eco Report: M2M Future Trends 2015

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1 eco Report: M2M Future Trends 2015 A Trend Report from the eco Competence Group Mobile, under the leadership of Dr. Bettina Horster, Director, Mobile at eco Association of the German Internet Industry e. V. For this survey, around 50 specialists from the Mobile sector were interviewed.

2 7 eco Report: M2M Future Trends 2015 Question 1: What in your opinion are the current top issues in the area M2M? (multiple answers possible) % 49% 47% 37% 14% 24% 16% 16% 27% 18% 22% Use of flexible Flexible Subscription integration Management (as architectures solutions for the (instead of M2M industry) industry standards) Fair distribution of revenues and costs in cooperative value networks Development of economically feasible business models Protection of company data and know-how Monetization of the resulting data and services Smart data mangement curbing data and costs (for better advance cost calculations) Legal regulations for the use of resulting data Comprehensive rights management within complex networks Fall-back alternatives, in case of ICT outage M2M services becoming internationally competitive

3 Question 2: Which obstacles do you see for the implementation of M2M solutions? (multiple answers possible) 45% 4 35% 3 25% 15% 5% 41% 31% 31% 8% 35% 24% 61% 16% 14% 31% 47% Lack of trust about revealing core knowhow Set-up of the applicaton is too complex (choice of provider to data analysis). Lack of competent system integrators No competitive advantage achieved through services Lack of good examples of applications; it s always the same examples that are mentioned Expensive infrastructure for data management (Back office). High tariffs in mobile network. Lack of support in management. Own staff do not dare to do set-up and operation No potential for ROI Lack of security concept both internally and externally

4 Question 3: Who will benefit most from Cyber Physical Systems? (multiple answers possible) % 31% 35% 47% Manufacturers Customers Users Service Providers

5 Question 4: In your opinion, which sectors will M2M play a central role in, in the coming years? (multiple answers possible) % 57% 78% 39% 57% 67% 39% 75% 41% 61% 39% Industrial Engineering Production Auto Industry Medicine/ Health Technical Building Services Security Technology/ Surveillance Electronic Payments Logistics/ Transport Vending Machines Traffic Management Agricultural Technology

6 Please assess the following statements: 1. M2M will be a central competitive factor by 2020 for Germany as an industry location % 55% 6% 2% Agree Partly agree Agree to some extent Disagree No answer

7 2. Unified industry standards are difficult to implement for M2M projects (This takes too long and in many sectors there are already solutions). The integration architectures therefore stay in the foreground % 59% 6% 2% 2% Agree Partly agree Agree to some extent Disagree No answer

8 3. For SMEs, international roll-out is difficult, because there are no world-wide data tariffs and a simple provider change without changing the SIM card is not possible % 27% 4% 8% Agree Partly agree Agree to some extent Disagree No answer

9 4. There are too few economically feasible business models to make M2M technology attractive for the majority of companies % 55% 18% 2% 2% Agree Partly agree Agree to some extent Disagree No answer

10 5. The fear of manipulation from outside and of espionage of the core know-how in the processes inhibits the implementation of M2M in many companies % 41% 4% 2% Agree Partly agree Agree to some extent Disagree No answer

11 6. Companies know how to sell products how to market services or even data is unclear in the company % 63% 12% 2% Agree Partly agree Agree to some extent Disagree No answer

12 7. The marketing of the data via market-places / apps is important for the producers % 39% 27% 4% 2% Agree Partly agree Agree to some extent Disagree No answer

13 eco An Overview eco ( with close to 800 member organizations, is the largest Internet industry association in Europe. Since 1995, the eco Association has been instrumental in the development of the Internet, fostering new technologies, infrastructures and markets, and forming framework conditions. In the Competence Groups, all important specialists and decision makers of the Internet industry are represented, and current and future Internet themes are driven forward.

14 Contact eco Association of the German Internet Industry e. V. Lichtstrasse 43h Cologne Phone: 0221 / Fax: 0221 / info@eco.de Web: Press Contact: Thomas Müller, Phone: 0221 / , Thomas.Mueller@eco.de

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