Brazil August 28, Responses

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2 Brazil August 28, Responses 2

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4 The impact of megatrends has fundamentally changed expectations, and consumers and endusers now want to interact online, anytime and from anywhere. I.T. is more strategically important than ever before; 85% of Brazil respondents say CXOs see I.T. as a key strategic lever for business growth. The most common business priorities when it comes to implementing new technologies are: winning new customers (45%) delivering savings and finding efficiencies (40%) automating processes (38%) 4

5 Harnessing the benefits of next-generation technologies is hugely important. 85% believe that they will provide a competitive advantage for their organization Respondents expect to see an influence from these megatrends with regard to: building new products and services (46%) management of mission-critical business operations (38%) improving customer experience (35%) Cloud has a particular strategic importance. Around two thirds (65%) believe that a combination of public and private cloud services allows for a higher level of agility and security. 5

6 Only 61% of respondents believe that their organization currently has the right level of skills and knowledge to achieve business priorities. This could get more difficult as 76% believe that getting I.T. staff trained to keep pace with the implications of technology megatrends will be a challenge for their organization over the next few years. Only 18% say that tech spending is moving outside of I.T. s control, showing that I.T. is not becoming irrelevant. In fact, I.T. will play a key role in growing the business and 81% say that they will become in-house providers of ondemand services. 6

7 EMC commissioned independent technology market research specialist Vanson Bourne to analyze survey responses for the 2014 EMC Forums. 92 respondents from Brazil have completed the questionnaire since May Survey data is collected as a non-mandatory set of questions delivered via upon completion of forum registration. Respondents are from a range of organization sizes and sectors. 7

8 85% 10% 5% AGREE NEITHER AGREE OR DISAGREE DISAGREE Figure 1: 92 respondents from Brazil 8

9 TO HELP WIN NEW CUSTOMERS 45% DELIVERING SAVINGS AND FINDING EFFICIENCIES 40% AUTOMATING PROCESSES 38% TO ENHANCE CUSTOMER EXPERIENCE 31% INNOVATION IN PRODUCT LINE AND SERVICES 24% Figure 2: 91 respondents from Brazil 9

10 50% 22% 23% 4% 1% 72% of respondents in Brazil agree that their organization sees the increasing role of infrastructure automation, such as softwaredefined storage, as critical to business growth. STRONGLY AGREE AGREE NEITHER DISAGREE STRONGLY AGREE OR DISAGREE DISAGREE Figure 3: 92 respondents from Brazil 10

11 85% AGREE 2% [CATEGORY NAME] 13% NEITHER AGREE OR DISAGREE Figure 4: 92 respondents from Brazil 11

12 BUILDING NEW PRODUCTS AND SERVICES 46% MANAGEMENT OF MISSION-CRITICAL BUSINESS OPERATIONS 38% IMPROVING CUSTOMER EXPERIENCE 35% STREAMLINING BUSINESS FUNCTIONS AND IMPROVING EFFICIENCIES 30% The megatrends of mobile, social, cloud and big data are pushing organizations forward. The top three areas where these trends will have an impact are building new products and services (46%), management of mission-critical business operations (38%) and improving customer experience (35%). ACCESS TO NEW MARKETS I DO NOT KNOW THEY WILL NOT INFLUENCE MY ORGANIZATION IN THE NEXT TWELVE MONTHS 3% 3% 25% Figure 5: 92 respondents from Brazil 12

13 15% STRONGLY AGREE 3% STRONGLY DISAGREE 11% DISAGREE 50% AGREE of respondents in Brazil agree that a mixture of both public and private cloud can provide 65% higher levels of agility and security. 21% NEITHER AGREE OR DISAGREE Figure 6: 91 respondents from Brazil 13

14 ERP 29% FINANCIAL PLANNING 27% HUMAN CAPITAL MANAGEMENT 19% CRM 17% WEBSITE 16% SECURITY (ANTI-SPAM AND VIRUS) 14% Only 13% of respondents would outsource any application to the public cloud. Those that most respondents would not be willing to put in the public cloud are ERP (29%) and financial planning (27%). Figure 7: 90 respondents from Brazil BUSINESS ANALYTICS PROJECT MANAGEMENT/TIME MANAGEMENT I WOULD BE HAPPY TO PUT ANY OF THEM IN THE PUBLIC CLOUD 10% 9% 13% 14

15 2% STRONGLY DISAGREE 14% STRONGLY AGREE 14% DISAGREE 23% NEITHER AGREE OR DISAGREE 47% AGREE 61% of respondents report that they have the correct level of skills and knowledge to successfully achieve business priorities. Figure 8: 91 respondents from Brazil 15

16 22% STRONGLY AGREE 54% AGREE 3% DISAGREE 76% of respondents in Brazil say that training their I.T. staff to stay up to speed with the implications of mobile, social, cloud and big data will be a challenge over the next 1-2 years. 21% NEITHER AGREE OR DISAGREE Figure 9: 92 respondents from Brazil 16

17 11% STRONGLY DISAGREE 5% STRONGLY AGREE 13% AGREE 47% DISAGREE 24% NEITHER AGREE OR DISAGREE Only 18% of respondents in Brazil are finding that increasing spend on technologies, such as cloud computing, is now outside of I.T. s control. Figure 10: 92 respondents from Brazil 17

18 81% 15% 4% 81% of respondents in Brazil believe that future I.T. departments will begin to act as in-house providers of on-demand services. AGREE NEITHER AGREE OR DISAGREE DISAGREE Figure 11: 92 respondents from Brazil 18

19 41% VIRTUALIZING MISSION- CRITICAL APPLICATIONS 33% CREATED/USING A PRIVATE CLOUD 26% USING PUBLIC CLOUD SERVICES 16% CREATED A HYBRID CLOUD 23% CREATED A SOFTWARE- DEFINED DATA CENTER On average, organizations in Brazil have achieved 1 out of the 5 steps to I.T. transformation. 57% of respondents say that their organization uses cloud services; 16% using hybrid cloud Figure 12: 82 respondents from Brazil 19

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