2015 MEDIA GUIDE. Expect More.

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1 TM 205 MEDIA GUIDE Harsh & Remote overcome the challenges of environments Equipment and service providers solve drilling, completion and production challenges. COMPLEX GRANITE WASH GEOLOGIES REQUIRE TAILORED COMPLETIONS ESPS WITHSTAND EOR EXTREMES IN EGYPT & SOUTH TEXAS TK ONESTIS RE CONECESE DOLORRUNTI NIMI, AUT TKT UNDITATI DOLUPTA PRORE VERIA EUMQUE NUS T TEM DESCIIS ALIT, IM QUIST, SINISCIUM VOPERCHILL AUTA UPSTREAMPUMPING.COM JANUARY / FEBRUARY 205 SURVIVAL OF THE FITTEST THE ARTIFICIAL LIFT EVOLUTION STATE OF THE OIL & GAS INDUSTRY REPORT NATURAL GAS POWERS FRACKING UNITS IN THE MARCELLUS SHALE TRADE SHOW PREVIEW: SOUTHWESTERN PETROLEUM SHORT COURSE TM Expect More. Artificial Lift Subsea Water Handling & Treatment Instrumentation & Monitoring Aftermarket Midstream Processes Secondary Oil Recovery v.06255

2 CIRCULATION ADVANTAGE Mailed Circulation (U.S.) 20,000* Oil & Gas Operating/ Company, Oil & Gas Contractor, Engineering or Seismic Company, Well Service & Support Company, and other including Pipeline Construction & Rig Manufacturing. Our subscribers indicated these areas as their company s primary business: Oil & gas drilling contractor 2% Equipment manufacturer 29% Aftermarket service provider 3% Engineering or seismic company 9% Well service & support company 7% Other 20% Oil & gas operating / production company 9% *Source: BPA Brand Report, June 204 Results as a percentage of subscribers surveyed by Litchfield Research June 204. Percentages have been rounded; therefore, they will not total 00%. Circulation Growth* Number of Subscribers 20,000 5,000 0,000 5, /3 204/5 Typically, our subscribers take one of these courses of action after seeing an ad in our magazine for a product on which they would like more information: Go directly to the advertiser s website 78% Fill out the reader service card in the magazine 0% with the number for that ad Go to to respond to the ad 6% Wait and respond to an e-reader service 5% Call the advertiser on the telephone 2% Percentages have been rounded; therefore, they will not total 00%. Our subscribers work for companies that operate in or need equipment for these production areas: Oil Basins 62% Pipelines 52% 48% Shale Plays 44% *Source: Publisher s Data Results as a percentage of subscribers surveyed by Litchfield Research June 204 Our subscribers will purchase these products within the next 2 months: Pressure pumps 44% Motors & drives 42% Valves & fittings 40% Artificial lift / production pumps 37% Pressure gauges & sensors 34% Compressors 32% Engines & motors / drives 30% Instrumentation, controls & monitors 29% Parts - fluid ends, plungers 28% Seals 28% Tanks 27% Aftermarket parts & services 25% Well completion / cementing / stimulation / 22% intervention / workover Belts & hoses 2% Generators 20% Engines 8% Frac pumps 8% Well testing & wireline services 6% Handling / recycling / treating hydraulic fracturing 5% and produced water / mud pumps 4% Frac fluid / sand 4% BOP testing pumps % mud / mudlogging / oil field chemicals % rigs 0% Blowout & fire prevention services 9% Torque wrenches 9% Buildings 7% / directional drilling / MWD 7% Results as a percentage of subscribers surveyed by Litchfield Research June UPSTREAM PUMPING upstreampumping.com

3 EDITORIAL ADVANTAGE Upstream Pumping is a bimonthly magazine for and about the upstream oil and gas industry. Technical articles, case studies and industry analyses make it an indispensable resource for new technology, maintenance guidelines, regulations and integrated solutions for pumping in the field. QUALITY Upstream Pumping has a high-quality, BPA-audited circulation of more than 20,000 oil and gas industry specialists.* SOLUTION-DRIVEN EDITORIAL Upstream Pumping provides quality editorial from experts in the field. HIGH VISIBILITY Thousands of magazines are distributed annually at key industry trade shows in the U.S. and Canada. MULTIMEDIA EXPOSURE The Upstream Pumping website, active social media presence and e-newsletter reach a dynamic, engaged audience. EXPERT MARKETING ADVICE Upstream Pumping has trained account executives who help you choose the right marketing mix of print, digital, direct marketing and social media channels. *Source: BPA Brand Report, June 204 Social media drives traffic to upstreampumping.com. Upstream Pumping maintains an active social media presence to build relationships with readers and drive traffic to the website. LINKEDIN The Upstream Pumping LinkedIn Group has more than 650 members. FACEBOOK The Upstream Pumping Facebook page has more than 480 likes. has more than,400 followers. Follow the Upstream @AleciaArch Source: Publishers data, June 204 TARGETED OPPORTUNITIES REPRINTS Reprints of sections and articles are available for purchase in many sizes. Contact your account executive for more information. WEBINARS Webinars can provide high-quality, targeted leads for sponsors. PRODUCE AN UNPARALLELED EDITORIAL PRESENCE. We promote you as the foremost authority on your topic. BENEFIT FROM TREMENDOUS BRANDING EXPOSURE. We market webinars in print, on the web, through targeted blasts and at major trade shows. GENERATE EFFECTIVE LEADS. Get direct leads from your target audience. PRINT SPONSORED CONTENT The special advertorial sections of our print publication feature content written by your experts that support your products or services. It will be seen by a qualified circulation of upstream oil and gas industry decision makers. ONLINE SPONSORED CONTENT Leverage exposure by including an advertorial article in the Sponsored Content section on upstreampumping.com for 30 days. Visitors complete a simple form to access your article a feature that generates direct leads. CUSTOM E-BLASTS & WHITE PAPERS Get your message to our audience instantly with Custom E-Blasts. Send us your HTML advertising message, and we it to our total list or targeted audience. White Papers with your educational or technical message are linked from our website and capture qualified leads. upstreampumping.com UPSTREAM PUMPING 3

4 205 EDITORIAL CALENDAR Issue/Cover Coverage Equipment & Services Trade Shows s January/February ARTIFICIAL LIFT METHODS Motors & Drives Cementing Skids Challenges Aftermarket Parts & Services The Marcellus & Utica Plays Motors Frac Pumps Fluid Ends Plungers Sucker Rod Pumps Sucker Rod Valves Progressing Cavity Pumps Instrumentation Centrifugal Pumps VFDs SWPSC* April Lubbock, Texas /2/4 /22/5 March/April DEEPWATER COMPLETION & PRODUCTION Mud Pump Selection Hydraulic Fracturing Monitoring Natural Gas Compression Instrumentation, Controls & Monitoring Mud Controls Electric Submersible Pumps Shale Shakers Compressors Intervention Valves Flow Meters Remote Monitoring OTC* May 4 7 Houston, Texas /9/5 3/9/5 May/June WATER MANAGEMENT & TREATMENT Challenges Sucker Rod Pump Selection Subsea Automation Systems Subsea Equipment Mud Motors Dual-Fuel Engines Frac Pumps Horizontal Pumps Positive Displacement Pumps Motors Chemicals Tanks Global Petroleum Show* June 9 June Calgary, Alberta, Canada EASA* June 4 June 6 San Antonio, Texas 3/6/5 5/5/5 Bakken Shale EDITORIAL ADVISORY BOARD Cleon Dunham, President, Oilfield Automation Consulting, and President, Artificial Lift R&D Council David Jones, Business Development Manager, Siemens Industry Inc. * Trade Show Bonus Distribution Chad Joost, Sales Manager, Well Stimulation Products, Stewart & Stevenson Daniel Lakovic, Progressing Cavity Pump Technical Expert, seepex, Inc. 4 UPSTREAM PUMPING upstreampumping.com

5 Issue/Cover Coverage Equipment & Services Trade Shows s July/August FRACTURING & COMPLETION OPTIONS Mud Treatment & Reuse Secondary Oil Recovery Artificial Lift Technology Oil Sands Recovery SPECIAL REPORT & Global Shale Plays Mud Separation Systems Tanks Proppants Proppant Silos/Storage Electric Submersible Pumps Progressing Cavity Pumps Compressors Safety Apparel Blowout Preventers Chemical Injection Pumps NAPE Houston Aug Houston, Texas Oil Sands Trade Show & Conference* Sept. 5 6 Fort McMurray, Alberta, Canada Turbomachinery/Pump Symposium* Sept. 4 7 Houston, Texas content subject to change. 5/22/5 7/22/5 September/ October OILFIELD AUTOMATION Integrated Drive Systems Proppant Selection Sucker Rod Pump Maintenance & Repair Power Supply to Subsea Equipment Midstream Pumping Drill Rigs Water Treatment, Reuse & Transport Mud Motors Remote Monitoring Tanks Well Testing Instrumentation Coiled Tubing Cementing Power Systems Compressors LAGCOE* Oct Lafayette, La. SPE ATCE Sept Houston, Texas World Shale Oil & Gas Conference TBA 7/7/5 9/8/5 Haynesville Shale November/ December THE AFTERMARKET Monitoring & Logging During Hydraulic Fracturing Fluids Water Flooding and Chemical Injection Booster Pumps Corporate Capabilities Eagle Ford Shale Mud Pump Belts & Drives Hoses Fluid Ends Plungers Seats & Valves Gaskets Compressors Chemical Injection Pumps Water Flooding 2 FOR SPACE! ALRDC/SWPSC 206 Feb NAPE Winter 206 TBA Profiles of leading suppliers to the upstream oil and gas industry Display advertisers receive complimentary same-size editorial profiles. 9/6/5 /6/5 * Trade Show Bonus Distribution Scott Rutherford, M.S., P. Eng., Oil Lift Technology Engineering Manager, Dover Artificial Lift Bill Tipton, Division Vice President Business Development, Weir Oil & Gas Doug Walser, Technology Manager, Pinnacle, a Halliburton Business Line Shaun White, Mud Pump Designer, White Star Pump Company Austin Wilcox, Director of Marketing, National Oilwell Varco upstreampumping.com UPSTREAM PUMPING 5

6 PRINT RATES Reach your target audience, capture quality leads, and share an educational or technical message using the power of Upstream Pumping. PRINT AD RATES FULL COLOR RATES x 3x 6x Two-Page Spread $ 7,606 $ 7,225 $ 6,845 Full Page $ 6,246 $ 5,934 $ 5, Page $ 4,37 $ 4,52 $ 3,933 2 Page Vertical $ 4,08 $ 3,902 $ 3,696 2 Page Horizontal $ 3,897 $ 3,70 $ 3,506 3 Page $ 2,96 $ 2,770 $ 2,624 4 Page $ 2,625 $ 2,494 $ 2,363 Preferred position: Add 0% to display rate No spot coloring All rates are gross We reserve the right to reject contracted ads based on content. MARKETPLACE ADVERTISING RATES x 3x 6x col x $ 228 $ 25 $ 200 col x 2 $ 436 $ 43 $ 390 col x 3 $ 66 $ 585 $ 56 col x 4 $ 870 $ 824 $ 78 2 col x 2 $ 870 $ 824 $ 78 col = 2.25" READER SERVICE A reader service number is assigned to each ad (free of charge) unless we are instructed otherwise. PRINT AD SIZES Width x Height Full page Trim size 8.25 x Full page Bleed x.25 Two-page spread Trim 6.25 x Two-page spread Bleed 6.75 x Page 4.5 x Page Vertical x Page Horizontal 7 x Page Vertical 2.25 x Page Square 4.5 x Page x 4.5 Advertisers are encouraged to keep live material at least 0.25" from the edge of full page and two-page spread ads. Crop and registration marks should be outside bleed area. PRINT AD SPECS Binding: Saddle Stitch - Line Screen: 50 DIGITAL FILE SUBMISSION REQUIRED. All files should be CMYK. received with RGB or Spot colors will be converted to CMYK before publication. PDF (preferred file type) Use PDF X3 or Press Quality default settings to exact ad size without crop marks. Export all Full page and Two-page spreads to bleed size and without any crop or bleed marks. Under the Marks and Bleeds tab, uncheck any marks and check Use Document Bleed Settings. InDesign Package or collect for output (including all screen and printer fonts) as well as all images. If ing, compress files before attaching. Illustrator Convert all text to outlines. No spot colors. Save as an Illustrator EPS. CMYK color mode. Photoshop Save as EPS, TIF or PDF. CMYK only no RGB. File must be 300 dpi at the size it is to be used. /4 Page Full Page 2/3 Page /2 Page Vertical /2 Page Horizontal /3 Page Square /3 Page Vert 6 UPSTREAM PUMPING upstreampumping.com

7 DIGITAL ADVANTAGE & RATES Upstream Pumping offers electronic media options that complement any print program or can be used as independent marketing tools. WEBSITE upstreampumping.com Reach global visitors who rely on upstreampumping.com for industry news, technical articles and case studies on new technology, maintenance guidelines, regulations and integrated solutions for pumping in the field. NET RATES / PER MONTH Leaderboard (in rotation) $, x 90 Rectangle # (in rotation) $, x 250 Tile Ad # (in rotation) $ x 90 Tile Ad #2 (in rotation) $ x 90 Tile Ad #3 (in rotation) $ x 90 Tile Ad #4 (in rotation) $ x 90 Job Shop 30-day listing $ 420 RATES DIGITAL SPONSORED CONTENT First Month $,900 Each Consecutive Month $ 500 I read Upstream Pumping to keep up with and learn new ways, trends and best practices in the industry as well as learn about new products. Response to Litchfield Reader Survey, December 203 E-NEWSLETTER Reach more than 9,700* opt-in subscribers worldwide. The content of this e-newsletter includes the latest news on upstream oil and gas drilling, well completion and production. *Source: Publisher s Data NET RATES PER ISSUE Banner # $,200 Banner #2 $,000 Banner #3 $ 800 Banner #4 $ 800 All Banner Ads are 468 x 60 pixels The frequency and subscriber count of our e-newsletter are subject to change. upstreampumping.com UPSTREAM PUMPING 7

8 TEAM Office Cahaba Media Group th Avenue South Suite 200 Birmingham, Alabama USA Sales Office Upstream Pumping 226 McFarland Boulevard East Suite A Tuscaloosa, Alabama USA EDITORIAL Senior Editor, Pumps Division Alecia Archibald SALES VP of Sales Greg Meineke gmeineke@cahabamedia.com Account Executive Addison Perkins aperkins@pump-zone.com Managing Editor Savanna L. Gray National Sales Manager Derrell Moody dmoody@pump-zone.com Account Executive Garrick Stone gstone@pump-zone.com Account Executive Mary-Kathryn Baker mkbaker@pump-zone.com Marketing Associate Ashley Morris amorris@cahabamedia.com Account Executive Mark Goins mgoins@pump-zone.com I am a pumping specialist, so I enjoy all articles about the field. Our company is also doing a lot of business with gas hydraulic fracturing companies, so I want to be more familiar with the business. Response to Litchfield Reader Survey, December 203 For more testimonials, visit cahabamedia.com/testimonials. 8 UPSTREAM PUMPING upstreampumping.com v.04295

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