Agri-Food Knowledge Exchange and Commercialisation. Netval Winter School 1 st March 2018
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1 Agri-Food Kowledge Exchage ad Commercialisatio Netval Witer School 1 st March 2018
2 Backgroud PhD i plat scieces Zeeca Agrochemicals (ow Sygeta) 7 years idustry research 3 years busiess developmet/acuisitio ad licesig Plat Biosciece Limited 4 years techology trasfer/ licesig IP Pragmatics Limited Co-fouded i 2004
3 Overview Maagemet cosultacy compay specialisig i: o o Itellectual Property (IP) Techology 10 full time professioal staff o o Offices i Lodo ad Ediburgh Subsidiary compay i Sydey, Australia Strategic parters i US (TechLik) ad Japa (Japa IP Network)
4 Our expertise HUMAN Pharmaceuticals / Huma vaccies / Cliical diagostics / spacig text Medical devices / Biopharmaceuticals / Natural bioactives VETERINARY Veteriary diagostics / Aimal vaccies / Aimal health / Auaculture FOOD AND AGRICULTURE Plat scieces / Plat biotechology / Agriculture / Food biotechology ENVIRONMENTAL SCIENCE Eviromet / Cleatech LIFE SCIENCE RESEARCH Life sciece research tools / Microbial biotechology INTELLECTUAL PROPERTY IP audits / Patet ladscapig / Fiacial valuatios / Patet strategy / Due diligece / Reewals / Patet maagemet tools
5 How we work with uiversities Opportuity Assessmet Disclosure miig ad departmetal audits Market research ad competitor aalysis Idustry validatio ad primary research Research capabilities assessmet Fudig Free help to access Pathfider fudig Follow o / traslatioal fudig Pathways to Impact Collaborative research fidig parters Licesig Opportuity marketig Parter idetificatio Deal structure ad valuatio Cotract egotiatio Spi-outs Busiess plaig Hads-o busiess developmet Valuatio Techology or service based busiesses Itellectual Property Patet ladscapig ad searches Iitial Freedom to Operate assessmet Reewals Validatio ad Natioalisatio Team support IP ad commercialisatio traiig KEC strategy ad policy Bechmarkig of procedures Represetatio at cofereces ad meetigs
6 From Agriculture to AgTech a chagig ladscape
7
8 Challeges Pre-farm gate value versus post-farm gate value Busiess model iovatio eeded as well as techology Value of wheat breedig royalties i the UK 25 millio Value of UK wheat harvest b Value at the cosumer level 10 x this 16 b
9 Ivestmet
10 Five ivestmet areas for growth
11 Garter Hype Cycle
12 Agri-food Tech Trasfer Challeges Few TTOs have agritech experiece Bias towards pharma / biotech ICT / electroics / egieerig but ot i ag Need for cross discipliary sciece May agritech iovatios will be i Uiversity Departmets with little or o history of the agri-food sector Need to fid them ad coect these with plat sciece, food, veteriary departmets ad idustry
13 Agri-food Tech Trasfer Challeges No iovatio ecosystem aroud most uiversities Few start-ups / spi-outs Lots of SMEs.but few have experiece of iovatio ad few have worked with uiversities R&D domiated by a few large compaies Thik ad act globally Sigificat iteral research to compete with Need to be located close to oe of their research bases Few ivestors i the sector
14 UK Itervetios 2013 AgriTech Strategy lauched 160m of additioal fudig Iovate UK Agritech Catalyst fudig 70m to establish 4 Cetres of Agritech Iovatio Big data Agrimetrics ( Precisio ag Agri-EPI ( Livestock CIEL ( Crop health/protectio CHAP ( Idustrial Strategy & Fud Agri-food part of this with 90m of further fudig
15 Kowledge Trasfer Networks Agri-Tech East is a idepedet, busiess-focused cluster orgaisatio to improve the iteratioal competitiveess ad sustaiability of agriculture ad horticulture. Techology-led evets, sig-post fudig programmes, help build etworks etc. Part of UK Research & Iovatio
16 Ethylee Receptor Atagoists i fruit ripeig ad flower abscissio
17 Commercialisatio Steps Who i the supply chai to target? Chemical compaies Competitors Fruit & flower producers Existig trasport compaies Broad reach out globally
18 Lessos Leared Do t be afraid to speak to compaies i differet parts of the value chai Be as ope as you ca whe sharig iformatio Existig competitors may be ideal parters ad should ot be igored
19 Licesig ovel plat trasformatio systems
20 Commercialisatio Steps Market research to idetify target licesees List of approx. 40 agbiotech compaies globally Start-ups to large multi-atioals Gee editig the key value driver Covicig compaies ot iveted here sydrome
21 Commercialisatio Steps Licesig stages Six to twelve moth Evaluatio & Optio How to deal with improvemets Use of data to market the techology to others Commercial licece Licesig value Eablig techology = o royalties Up-frot, milestoe ad success fee paymets oly
22 Lessos Leared Uderstad the value drivers for compaies operatig i the sector Structure liceces accordig to idustry orms Hard to capture value through dow stream royalties for eablig techologies Takes time to covice compaies of a techology s merit Particularly large compaies
23 Overall message Agritech idustry is chagig More ope for iovatio.but Idustry domiated by a few large compaies Slow to move ad hard to egage with Have their ow techology Few iovative SMEs May medium sized compaies ot historically developed early stage techology Few start-ups Chagig uite uickly
24 Overall message Need to reach compaies globally Need to fid ew idustry-uiversity fudig sources & models: Role for govermet ad regios i helpig build etworks Idustry fids it difficult to collaborate with its competitors but are more willig to collaborate with upstream or dowstream parters i their supply chai
25 Cotact Details W: IP Pragmatics Limited IP Pragmatics Limited IP Pragmatics Pty Ltd 47 Mout Pleasat Lodo WC1X 0AE UK Forth House 28 Rutlad Suare Ediburgh EH1 2BW UK 119 Barker Street, Kigsford 2032 Sydey, NSW Australia T: +44(0) T: +44 (0) T: +61(0)
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