Opportunities Roadmap Launch & Implementation Roadmap launched at 2006 GVRF Productive Partnerships

28 Case Study 3: Malaria Vaccine Technology Roadmap Results and Impacts Initial backing away from Roadmap Followed by gradual growth in citation and reference Now: 2025 and 2015 goals routinely cited Leading malaria vaccine candidate on track to achieve 2015 goal in 2012 Roadmap combined with other developments to renew calls for the E Word eradication

29 Implementing Collaborative Plans: A Show Stopper? Complex, multi-party roadmaps are hardest to implement New collaborative ideas often at odds with organizational inertia Innovative technologies require long-term commitment Roles and responsibilities often poorly defined It s no one s job!

30 Key Implementation Issues Clarify roadmap ownership, find champions Clearly communicate the value proposition to investors Provide sufficient technical detail for action Coordinate with government and business funding cycles Engage the right people during implementation Determine how the roadmap will be implemented (collaboration, coordination, central)

31 Strategies for Success: Three Paths Centralized Collaborative Coordinated Origins and Leadership Roadmap Contents Roles & Responsibilities Getting Started Implementation Conceived and led by a single organization Roadmap targets a few priority technology needs Action plans developed for top priorities Projects developed; funds gathered/ allocated for projects Projects initiated, managed, and monitored by a single organization Conceived and organized by interested partners Roadmap defines technology pathways and priorities Roles of partners clearly defined in detail Roadmap socialized with key partners R&D efforts monitored and guided by partners or new organizations Led and facilitated by a single organization Roadmap defines common vision & options Roles of public and private partners clearly defined Roadmap issued and publicized Partners fund own roadmap activities using a common framework

32 Which Implementation Path is Best? Scope Broad Coordinated Collaborative Uncertainty Low Need for synergies High Centralized Narrow

33 It s all about the end game Lessons Learned Getting it perfect not as important as getting it going A compelling value proposition is essential Clarify expectations for implementation Combine short-term returns (quick hits) with long-term commitment Champions and leaders make the difference Better to improve the effectiveness of private R&D by 10% rather than design the ideal government R&D program Others?

34 Jack Eisenhauer Senior Vice President Energetics Incorporated 7067 Columbia Gateway Drive Suite 200 Columbia, MD USA