Forthcoming Meeting. Joint W096 Architectural Management & The Design Research Society Conference and Business Meeting. Value Through design

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Nr. 2/01 Forthcoming Meeting Joint W096 Architectural Management & The Design Research Society Conference and Business Meeting Value Through design University of Reading, England September 14-15,

1 Nr. 2/01 Forthcoming Meeting Joint W096 Architectural Management & The Design Research Society Conference and Business Meeting Value Through design University of Reading, England September 14-15, 2001 Department of Construction Management & Engineering The University of Reading, England On September 14-15, 2001 on Reading University Campus, the Value Through Design Conference champions a design agenda that places design foremost as the driver to produce more effective value added project solutions. This, the annual W096 International Conference, has set an ambitious programme to review the current research programmes to establish measures of the value of the architectural input to construction projects, which is a matter of interest to all in the construction industry. The value of the end product to the customer is driven by the architect, but in the complex world of modern projects, has become buried within the myriad of aims of other experts involved in delivery. To change this means measurement. This Conference allows this hypothesis to be challenged, or if supported to explore the issues within the measurement of the added value of design. To explore these issues fully, W096 has joined the Design Research Society, to organise and develop the scope of this Conference. Keynote speakers The keynote speakers are all significant figures in the debate in the United Kingdom and are helping to position designers at the forefront of the debate. Sir Stuart Lipton Marco Goldschmied Sunand Prassad in Design Professor David Gann SPRU President RIBA Chairman RIBA Quality

2 CIB Information Bulletin Papers and presentations High quality papers are sought in the following areas: 1. Articulating the range of benefits that design can open up Designers in many parts of the world are under increasing pressure to demonstrate the added value of their contribution. At its worst, fees are being reduced because the value of the contribution cannot be articulated. Architects and engineers need to find appropriate methods for communicating the added value of the design contribution with the local audience. - Key performance indicators - Value based procurement - Post occupancy evaluation - Techniques for measuring value 2. Developing a shared language and values Design is not the application of one set of solutions given a common problem, but a problem that is evolving and requires applicable solutions to it. In this way design is an abstract concept. However, to communicate the scope of the issues common models allowing the sharing of ideas concepts and processes need to be developed: - Process modelling - Generic models - Adaptability of models 3. Recognising that design is a process of developing solutions over time Whilst designers appreciate the time necessary for design to formulate others may not, so methodologies which allow clients and users to appreciate the time for design need to be considered. This will address the different stages of the design process and the need for different groups to achieve a level of understanding, which will then support the subsequent project design activity. The methodology should be designed such that the primary designer in each stage can undertake the education of those with whom they will be working. - Process planning - Communication approaches within and without the design team - Training of clients in the design process 4. Understanding that design involves a large number of people and skills A methodology is required to identify key knowledgeneeds at each stage of the process, so that the management and procurement process can provide it. At one level it can be prescriptive, but where the design is introducing innovative concepts and technologies the methodology must be open to enable the procurement process to clearly establish the specific knowledge that is needed. - Procurement of design expertise - Specialist Trade Contracting practices - Knowledge management - Learning organisations 5. Removing the fear of technological experimentation Innovation of technologies and the inherent modification of processes is the lifeblood of construction. However each project deals with these issues in different ways depending upon the competencies and capabilities of those involved. - Measures of innovation - Team capabilities to deal with innovations - P I Insurance - Legislation and regulation 6. Raising the awareness Methodologies for developing 'design awareness' that can be used at each stage of the project to induct clients, planners, and specialist designers in raising an awareness of the potential for the creative contribution. - Multi media approaches to benchmarking - Identification of individual audience needs - Visual versus text approaches to design values - Value based performance specification Paper submission schedule Those interested in presenting papers at the Conference are invited to send abstracts to Professor Colin Gray, at Reading University at: C.Gray@reading.ac.uk Venue and accessibility The Conference will be held in the Faculty of Urban and Regional studies building, on the Reading University campus. Reading is easily accessible from Heathrow airport by regular bus service and from London, trains take 30 minutes. Accommodation A list of suitable accommodations in Reading will be made available to those registering early. Conference fee The Conference fee is Br.P. 150 and includes a copy of the proceedings, entrance to all sessions, daily lunches and refreshments, the Friday evening visit to the London Eye and dinner in a Conran restaurant in London (first 45 only). For those arriving on the 13th there will be an informal dinner in Reading which is not included in the fee. Info Section: News of Forthcoming Meetings CIB Area of Scientific Interest: Design of Buildings / Management, Organisation and Economics CIB Theme: Business and Process Re-Engineering Page 2 of

3 University of Reading VALUE THROUGH DESIGN September 14-15, 2001 University of Reading, England Joint CIB W096 Architectural Management & The Design Research Society Conference and Business Meeting

4 On September 14-15, 2001 on Reading University Campus, the ÒValue Through DesignÓ Conference champions a design agenda that places design foremost as the driver to produce more effective value added project solutions. This, the annual W096 International Conference, has set an ambitious programme to review the current research programmes to establish measures of the value of the architectural input to construction projects, which is a matter of interest to all in the construction industry. The value of the end product to the customer is driven by the architect, but in the complex world of modern projects, has become buried within the myriad of aims of other experts involved in delivery. To change this means measurement. This Conference allows this hypothesis to be challenged, or if supported to explore the issues within the measurement of the added value of design. To explore these issues fully, W096 has joined the Design Research Society, to organise and develop the scope of this Conference. Keynote speakers The keynote speakers are all significant figures in the debate in the United Kingdom and are helping to position designers at the forefront of the debate. Marco Goldschmied Sunand Prassad Professor David Gann President RIBA Chairman RIBA Quality in Design and member of CABE SPRU, Developing Key Performance Indicators for design Papers and presentations High quality papers have been proposed in the following areas: 1. Articulating the range of benefits that design can open up Designers in many parts of the world are under increasing pressure to demonstrate the added value of their contribution. At its worst, fees are being reduced because the value of the contribution cannot be articulated. Architects and engineers need to find appropriate methods for communicating the added value of the design contribution with the local audience. - Key performance indicators - Value based procurement - Post occupancy evaluation - Techniques for measuring value

5 2. Developing a shared language and values Design is not the application of one set of solutions given a common problem, but a problem that is evolving and requires applicable solutions to it. In this way design is an abstract concept. However, to communicate the scope of the issues common models allowing the sharing of ideas concepts and processes need to be developed. - Process modelling - Generic models - Adaptability of models 3. Recognising that design is a process of developing solutions over time Whilst designers appreciate the time necessary for design to formulate others may not, so methodologies which allow clients and users to appreciate the time for design need to be considered. This will address the different stages of the design process and the need for different groups to achieve a level of understanding, which will then support the subsequent project design activity. The methodology should be designed such that the primary designer in each stage can undertake the education of those with whom they will be working. - Process planning - Communication approaches within and without the design team - Training of clients in the design process 4. Understanding that design involves a large number of people and skills Methodologies required to identify key knowledge-needs at each stage of the process, so that the management and procurement process can provide it. At one level it can be prescriptive, but where the design is introducing innovative concepts and technologies the methodology must be open to enable the procurement process to clearly establish the specific knowledge that is needed. - Procurement of design expertise - Specialist Trade Contracting practices - Knowledge management - Learning organisations 5. Removing the fear of technological experimentation Innovation of technologies and the inherent modification of processes is the lifeblood of construction. However each project deals with these issues in different ways depending upon the competencies and capabilities of those involved. - Measures of innovation - Team capabilities to deal with innovations - P I Insurance - Legislation and regulation

6 6. Raising the awareness Methodologies for developing 'design awareness' that can be used at each stage of the project to induct clients, planners, and specialist designers in raising an awareness of the potential for the creative contribution. - Multi media approaches to benchmarking - Identification of individual audience needs - Visual versus text approaches to design values - Value based performance specification Paper submission schedule Those interested in presenting papers at the Conference are invited to send abstracts to Professor Colin Gray, at Reading University at C.Gray@reading.ac.uk Venue and accessibility The Conference will be held in the Faculty of Urban and Regional studies building, on the Reading University campus. Reading is easily accessible from Heathrow airport by regular bus service and from London, trains take 30 minutes. Accommodation Hotels available in Reading within easy reach of the main University campus. Please note Whiteknights Hall and Black Horse House have no availability. The Hillingdon Prince Chistchurch Road Reading, Berkshire Tel: +44 (0) The Holiday Inn Caversham Bridge Reading, Berkshire Tel: +44 (0) Fax: +44 (0) The Renaissance Hotel (formerly the Ramada Hotel) Oxford Road Reading, Berkshire Tel: +44 (0)

7 Map of the university area showing hotels Conference fee The Conference fee is Br.P. 150 and includes a copy of the proceedings, entrance to all sessions, daily lunches and refreshments, the Friday evening visit to the London Eye and dinner in a Conran restaurant in London (first 45 only). For those arriving on the 13th there will be an informal dinner in Reading which is not included in the fee. Information For more information please contact one of the cošrdinators of the CIB W96 commission: Prof. Colin Gray Dr. ir. Matthijs Prins C.Gray@reading.ac.uk Prins@bk.tudelft.nl Tel: (44) Tel: Fax: (44) Fax:

8 About Reading Around Reading Halfway between London and Oxford on the River Thames, Reading is a place of real contrasts offering the buzz of town life with the calm of the countryside. Set in the Thames Valley it is within easy reach of the Chiltern Hills to he north and the Berkshire Downs to the south. Towns and villages on the Thames from Sonning to Henley and Winsor, are a good choice for afternoon trips with plenty of country pubs offering good food and real ale. Shopping Rich in heritage, Reading's history dates back several centuries. But the town is certainly not static and is fast becoming a centre for leisure and commerce. Reading's shoppping facilities have dramatically expanded with the building of the Oracle Centre, one of the best shopping and eating complexes in the south of England. It's location in the middle of England's 'Silicon Valley' has helped Reading to become a competitive business centre attracting major national and international companies to the area. It offers substantial employment opportunities for the local population as well as the University's students and graduates. Entertainment With its large student population, Reading has a lot to offer. If you like clubbing, there is an amazing range of of venues open to you. Reading is also home to many other forms of entertainment. The newly refurbished Concert Hall is the town's main classical music venue and has it's own orchestra in residence. Readings Madjeski Stadium is home to the town's professional football team, a venue shared by the London Irish rugby squad.

Festivals If you enjoy live music, then you will like Reading.

These include the international World of Music and Dance festival (WOMAD), a

Festival, a nationally renowned festival of music; and the annual jazz and

Eating out There is an excellent range of restaurants, cafž-bars and cafžs in

Choices of cuisine include Oriental, Indian, American, Carribean, Spanish,

Most eating places cater for special dietary needs and, as well as the

9 Festivals If you enjoy live music, then you will like Reading. The town plays host to several major events every year. These include the international World of Music and Dance festival (WOMAD), a long weekend of music, arts and dance from around the globe; Reading Rock Festival, a nationally renowned festival of music; and the annual jazz and folk festivals. Eating out There is an excellent range of restaurants, cafž-bars and cafžs in Reading, some of which overlook the Thames and the Kenneth & Avon Canal. Choices of cuisine include Oriental, Indian, American, Carribean, Spanish, French, Italian, Mexican and English. Most eating places cater for special dietary needs and, as well as the restaurants, there is a whole host of pubs to choose from the town centre. More information More information can be found at: or at:

10 Registration information & Booking form Value trough Design, September University of Reading, England Name... Organisation... Address Abstract title... Booking information (please circle around): ÊÊÊÊÊÊ Informal dinner on the 13thÊÊÊÊ ÊÊÊÊÊÊÊ yesêêêê ÊÊÊÊÊÊÊ ÊÊÊÊÊÊÊ no ÊÊÊÊÊ London Eye and dinner on the 14thÊÊÊÊÊÊ yesêêêê ÊÊÊÊÊÊÊ ÊÊÊÊÊÊÊ no Please return this form to: Professor Colin Gray Head of Department Department of Construction Management & Engineering The University of Reading Whiteknights PO Box 219 Reading RG6 6AW Tel: (44) Fax: (44)

Call for proposals to host. the. Ecsite Directors Forum 2015 or Ecsite Directors Forum 2016

Call for proposals to host. the. Ecsite Directors Forum 2015 or Ecsite Directors Forum 2016 Call for proposals to host the Ecsite Directors Forum 2015 or Ecsite Directors Forum 2016 Brussels, Ecsite holds a Directors Forum in November of each year. The event is an exclusive and inspiring twoday