Policy implications 15h00 16h15

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Deirdre Parker
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COMPLETE RFID Workshop Brussels 2009-10-28 1 COMPLETE Workshop Brussels, October 29, 2009 RFID: Economic Impact & Europe's Competitive Position The Cases of Item

(Florent Frederix) - Discussion Disclaimer The views expressed are those of the presenter and may not in any circumstances be regarded as stating an official position

1 COMPLETE RFID Workshop Brussels COMPLETE Workshop Brussels, October 29, 2009 RFID: Economic Impact & Europe's Competitive Position The Cases of Item Level Tagging and Public Transportation Policy implications 15h00 16h15 - Emerging policy issues (Sven Lindmark and Andrea de Panizza) - EU policy initiatives (Florent Frederix) - Discussion Disclaimer The views expressed are those of the presenter and may not in any circumstances be regarded as stating an official position of the European Commission. Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of this presentation.

2 COMPLETE RFID Workshop Brussels Policy areas to consider RFID opportunity for both EU supply and user industry Barriers Europe is competitive but could improve Issues (through analysis and experts) Technology and R&D Stimulate SME take up of RFID Innovation public procurement Spectrum and standardisation Counteract side-effects Skills development and information spreading

3 COMPLETE RFID Workshop Brussels Technology and R&D Publicly funded research needs to be better coordinated to realize synergies Flagship projects Fund short term urgent issues e.g. UHF implementations, readout ranges, RF and antenna design, application labs Medium term Tag/reader, power consumption, integration with other technologies (sensors, display), system design Long-term Coordination, convergence

4 COMPLETE RFID Workshop Brussels SME take-up Information diffusion Best-practice databases Communities of interest Business cases Innovation demand side Harmonize fragmented of national markets (e.g. health-care) Public procurement (areas of high social impact)

5 COMPLETE RFID Workshop Brussels Spectrum and standardisation More restrictive in Europe than US (bandwidth, power restrictions) Continue work with harmonization and free up frequencies for long term use (>10 years) US numbering authority problem? Continue to encourage standardization Involve SMEs Application fields not yet covered by EPC US patent pool in UHF Large scale implementation in Europe may lead to defacto standard

6 COMPLETE RFID Workshop Brussels Counteract side-effects Impact on privacy, security, environment and health. Privacy Review of data protection law. Recently addressed in a recommendation by the EC. R&D into privacy by design (data encryption, access management, reliable deactivation) Security (malfunctions, attacks) Standardisation Implementation of fall-back producers Sustainability Recycling in case of massive take-up Health consequences Effects of long term exposure of low radiation doses Effects on e.g. cardiac pacemakers

7 COMPLETE RFID Workshop Brussels Supporting skills development and information spreading Perceived lack of practical knowledge about the benefits Occupational training Awareness raising aimed at SMEs Sharing of good experiences Statistics

8 COMPLETE RFID Workshop Brussels Item-level and Public transportation Public transportation Lead users where EU vendors can gain experience EU can continue to play role in consortia Item-level Most implications apply Special attention to standardisation issues, R&D in low cost / low power tags, health and waste, and awareness raising. With relatively fragmented structure, Calypso as a model for item level

9 COMPLETE RFID Workshop Brussels Policy issues discussion Issues (through analysis and experts) Technology and R&D Stimulate SME take up Innovation - stimulate adoption Spectrum and standardisation Counteract side-effects Supporting skills development and information spreading Priorities? Who is responsible?

Joint Research Centre

Joint Research Centre The European Commission s in-house science service www.jrc.ec.europa.eu Serving society Stimulating innovation Supporting legislation From patent data to information tool: Assessing